Find out how to avoid costly mistakes!

Predatory
Predatory Pricing
Pricing
How
$600 for
for the
the
How does
does aa company
company charge
charge $600
to
a luxury
luxury car
car
to it.
it. IfIf you
you are
are elderly
elderly or
or have
have a
pressure
to get
get y
pressure sale
sale tactics
tactics are
are employed
employed to
Pricing
in our
our area:
area:
Pricing we
we are
are seeing
seeing in
Product
Product
Comp
Compe
Igniter
Igniter
Ripped
Off
Bad
Bad Blower
Blower Motor
Motor
Water
Water Heater
Heater
$2,
$2,
Complete
Complete System
System
$10,
$10,
Air Conditioner or Furnace
$6,
(618) 25
Be upfront with us and
Don’t agree to any repairs if
or if you feel you’re
(618) 254-0645
INC.
Check Them Out
Check the BBB STL. If you are considering a company look at their complaints. Most
people do not complain. If a company has five complaints, multiply that by three. The
more accurate number of complaints would be fifteen.
Go Local
Do not choose companies that are from St. Louis or are not close to you. They will
have 618 numbers. You pay for drive time. Although not stated on your bill, it is built in
to their pricing structure.
B&W only services about a 15 mile radius. Saving us time and you money.
Coupons
Don’t get tricked by large coupons. When companies charge $600 for the same repair
we do for $200. They will offer you a $60 coupon. Realistic rates from us means you
do not need a coupon.
Be Flexible
Scheduled appointment times. Companies who schedule exact appointment times
charge hefty fees.
Example:
2:00 PM. They wait two hours for your appointment and, although hidden in your bill,
you are paying for that. Then they may show up late anyway.
B&W schedules 8:00 AM, 9:00 AM-12:00 PM or 1:00 PM-3:00 PM and a last call.
We can give you up to an hour lead time to get home if you need to leave work.
This saves us time and you money.
Predatory Pricing
How does a company charge $600 for the same repair we do for $200? You agreed
to it. If you are elderly or have a luxury car in the driveway, you will pay more. High
pressure sale tactics are employed to get you to approve the overpriced repair.
Pricing we are seeing in our area:
Product
Competitor’s Pricing
Our Pricing
Igniter
$600
< $200
Bad Blower Motor
$1,200
< $500
Water Heater
$2,000 - $3,000
< $1,000
Complete System
$10,000 - $14,000
Air Conditioner or Furnace
$6,000 - $8,000
< $7,000
Better equipment
& warranties
$2,500 - $4,000
available
(618) 254-0645
Be upfront with us and we will help you out.
Don’t agree to any repairs if you think they are too high,
or if you feel you’re being pressured.
INC.
B&W Heating & Cooling Inc.