1. business and industrial

"Experience Eight Powerful Techniques For
Founder CEOs to Use to Reinterpret Their
Business Future This Year!"
Discover straightforward techniques business owners can implement and
execute independently…gain insights from highly skilled professionals…position
your business and yourself as a high performance company customers will enjoy
working with.
Dear Founder CEO,
If you'd like to increase your business' visibility..., position your business at the forefront
of your industry... and lift your business above crowded markets..., then this might be
the most important letter you'll ever read.
Here's why:
Your business will gain momentum unlike what you've experienced in the past.
Now, I know you're probably skeptical. That's normal and healthy. Let me give you three
good reasons we can back up what we claim:
Three Reasons to Believe What I am Sharing
Reason one: My 10 year old company was led with a Founder CEO title. As the concept
of reinterpret emerged I uncovered a significant shift leading to competitive advantage
that should not be ignored.
Reason two: We found Researching market perceptions of Founder CEO led
companies a substantial discovery with a direct correlation between the Founder CEO
titles to Revenue.
Reason three: According to Linkedin research there exists over 2 million Founder titles,
1.7 CEO titles, and 232 thousand CEO, Founder.
The most significant discovery is 233 million small businesses are drowning
economically despite their best efforts delivering their products and services with
quality.
The impact these numbers have on a small business cannot be ignored which I will
explain. Eight shifts in my business changed the trajectory of my business with
unexpected momentum. Let me share more.
Here is a summary of the benefits you receive
•
Reinterpreting eight functional areas in our business opens up a pathway to new
markets.
Your business gains a visibility in the market that you could not perceive before
applying the reinterpret method.
•
Each of the eight functional areas are independent before you reinterpret.
When the reinterpret method is applied to your business you begin to experience
an interrelationship where these areas work together gradually increasing your
business momentum in a measured, track-able way.
•
The reinterpret method reduces the number of 'hats' you wear in your business
every day to three. Yes, only three.
Your workload drops substantially because you are clear on what to delegate,
when to delegate and to whom you need to delegate.
•
Customers experience a shift in their relationships with your business from digital
to personalized, customize engagement with your team and you never lose the
core mission of your organization. Plus your business never engages in work
outside of your scope!
Your teams will work together like a cohesive unit with more insight and
understanding of your customer needs beyond what those customers tell you.
•
Essential required steps that lead to predictable revenue are defined step-bystep.
You become a leader in your customer discussions because your business is no
longer seller-driven but value driven.
•
You can quantify your intangible assets and resources with a system of tools that
measure and target critical quantities.
Your teams will learn how to align with each other's individual values to create a
cohesive team approach that has positive impact on your organizations' culture.
•
The design of your succession plan repositions your business from chaotic to
simple decision-making processes.
You will experience practical checklists and self audits that give you clarity
around selecting the right successors to replace you and maintain a thriving,
sustainable future business.
•
You develop a necessary brick wall between your personal finances and your
business financial portfolio.
You learn to take big steps into tomorrow to gain a strong competitive advantage
today.
•
You are exposed to the steps you must take when you consider either the sale of
your business or an exit.
You will learn how to identify the right types of exits that can increase the
valuation of your business.
•
As you reinterpret you business organizing it into a precision based entity you
shift the perception of your brand.
You will understand why your brand takes on its own identity exceeding your
capability if given the opportunity to generate more continuity for your business.
•
Reinterpreting the Founder CEO title opens a gateway for your business to
increase its valuation potential.
You will experience a reduction in the amount of busy work you engage in while
concentrating on the only steps a reinterpreted title brings you.
Now, you're probably wondering how and why we can do all those things.
Let me explain.
In the virtual two day live event: How to Reinterpret Your Business Future you will
experience eight Business experts who reveal why the reinterpret process has value
and how you can use it in your business:
Reinterpret Titles: Founder CEO
You held the title Founder CEO for ten years or more. You
were enthusiastic and excited to business something
unique. You wanted to bring a real solution to the market.
Perhaps you added CEO to founder to say to the world,
you are responsible for the success or failure of your
growing firm.
Are you aware that:
Ellen J. Harris
√ The title Founder CEO impacts the valuation of your
business?
√ You are standing in the way of your business growth?
√ You are unable to scale your business?
Your role has evolved from the first day you developed the idea for your
business. Now it is time for you to assume a different value.
At the two day live event How to Reinterpret Your Business Future you will:
√ Discover the only job you should do as CEO {Hint: it’s not any of
those hats you wear!}
√ Learn why you are responsible for 3 functions in your business that
no one else can fulfill
√ Understand your self-designed performance measure tool.
√ How to initiate momentum to propel your business with the control
that you manage at each phase of your growth knowing exactly
where you are at each stage.
Your host: Ellen J. Harris, will guide you through these three functions
correct and how you can position your company to move quickly into the
next stage of its development and growth. You will learn how remove all the
hats associated with tasks. Register now for the two day live virtual event
How to Reinterpret Your Business Future hosted by BusinessAccelerated® Company.
Reinterpret Client Value – The Relationship
Today the Relationship is the key driving force in
business. Are you meeting the challenge your business
faces with its strategic accounts?
• Have your teams stopped working together?
• Are you key staff members moving in different
directions?
• Have any of your long-term customers cancelled
Diane Cullen-Levin their contracts?
• Did your business miss its revenue target last quarter?
If your answer is yes to any one of these questions then the How to
Reinterpret Your Business Future will help you uncover where your
essential client relationships may be out of alignment.
You will discover why
√ You want to understand what problems your customers really want
solved.
√ Relationships take most of your time
√ Your true Customer Relationship Management is not only digital
despite what technologists tell you.
√ You need rigor in your understanding of client needs.
√ You should use an AIMS system in your business relationship to
achieve value.
Diane Cullen-Levin applies her ‘specialist’ approach to Relationship
Management and the concepts that matter to business owners. These are
only a few of the elements you will learn at the two day live virtual event
How to Reinterpret Your Business Future.
Reinterpret Revenue Generation – Myths & Principles
Profit, income earnings and revenue are the forces
you need in your business to remain commercially
viable.
Rick McPartlin
But there is much more to commercial viability than
one might expect. Your margins, profit and
contribution need your attention in a reinterpret
context.
Do you know?
• What your job is, your only job, as Founder CEO?
• What must you change in your business right now to generate
substantive revenue?
• The Seven Power Principles in Revenue Generation and how to use
them?
• How to upgrade the language and vision you use in your business?
Despite what you know as Founder CEO you will not want to miss out on
discovering the Revenue Roadmap that gives you the rules and tools you
need in your business this year.
You will learn:
√ How to take intentional steps to predict growth and profit regardless
of market changes
√ Why you need customer focused roles in your business If you plan to
survive and thrive through constant change
√ How to replace 20th Century Myths with 21st Century Principles
Rick McPartlin shares insights to an approach to revenue that is simple
yet unusual in the context of reinterpret. Only at the two day virtual live
event How to Reinterpret Your Business Future will you have access to
leading concepts that serve you throughout this year in your business.
Reinterpret the Organization - Design
Organizational structure is vital to your business sustaining
its future. Design and behavior are fundamental to your
growth as a business. You need the right statistics.
How do you
Dianne Crampton
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Measure trust?
Quantify empathy?
Assign a metric to authenticity?
Are you leading complacency?
Founder CEOs need a system of tools and measures that target quantities
to help you achieve the results vital to the survival of your business.
You will discover
√ How contribution value adds incentive to people without you spending
all your time building something from the ground up. Reinterpret
eliminates that type of work.
√ Why quality focused groups would rather collaborate than compete
against fellow team members.
√ Why improvement in interdependence and success will increase
other values which are vital to the culture of your business.
√ How effective team behavior lines up with individual values that result
in your business achieving unstoppable success in the market.
Without the instruments of measure to uncover core values your business
will flounder where you need maximum strength.
Dianne Crampton shares simple steps to implement these key systems in
your business and why they will give you the competitive advantage to
survive in economic uncertainty.
You will experience this and more at the two day virtual live event How to
Reinterpret Your Business Future.
Reinterpret Succession Plans – The Succession
If you are committed to the growth and
sustainability of your business then a
succession plan is a must for your business
toolkit. Who succeeds you when you sell your
business?
• Are you clear about who will take the
helm when you step down?
• Is your decision making process simple
or chaotic?
Terry Schaefer
• Do you have a successor in mind to replace
you? Is your business family-owned or is do you have a business
partner ready to succeed you?
When you do not identify someone to replace you in your business your
business valuation is reduced. At the two day virtual live event you will
learn why:
√ Founder CEOs can target the right functions and identify your
selected replacement to start handling in your absence.
√ Gain competitive advantage when you begin your succession
planning early in your business
√ Identify and evaluate potential candidates for specific roles in the
business and outline the strategy for replacing you and its impact on
your associates like your vendors, employees and consultants.
Founder CEOs receive practical, applicable checklists and self-audits to
use in their business. Mini-audits will help you focus on what is important
right now and help you reinterpret how to think about your business at this
critical stage.
Terry Schaefer shares the resources to guide your planning. Your
approach to your business for the long term will be clear when you are no
longer involved with your business at the two day virtual live event How to
Reinterpret Your Business Future.
Reinterpret Capital Management – The Portfolio
Few business owners ‘get it’ when it comes to capital
and credit. Unless they hold a degree in finance 90%
of business owners don’t understand how capital really
works. At the How to Reinterpret Your Business
Future
You learn why:
• You are really stuck, stall or stopped in your
business.
• You want to stop getting by and start getting
forward. Reinterpret teaches you how to do just that.
• You do not have to be a victim of another
economic hiccup with just enough to take care of today.
• You must learn to take big steps into tomorrow to gain a strong
competitive advantage now.
Annalea Cornell
When you reinterpret your capital you create a brick wall between your
business affairs and your personal finance. You avoid a total loss both
personal and business. With the right strategies you will be able to:
√ Increase revenues that carry your company through turbulent times.
√ Hire talented staff and management so you can direct the company
rather than be the company.
√ Create strong positioning with your clients and in your marketplace.
√ Overcome poor management and lack of sufficient funding.
Annalea Cornell guides her audiences through the steps to take to expand
your credit management options in building business value over time.
When you attend the 2-day live virtual event How to Reinterpret Your
Business Future you will experience steps and discovery of what is
possible for your business.
Reinterpret Strategic Exits - The Strategic Exit
Founder CEOs with 10 or more years with the
same business may or may not want to exit their
business. However, the right documents should
be defined for the entrepreneur at this stage of
the business.
Did you
• Design an exit strategy when the business
was first formed?
Terry Schaefer
• Reference an exit in the first business
plan?
• Define the type of exit that had the most appeal to the type of
business you established or form a board of directors or advisory
board at the initial stage of the business?
Many Founder CEOs concentrate on initializing the business with no
thought of getting out. This does not mean that an exit is not possible. It
does mean that taking time to formalize an exit plan now provides you with
the tools required to reinterpret how you design your exit.
At the Reinterpret Your Business Future two day live event you will learn
How to:
√ Establish a business plan and what three to five years into the future
will look like. What functions must be identified and included in your
business plan.
√ Use you Reinterpreted Succession plan to describe what the
business will look like, the management team and the customer base.
√ Identify the right type of exit for your Founder CEO business. You will
learn the types of exits to consider for your strategy.
Terry Schaefer guides you through how to prepare the right plans for the
right investors when you attend a two day live virtual event How to
Reinterpret Your Business Future.
Reinterpret Branding – The Brand
Is your brand speaking to the world about your
business or you? The brand is one of those
elements in your business that is easy to confuse.
Jason Warner
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Are you clear about what is in your brand?
Do you know what your brand is about?
Can you define your brand in one sentence?
Do you have a brand strategy?
What is the language of your brand?
Getting clear on what a brand is, what a brand does and how to have the
right brand for you takes thought. To reinterpret your brand takes a guide.
Done well your brand can do the heavy work for you.
You will learn why a brand must
√ Create value and perception to carry you forward and not weigh down
your business.
√ Have written and visual language associated with the business
√ Have a brand management strategy, a value and visibility.
With Jason Warner, Opus Media, you learn why a reinterpreted brand is a
reflection of your business savvy and you as leader and CEO of a growth
company. Find out exactly how you can apply a reinterpreted brand to the
business you own at the How to Reinterpret Your Business Future Live
two day event.
How to Reinterpret Employee Transitions
The afternoon segment of How to Reinterpret Your
Business Future is sponsored: Arleen Bradley,
Arleen Bradley Coaching.
You will hear
Arleen Bradley
√ A short presentation about a way to ensure
your former employees continue to support your
efforts and not speak ill of you to others.
√ how to provide the support they need to
recover from their loss and tools they need to obtain
a new job.
√ How to reinterprets the concept of layoff such that you as small
business owner create brand ambassadors for your small firm.
Arleen Bradley sponsors the afternoon presentations sharing what you can
do to become an employer who puts care back in careers using Arleen’s
unique approach to career transitions.
What you receive
You will have a detailed program on where you will ‘go’ next in the
program to hear each speaker.
Each speaker will share a piece of original content designed exclusively
for this event.
You will receive a mini self-audit package for you to use to evaluate
where your business is today.
You will design how you want to implement each training segment in
your business with the mini-self-audit which is your private assessment
of your business.
You will participate in a closed, private session group workshop where
you will meet other attendees.
You receive a private invitation to a LinkedIn group where you can meet
each presenter, ask questions and share content you believe will be
helpful to the group.
Your program will contain access to this event and its contents after the
event concludes.
You receive presenter notes, presentation and recordings to refer to as
you begin to design how you want to implement the materials.
Each presenter will share their method for you to reach out and connect
further with them for more information.
Your access to a private, invitation only LinkedIn group furthers your
ability to increase your connection with other attendees.
Your investment entitles you to receive an analysis of your business in
context of this presentation. During your one hour discussion you will
gain the insight you need to achieve a balance outcome to keep you
moving forward.
Your access continues once the event concludes.
The How to Reinterpret Your Business Future two day live virtual event
is focused on eight functional areas of your business where revenue leaks
occur and where most owners discover their key challenges.
Our expertise is designed to guide and assist you in solving your
challenges in a way that helps you maintain your efficiency in your
business, your effectiveness with your market and preserve your reputation
and what you have built up over time.
The value of this investment for the How to Reinterpret Your Business
Future is minimal compared to the exceptional value you receive from
each presenter in this program. You must apply to be seated in this
exceptional group of Founder, CEO business owners when you register for
your application here.
The concept of reinterpret is unique and different and the reason why you
will not experience our approach anywhere else because our goal is to
deliver our work differently.
We respect you and the time you took to evaluate our offer.
Thank you for your consideration and I and my colleagues look forward to
serving you at this one-of-a-kind virtual event.
Ellen J. Harris, MCIM, EMBA, MScT.
Business-Accelerated® Company
845-489-0616
4 Coffey Avenue
Beacon, New York 12508
PS: Everything you experience in this live event has been used real-time in
2015. You will experience the exact techniques used within the BusinessAccelerated® Company and the results that led to creating this event.
© 2015. Business-Accelerated® Company. All rights reserved.