MEDIA KIT
2015
SUPPORTING
SMALL BUSINESS
SYDNEY MELBOURNE BRISBANE
THE URBAN LIST is a CURATED
GUIDE to your LIFE IN THE CITY.
TRUSTED RECOMMENDATIONS. INSPIRATION.
your life, OPTIMISED.
A CURATION of the
BEST OF THE BEST,
THE URBAN LIST CONNECTS
HOSPITALITY
INFLUENCERS with
BUSINESSES WE LOVE.
RETAIL
From food to fashion, road trips to beauty buzz, our content is
dynamic, diverse and shared - DEVELOPING MEANINGFUL
CONNECTIONS with READERS THAT INVEST IN THE BEST.
HAIR & BEAUTY
HEALTH
MORE THAN 1 MILLION READERS
TAP IN ACROSS SYDNEY, MELBOURNE & BRISBANE
1,116,422
201,788
69,805
UVMS
FACEBOOK
63,300
413,778
78,639
23,400
26,532
329,742
47,321
16,000
12,889
296,199
75,828
23,900
30,384
MELBOURNE
SYDNEY
BRISBANE
MELBOURNE
SYDNEY
BRISBANE
INSTAGRAM
MELBOURNE
SYDNEY
BRISBANE
DATABASE
MELBOURNE
SYDNEY
BRISBANE
6%
54
45 -
10%
$175
60%
- 44
35
16%
$100k+
55% 25 - 34
YOUNG AT HEART
WORKING HARD
55% are 25 to 34. 16% are 35 to 44.
60% have a HHI of $100k+.
6% are 45 to 54.
10% earn $175k+/year.
OUR READERS
are
INFLUENTIAL,
DISCERNING &
CONNECTED.
We deliver daily inspiration to discerning fans & friends,
providing recommendations founded on
88
INTEGRITY, AUTHENTICITY & TRUST.
AIR or BEAUTY
S
UT ONCE A WEE
K
AH
TO
EA
SIT
VI
0%
%
8
AL
O
N
FIRST IMPRESSIONS COUNT
THEY LIVE TO EAT & DRINK
88% visit a hair or beauty salon at
least once/month. 9/10 have a fitness
More than 80% eat at a restaurant at
least once/week. 60% head to a bar
membership, And 70% spend $150+/
for 4+ drinks/week.
month on clothes
Annual Reader Survey November 2015 I 9880 Respondents
ENGINEERED
for GROWTH
52,191
42,185
WE’VE BUILT OUR BUSINESS from
40,564
0 to 1 MILLION READERS IN 3 YEARS.
TAP INTO THE SAME TEAM & EXPERTISE
TO DRIVE your GROWTH.
THE URBAN LIST
TIME OUT
DAILY UBs (DESKTOP ONLY)
April 2015
BROADSHEET NETWORK
CONCRETE PLAYGROUND
16,519
80% OF READERS BUY
from A BUSINESS WE
RECOMMEND at least
ONCE/MONTH.
OUR REACH
AND THAT’S JUST ONE REASON AUSTRALIA’S
most INFLUENTIAL SMEs CHOOSE
TO WORK WITH US…
OUR PEOPLE
WE ARE PURPOSE BUILT FOR SMALL BUSINESS, and focus 100% of our energy on driving traffic
through your doors. We are also selective about who we work with, ensuring you are aligned with
the city’s best – not just those who paid to play.
We are INCENTIVISED TO ENSURE GREAT REACH, READERSHIP AND RESULTS FOR OUR PARTNERS.
Our growth is tied to the success of your content. If it doesn’t perform, our readership statistics suffer.
OUR COMMITMENT
Our influence, size and growth outstrips our competitors. WE WILL CONNECT YOU WITH A LARGER,
MORE INFLUENTIAL AUDIENCE – driving a stronger return on each dollar spent.
WE BUILT OUR BUSINESS FROM 0 TO 1 MILLION READERS IN 3 YEARS. THE SAME TEAM THAT’S
RESPONSIBLE FOR THIS GROWTH WILL BE COLLABORATING TO DRIVE RESULTS FOR YOU.
OUR VALUE
WE CREATE
TRUSTED
CONTENT
THAT drives
DECISIONS
READERS SAY
I ADORE the WHOLE CONCEPT
OF THE URBAN LIST. WE HAVE a
PHRASE AMONGST MY FRIENDS...
INSTEAD OF ‘LET’S GOOGLE IT’,
IT’S NOW ‘LETS URBAN LIST IT. ’
Nicole, Melbourne
POWERFUL MARKETING CAMPAIGNS
CUSTOM BUILT for SMALL BUSINESS
VIP
FRONT ROW
Comprehensive Urban List Profile
Preferential search ranking
1 Facebook post / month
1 Instagram post / month
1 featured business in eNewsletter
1 featured business on homepage and
ACCESS ALL AREAS
Comprehensive Urban List Profile
Comprehensive Urban List Profile
Preferential search ranking
Preferential search ranking
1 Editorial Article
1 Editorial Article
30 second Editorial Video Content
1 Facebook post / month
2 Facebook posts / month
2 Instagram posts /month
3 Instagram posts / month
2 Featured business in eNewsletter
15 second Instagram teaser video
1 Featured business on homepage and
category page
2 hours photography in venue
2 hours graphic design support
Quarterly review and reporting
category page
1 SOLUS eDM
4 hours photography in venue or at events
2 featured business in eNewsletter
4 hours graphic design support
1 featured business on homepage and
category page
1 competition for social media growth
or email acquisition
Quarterly review and reporting
6 hours photography in venue or at events
6 hours graphic design support
1 competition for social media growth or
email acquisition
Monthly review and reporting
4,500
$
/ 3 months
DEDICATED ACCOUNT MANAGER
7,000
$
/ 3 months
DEDICATED CONTENT MARKETING MANAGER
10,000
$
/ 3 months
ALL CONTENT SEARCH ENGINE OPTIMISED FOR KEY TERMS
WEB DESIGN
& DEVELOPMENT
DIGITAL
MARKETING STRATEGY
DIRECTORY
CONVERSION
SEARCH ENGINE
OPTIMISATION
SPONSORED EDITORIAL
DRIVING
CUSTOMERS
through
YOUR DOORS
DATA ACQUISTION
FACEBOOK
ACTIVATION
& GROWTH
INSTAGRAM
ACTIVATION
& GROWTH
GRAPHIC DESIGN
PHOTOGRAPHY
& VIDEOGRAPHY
EDM EXPOSURE
A DEDICATED
BUSINESS HUB
1
3
THE CORNERSTONE of EVERY CAMPAIGN
4
2
6
5
Have you earned a place in The Urban List Directory?
Transform your listing into a comprehensive profile – a dedicated
hub for your business, CUSTOM BUILT TO CONVERT.
10
STANDARD LISTING
1
Business Name & Contact Details
2
Opening Hours
3
Social Media Conversion Buttons
4
Photo Gallery
5
Video Gallery
6
Menu / Lookbook / Services
7
Real-time Instagram / Facebook Feed
8
Competitive Businesses Removed
9
Archive of all Editorial Exposure
10
Testimonials
11
Priority Rankings for Search
URBAN LIST PROFILE
9
7
SOCIAL MEDIA
ACTIVATION
NEWS to SHARE?
FACEBOOK or INSTAGRAM
GROWTH STALLED?
SOCIAL MEDIA IS ONE of the MOST
EFFECTIVE MARKETING TOOLS
AVAILABLE TO SMALL BUSINESS.
It’s the perfect platform for immediate,
cost-effective, impactful communication –
providing you have an audience base
that’s both engaged and growing.
TAP INTO THE URBAN LIST SOCIAL FEED TO:
• D
rive immediate sales or traffic for your business
• Increase awareness of a new product or initiative
• B
uild your own social media following for future
marketing opportunities
• H
ave your campaign managed by one of
The Urban List’s social media experts
WE HAVE INVESTED IN BUILDING A STRONG, ENGAGED & DISCERNING FAN BASE
ACROSS BOTH FACEBOOK & INSTAGRAM – AN AUDIENCE THAT IS QUALIFIED, LOCAL
& TRUSTS THE RECOMMENDATIONS WE GIVE.
SUCCESS STORY
“EVERY TIME THE URBAN LIST POSTS ABOUT US ON
FACEBOOK or INSTAGRAM, WE GET SUCH an INFLUX
OF NEW FOLLOWERS! I CAN’T even KEEP TRACK.”
MANDY, CHIPTEASE
INSTANT RESPONSE.
IMMEDIATE ACTION.
SUCCESS STORY
“ THE FIRST ACTIVATION OF our CAMPAIGN WAS
an INSTAGRAM COMPETITION, WE GAINED over
180 NEW FOLLOWERS IN 12HRS. WHAT A GREAT
START TO our 6 MONTH CAMPAIGN! ”
SPICERS BALFOUR
EDITORIAL EXPOSURE
GUARANTEE YOUR PLACE on the CITY’S
most IMPACTFUL EDITORIAL CALDENDAR.
SMALL BUSINESSES are UNIQUE
WITH A COMPELLING STORY
TO TELL.
Our editors are experts in creating
digital content that is clicked, actioned
and shared.
Sponsored editorial is exclusive –
intended for businesses that want to
be on the front foot: grabbing editors’
attention for strategically timed,
longer-form, impactful exposure.
INVEST IN SPONSORED EDITORIAL TO:
• Have access to a dedicated Urban List
editor – an expert digital content creator,
responsible for everything you love about
the stories we publish.
• Raise awareness of your product/business
in a way that resonates – we know what
they read, and what makes them react.
• I ncrease sales, foot traffic or bookings
strategically – direct growth in the areas
you want.
• C
hange perceptions and alignment –
we are experts in highlighting areas of
unique appeal.
• I ncrease your Google search ranking for
key terms.
WE WILL NEVER ENDORSE A
BUSINESS or BRAND WE CAN’T
HAND-ON-HEART RECOMMEND.
• H
ave a reputable, engaging and
visually-appealing asset that you can share
and leverage to market your business –
in store, on social media and to your
email database.
NOTE
Limited places available. We do not write about every business that requests coverage. Stories will always be clearly labeled as
SPONSORED – encouraging readers to support those businesses that invest in creating content with The Urban List.
SUCCESS STORY
“ WE WERE INUDATED with CALLS AFTER
the ARTICLE WAS PUBLISHED!”
TYRON BERTONCELLO, O.MY
EDITORS’ PICK
OUR DIRECTORY HOUSES 5000+ of
AUSTRALIA’S best SMALL BUSINESSES.
STAND OUT FROM THE CROWD.
OUR INFLUENCE
80% OF READERS BUY A PRODUCT or
SERVICE WE RECOMMEND MORE THAN
once/month.
FEATURE IN OUR ENEWS
FEATURE ON THE HOME PAGE
DIRECT TO THE CITY’S most INFLUENTIAL INBOXES.
PRIME REAL ESTATE. DRIVING CONSUMER DECISIONS daily.
Align your business with the most popular articles of the week.
Up to the minute. On trend. And trusted.
Your chance to capture readers’ attention.
Our editors’ picks, delivered direct.
weekly enews
DELIVERED
EACH THURSDAY
open rates more than
3 X INDUSTRY
AVERAGE.
SUCCESS STORY
“ WE SAW AN IMMEDIATE INCREASE IN WEB TRAFFIC IN THE DAYS after
THE ARTICLE. THERE WERE TWICE as MANY HITS AS USUAL!”
ERIN LAIRD, TAKE OFF SKIN & BODY
ACCESS THE EXPERTS
ALL OF THE SKILLS of THE URBAN LIST, at YOUR FINGERTIPS.
PHOTOGRAPHY &
VIDEOGRAPHY
GRAPHIC &
WEB DESIGN
• Impactful visuals that cut through and sell
• Clean, contextual, professional design
• Nimble, cost-efficient access to experts
• Designed to convert – on and offline
• U
se on The Urban List or in your own
marketing activity
DATA ACQUISITION
• Leverage our channels to build your database
• Ongoing return on your marketing spend
ANALYSIS &
REPORTING
•D
igital marketing experts measuring
in real time
•N
imble response and updates to
campaign throughout
• I nsights and marketing tips for
future activity
SUCCESS STORY
“ “ W
E ARE NOW ON OUR THIRD CAMPAIGN USING THE URBAN LIST,
WITH WHAT’S AVAILABLE OUT THERE IN THE WAY OF
ONLINE MARKETING THIS IS BY FAR THE BEST COMPANY I’VE
COME ACROSS. IT’S NOT ONLY THE AMOUNT OF PEOPLE IT
PUTS US IN TOUCH with BUT IT’S THE TARGET MARKET
WE CAN ACCESS to PROMOTE OUR BUSINESS.
THE LEVEL OF SERVICE & COMMUNICATION FROM
EVERYONE INVOLVED IS A CREDIT TO THE ORGANISATION,
VERY PROFESSIONAL & KNOWLEDGEABLE ON ALL FRONTS.
I WOULD STRONGLY RECOMMEND ENGAGING
THE URBAN LIST for A CAMPAIGN,
IT’S MONEY WELL SPENT! ”
ANDY BUCHANAN, GENERAL MANAGER - THE URBANE GROUP
Urbane was named #20 in the 2015 Gourmet Traveller Restaurant Guide: The Top 100
WORK WITH US AND BE
PART OF THE CONVERSATION
MELBOURNE
SYDNEY
BRISBANE
BEN WILLS
DANIEL HARRIS
NICK BAUMGART
Business Development Manager
Business Development Manager
Business Development Manager
[email protected]
[email protected]
[email protected]
0404 458 509
0433 000 295
0418 712 491