Reinterpret Change
Small Business Owners
re·in·ter·pret
ˌrēinˈtərprət/
Verb
interpret (something) in a
new or different way.
Reintepret
Below The
Surface
Connect the
random, disparate
Many best opportunities are
hidden in plain sight.
Just below the surface of
something is your chance to
Reinterpret the obvious.
Zipcar is service business model
with a Members revenue model
Cluster
Idea People
Create creative tension
let ideas pollinate
Teams of smart people generate
ideas with potential. Reinterpret
weekly team meetings into idea
generating sessions.
Ask: “How can we do what we do
differently?”
GE Capital is now Synchrony
Do what it
takes to win
If no one gets it
don't worry.
Press forward
Transform ideas that create generosity
for your customers.
Reinterpret a transaction model into a
giving model.
Understand your customer and you
understand business.
Challenge
existing state of
affairs
Disrupt what was
“always done this way”
It’s fair game
The picture is out of alignment on
purpose. Reinterpret what you
do that is “always done this way”
Challenge what exists in order to
bring greater benefits to all.
Kiva crowdfunding is an example.
Disrupt Fear
Step boldly into
danger, pain
with mental fortitude.
You may be what you eat, but you
are what you do. Reinterpret your
relationship with fear.
Being exceptional is dangerous,
pain-filled. Step with confidence
into a challenge.
Sir Richard Branson is a model.
Experiment
Fail on purpose
Without safety nets
Experiment is a risk proposition.
Reinterpret risk as calculated,
measured experiments.
If you want something badly
enough taking a risk is required.
Pinterest is an example.
Reinterpret
Disrupt for a reason
Displace antiquated
meanings
Disruption for the sake of it is
irresponsible. Disrupt for a reason.
Reinterpret your reason and
achieve a greater benefit for all.
Microfinance as a lending source.
View 360
Future forward
Future peripheral
Rear view only counts
as reference frame
Don’t linger in the past.
Reinterpret learning to achieve
improvement overall.
Connect meaningfully with
customers and employees. Ask
how to better serve them.
Map Operations to Revenue
Live Event
June 17-18
Reinterpret
Your Business
Future!
Get Invited
Connect with like-minded peers and equals.
Gain resources, collaborative advantage.
Apply at http://business-accelerated.com
Break
Business
as Usual
July 17 – 18 2015
Live, Virtual, Unusual
How to Reinterpret
Your Business Future
Learn Eight leading edge techniques to reinterpret:
• How to think about your role as Founder, CEO leader
• How to increase Client Value and Customer retention
• How to Recast, Reframe and Refresh your brand
• How to design your Strategic Exit
• How to debunk myths attached to Revenue Science
• How to Reorganize your organization to increase productivity
• How to create a dynamic Succession Plan
• How to establish a new foundation for Capital Management
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