 Sponsorship
Compendium
2015-2016 Racing Season
A Yale University Undergraduate Organization
Project Summary
Bulldogs Racing is the Yale University chapter of the Society of Automotive
Engineers (SAE). We are a diverse undergraduate student organization with the
purpose of developing real-world engineering skills through hybrid and electric
automotive technology. Our project revolves around the SAE Formula Hybrid
competition, for which we design, construct, and race a Formula-style racecar. We
compete in the SAE Formula Hybrid International competition, held annually at the
New Hampshire International Speedway. The 2015-2016 car (BR16) will be the
fifth vehicle designed by the team. We plan to design, fabricate, test, and refine an
entirely new chassis. We are excited to use and experiment with cutting edge
technology to bring our team to the top of this season’s competition.
Team Background
Bulldogs Racing’s roots are in the former Yale Formula Hybrid Team, which was
started in 2006 as a MENG 489 (Mechanical Design) class project under the
supervision of Professor John Morrell. A group of seniors decided to construct a
Formula-style race car to compete in the inaugural year of the SAE Formula Hybrid
Competition and went on to finish in 3rd place. The team continued to evolve and
in 2008, the project became independent from the MENG 489 course to become
an official independent Yale student organization. They called themselves Bulldogs
Racing and since then, the team has steadily grown with the same passion,
motivation, and drive.
International Champions
At the 2013 competition, Bulldogs Racing became international champions. The
car was named the Formula Hybrid Best Hybrid Vehicle overall having posted the
fastest times in all three dynamic events. The vehicle won the Ford Most Efficient
Hybrid Award (first place), the Chrysler Innovation award (first place), and the GM
Best Engineered Hybrid Systems award (second place). In 2014, the team placed
fourth︎ among some 20 teams.︎︎ ︎
Team Mission
Though racing and competition are a big part of this organization, the primary
purpose remains educational. The overall goals of team are:
•
To develop real-world engineering and business skills for students involved
in the team.
•
To prepare students for a career in a wide variety of fields. (Past members
of the team now work in a wide range of industries including engineering,
management, consulting, finance, and medicine.)
•
To gain practical engineering skills. We focus on CAD design, machining
and welding, electronic systems design, systems optimization, computer
programming, composites design, proper safety practices, and budget
management.
2015-2016 Project
This year, the team is as large and as strong as it has ever been. We are excited
to put our combined experiences and skills to work in order to build the best
possible race car. For BR16, we will start by modeling the entire vehicle in a CAD
environment. We plan to use simulation software to virtually test for strength,
speed, weight, and safety. Concurrently, we will research and choose the most
time, cost, and quality efficient methods for manufacturing the various systems in
the vehicle. Finally, when construction is complete, we will proceed to the testing
and tuning phases, where we will spend as much time as possible running the
vehicle through a competition-like course and singling out areas where
improvements can be made. Furthermore, sub-teams will also prepare for the
static events of the competition, namely the business and design presentations.
This will ensure that all bases are covered and that Bulldogs Racing has the
strongest possible outcome at the competition.
For this design cycle, the team plans to take a radically different approach in our
power train division. In years past we used an electric-internal combustion hybrid
system; this year, however, we plan to go all-electric. Furthermore, an optimized
chassis design and precise data acquisition and telemetry systems are some
other design improvements that we have in mind.
Schedule
2015-2016 Season Budget
Engineering Division
Mechanical
Item
Quantity
Cost
Hoosier slick racing tires
8
$1,300.00
Hoosier wet racing tires
4
$900.00
Custom aluminum split rear sprockets
2
$400.00
Chromoly steel, aluminum and other raw
materials.
-
$3,750.00
Shock absorbers and rod ends
4
$3,000.00
Differential, axles, and CV joints
-
$2,400.00
Manufacturing fees for chassis and suspension
components
1
$5,000.00
Impact attenuator
1
$300.00
Steering system
1
$900.00
Custom cooling system and radiators
2
$1,200.00
Additional hardware
-
$1,800.00
Custom brake system and brake lines
-
$1,600.00
Electrical
Fasteners
-
$1,000.00
176
$9,500.00
BamoCar D3 motor controller
2
$4,200.00
Enstroj EMRAX 208 HV motor
2
$4,900.00
Wires and connectors
-
$850.00
Custom battery boxes
2
$5,500.00
High voltage batteries
Data Acquisition and Diagnostics
Automotive scale
1
$900.00
Data acquisition computer
1
$800.00
Sensors and Potentiometers
$7,500.00
In-helmet radio
1
Carbon Fiber Body
$150.00
CNC foam mold
1
$3,000.00
Fiberglass & resin
-
$1,200.00
Safety material (gloves / suits)
-
$250.00
Filler material
-
$600.00
Carbon Fiber
-
$2,500.00
Kevlar
-
$1,700.00
Resin, Hardener and Filler
-
$250.00
Insulation for Firewall
-
$300.00
Malleable mold for seat
-
$300.00
Composites
Total Engineering Cost:
$67,950.00
Finance Division
Formula-Hybrid Competition registration fee
1
$1,500.00
Transportation for testing
1
$2,000.00
15 People x 3
Nights
$1,250.00
Transportation for race
N/A
$1,000.00
Team gear and food
N/A
$1,000.00
Hotel
Total Finance Division Cost:
Total Team Budget:
$6,750.00
$74,700.00
Bulldogs Racing 2015-2016 Season
Budget Breakdown
Sponsorship
Sponsorships offer a way for companies to show their dedication to education and
allow them to build relationships with students from a wide variety of backgrounds
who will be entering the industry in the near future. We are open to monetary and
material donations; anything from funds and parts, to time and technical advice are
appreciated.
Because we are a student organization, we rely primarily on generous donations
and sponsorships from both within and outside of the Yale community. As many of
our sponsors have, in the past, requested advertising opportunities, we have
developed multiple levels of sponsorship, each with different perks for the
sponsoring party.
Note: Non-monetary donations are appropriately converted to a monetary scale.
Diamond Sponsor: (Highest Contributing Sponsor)
The Diamond Sponsor is our highest contributing sponsor for the season and is
determined once season fundraising goals are met. The Diamond Sponsor is
offered the largest position next to the team logo on the finished vehicle. The
Diamond Sponsor also plays a central role in marketing materials including the
website, apparel, posters, and other items. The Diamond Sponsor is also free to
use team related media in marketing materials.
Gold Level Sponsor: $5000+
The Gold Sponsor is offered a large logo on the car, the website, and team
apparel.
Silver Level Sponsor: $2000 to $4999
The Silver Sponsor is offered a medium logo on the car, the website, and team
apparel.
Bronze Level Sponsor: $750 to $1999
The Bronze Sponsor is offered a small logo on the car and the website.
Supporting Sponsor: $100 to $749
The Supporting Sponsor is offered a mention on our website sponsorship page.
In addition to these options, sponsors may contact the team at [email protected] or
through the “Contact” page at www.bulldogsracing.com/contact-us/ to discuss additional opportunities
including social networking with students. No contribution is too small and every contribution is very
much appreciated.
Bulldogs Racing
Mailing Address:
Bulldogs Racing - Yale University
C/O Cynthia Conforte
Dunham Lab 108
10 Hillhouse Avenue
New Haven, CT 06511
Contact:
Co-Captains
[email protected]
[email protected]
Treasurer
[email protected]
Website:
www.bulldogsracing.com
Bulldogs Racing is a Yale University Undergraduate Organization.
This publication was designed by Noah Cho ‘18