1. No category

ALAN J. MALTER
Associate Professor of Marketing
Department of Managerial Studies
University of Illinois at Chicago
Tel. 1-312-413-4142, Fax 1-312-996-3559
E-mail: [email protected]
(April 2015)
Mailing Address:
2221 University Hall, M/C 243
601 South Morgan Street
Chicago, IL 60607-7123
USA
___________________________________________________________________________________________________________________
Education
2000
1988
1985
1985
1982 - 1983
Ph.D., University of Wisconsin-Madison (marketing)
M.S., University of Illinois at Urbana-Champaign (agricultural economics)
A.B., University of Illinois at Urbana-Champaign (economics), summa cum laude
A.B., University of Illinois at Urbana-Champaign (political science), summa cum laude
One-Year Program, Hebrew University of Jerusalem, Israel (int. relations, economics)
Employment
2007 - present
2000 - 2007
1999 - 2000
1994 - 1999
1993 - 1995
1988 - 1994
1987
1985 - 1987
1984
Associate Professor, University of Illinois at Chicago
Assistant Professor, University of Arizona
Visiting Assistant Professor, University of Maryland
Graduate Research & Teaching Assistant, University of Wisconsin-Madison
Consultant, The World Bank, East and Southern Africa Division
Export Market Analyst, Israel Ministry of Agriculture
Acting Assistant Director, University of Illinois (UIUC), Study Abroad Office
Graduate Research Assistant, University of Illinois (UIUC), Agricultural Economics
Trade Analyst, America-Israel Public Affairs Committee (AIPAC), Washington, D.C.
Honors and Awards – Research/Scholarship
2014
2013
2010
2005
1999
1998
1998
1998
1985 - 1986
1985
1985
1984
1981 - 1984
AMA-Sheth Doctoral Consortium, Faculty Fellow (Northwestern University)
Finalist, 2012 William F. O’Dell Award, Journal of Marketing Research
AMA-Sheth Doctoral Consortium, Faculty Fellow (Texas Christian University)
Robert D. Buzzell Best Paper Award, Marketing Science Institute
Runner-up, George Day Doctoral Dissertation Proposal Award
Winner, and Business Marketing Doctoral Fellow, Institute for the Study of Business
Markets (Pennsylvania State University) Dissertation Proposal Competition
Honorable Mention, Alden G. Clayton Award, Marketing Science Institute
AMA-Sheth Doctoral Consortium, Student Fellow (University of Georgia)
Wright Fellowship, University of Illinois at Urbana-Champaign
Bronze Tablet, Highest Honors (Top 3% of Graduating Class), University of Illinois
Phi Beta Kappa
University of Illinois representative to 36th Student Conference on U.S. Affairs, U.S.
Military Academy, West Point, New York
James Scholar, University of Illinois Undergraduate Honors Program
Honors and Awards – Teaching
Certificate of Appreciation, Eller College Student Council, University of Arizona
2006
2005
Mortar Board Certificate for Outstanding Teaching, University of Arizona
2005
Certificate of Appreciation, Eller College Student Council, University of Arizona
2004
Certificate of Appreciation, Eller College Student Council, University of Arizona
2003
Faculty member, Delta Sigma Pi business professional fraternity
2003
Certificate of Appreciation, Eller College Student Council, University of Arizona
2001
Certificate of Appreciation, Eller College Student Council, University of Arizona
RESEARCH [for Google Scholar or SSCI citations, search all categories for Alan Malter or Malter AJ*]
Research Interests
Changing role of marketing; organizational learning and innovation; tacit/embodied/process knowledge
in managerial and consumer decision-making; survey research/measurement issues.
Refereed Journal Articles
Beuk, Frederik, Alan J. Malter, Jelena Spanjol and John Cocco (2014), “Financial Incentives and
Salesperson Time Orientation in New Product Launch: A Longitudinal Study,” Journal of Product
Innovation Management, doi: 10.1111/jpim.12157, 31 (4, July), 647-663. [Lead article]
Reimann, Martin, Wilko Feye, Alan J. Malter, Josh Ackerman, Raquel Castaño, Nitika Garg, Robert
Kreuzbauer, Aparna A. Labroo, Angela Y. Lee, Maureen Morrin, Gergana Y. Nenkov, Jesper H. Nielsen,
Maria Perez, Gratiana Pol, José Antonio Rosa, Carolyn Yoon, and Chen-Bo Zhong (2012), “Embodiment
in Judgment and Choice,” Journal of Neuroscience, Psychology, and Economics, 5 (2, May), 104-123.
Zhang, Haisu, Chengli Shu, Xu Jiang and Alan J. Malter (2010), “Managing Knowledge for Innovation:
The Role of Cooperation, Competition, and Alliance Nationality,” Journal of International Marketing,
18 (December), 74-94.
Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan and Christine Moorman (2008), “Cross-Sectional
Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines,” Journal of Marketing
Research, 45 (June), 261-279. [Lead article]

Finalist, 2012 William F. O’Dell Award, for 2008 JMR article having the most significant, longterm contribution to marketing theory, methodology, and/or practice.
Lusch, Robert F., Stephen L. Vargo and Alan J. Malter (2006), “Marketing as Service-Exchange: Taking
a Leadership Role in Global Marketing Management,” Organizational Dynamics, 35 (3), 264-278.
Rosa, Jose Antonio, Ellen C. Garbarino, and Alan J. Malter (2006), “Keeping the Body in Mind: The
Influence of Body Esteem and Body Boundary Aberration on Consumer Beliefs and Purchase Intentions,”
Journal of Consumer Psychology, 16 (1), 79-91.
Ganesan, Shankar, Alan J. Malter, and Aric Rindfleisch (2005), “Does Distance Still Matter? Geographic
Proximity and New Product Development,” Journal of Marketing, 69 (October), 44-60.
Webster, Frederick E., Jr., Alan J. Malter, and Shankar Ganesan (2005), “The Decline and Dispersion of
Marketing Competence,” MIT Sloan Management Review, 46 (4), 35-43.
Kreuzbauer, Robert and Alan J. Malter (2005), “Embodied Cognition and New Product Design: Changing
Product Form to Influence Brand Categorization,” Journal of Product Innovation Management, 22
(March), 165-176.
Rosa, Jose Antonio and Alan J. Malter (2003), “E-(Embodied) Knowledge and E-Commerce: How
Physiological Factors Affect On-line Sales of Experiential Products,” Journal of Consumer Psychology,
13 (1&2), 63-75.

Reprinted in: Legal Issues in Electronic Commerce, 2e. Lynn Campbell (Ed.). Concord, Ontario,
Canada: Captus Press, 2005; chapter 6b, pages 101-106.
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Glenberg, Arthur M., David A. Robinson, Michael P. Kaschak, and Alan J. Malter (2003), “Embodied
Meaning and Negative Priming,” Behavioral and Brain Sciences, 26 (5), 644-648.
Malter, Alan J. and Peter R. Dickson (2001), “The Effect of Individual Learning on Competitive
Decision-Making and Firm Performance,” International Journal of Research in Marketing, 18 (1/2),
99-117.
Published Working Papers (Peer-reviewed)
Webster, Frederick E., Jr., Alan J. Malter, and Shankar Ganesan (2003), “Can Marketing Regain Its Seat
at the Table?” MSI Reports, Marketing Science Institute Working Paper Series, No. 03-113, 29-47.
*** 2005 Robert D. Buzzell Award, Best MSI Working Paper in 2003, for “most significant
contribution to marketing practice and thought.”
Ganesan, Shankar, Alan J. Malter, and Aric Rindfleisch (2003), “Does Distance Still Matter? Geographic
Proximity in New Product Development,” MSI Reports, Marketing Science Institute Working Paper
Series, No. 03-125, 111-133.
Electronic Working Papers
Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan and Christine Moorman (2007), “Cross-sectional
versus Longitudinal Survey Research: Concepts, Findings, and Guidelines,” Institute for the Study of
Business Markets (ISBM) Working paper series, Report 02-2007. Available at:
http://www.smeal.psu.edu/isbm/database/documents/wp07/02-2007.pdf
Seshasai, Satwik, Alan J. Malter, and Amar Gupta (2006), “The Use of Information Systems in
Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory” (September 21, 2006).
Eller College of Management Working Paper No. 1034-06. Available at: Social Science Research
Network (SSRN) Electronic Papers: http://ssrn.com/abstract=935106.
Webster, Frederick E., Jr., Alan J. Malter, and Shankar Ganesan (2004), “The Role of Marketing in the
Corporation: A Perpetual Work In Progress” (April 10, 2004). Tuck School of Business at Dartmouth
Working Paper No. 2004-007. Available at: Social Science Research Network (SSRN) Electronic Papers:
http://ssrn.com/abstract=530882.
Conference Proceedings: Full Papers (Peer-reviewed)
Kreuzbauer, Robert and Alan J. Malter (2007), “Product Design Perception and Brand Categorization,” in
Advances in Consumer Research, Vol. 34, eds. Gavan J. Fitzsimons and Vicki G. Morwitz, Duluth, MN:
Association for Consumer Research, 240-246. (see also: Presentations).
Kreuzbauer, Robert and Alan J. Malter (2006), “Perceptual Processing of Product Design Information:
Implications for Brand Categorization,” in Proceedings of the Society for Consumer Psychology 2006
Winter Conference, eds. Dan Ariely, Baba Shiv, Michal Ann Strahilevitz, Society for Consumer
Psychology, 468-482. (see also: Presentations)
Malter, Alan J. (1996), “An Introduction to Embodied Cognition: Implications for Consumer Research,”
in Advances in Consumer Research, Vol. 23, eds. Kim P. Corfman and John Lynch, Provo, UT:
Association for Consumer Research, 272-276. (see also: Presentations)
Malter, A.J. (1996), “The Dynamic Nature of the Market for Ornamentals,” in Proceedings of the Ninth
International Symposium on Virus Diseases of Ornamental Plants, Acta Horticulturae, Number 432,
3
eds. G. Loebenstein, J. Hammond, A. Gera, T. Derks, and A. van Zaayen, Leuven, Belgium: International
Society for Horticultural Science, 28-35. (see also: Presentations)
Conference Proceedings: Extended Abstracts (Peer-reviewed)
Malter, Alan J., Jose Antonio Rosa and Ellen C. Garbarino (2008), “Using Virtual Models to Evaluate
Real Products for Real Bodies,” in Advances in Consumer Research, Vol. 35, eds. Angela Y. Lee and
Dilip Soman, Duluth, MN: Association for Consumer Research, 87-88. (see also: Presentations).
Malter, Alan J., Jose Antonio Rosa and Ellen C. Garbarino (2006), “The Effect of Movement on Real
Bodies, Virtual Selves and Product Evaluation,” in Latin America Advances in Consumer Research,
Vol. 1, eds. Silvia Gonzalez and David Luna, Duluth, MN: Association for Consumer Research, 117-118
(see also: Presentations).
Malter, Alan J. and Jose Antonio Rosa (2004), “Mental Simulation and the Effectiveness of Online Sales
Aids for Experiential Products” in Proceedings of the Society for Consumer Psychology 2004 Winter
Conference, eds. Amar Cheema, Scott Hawkings, and Joydeep Srivastava, Society for Consumer
Psychology, 98-99. (see also: Presentations)
Wu, Ling-Ling, Alan J. Malter, and Lawrence W. Barsalou (2004), “Perceptual Symbols and Conceptual
Representation of Products and Services,” in Proceedings of the Society for Consumer Psychology 2004
Winter Conference, eds. Amar Cheema, Scott Hawkings, and Joydeep Srivastava, Society for Consumer
Psychology, 94-95. (see also: Presentations)
Malter, Alan J. (2003), "Resilience of Marketing Systems in Difficult Places: Lessons from Africa and
The Balkans," in Marketing Theory and Applications, Volume 14, eds. Geraldine R. Henderson and
Marian Chapman Moore, Chicago, IL: American Marketing Association, 259.
Malter, Alan J. and Steven Jaffee (2003), "Export Development in Difficult Places: Achieving and
Sustaining Global Competitiveness," in Marketing Theory and Applications, Volume 14, eds. Geraldine
R. Henderson and Marian Chapman Moore, Chicago, IL: American Marketing Association, 261. (see
also: Presentations)
Malter, Alan J. and Steven Jaffee (2003), "Export Cluster Development in Difficult Places: The Rise and
Survival of Export Floriculture in Southern Africa," in The Proceedings of the 8th International
Conference on Marketing and Development: Globalization, Transformation, and Quality of Life, eds.
Clifford Schultz, Don R. Rahtz, and Mark Speece, Zagreb, Croatia: University of Rijeka, Faculty of
Economics. (see also: Presentations)
Ganesan, Shankar, Aric Rindfleisch, and Alan J. Malter (2002), "New Product Innovation in Hightechnology Firms: The Role of Face-to-Face versus Electronic Communication," in Marketing Theory
and Applications, Volume 13, eds. Kenneth R. Evans and Lisa K. Scheer, Chicago, IL: American
Marketing Association, 127-128. (see also: Presentations)
Rosa, Jose Antonio and Alan J. Malter (2001), “E-(Embodied) Cognition and Experiential E-Commerce:
Challenges and Opportunities,” in Proceedings of the Experiential E-Commerce Conference: 3-D
Visualizations, Product Simulations, Embodied Agents and Virtual Environments (September 2001).
(see also: Presentations)
Malter, Alan J. and Kenneth O. McGraw (2001), “Web-based Data Collection: Issues and Opportunities
for Consumer Psychologists,” in Proceedings of the Society of Consumer Psychology 2001 Winter
Conference (February 2001), 144-145. (see also: Presentations)
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Malter, Alan J. (1998), “Effects of Perceptual Cues and Extrinsic Motivation on Creative Problem
Solving,” in Proceedings of the Twentieth Annual Conference of the Cognitive Science Society, eds.
Morton Ann Gernsbacher and Sharon J. Derry, Mahwah, NJ: Lawrence Erlbaum Associates, 1243. (see
also: Presentations)
Malter, Alan J. (1997), “Embodied Cognition: Theory, Evidence, and Directions for Research,” in
Advances in Consumer Research, Vol. 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT:
Association for Consumer Research, 39. (see also: Presentations)
Babbes, George S. and Alan J. Malter (1997), “Special Session Summary: Embodied Cognition: Towards
a More Realistic and Productive Model of Mental Representation,” in Advances in Consumer Research,
Vol. 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT: Association for Consumer Research,
39-41.
Books and Monographs (Peer-reviewed)
Malter, Alan J. (1997), New Frontiers in Competitive Decision Making: Toward A Research Agenda,
Marketing Science Institute Working Paper Series, No. 97-124, Cambridge, MA: MSI.
Jensen, Merle H. and Alan J. Malter (1995), Protected Agriculture: A Global Review, World Bank
Technical Paper Number 253, Washington, D.C.: The World Bank.
Reynolds, Bruce J., Steven C. Schmidt, and Alan J. Malter (1990), Marketing High-Value Food Products
in the Asian Pacific, ACS Research Report Number 85, Washington, D.C.: United States Department of
Agriculture, Agricultural Cooperative Service.
Chapters in Books (Peer-reviewed)
Houston, Mark B., S. Ratneshwar, Lisa Ricci and Alan J. Malter (2010), “Dynamic Strategic Goal
Setting: Theory and Initial Evidence,” in Review of Marketing Research, Volume 7, Naresh K. Malhotra,
ed. Bingley, UK: Emerald Group Publishing, 19-62.
Malter, Alan J., Ard Reijtenbagh, and Steven Jaffee (1999), “Profits from Petals: The Development of Cut
Flower Exports in Southern Africa,” in Southern African Agribusiness: Gaining Through Regional
Collaboration, ed. Steven Jaffee, World Bank Technical Paper Number 424, Washington, D.C.: The
World Bank, 39-87.
Malter, A.J. (1995), “The Economic Importance of Ornamentals,” in Virus and Virus-like Diseases of
Bulb and Flower Crops, Gad Loebenstein, Roger H. Lawson, and Alan A. Brunt, eds. Chichester, UK:
Wiley, 1-13.
Work in Progress
Manuscripts under review
Dickson, Peter Reid, Paul W. Miniard, James Jaccard, Alan J. Malter and Walfried M. Lassar,
“Improving Business Processes: An Individual Skills Perspective,” Revising for invited resubmission at
Journal of Operations Management.
Malter, Alan J. and Pelin Bicen, “Regional Brands as Alternative Governance Mechanisms for
Distribution Channels.” Book chapter under final review for Handbook of Research on Distribution
5
Channels, Rajiv P. Dant and Charles Ingenes, eds., Elgar.
Manuscripts in Preparation
Malter, Alan J. and Tatiana Barakshina, “Shared Decisions in Emotionally Difficult Situations.” Data
collected (survey samples from Russia and U.S.), first manuscript from data set in preparation for
submission to Journal of Consumer Research by August 2015.
Malter, Alan J. and Pelin Bicen, “Geographical Indications and Regional Brands as Market Systems,”
manuscript in preparation for submission to special issue of Marketing Theory on market systems, by
April 30, 2015.
Zhang, Haisu and Alan J. Malter, “The Influence of Marketing in New Product Development Teams.”
Longitudinal survey data collected, manuscript in final preparation for submission to Journal of
Marketing.
Beuk, Frederik, Alan J. Malter and Albert L. Page, “Effect of Concern for Reputation on Sales Effort
During New Product Launch.” Longitudinal data collected, manuscript in final preparation for
submission to Journal of Marketing.
Malter, Alan J., “Strategic Marketing Decisions: Is Experience an Asset or Liability?” Data collected, in
preparation for submission to Journal of Marketing.
Malter, Alan J., Shankar Ganesan and Aric Rindfleisch, “Making Sense of Tacit Knowledge” manuscript in preparation for submission to Journal of Marketing.
Malter, Alan J. and Ling-Ling Wu, “Perceptual Symbols and Conceptual Representation of Products and
Services” - preparing manuscript for submission to Journal of Consumer Research.
Scholarly Presentations
Research Presentations (peer-reviewed conferences)
2015, “Can Geographic Brands be Market Oriented?” presented at the 2015 American Marketing
Association’s Winter Educators’ Conference in San Antionio, Texas, February 14, 2015 (with Pelin
Bicen).
2014, “A Longitudinal Study of the Influence of Marketing in New Product Development (NPD) Teams,”
presented at the 2014 American Marketing Association’s Winter Educators’ Conference in Orlando,
Florida, February 21, 2014 (with Haisu Zhang).
2014, “The Source of Market Information in New Product Development Teams,” presented at the 2014
American Marketing Association’s Winter Educators’ Conference in Orlando, Florida, February 21, 2014
(with Haisu Zhang).
2013, “The Influence of Marketing in New Product Development Teams,” presented (by Haisu Zhang) at
the 2013 PDMA Research Forum in Phoenix, Arizona, October 27, 2013 (with Haisu Zhang).
2013, “Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal
Study,” presented (by Frederik Beuk) at the 2013 PDMA Research Forum in Phoenix, Arizona, October
26, 2013 (with Frederik Beuk, Jelena Spanjol, John Cocco).
6
2013, “The Influence of Marketing in New Product Development Teams,” presented at the 2013
American Marketing Association’s Winter Educators’ Conference in Las Vegas, Nevada, February 17,
2013 (presented by Haisu Zhang).
2011, “The Effect of Concern for Reputation on Sales Effort During New Product Launch,” presented
poster at the 2011 American Marketing Association’s Winter Educators’ Conference in Austin, Texas,
February 18-20, 2011 (also with Frederik Beuk and Albert Page).
2011, “Managing Innovation in Strategic Alliances: A Knowledge-Based View,” presented at the 2011
American Marketing Association’s Winter Educators’ Conference in Austin, Texas, February 18-20, 2011
(presented by Haisu Zhang, also with Chengli Shu).
2010, “The Effect of Concern for Reputation on Sales Effort During New Product Launch,” presented at
the PDMA 34th Annual Global Conference Research Forum, in Orlando, Florida, October 17, 2010
(presented by Frederik Beuk, also with Albert Page).
2010, “Managing Innovation in Strategic Alliances: A Knowledge-Based View,” presented at the PDMA
34th Annual Global Conference Research Forum, in Orlando, Florida, October 17, 2010 (presented by
Haisu Zhang, also with Chengli Shu).
2010, “Knowledge Transfer Within and Across Industry Clusters” presented at the 2010 Industry Studies
Conference, May 7, 2010 in Chicago, Illinois.
2010, “Marketing Analytics: Assessment of Undergraduate and MBA Student Learning” presented at the
2010 American Marketing Association’s Winter Educators’ Conference, February 21, 2010 in New
Orleans, Louisiana.
2009, “Marketing Strategy Simulations: Is Experience an Asset or Liability?” presented at the 2009
American Marketing Association’s Winter Educators’ Conference, February 21, 2009 in Tampa, Florida.
2007, “Using Virtual Models to Evaluate Real Products for Real Bodies,” presented at the Annual
Conference of the Association for Consumer Research, October 26, 2007 in Memphis, Tennessee (with
Jose Antonio Rosa and Ellen C. Garbarino).
2006, “Product Design Perception and Brand Categorization,” presented at the Annual Conference of the
Association for Consumer Research, September 29, 2006 in Orlando, Florida (presented by Robert
Kreuzbauer).
2006, “Perceptual Processing of Product Design Information: Implications for Brand Categorization,”
presented at 2006 Winter Society for Consumer Psychology Conference, February 11, 2006 in Miami,
Florida (with Robert Kreuzbauer).
2006, “The Effect of Movement on Real Bodies, Virtual Selves and Product Evaluation,” presented at
2006 Association for Consumer Research Latin America Conference, January 7, 2006 in Monterrey,
Mexico (with Jose Antonio Rosa and Ellen C. Garbarino).
2005, “Product Design within Brand Concept Development”, presented at the 34th European Marketing
Academy Conference (EMAC), in Milan, Italy, May 24-27, 2005 (presented by Robert Kreuzbauer)
2004, “Perceptual Symbols and Conceptual Representation of Products and Services,” presented at the
Society of Consumer Psychology 2004 Winter Conference, in San Francisco, California, February 21,
2004 (with Ling-Ling Wu and Lawrence W. Barsalou).
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2004, “Mental Simulation and the Effectiveness of Online Sales Aids for Experiential Products,”
presented at the Society of Consumer Psychology 2004 Winter Conference, in San Francisco, California,
February 21, 2004 (with Jose Antonio Rosa and Ellen Garbarino).
2004, “Body Boundary Aberration and Body Esteem as Influencers of Consumer Attitudes and
Intentions,” presented at the Society of Consumer Psychology 2004 Winter Conference, in San Francisco,
California, February 21, 2004 (presented by Ellen Garbarino, also with Jose Rosa).
2003, “Understanding the Changing Role of Marketing Management,” presented at the 2003 American
Marketing Association’s Winter Educators’ Conference in Orlando, Florida, February 14-17, 2003 (with
Frederick Webster and Shankar Ganesan).
2003, “Development and Resilience of Export Clusters: The Case of Flowers in Southern Africa,”
presented at the 2003 American Marketing Association’s Winter Educators’ Conference in Orlando,
Florida, February 14-17, 2003 (with Steven Jaffee).
2003, “Export Cluster Development in Difficult Places: The Rise and Struggle of Export Floriculture in
Southern Africa,” presented at the 8th International Conference on Marketing and Development, in
Bangkok, Thailand, January 3-7, 2003 (with Steven Jaffee).
2002, “Research Opportunities and Future Directions in Food Marketing,” presented at the Food
Marketing Alliance Roundtable at the 2002 American Marketing Association’s Summer Educators’
Conference in San Diego, California, August 3-6, 2002.
2002, “New Product Innovation in High-technology Clusters: The Roles of Geographic and Virtual
Proximity,” presented at the 2002 American Marketing Association’s Winter Educators’ Conference in
Austin, Texas, February 2002 (with Shankar Ganesan and Aric Rindfleisch).
2001, “E-(Embodied) Cognition and Experiential E-Commerce: Challenges and Opportunities,” presented
(by Jose Antonio Rosa) at the Experiential E-Commerce Conference: 3-D Visualizations, Product
Simulations, Embodied Agents and Virtual Environments, in East Lansing, Michigan, September 27, 2001
(presented by Jose Antonio Rosa).
2001, “Web-based Data Collection: Issues and Opportunities for Consumer Psychologists,” presented at
the Society of Consumer Psychology 2001 Winter Conference, in Scottsdale, Arizona, February 16, 2001
(with Kenneth O. McGraw).
1999, “Process Thinking Skill and Dynamic Competitive Decision Making,” presented at the Competition
in Marketing Conference in Mainz, Germany, sponsored by the Marketing Science Institute, Stanford
University, and the University of Mainz, June 20-21 (with Peter R. Dickson).
1999, “Toward A Dynamic Model of Non-traditional Export Development: The Case of Floriculture in
Southern Africa,” presented at the 1999 American Marketing Association’s Winter Educators’
Conference in St. Petersburg, Florida (February) (with Steven Jaffee).
1998, “Effects of Perceptual Cues and Extrinsic Motivation on Creative Problem Solving,” poster
presented at CogSci98, the 20th Annual Conference of the Cognitive Science Society, in Madison,
Wisconsin (August).
1998, “The Use of Feedback Control Theory to Study Market Processes,” presented at the 1998 American
Marketing Association’s Winter Educators’ Conference in Austin, Texas (February).
8
1996, “Embodied Cognition: Theory, Evidence, and Directions for Research,” presented at the Annual
Conference of the Association for Consumer Research in Tucson, Arizona (October).
1995, “An Introduction to Embodied Cognition: Implications for Consumer Research,” presented at the
Annual Conference of the Association for Consumer Research in Minneapolis, Minnesota (October).
Invited Research Presentations
2014, “Israel, the West Bank, Jordan: Regional Cooperation and Brand Development,” presented to
American Friends of Hebrew University, in Chicago, April 8, 2014.
2014, “Amazon Mechanical Turk and Online Panels as Alternative Data Sources,” presented at Illinois
Institute of Technology, March 14, 2014 (with Tatiana Barakshina).
2014, “Difficult Choices: Shared Decision Making in the Medical Domain,” presented at Illinois Institute
of Technology, March 14, 2014 (with Tatiana Barakshina).
2013, “The Branding of High-Value Agricultural Products: Example of Olive Oil,” presented at
Conference in Memory of Dr. Abraham Melamed, at the Ministry of Agriculture, Volcani Institute, Israel,
August 20, 2013.
2012, “The Influence of Marketing in New Product Development Teams,” presented at Illinois Institute of
Technology, September 21, 2012 (presented with Haisu Zhang).
2012/2011, “Consumer Perceptions of Olive Oil: Marketing Challenges,” presented to:
 Israel Bio-Organic Agriculture Association, at the Ministry of Agriculture, Volcani Institute,
Israel, August 12, 2012.
 MERC research grant Kick-off meeting, Dead Sea, Jordan, July 16, 2012.
 2011 Terra Olivo Conference, in Jerusalem, Israel, May 18, 2011.
2011, “The Effect of Concern for Reputation on Sales Effort During New Product Launch,” presented at
Illinois Institute of Technology, March 25, 2011 (presented by Frederik Beuk, with Albert Page).
2010, “The Uncertain Disciplinary Status of Consumer Behavior: Implications for Consumer Culture
Theory,” presented at C4:Chicago Consumer Culture Community, DePaul University, December 3, 2010.
2010, “Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance
Nationality,” presented at Illinois Institute of Technology, September 3, 2010 (presented by Haisu Zhang,
with Chengli Shu).
2010, “Globalization and Marketing: Directions for Israeli Agriculture,” presented at the Globalization
Conference, Volcani Research Institute, in Beit Dagan, Israel, July 19, 2010.
2010, “Teaching Marketing with Simulation Games,” presented at the 45th American Marketing
Association-Sheth Doctoral Consortium, in Fort Worth, Texas, June 5, 2010.
2009, “Embodied Cognition: Perceptual Processing of Products and Services,” at Olson Zaltman
Associates, in Pittsburgh, Pennsylvania, December 9, 2009.
2006, “Making Sense of Tacit Knowledge: Inter-Organizational Knowledge Transfer and New Product
Development,” presented at: 6th Marketing in Israel (MI-6) Conference (Tel-Aviv University/Hebrew
9
University/Interdisciplinary Center), in Herzliya, Israel, December 27, 2006.
2006/2005, “Making Sense of Tacit Knowledge,” presented at:
 University of Illinois at Chicago
 Brandeis University
 University of Arizona, Management & Policy department
2005, “Perceptual Symbols and Conceptual Representation of Products and Services,” at Workshop on
Embodied Cognition, at Salzburg University of Applied Sciences, in Kuchl, Austria, June 2, 2005.
2004, “Integrating Marketing and Information Technology to Build a Customer Relationship Tool,”
presented at the University of Arizona MIS Department 30th Anniversary Conference, Shaping the Future
of IT, in Tucson, Arizona, November 3, 2004.
2004, “Cross-sectional versus Longitudinal Assessments of New Product Outcomes,” presented (by Aric
Rindfleisch) at the Marketing Science Institute Conference, Hot Topics in Innovation, in Boston,
Massachusetts, August 6, 2004 (with Aric Rindfleisch, Shankar Ganesan, and Christine Moorman).
2004, “Embodied Cognition: Perceptual Processing in Offline and Online Consumption Environments,”
presented at the Third Arizona Marketing Consortium in Glendale, Arizona, April 2, 2004.
2004, “Factors Influencing the Effectiveness of Online Sales Aids for Experiential Products,” presented at
the Internet Technology Commerce and Design Institute ITCDI Collaboration Symposium, in Tucson,
Arizona, January 27, 2004.
2003, "Embodied Knowledge and Electronic Commerce: The Effect of Virtual Models on Online Sales of
Apparel," presented at the University of Arizona MIS Department Fall Conference, Managing IT in
Networked Organizations, in Tucson, Arizona, October 24-25, 2003.
2002, “New Product Innovation in High-Technology Clusters,” presented at the Second Annual Arizona
Marketing Consortium in Tucson, Arizona, March 22, 2002 (with S. Ganesan and Aric Rindfleisch).
2001, “New Product Innovation in High-Technology Clusters: The Roles of Geographic and Virtual
Proximity,” presented at the The Competitiveness Institute 4th Annual Meeting: Conference on Clusters
and the New Economy, in Tucson, Arizona, October 28-31, 2001 (with S. Ganesan and Aric Rindfleisch).
2001, “Public and Private Sector Roles in Cluster Development in Developing Countries: Case Study
from Africa,” presented at the The Competitiveness Institute 4th Annual Meeting: Conference on Clusters
and the New Economy, in Tucson, Arizona, October 28-31, 2001 (with Steven Jaffee).
2001, “New Product Innovation in High-Technology Clusters: Does Geography Matter in a Virtual
World?” presented (by S. Ganesan) at Marketing Science Institute Conference on Global Innovation of
New Products and Services (London, England), October 1, 2001 (with S. Ganesan and Aric Rindfleisch).
2001, “New Product Innovation in High-Technology Clusters: An Examination of the Roles of
Geographic and Virtual Proximity,” (with Shankar Ganesan and Aric Rindfleisch), presented to
Marketing department, University of Arizona, January 26, 2001.
1999, “Process Thinking in Dynamic Marketing Decision Making,” presented at:
 University of Arizona
 Arizona State University
 Case Western Reserve University
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1998, “Dynamic Marketing Decision Making,” presented at:
 Columbia University
 Pennsylvania State University
 Southern Methodist University.
1998, “The Use of Feedback Theory to Study Dynamic Decision Making,” presented at the Midwest
Marketing Camp, in Iowa City, Iowa.
1996, “The Dynamic Nature of the Market for Ornamentals,” presented at the Ninth International
Symposium on Virus Diseases of Ornamental Plants, in Herzliya, Israel.
1995, “The Development of Floriculture Exports from Southern Africa,” at The World Bank, Wash., D.C.
Special Session Organizer and Chair (peer-reviewed conferences)
2011, co-organizer: Martin Reimann, Alan J. Malter, et al., “Embodiment in Consumer Judgment and
Decision-Making: Behavioral, Psychological, and Neural Perspectives,” Roundtable session presented at
2011 Association for Consumer Research, North American conference, in St. Louis, MO (October).
2010, Organizer/Chair, “Teaching Marketing Analytics: Alternative Approaches to Curriculum, Software,
Assessment,” at the 2010 American Marketing Association’s Winter Educators’ Conference in New
Orleans, Louisiana (February).
2009, Co-organizer/Chair, “Marketing Simulation Games: Effectiveness of Current and Next Generation
Simulations,” at the 2009 American Marketing Association’s Winter Educators’ Conference in Tampa,
Florida (February).
2004, Organizer/Chair, “Embodied Cognition: Perceptual Processing in Online and Offline Consumption
Environments,” at the Society of Consumer Psychology 2004 Winter Conference, in San Francisco,
California (February).
2003, Organizer/Chair, “Resilience of Marketing Systems in Difficult Places: Lessons from Africa and
the Balkans,” at the 2003 American Marketing Association’s Winter Educators’ Conference in Orlando,
Florida (February).
2003, Organizer/Chair, “Resilience of Marketing Systems in Difficult Places: Lessons from Africa and
the Balkans,” at the 8th International Conference on Marketing and Development, in Bangkok, Thailand
(January).
2001, Organizer/Chair, “Web-based Data Collection: Issues and Opportunities for Consumer
Psychologists,” Society of Consumer Psychology 2001 Winter Conference, Scottsdale, AZ (February).
1996, Organizer/co-Chair, “Embodied Cognition: Towards a More Realistic and Productive Model of
Mental Representation,” at the Annual Conference of the Association for Consumer Research in Tucson,
Arizona (October).
Session Discussant, Panelist or Chair (invited)
2012, “The Challenge of Placing Rookie Job Candidates,” presented at DocSIG special session, 2012
American Marketing Association’s Summer Educators’ Conference in Chicago, Illinois (August 18).
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2011, Chair and moderator, “Industry Trends Round Table,” 2011 Terra Olivo, Mediterranean
International Extra Virgin Olive Oil Conference, in Jerusalem, Israel (May 18).
2010, Chair and moderator, “Consumer Trends Round Table,” 2010 Terra Olivo, Mediterranean
International Extra Virgin Olive Oil Conference, in Jerusalem, Israel (July 28).
2009, Chair, competitive paper session, “Marketing Strategy and Performance,” 2009 AMA Summer
Educators' Conference, in Chicago, Illinois (August).
2006, Discussant, competitive paper session, “Linking Marketing to Stock Market Returns and Profit
Performance,” 2006 AMA Winter Educators' Conference, in St. Petersburg, Florida (February).
2005, Chair, competitive paper session, “Consumers’ Self-Perceptions as Moderators of Advertising
Effects,” Association for Consumer Research Conference, in San Antonio, Texas (September).
2004, Discussant, competitive paper session, “Interorganizational Marketing,” 2004 American Marketing
Association Summer Educators' Conference, in Boston, Massachusetts (August).
2004, Chair, competitive paper session, “Brands, Products, and Competition,” 2004 American Marketing
Association Winter Educators' Conference, in Scottsdale, Arizona (February).
2002, Chair, competitive paper session, “Attitudes and Judgment,” Society of Consumer Psychology 2002
Winter Conference, in Austin, Texas (February).
Media Coverage
WBEZ 91.5 Chicago, “Moving in: Why old buildings are getting new business,” December 19, 2013.
Chicago Tribune, Trib Local, “Suburban towns selling themselves,” (place branding), December 3, 2013.
Chicago Tribune, “No backing away now from ‘forward’” (political branding), May 6, 2012 (sec 1, p.3)
First Business News (TV), “US economic relationship with Israel,” June 8, 2011.
UIC News, “New federal law aims at textbook sticker shock,” August 25, 2010.
First Business News (TV), “EU & Economic Strategy,” June 17, 2010.
Crain’s Chicago Business, “Corporate Chicago’s euro crisis” (online video), May 18, 2010.
Crain’s Chicago Business, “European menace for Chicago companies,” page 3, May 17, 2010.
First Business News (TV), “Greece Rescue,” March 26, 2010.
First Business News (TV), “Greece Debt Crisis,” February 17, 2010.
Southtown Star, “Experts: Lane Bryant storefront will be occupied one day,” February 1, 2010.
Medill Reports, “The Internet and cancer: how online social networking is revolutionizing cancer health
care,” December 2, 2009.
Wall Street Journal, Business Insight Report, “Notice Me: Cutting through the Marketing Clutter,”
October 20, 2008.
Crain’s Chicago Business, “Feast over in Europe; Economy, upswing in dollar cloud outlook for Kraft
and Wrigley,” page 2, August 25, 2008.
Tucson Citizen, “UA Iraq Forum,” page A1, October 15, 2002.
Arizona Daily Star, “UA ties to Islamic University questioned,” page A1, May 2, 2002.
Tucson Citizen, “Clustering may not aid optics,” page B1, October 31, 2001.
Research and Teaching Grants
2014 - 2016
2012 - 2015
Transformative Consumer Research (TCR) small grant ($1,500), “Consumer haggling”
(with Arjun Chakravarti, IIT)
USAID-MERC (Middle-East Regional Cooperation Program) Grant No. TA-MOU-11-
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2012 - 2013
2011 - 2013
2010 - 2011
2010 - 2011
2009 - 2010
2008
2006
2000 - 2005
2002
2002
2002
2001
1998
M31-027, Characterization of East Mediterranean traditional olive cultivars for the
development of PDO brands for local and export markets,” co-PI ($37,950)
UIC Faculty Scholarship Support, region of origin effects on quality perception ($1,000)
UIC CBA grant, supply chain, transportation and logistics clusters, co-PI ($500,000)
USAID-MARD (Multinational Agricultural R&D) Facilitating Grant, binational branding
and region of origin effects for olive oil, co-PI ($12,500)
UIC Faculty Scholarship Support, green marketing and competitive advantage ($1,000)
UIC Faculty Scholarship Support, geographic family brands ($1,000)
UIC Innovation Center/Motorola, consumer adoption of distributed architecture ($1,000)
Eller Undergraduate Course Grant, U.S.-Mexico International Business ($2,000)
Faculty Summer Research Grants, University of Arizona ($78,000)
Faculty Small Grant, University of Arizona, “Industry Clusters, Information Exchange,
and Export Development in Less-developed Countries,” PI ($7,500)
Proposition 301 E-commerce Grant, University of Arizona, “Embodied Knowledge and
E-commerce,” ($15,000)
Marketing Science Institute, “Understanding the Changing Role of Marketing in the
Corporation,” co-PI with Frederick Webster and Shankar Ganesan ($6,000)
Marketing Science Institute, “New Product Innovation in High-Technology Clusters,” coPI with Shankar Ganesan and Aric Rindfleisch ($12,900)
Institute for the Study of Business Markets, Pennsylvania State University, dissertation
award, PI ($5,000)
TEACHING
Teaching Interests: Marketing Strategy; Global Marketing; Marketing Research/Marketing Analytics.
UNIVERSITY OF ILLINOIS AT CHICAGO, 2007 - present
International marketing (undergrad, online)
Marketing management (core MBA)
Marketing strategy (capstone undergrad, MBA)
Marketing analytics (undergrad, MBA)
Marketing research (MBA)
Consumer psychology (PhD seminar)
UNIVERSITY OF ARIZONA, 2000 - 2007
Group field (consulting) projects (MBA)
Special topics in marketing strategy (PhD seminar)
International marketing (undergrad, MBA)
International business environments (undergrad)
Marketing management (core MBA)
Marketing strategy (capstone undergrad)
UNIVERSITY OF MARYLAND, 1999 - 2000
Group field (consulting) projects (MBA)
Marketing strategy (capstone undergrad)
Marketing research (undergrad)
UNIVERSITY OF WISCONSIN, 1994 - 1999
Introduction to Marketing Management (undergrad)
Marketing strategy (capstone undergrad)
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OVERSEAS TEACHING, since 2001
Tel-Aviv University, Sofaer International MBA, Israel (marketing strategy), 2010 - present
LUISS Guido Carli, Rome, Italy (core marketing, MBA), 2003
University of Sharjah, United Arab Emirates (core marketing, MBA), 2001
UNIVERSITY SERVICE
UIC Ph.D. Thesis Committees – Chair or co-chair
2015, Tatiana Barakshina (Marketing), “Shared Decisions in Emotionally Difficult Situations” (chair). In
progress.
2015, Hande Gunay (Marketing), “Consumer Nostalgia” (chair). In progress.
2012, Haisu Zhang (Marketing), “The Influence of Marketing in NPD Teams” (chair). Placement: Purdue
University-Calumet (currently: New Jersey Institute of Technology)
2011, Frederik Beuk (Marketing), “The Effect of Concern for Reputation on Sales Effort During New
Product Launch” (co-chair with Albert Page), 2010 ISBM Award Finalist, 2010 PDMA Research
Forum Best Student Paper Award. Placement: University of Akron.
UIC Ph.D. Thesis Committees – Member
2012, Akon Ekpo (Marketing), “Mechanisms of Escape: How Marginalized Consumers Transcend
Habitus.” Placement: Western Michigan University (currently: Rutgers University-Camden).
2011, Ziqian (Tony) Huang (Information and Decision Sciences), “Segmentation of Financial and
Marketing Data: Mixture Logit Model and Hidden Markov Model.” Placement: Discover Card.
2009, John J. Sparks (Information and Decision Sciences) “A Comparison of Data Mining Methods for
Binary Response Variables in Direct Marketing.” Placement: University of Illinois at Chicago.
University of Arizona Ph.D. Thesis Committees – Member
2005, Sulabha Ramachandran (Pharmacy) “Equivalence of Paper and a Touch Screen Version of the
EQ-5D Visual Analog Scale (EQ-VAS).” Placement: AstraZeneca
2004, Ada Leung (Marketing) “The Diffusion of High-Technology Innovations to New Organizational
Users: A Network Perspective.” Placement: University of Nebraska-Kearney
2004, Lin Lin (Management Information Systems) “Measuring Customer Online Visiting Behavior and
Its Impact on Purchase Decision and Profitability.” Placement: Lehigh University
UIC College of Business Administration
2012 – present Member, Marketing the CBA committee
UIC Department of Managerial Studies
2010 – present
2009 – present
2009 – present
2008 – present
Coordinator, Marketing PhD Program
Member, Department Advisory Committee (elected annually by peers)
Member, Department Promotion & Tenure Committee
Member, Faculty Recruiting Committee (tenure-track, non-tenure track)
University of Arizona Department of Marketing
2002 - 2007
Coordinator, doctoral minor in marketing
University of Arizona Eller College of Management
2002 - 2007
Academic Director, International Business Certificate program
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University of Arizona
2002 - present Faculty affiliate, Center for Middle East Studies
2002 - 2007
Governing board member, Center for Middle East Studies
2003 - 2007
Faculty member, Graduate Interdisciplinary Program in Cognitive Science
PROFESSIONAL SERVICE
2016 - Track co-chair, “Marketing Strategy,” 2016 AMA Winter Educators’ Conference.
2012-2015 - Member (appointed), Academic Council, American Marketing Association
2012 - present – “Drive-In Speaker” committee chair, Chicago Consumer Culture Community (C4)
2014 - Program committee member, 2014 PDMA-UIC Doctoral Consortium, Chicago.
2014 - Track co-chair, “Innovation and New Product Development,” 2014 AMA Winter Educators’
Conference.
2013 - Track co-chair, “Special Interest Groups,” 2013 AMA Winter Educators’ Conference.
2012 - Program committee member, 2012 Association for Consumer Research North America Conf.
2011 - Program committee member, 2011 PDMA-UIC Doctoral Consortium, Chicago.
2011 - Program committee member, 2011 Consumer Culture Theory (CCT) Conference, Chicago.
2007 - Track co-chair, “Marketing Strategy,” 2007 AMA Summer Educators’ Conference.
2007 - Track co-chair, “Salesforce and Relationships,” 2007 AMA Winter Educators’ Conference.
2006 - Program committee member, 2006 Association for Consumer Research Latin America
Conference.
Editorial Review Board Member
Journal of International Marketing (since 2013)
Association for Consumer Research North America Conference, Competitive Papers (2013,2015)
Journal of Global Fashion Marketing (since 2010)
Journal of Business-to-Business Marketing (since 2008)
Ad-hoc Journal Reviewer
Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science,
Journal of Consumer Psychology, Journal of International Marketing, Journal of Experimental
Psychology: General, Marketing Letters, International Journal of Research in Marketing, Journal of
Interactive Marketing, Journal of Business Research, Journal of Development Studies, ACM Transactions
on Internet Technology, Information Resources Management Journal
Ad-hoc Book Reviewer Cengage, Routledge
Ad-hoc Conference Reviewer
American Marketing Association (AMA) Educators’ conferences (Winter, Summer), Association for
Consumer Research (ACR) conferences (North America, Latin America), Society for Consumer
Psychology (SCP) conferences, Academy of Marketing Science (AMS) conference, Product Development
and Management Association (PDMA), European Marketing Academy Conference (EMAC),
International Conference on Information Systems (ICIS)
Professional Membership
American Marketing Association, Association for Consumer Research, Society for Consumer
Psychology, Associate, Behavioral and Brain Sciences, International Society of Marketing and
Development.
______________________________________________________________________________
Publications, working papers, teaching materials/metrics, references available on request.
Last updated: March 31, 2015
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URL: http://business.uic.edu/malter
Google Scholar page: http://scholar.google.com/citations?user=cK7-UeEAAAAJ&hl=en&oi=ao
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