Talenthouse The world’s creative department
Art works.
Talenthouse is a global online collaboration platform
and creative
community of artists,
filmmakers,
Art/Design
Music
Photography
musicians, designers and photographers spanning
175 countries. We host and manage creative briefs for
brands and celebrated icons. In response to these
briefs, our community delivers on-brand content –
reliably and at scale – to drive creative innovation and
meet the evolving needs that brands have to power
their paid, owned and earned media channels.
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Photography by Joel Sossa Mexico
Talenthouse is a global online collaboration platform
and creative community of artists, filmmakers,
musicians, designers and photographers spanning
175 countries. We host and manage creative briefs for
brands and celebrated icons. In response to these
briefs, our community delivers on-brand content –
reliably and at scale – to drive creative innovation and
meet the evolving needs that brands have to power
their paid, owned and earned media channels.
3
Talenthouse is a global online collaboration platform
and creative community of artists, filmmakers,
musicians, designers and photographers spanning
175 countries. We host and manage creative briefs for
brands and celebrated icons. In response to these
briefs, our community delivers on-brand content,
reliably and at scale, to drive creative innovation and
meet the evolving needs that brands have to power
their paid, owned and earned media channels.
4
Work by Joel Sossa Mexico
Today…
Brands
Brands require on-brand and
on-brief concepts and content
at scale to power paid, owned
and earned channels.
Creators
Creators are seeking the
opportunity to create, be
recognized and rewarded.
Consumers
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Consumers are engaging with
brands on their own terms.
Work by Joel Sossa Mexico
The Modern
Content Ecosystem
Impact
Volume
TV
OOH
Print
Cinema
Pro
Content
Talenthouse
Premium Content
UGC
User Generated Content
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Facebook
Twitter
Instagram
YouTube
etc.
Above
the Line
Paid,
Owned,
Earned
The Talenthouse
Creative Invite®
The Challenge:
Deliver reliable on-brand and on-brief
concepts and content to power paid,
owned & earned media channels
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The Solution:
The Talenthouse
Creative Invite®
Work by Aliona Kononova Moldova
The Talenthouse
Creative Invite®
Sharing
Strategy
Submission
Open
Open
Review
6–8 weeks
Selection
1–4 weeks
Weekly
galleries / artist
spotlights
Social content
calendar activation /
submission driving
& promotion
Magazine
features /
guest judge
activation
Announcement
1 week
Host / jury to select artwork /
artist(s)
Mainstream
/ brand fans
participation
Life changing
stories, social
impact, content
license
The Talenthouse community delivers on-brand content reliably and at scale.
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Work by Aliona Kononova Moldova
The Talenthouse
Creative Invite®
Submissions Open
Open Review
Artists Selected
Artists and creators are invited to submit. Open call for submissions 6–8 weeks.
Public Facebook and Twitter social
selection driving engagement and peer-to-peer conversations.
Brand selects artists work which may be used across their paid, owned
and earned channels.
Case Studies
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Work by Theo Harris United States
Case Study
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Design a head piece for Deadmau5
Work by Lance Thackeray United Kingdom
Case Study
Submissions
Submissions
Design a head piece for Deadmau5
The Brief
Brief
The
The music phenomenon known as Deadmau5,
has always had a hand in graphics and design
and is recognized as much for being a
progressive music producer as he is for wearing
his famous mau5head.
He invited aspiring designers to submit their
most creative and unique mau5head design for
the chance to have it produced and worn at a
forthcoming event.
TheChallenge
Challenge
The
• Drive awareness of forthcoming Deadmau5 events
• Produce on-brand content to engage social audiences
• Connect Deadmau5 to an influential •
creative community
Create an opportunity for an aspiring artist to showcase their talents
Unknown artist, Lance Thackeray from East Yorkshire, UK, entered his first challenge ever and was
1 of 2000 submissions. “Can
you imagine entering a design
challenge and it ends up on the
cover of the Rolling Stone?”
Rolling Stone Magazine
Issue 1160/1161
July 5-19, 2012
Works by Lance Thackeray United Kingdom
Eva Carlini United States . Kevin Lee United States . Scott Puckett United States
Case Study
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Create art for Airbnb
Work by Maresa Smith United Kingdom
Case Study
Submissions
Create art for Airbnb
The Brief
Airbnb invited artists, photographers and
filmmakers across the globe to create art and to
tell a story that supported their
#OneLessStranger social experiment to reduce
the number of strangers in the world.
These unique and original works fueled Airbnb’s
website and social channels.
The Challenge
• Drive awareness of Airbnb’s #OneLessStranger
campaign
• Deliver premium content and stories to fuel
Airbnb’s paid, owned and earned channels
• Drive organic PR and positive stories
• Engage a millennial audience of 18-30 years old
Works by Leonora Arosio Italy . Tom Watkins United Kingdom . Joel Matheson Australia . Joe Price United Kingdom
Case Study
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Design the Trase Shoe for DC Shoes
Work by Ese Izhi Mexico
Case Study
Design the Trase Shoe for DC Shoes
Submissions
The Brief
In partnership with Talenthouse, DC Shoes
invited artists, designers and creators around
the world to custom design the new DC Trase
shoe. One overall winning design won $10,000
and will go into production and be sold at
dcshoes.com and select DC Shoes retailers.
Works by Ognen Trpeski United States
Nicky Zodinsanga India . Daniel Zuleta Colombia . Sergio Coelo Brazil
Original ideas,
fresh talent.
Selected artist Ese Izhi, Mexico:
“Healing of the Nations.
Illustrated pattern inspired by
the power of the earth.”
The Challenge
• Drive engagement around DC and the release
•
•
of the new Trase Shoe
Engage a creative audience
Create engaging content, social stories and
currency
Case Study
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Photograph for Microsoft Lumia
and National Geographic
Work by Hattie Simms United Kingdom
Case Study
Submissions
Photograph for Microsoft Lumia
and National Geographic
The Brief
Lumia and National Geographic invited
photographers from across the globe to submit photos inspired by the spirit of travel,
nature and adventure for the chance to join
world-class photographer Stephen Alvarez on
a mentoring road trip through Puerto Rico.
National Geographic
photographer Stephen Alvarez
tackled a ten day assignment to capture the American West—armed
only with a Microsoft Lumia.
Works by Elena Goroscenco Moldavia
Laurent Seince France . Nathan Gonzales United States . Kiattikhoun Limmany France
The Challenge
• Amplify Lumia’s partnership with National
•
•
•
Geographic
Connect Lumia to photographers
Drive unique content that highlights the
features of the Lumia range
Engage brand rejectors and drive
conversations
Case Study
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Create a music video for Avicii and burn®
Avicii / Artist
Case Study
Submissions
Create a music video for Avicii and burn®
The Brief
Burn®, together with International DJ Avicii,
invited film and video directors to create an
original music video for Avicii’s new track,
Speed (Burn® and Lotus F1® Team Mix).
20 year old animator Pavel Kim from Moscow, Russia, was selected. He worked 4-6 hours every night on his submission.
His video has been viewed 3.9 million times on YouTube.
Works by Pavel Kim Russian Federation
Hazlo Sientelo Spain . Marcio Silva Portugal
The Challenge
• Drive awareness of burn® in key territories
• Amplify the partnership between •
Avicii and Burn®
Create engaging, inspiring and shareable content for all social channels
Case Study
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Design a playsuit for
Jessie J and vitaminwater®
Jessie J / Artist LIVE at Rock in Rio
Case Study
Submissions
Design a playsuit for
Jessie J and vitaminwater®
The Brief
The Challenge
Glaceau vitaminwater® (part of the Coca-Cola
Company) partnered with Talenthouse to amplify
their relationship with pop icon Jessie J.
Through Talenthouse, they hosted a Creative
Invite® inviting fashion designers across the
globe to submit show stopping playsuit outfits
for Jessie to wear on stage at the Rock In Rio
event in Brazil, where she headlined alongside
Justin Timberlake and Alicia Keys.
• Drive awareness for Glaceau •
•
•
vitaminwater®
Leverage brand ambassador Jessie J
Grow social media audience
Create content to engage existing audiences
Design of the
selected artist
and the playsuit
for Jessie J to rock the stage
at the annual
Rock in Rio
event in Brazil
2013.
Works by Danielle Dawson United Kingdom
Damaris Chua Germany . Paulina Palian United Kingdom . Zuri Herrera Mexico
“Talenthouse serves as the perfect platform for vitaminwater to
engage the cultural creative class as they contribute to what’s
next.” Rana Kardestuncer, Director of Communications & Assets
Case Study
Design a limited edition bottle for SIGG
Work by Xio Macasio Philippines
Case Study
Submissions
Design a limited edition bottle for SIGG
The Brief
In 2013 SIGG invited artists around the world to
submit their most creative and imaginative bottle
designs for the chance to see it reproduced as a
limited edition SIGG bottle.
Long renowned for their strong ecological stance
and decoratively designed recyclable bottles,
SIGG wanted designs that made a statement
about sustainability and eco-friendliness.
The Challenge
•
•
•
•
Connect SIGG to a global community of
artists
Create original content for original products
Support aspiring talent
Drive organic PR and positive stories
3 Selected designs were produced as limited edition SIGG
bottles, and sold in U.S. retail stores and on SIGG’s official
website. A 5% licensing fee of all bottles sold went to the artist.
“This competition was an organic partnership as SIGG is
renowned for its creative graphics while Talenthouse has an
exceptional reach into the artist community.”
Rob Dewar President & G.M. for SIGG North America
Works by Xio Macasio Philippines
Gabriela Eufrasio Portugal . Design Corner Portugal . Anthony Walker United States
Case Study
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Create digital artwork for Spotify
Work by Adam Bejnarowicz Poland
Case Study
Submissions
Create digital artwork for Spotify
The Brief
Spotify invited artists, designers and illustrators to submit artwork that best captures how music
makes people feel and brings them together. These unique and original interpretations fuelled
Spotify’s social and digital channels and were
featured as part of an exclusive exhibition in
East London.
Works by
Lucas Gelumbauskas Lithuainia . Callum Jager United Kingdom . Sebastien Andersson Sweden
Creative Birdride India . Greta Janutyté Lithuania
The Challenge
• Premium content and stories to fuel Spotify
paid, owned and earned channels
• Drive organic PR and positive stories
• Drive awareness for Spotify’s ‘Now Feeling’
campaign
• Engage a millennial audience of 18-24 years old
Case Study
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Design billboard artwork
for HTC
Work by Michael Lester United Kingdom
Case Study
Design billboard artwork
for HTC
Submissions
The Brief
The Challenge
HTC challenged artists and designers to create
artwork interpreting the innovative features of
the new HTC One for the chance to see their
work displayed across major billboards in eight
UK cities.
Talon Outdoor came on board as outdoor media
partner, who displayed the eight chosen designs
in major footfall areas across the UK including
Shoreditch in London.
HTC Billboard,
London
Works by Daniel Weatheritt United Kingdom
Carl Jeffers United Kingdom . Vincenzo Annunziata United Kingdom
Selected Artist
Michael Lester:
“A Gallery That's Alive.
I believe in simple
communication, and HTC do too. This project marked
my simplest idea to date – I brought London’s most
iconic gallery, the Tate
Modern, to life with a play on the tag line A Gallery That’s Alive”
• Drive awareness of the new HTC one
• Connect HTC to content creators and trend-setters
• Drive original content that highlights the
•
features of the HTC handset
Create a high-profile outdoor campaign
Case Study
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Create art for
Moxy Hotel Milan
Work by Nune Kerobyan Italy
Case Study
Submissions
Create art for
Moxy Hotel Milan
The Brief
The Challenge
Moxy Milan was seeking visual artists whose art
medium of choice was illustration, painting, or
graffiti art to create an exclusive piece of
artwork that would be the cornerstone of the art collection at the hotel.
Three finalists were selected to travel to Moxy
Milan for the grand opening and provided a
Blank Canvas to create a second piece, live in
front of the media, art industry and society
members from across Europe.
Selected Artist Nune D’amico Kerobyan from Italy live at work in the Moxy Milan
Works by Hector Darcos Spain
Jose Arturo Hinojos Mexico . Ana Androska Macedonia . Jorge Carbajal Uruguay
• Create a PR moment around Moxy Milan
• Engage a young and creative audience
• Generate stories and social currency
Case Study
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Submit accessory designs
for SEAT and Mango
Case Study
Submissions
Submissions
Submit accessory designs
for SEAT and Mango
The Brief
Brief
The
To celebrate their partnership, SEAT and MANGO
invited artists, illustrators, fashion designers and
creators to submit accessory designs to enhance
the new Mii by MANGO.
The selected designer received a brand new Mii
by MANGO car and had their design put into
production and given way with every test drive.
TheChallenge
Challenge
The
• Create positive global PR around the SEAT & MANGO partnership
• Find a beautiful bag design to be sold with the first units of the SEAT Mii by MANGO
• Position SEAT within creative communities
• Create engaging shareable content
The finished accessory pack designed by Sandra Corrius de Freitus from Spain.
Works by Sandra Corrius de Freitus Spain
Elizabeth Barbara Brazil . Sofia Felgueiras Portugal
“Mii by Mango is a fashion oriented product. We have had a great
partner in Talenthouse who advised us on how to develop the whole
campaign.” Manuel Ruiz-Alba, VP Digital Marketing SEAT
Appendix
Brands engage the global Talenthouse creative community to source on-brand and on-brief content to power their paid, owned and earned channels.
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Talenthouse
Art works.
Celebrated icons partner with Talenthouse to promote collaboration and drive organic engagement.
&
Justin Timberlake
Naomi Campbell
Cara Delevingne
Avicii
A$AP Rocky
Chef Ludo Lefebvre
Stan Lee
Rihanna
Green Day
One Direction
Jessie J
Tom Ford
No Doubt
Lil Wayne
Florence + The Machine
Elton John
Childish Gambino
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Deadmau5
Kiesza
Ed Sheeren
...
Talenthouse
Art works.
Timeline Detail
Creative Invite®
Activity
Pre-production
Creative Invite ideation and planning
Creative Invite production
Official rules, terms & guidelines, legals
Social media content calendar
Outreach strategy and execution
Content items produced
Submission Open
Participants upload work
Talenthouse community outreach
External outreach
Participant support
Brand activate own channels
Open Review
Mainstream participation
Viral distribution of submissions
Judges decision making
Artist Selected
Host selects artists
Media, social and editorial amplification
Social media activation
Reporting
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Analytics
Methodology
Submissions
Individual pieces of art submitted to the Creative Invite whether art, design, fashion, film, music or photography
On-site Engagements
Social Engagements
Combined posts and all engagement metrics from Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, Vine posts made by Talenthouse team
(Facebook likes, comments and shares, Twitter clicks, favorites, retweets, Pinterest boards, pins, follows, Instagram pictures, loves, comments etc)
Earned Media Impact
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Onsite: defined as a submission,
page view on a Creative Invite, page
view on a submission page, page
views on related articles, all shares and comments, newsletter reach
PR pieces secured by Talenthouse, external coverage
of Creative Invite, post campaign coverage where
appropriate
Work by Bao Ho Hong Kong
The Talenthouse Content Center:
»Mission Control« for Creative Invites®
Self-service hub for
submissions and content items
relating to Creative Invite®
Populated with content
generated throughout the
Creative Invite® life cycle
Full access to entire content library
Fresh content added in real time
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Talenthouse Art works
Talenthouse is an award winning platform
that connects brands
with creative talent
and mainstream audiences
generating premium content
for all paid, owned and earned channels.
Contact:
[email protected]
Los Angeles
London
Munich
Mumbai
Dubai
Thank You!