1. education
2. school

FA RREL L
H A LL
The impact of Farrell Hall will be felt in many ways. Students, faculty and
staff are inspired by the interpersonal and interdisciplinary collaboration that
defines the Wake Forest University experience. The building is designed to
bridge the gap between the way faculty teach and the way students learn by
offering technology, flexible meeting and study rooms, and dedicated space
for social interaction.
The John Medlin Commons
As the doors of Farrell Hall open to our business students,
we celebrate a building that offers new potential — broad
and deep — for business education at Wake Forest.
Farrell Hall represents the shared vision of the Founding Investors,
the Board of Trustees, the Board of Visitors, Wake Forest University
and the School of Business alumni, faculty and staff.
Farrell Hall is a visionary space that physically unifies the undergraduate and
graduate business programs on our campus. But it offers far more than locating
these esteemed programs under the same roof: It opens the prospects of more
productive collaboration, research, engagement and learning.
At the School of Business, we seek to build a holistic community of learning that
strives to weave together opportunities for personal and intellectual discovery, as
well as character formation.
The opening of Farrell Hall is the result of the collaborative efforts of our alumni,
parents, friends, and business faculty and staff. It is a welcoming place, inviting
students and School of Business personnel to pursue creativity in their work
and lives. This grand structure, designed and built by myriad talented workers,
is more than a building; it is an environment that inspires leadership, character,
excellence and service.
We are proud of this milestone for the Wake Forest School of Business, as we
see that the quality of the environment projects the caliber of education that
happens here. We are deeply grateful to all who brought this splendid vision to
fruition.
Nathan O. Hatch
President, Wake Forest University
Our new home, Farrell Hall, is where we will develop passionate, ethical business
leaders driven to achieve results with integrity through a dynamic combination of
thought leadership, rigorous academic preparation and unrivaled connection to
the market.
The opening of Farrell Hall sets the standard of excellence for all we do and marks
the final chapter in the unification of all our undergraduate and graduate business
programs under one roof with one vision.
We are proud to educate the future leaders of the noble profession of business.
On behalf of those who made this building possible, we welcome you to the new
School of Business in Farrell Hall.
Steve Reinemund
Dean of Business
Retired Chairman/CEO – PepsiCo
“GREAT THINGS ARE POSSIBLE WITH DETERMINATION AND A DREAM.”
Mike Farrell (P ’10, LLD ’13 )
FROM THE GROUND UP
When the undergraduate and graduate business
programs were united, Dean Steve Reinemund, faculty,
staff and friends of the University shared a vision to make
the next step a physical one – joining them under one roof
and making the transition complete as the Wake Forest
University School of Business.
In October 2010, Mike and Mary Farrell, parents of
Michael Edward Farrell (’10), pledged $10 million, the
largest cash commitment by individuals to the School of
Business to date. That first gift paved the way for our new
home for business education: a state-of-the-art facility
designed to foster heightened faculty-student engagement, elegantly finished with a traditional Georgian exterior to match the beauty of the Wake Forest campus.
Calling Wake Forest “a unique American institution,” the
Farrell family honored Mike Farrell’s father, Michael John
Farrell, a maintenance engineer who worked for the New
York City Transit Authority. Given Mike’s roots, several New
York landmarks served as inspiration for the Farrells’ gift,
which came during a deep recession in the United States.
At the time, Mike Farrell said, “The Empire State Building,
the Rockefeller Center — these things were built during
the Depression when people didn’t think they were
achievable. When people are confused, scared and
concerned about direction, you need to send a strong
message that we can’t stop thinking about the future.
We need to make sure we have the right leaders in place,
and places like Wake Forest create those leaders.”
The Farrells’ gift, along with the generosity of other
Founding Investors, came at a time when the School
sought to transform business education at Wake Forest
University. Because of these contributions, we are able to
provide robust opportunities to a new generation eager
to join the noble profession of business.
We gratefully acknowledge the Farrell Hall Founders
for their leadership investment in business education
at Wake Forest University.
FOUNDING INVESTORS
Mike (LLD ‘13) and Mary Farrell (P ‘10)
Anonymous Friends of Wake Forest in honor
of Professor Bern Beatty (P ‘88, P ‘94)
David (MBA ‘78) and Marijke Dupree
David Nelson (‘77) and Lelia Brown (‘77) Farr (P ‘07)
Don (MBA ‘83) and Robbin Flow
John (MBA ‘83) and Megan Salzman (MA ‘83) Medica
Steve and Gail Reinemund
Dave (MBA ‘82) and Sue Wahrhaftig
Eric (‘77, MBA ‘88) and Susan (‘78) Wiseman (P ‘07)
THE HEART OF THE SCHOOL
The “heart” of the School of Business is the Founders Living Room, a three-story, 8,500-square-foot area where students
and faculty gather, study and socialize. The Founders Living Room is named to honor the significant investments from
the original group of donors who made the vision of Farrell Hall a reality. This inclusive and inspiring space ties many of
the functional areas of the building together, while having the flexibility to host events for both the business school and
University, adding to the overall educational experience of the entire Wake Forest community.
BB&T COMMONS
SHARED SERVICES
6 classrooms
BROCKWAY RECRUITING CENTER
6 dedicated study rooms
BROYHILL AUDITORIUM
Building Operations, IT, Marketing
and Employer Experience
CLASSROOMS & STUDY ROOMS
14 after-hours study rooms
HALL OF EXCELLENCE
Shower facilities for “Dawn with the Dean”
runners and those who bike to work or
exercise
HALL OF EXCELLENCE
A
AUDITORIUM
LEVEL
BB&T
COMMONS
BROYHILL AUDITORIUM
BROCKWAY
RECRUITING
CENTER
G
BITOVE FAMILY LOUNGE
CLASSROOMS & STUDY ROOMS
6 classrooms
2 dedicated study rooms
4 after-hours study rooms
CLASSROOMS & STUDY ROOMS
FIRE PIT
Enrollment Management
2 classrooms
FOUNDERS LIVING ROOM
Financial Aid, Graduate Programs
4 dedicated study rooms
REYNOLDS AMERICAN FOUNDATION
TERRACE
Integrative Student Services
2 after-hours study rooms
Market Readiness & Employment
GROUND
LEVEL
STUDENT ENGAGEMENT SUITE
EINSTEIN BROS. BAGELS
STUDENT
ENGAGEMENT
SUITE
BITOVE
FAMILY
LOUNGE
EINSTEIN BROS.
BAGELS
FOUNDERS LIVING ROOM
REYNOLDS AMERICAN FOUNDATION TERRACE
FIRE PIT
INFORMATION COMMONS
THE JOHN MEDLIN COMMONS
BB&T CENTER FOR THE
STUDY OF CAPITALISM
CENTER FOR LEADERSHIP & CHARACTER
CENTER FOR RETAIL INNOVATION
FACULTY & STAFF OFFICES
EY PROFESSIONAL DEVELOPMENT CENTER
Registrar, Graduate Programs
SALZMAN-MEDICA DEAN’S SUITE
2
SECOND
LEVEL
INFORMATION
COMMONS
THE JOHN MEDLIN COMMONS
SALZMAN-MEDICA
DEAN’S SUITE
3
CLASSROOMS & STUDY ROOMS
4 classrooms
2 dedicated study rooms
BERN BEATTY COLLOQUIUM
FARR COMMONS
4 after-hours study rooms
THIRD
LEVEL
FARR
COMMONS
BERN BEATTY
COLLOQUIUM
FACULTY & STAFF OFFICES
1949
1968
2008
2013
2013
Calloway School of
Business and Accountancy
Babcock Graduate
School of Management
Wake Forest University
Schools of Business
Wake
University
TheForest
New Wake
Forest
School
of
Business
School of Business
The undergraduate business school at Wake Forest
The Charles H. Babcock School of Business
In September 2007, President Nathan Hatch
In the spring of 2011, Wake Forest
University was founded in 1949 as the Wake Forest
Administration was established in 1968 through a
announced plans to appoint a single dean to lead
University broke ground on Farrell Hall,
School of Business Administration with Professor
gift from the Mary Reynolds Babcock Foundation.
both the Babcock Graduate School of Manage-
made possible through a variety of generous
Gaines M. Rogers serving as the first dean. The
It was named in memory of Charles H. Babcock,
ment and the Calloway School of Business and
donations led by the Founding Investors.
original School employed eight full-time faculty
a noted businessman and philanthropist who led
Accountancy. On July 1, 2008, former PepsiCo
In the summer of 2013, this magnificent
and offered two degrees: B.S. and B.B.A. In 1970,
the civic, cultural and business development of
chairman and CEO Steve Reinemund assumed
building became home to all graduate
the school was changed into a department within
Winston-Salem and North Carolina. The School
responsibilities as dean of Business and Professor
and undergraduate business programs. In
the college, and in doing so it surrendered its
was renamed the Babcock Graduate School of
of Leadership and Strategy. Dean Reinemund
October 2013, the University Trustees voted
accreditation from the American Association of
Management in 1973. The School admitted its
then led an integration study involving the faculties,
to establish the name Wake Forest Univer-
Collegiate Schools of Business, as accreditation
first classes of full-time and executive students in
staffs, and boards of both schools, which adopted
sity School of Business, recognizing the
requires a dean for the business program. In 1980,
1971 and presented its first graduating class in
a comprehensive plan for integrating the Calloway
full consolidation of the formerly separate
the department was reorganized into the School
1973. In 1985, the Babcock Graduate School of
School of Business and Accountancy and the
schools.
of Business and Accountancy with Thomas C.
Management earned its accreditation from the
Babcock Graduate School of Management as the
Taylor as dean, earning accreditation in 1985. In
Association to Advance Collegiate Schools of
Wake Forest University Schools of Business.
1992, Dana Johnson became dean and in 1994,
Business, and in 1993, the School moved into the
the school began to offer two new programs: a
newly constructed Worrell Professional Center,
Master of Science in Accountancy, and a B.S. in
the first building in the nation to house both
Analytical Finance. In 1995, the school was named
graduate business and law schools under one
the Wayne Calloway School of Business and
roof. In 1987, the Babcock Graduate School of
Accountancy, after Wake Forest graduate and
Management launched its evening MBA program
then chairman and CEO of PepsiCo Wayne Calloway
in Winston-Salem, followed by an evening MBA
(‘59, LLD ‘88), who had been the chairman of the
program in Charlotte in 1995 and a Saturday MBA
Board of Trustees for Wake Forest University and
program in Charlotte in 2004. The Master of Arts
a long-standing friend of the University. Jack
in Management program was established in 2006.
Wilkerson was named dean in 1997, and in 2003,
the school expanded to F.M. Kirby Hall in the
Wayne Calloway Center.