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Curriculum Vitae of Tom van Laer, 1 April 2015
Flat 5, 12 Lyndhurst Gardens
London NW3 5NR
United Kingdom
Email: [email protected]
Phone: +44 7851 443593
LinkedIn: uk.linkedin.com/in/tvanlaer
Twitter: @tvanlaer
EDUCATION
December 2007 – June 2011
Doctorate in Marketing (PhD)
Maastricht University, the Netherlands
School of Business and Economics
September 2007 – June 2008
Certificate of Proficiency in English
University of Cambridge, UK
English for Speakers of Other Languages
September 2001 – February 2006
Master in Business Communication Studies (MA)
Major in Business Communication Research
Major in International Business Communication
University of Nijmegen, the Netherlands
Faculty of Arts
EMPLOYMENT RECORD
2015 – present
Senior Lecturer in Marketing
Faculty of Management
Cass Business School
City University London, UK
2014 – present
Visiting Scholar
Discipline of Marketing
Business School
University of Sydney, Australia
2011 – 2015
Assistant Professor
Department of Marketing
London, Madrid, and Paris campus
ESCP Europe Business School
2010 – 2011
Visiting Scholar
School of Marketing
Australian School of Business
University of New South Wales, Sydney, Australia
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2007 – 2011
PhD Candidate
Department of Marketing
School of Business and Economics
Maastricht University, the Netherlands
2006 – 2009
Marketing Communications Officer
Maastricht University, the Netherlands
2005
Research Intern
College of Arts & Sciences
University of Tennessee, Knoxville, US
2003 – 2006
Research and Teaching Assistant
Department of Business Communication Studies
Faculty of Arts
University of Nijmegen, the Netherlands
RESEARCH
Research interests
Storytelling, social media, and consumer behaviour
Citations
Google Scholar: 70, h-index: 3
Thomson Reuters Web of Science: 22
Published peer-reviewed articles
van Laer, T., de Ruyter, K., Visconti, L. M., & Wetzels, M. (2014). The Extended TransportationImagery Model: A meta-analysis of the antecedents and consequences of consumers’
narrative transportation. [Lead article; citations: 17; 3rd most-cited article of volume 40;
SSRN’s all-time 10th most downloaded consumer information processing paper]. Journal of
Consumer Research, 40(5), 797-817.
van Laer, T. (2014). The means to justify the end: Combating cyber harassment in social media.
[Citations: 2]. Journal of Business Ethics, 123(1), 85-98.
van Laer, T. (2013). The means to justify the end: How the way in which decisions to intervene
are communicated to users can combat cyber harassment in social media. Advances in
Consumer Research, 41(1), 405-406.
van Laer, T., de Ruyter, K., & Cox, D. (2013). A walk in customers' shoes: How attentional bias
modification affects ownership of integrity-violating social media posts. [Citations: 6].
Journal of Interactive Marketing, 27(1), 14-27.
van Laer, T., de Ruyter, K., & Wetzels, M. (2012). Effects of narrative transportation on
persuasion: A meta-analysis. Advances in Consumer Research, 40(1), 579-581.
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van Laer, T., & de Ruyter, K. (2010). In stories we trust: How narrative apologies provide cover
for competitive vulnerability after integrity-violating blog posts. [Citations: 42; 10th mostcited article of volume 27]. International Journal of Research in Marketing, 27(2), 164-174.
van Laer, C. J. P., & van Laer, T. (2007). The shortage of legal dictionaries translating European
languages. [Citations: 2]. Terminology, 13(1), 85-92.
Other published articles
van Laer, T. (2014). Social media users won’t fight cyberbullying until they imagine what it’s like
to be bullied. The Conversation, (7 July 2014, 5.10pm BST).
doi:https://theconversation.com/social-media-users-wont-fight-cyberbullying-until-theyimagine-what-its-like-to-be-bullied-28873
van Laer, T. (2014). Our transportation into Game of Thrones could have ugly results. The
Conversation, (16 June 2014, 5.49am BST). doi:https://theconversation.com/ourtransportation-into-game-of-thrones-could-have-ugly-results-25523
Videography
van Laer, T., Visconti, L. M., & Feiereisen, S. (2014). Need for narrative. Advances in Consumer
Research, 42(1), 770.
Book chapters
de Ruyter, K., & van Laer, T. (2014). It’s the social, stupid! Leveraging the 4C markers of social in
online service delivery. In R. T. Rust & M.-H. Huang (Eds.), Handbook of Service Marketing
Research (pp. 413-436). Northampton, MA: Edward Elgar.
van Laer, T., & de Ruyter, K. (2012). In de schoenen van de klant: over de maakbaarheid van
verantwoordelijke medewerkers. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K.
de Ruyter, A. Smidts & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek
MarktOnderzoekAssociatie (Vol. 37, pp. 9-26). Haarlem: Spaar en Hout.
van Laer, T., & de Ruyter, K. (2011). Een betrouwbaar verhaal: hoe te reageren op negatieve
blogs van klanten. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A.
Smidts & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek
MarktOnderzoekAssociatie (Vol. 36, pp. 43-61). Haarlem: Spaar en Hout.
Dissertation
van Laer, T. (Defended on 17 June 2011). Return of the narrative: Studies on transportation in social
media. Doctoral dissertation, Maastricht University, the Netherlands. Adviser: Prof. Dr Ko
de Ruyter.
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Conference proceedings
Need for narrative. Film screened at the European Marketing Academy Conference 2015, May 26 –
May 29, Leuven, Belgium.
A little help from my friends: Assessing the adjustment of small and medium-sized enterprises to
corporate social responsibility. [Best Paper in the Sustainable Marketing Track]. Paper
presented at the Australian & New Zealand Marketing Academy Conference 2014, December 1
– December 3, Brisbane, Australia.
Is narrative transportation contingent on service hedonism? Paper presented at the Irish Academy
of Management Conference 2014, September 3 – September 5, Limerick, Ireland.
The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and
consequences of consumers’ narrative transportation. Paper presented at the Australian &
New Zealand Marketing Academy Conference 2013, December 1 – December 4, Auckland,
New Zealand.
Retraining automatic behavior changes service employees’ attitudinal bias and reduces selfsufficient behavior. Paper presented at the American Marketing Association Winter Marketing
Educators' Conference 2013, February 15 – February 17, Las Vegas, US.
Effects of narrative transportation on persuasion: A meta-analysis. Paper presented at the
European Marketing Academy Conference 2012, May 22 – May 25, Lisbon, Portugal.
Like father, like son? An analysis of older and younger consumer skepticism. Paper presented at
the European Marketing Academy Conference 2012, May 22 – May 25, Lisbon, Portugal.
A walk in customers’ shoes: How Attentional Bias Modification affects ownership of integrityviolating social media posts. Paper presented at the congrès de l’Association Française du
Marketing 2012, May 9 – May 11, Brest, France.
A walk in customers’ shoes: How Attention Bias Modification Treatment affects ownership of
integrity-violating social media posts. Paper presented at the International Marketing Trends
Conference 2012, January 19 – January 21, Venice, Italy.
The means to justify the end: How narrative transportation affects fairness of anti-harassment
measures in social media. Paper presented at the Australian & New Zealand Marketing
Academy Conference 2011, November 28 – November 30, Perth, Australia.
From Scrooges to stewards: How an empathic other-focus triggers customer stewardship in
response to negative blog posts. [Citations: 1]. Paper presented at the Australian & New
Zealand Marketing Academy Conference 2010, November 29 – December 1, Christchurch,
New Zealand.
The story is out there: How empathic other-focus helps employees to perceive responsibility after
negative user-generated content. Paper presented at the European Marketing Academy
Conference 2010, June 1 – June 4, Copenhagen, Denmark.
In stories we trust: How narrative apologies provide cover to competitive vulnerability after
integrity-violating blog posts. Paper presented at the International Colloquium in Relationship
Marketing 2009, September 17 – September 19, Maastricht, the Netherlands.
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In stories we trust: The competitive advantage of narrative apologies after integrity-violating
weblogs. Paper presented at the European Marketing Academy Conference 2009, May 26 –
May 29, Nantes, France.
Repairing trust in consumer bloggers. Paper presented at the Evolving Marketing Competition in the
21st Century Marketing Science Institute Conference 2008, June 24 – June 25, Wiesbaden,
Germany.
Dialogue across the borders. The Mexican way and the American way: Do they really differ?
Paper presented at the Association for Business Communication European Convention 2008, June
8 – June 10, Oslo, Norway.
Doctoral colloquium presentation
Are they human or are they bankers? Paper presented at the European Marketing Academy Doctoral
Colloquium 2009, May 24 – May 26, Nantes, France.
Invited presentations
2 June 2015
The Extended Transportation-Imagery Model: A meta-analysis of the
antecedents and consequences of consumers’ narrative transportation.
Research seminar at University of Oxford, Oxford, UK.
29 January 2015
The Extended Transportation-Imagery Model: A meta-analysis of the
antecedents and consequences of consumers’ narrative transportation.
Research seminar at RMIT University, Melbourne, Australia.
22 January 2015
The Extended Transportation-Imagery Model: A meta-analysis of the
antecedents and consequences of consumers’ narrative transportation.
Research seminar at University of Sydney, Sydney, Australia.
9 December 2014
The Extended Transportation-Imagery Model: A meta-analysis of the
antecedents and consequences of consumers’ narrative transportation.
Research seminar at University of New South Wales, Sydney, Australia.
6 November 2014
Need for narrative and the Extended Transportation-Imagery Model—A
meta-analysis of the antecedents and consequences of consumers’
narrative transportation. Research seminar at University of Lille 2, Lille,
France.
24 September 2014
The means to justify the end: Combatting cyber harassment in social
media. Keynote speech at Social Media Week, Rotterdam, the Netherlands.
9 September 2014
Untangling a web of lies: How to detect deception in digital channel
incentive programme claims. Research seminar at City University London,
London, UK.
23 June 2014
The Extended Transportation-Imagery Model: A meta-analysis of the
antecedents and consequences of consumers’ narrative transportation.
Research seminar at European School of Management and Technology, Berlin,
Germany.
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13 June 2013
The Extended Transportation-Imagery Model: A meta-analysis of the
antecedents and consequences of consumers’ narrative transportation.
Research seminar at HEC Paris, Paris, France.
2 May 2013
The Extended Transportation-Imagery Model: A meta-analysis of the
antecedents and consequences of consumers’ narrative transportation.
Research seminar at City University London, London, UK.
30 November 2012
The Extended Transportation-Imagery Model: A meta-analysis of the
antecedents and consequences of consumers’ narrative transportation.
Research seminar at Maastricht University, Maastricht, the Netherlands.
7 December 2011
Attitudinal Bias Modification. Research seminar at Deakin University,
Melbourne, Australia.
24 January 2011
In stories we trust: How narrative apologies provide cover after integrityviolating blog posts. Research seminar at HEC Lausanne, Switzerland.
16 December 2010
The story is out there: A theory of user-generated transportation. Research
seminar at Deakin University, Australia.
19 November 2010
The story is out there: A theory of user-generated transportation. Research
seminar at ESCP Europe Business School, Paris, France.
9 November 2010
The story is out there: A theory of user-generated transportation. Research
seminar at University of Groningen, the Netherlands.
14 September 2010
The story is out there: A theory of user-generated transportation. Research
seminar at IESEG School of Management, Lille, France.
19 March 2010
In stories we trust: How narrative apologies provide cover for competitive
vulnerability after integrity-violating blog posts. Research seminar at
University of Melbourne, Australia.
24 February 2010
Immersion in scenarios. Research seminar at University of New South Wales,
Sydney, Australia.
Awards and grants
April 2015
February 2015
December 2014
April 2014
February 2014
January 2013
February 2012
Nominated for the MarktOnderzoekAssociatie Wetenschapsprijs [Center
for Information Based Decision Making & Marketing Research Science
Award]
University of Sydney Research Grant (A$ 6,284)
The Australian & New Zealand Marketing Academy Conference 2014 prize for
Best Paper in the Sustainable Marketing Track
Syntec Prix Académique de la Recherche en Management Catégorie
Marketing / Sciences de la Décision [Academic Management Research
Award Category Marketing / Decision Sciences] (€ 4,000)
ESCP Europe Research Funding (€ 12,450)
ESCP Europe Research Funding (€ 15,700)
ESCP Europe Research Funding (€ 4,500)
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December 2009
September 2009
January 2005
February 2004
November 1995
Maastricht University Media Exposure Award (€ 6,000)
Maastricht University International Travel Grant (€ 4,000)
University of Nijmegen Individual Scientific Project Grant (€ 1,000)
European Commission Erasmus Grant (€ 1,000)
Stella Maris College Voorleeskampioen [Story-Reading Champion]
TEACHING
Portfolio and evaluations
Digital Marketing
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Executive Master of Business Administration (core)
2013/2014
4.57 (out of 5) (~ 30 students)
Executive Specialised Master in Marketing and Communication (core)
2013/2014
4.82 (out of 5) (~ 20 students)
Specialised Master in Marketing and Communication (core)
2014/2015
7.80 (out of 10) (~ 30 students)
2013/2014
4.00 (out of 4) (~ 30 students)
2012/2013
2.68 (out of 4) (~ 50 students)
Master in Management (elective)
2012/2013
3.13 (out of 4) (~ 30 students)
2011/2012
3.54 (out of 4) (~ 20 students)
Contemporary Marketing Practice
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Master in Management (core)
2013/2014
2.97 (out of 4) (~ 150 students)
2012/2013
2.95 (out of 4) (~ 150 students)
Marketing Communications
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Master in Management (elective)
2011/2012
3.30 (out of 4) (~ 20 students)
Master in Management (elective, in French)
2011/2012
2.59 (out of 4) (~ 40 students)
Principles of Marketing
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Master in Management (core, in English)
2011/2012
2.91 (out of 4) (~ 50 students)
Transnational Management
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Bachelor in International Business (core)
2010/2011
7.50 (out of 10) (~ 30 students)
2009/2010
9.10 (out of 10) (~ 30 students)
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SERVICE TO THE MARKETING DISCIPLINE
Professional memberships
Member of Association for Consumer Research and European Marketing Academy
Conference initiatives
Initiator, organiser, and chair of Spring Research Camp 2014 at ESCP Europe Business School
Featured speakers: Eric Arnould, University of Southern Denmark, Katherine Duffy, University
of Essex, UK, Vlad Glaveanu, Aalborg University, Denmark, Charles Hofacker, Florida State
University, US, Todd Lubart, Paris Descartes University, France, Marius Lüdicke, City University
London, UK, Pauline MacLaran, Royal Holloway University of London, UK, and Al Muñiz,
DePaul University
Attendees: ~ 150 scholars from Denmark, France, the Netherlands, the UK, and the US.
Initiator, organiser, and coordinator of research seminar series 2013 & 2014 at ESCP Europe
Business School, London, UK
Featured speakers: Eric Arnould, University of Southern Denmark, Barbara Briers, Tilburg
University, the Netherlands, Katja Brunk, European School of Management and Technology,
Berlin, Germany, Charles Ingene, University of Mississippi, US, Elif Izberk-Bilgin, University of
Michigan-Dearborn, US, Gita V. Johar, Columbia University, US, Heather Kappes, London
School of Economics, UK, Stephan Ludwig, University of Westminster, UK, Nil ÖzçaglarToulouse, University of Lille 2, France, Ko de Ruyter, Maastricht University, the Netherlands,
Julien Schmitt, Aston University, UK, Kristine de Valck, HEC Paris, France, and Caroline
Wiertz, City University London, UK
Attendees: per seminar ~ 20 scholars from France and the UK.
Organiser of International Colloquium in Relationship Marketing 2009, Maastricht, the Netherlands
Editorial service
Ad hoc reviewer for Journal of Business Ethics, Journal of Consumer Research, Psychology & Marketing,
American Marketing Academy, Australian & New Zealand Marketing Academy, European Marketing
Academy, & World Marketing Congress
SERVICE TO THE INSTITUTION
Public Relations Strategist at Cass Business School, City University London
Member of ESCP Europe Faculty Recruitment Committee
PROFESSIONAL EXPERIENCE
Ad hoc consultant for BNP Paribas, Boston Consulting Group, Eurostar, Futuresource
Consulting, IBM, Netz, Nomads, & RE-UP
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LANGUAGES
Dutch
English
French
German
Italian
native proficiency
bilingual proficiency
full professional proficiency
professional working proficiency
elementary
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