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C 1 X
CLASS ONE EXCHANGE
Data-driven Programmatic
Advertising Platform
C1X is a digital advertising hybrid engine.
Data is the fuel.
C1X utilizes the power of data science to provide marketers with the ideal mix of
direct and auction-based buys to meet campaign goals, and to allow publishers to
unleash the potential of their inventory and audiences.
Plan
enrich
Audience
data platform
discovery tools
1st party audience signals
Inventory Wizard
3rd party sources,
i.e. Blue Kai, Live Ramp
Media Plan Generator
hybrid auction
Content
Programmatic Direct
Auction
Audience
Geography
target
transact
Data-science Powered Buying Tools
C1X offers an Inventory Discovery tool enabling buyers to find and book audiences on sites
in our premium publisher catalog. Target your audience on only the sites you want across
numerous publishers, mediums (Desktop/Mobile) & ad formats (Standard Display, Rich Media,
Video, Mobile & Native Ads).
For buyers with less time for planning, the Media Plan Generator is just what the doctor
ordered — simply provide your prescription for a media plan, inclusive of KPIs, audience
targets, flight dates and inventory types and receive a customized data-driven media plan
across premium publisher sites focused on achieving those goals.
Audience Data on a Guarantee
C1X helps publishers maximize the value of their data.
For sellers, data you may be collecting on your users through your Data Management
Platform (DMP) can easily be sold for targeting on your sites at your defined prices.
Our integration capabilities can retrieve and present this data for pricing and sale to buyers
building media plans.
Information on current publishers, sites and ad units
available can be requested from [email protected]
Programmatic Hybrid
Engine — Fueled by Data
Streamlined Planning,
Buying and Selling
With multiple flavors of programmatic,
why choose just one?
Traditionally, inventory buying has been a
cumbersome and costly process including up
to 50 manual steps.
C1X blends the approaches of programmatic
direct and auction based advertising with
data to achieve the perfect mix for you.
Through the use of C1X buying tools,
algorithms optimize the usage of campaign
budget by selecting and spending more
through the channel most likely to achieve KPIs.
Analysis is performed throughout the
campaign to suggest optimizations to stay on
track with goals and on budget.
With C1X, the manual steps of buying are
automated, freeing media buyers time focus
on value-adding activities such as devising
media strategies and using data insights to
improve campaign effectiveness.
Likewise, publishers can direct more
effort towards increasing monetization of
sites and developing new content to grow
their audience.
BENEFITS
For Media Buyers:
For Publishers:
uu Over 2000 premium sites and packages from US, Japan,
uu Usage of the Audience Data Platform, to make use of
existing 1st or 3rd party data or begin tracking it for your sites
India, and Southeast Asia
uu Self-serve access to premium publishers across various
mediums (Desktop/Mobile) & ad formats (Standard Display,
Rich Media, Video, Mobile & Native Ads)
uu Buy across multiple publishers in a single plan
uu Media Plan Generator which captures campaign goals and
uu Access to non-endemic demand sources, a complement to
existing sales efforts
uu Integration with publisher ad server to present all sites
and ad units to potential buyers
uu Selling tools — such as the Price Negotiator, Packaging
and Site / ad unit preview — to make it easier for buyers to
produces recommendations
uu Site and ad unit preview to validate viewability before buying
uu Data targeting options: 1st or 3rd party audience
uu Audience forecasting for targeted lines
purchase what you want to sell
uu Forecasting tools enabling better estimation of yield for sites
uu Reporting dashboard for identifying which buyers and
creatives are performing best against success metrics
uu Reporting dashboard for managing campaign performance
and to gain insights
C1X is an independent technology leader offering a Data-Driven
Programmatic Advertising Platform for Premium Publishers and Brands.
C1X’s First Party Audience Platform empowers Publishers to efficiently sell
Premium inventory to online Media Buyers and Brands seeking transparent
C 1 X
access to verified Premium Sites and Audiences.
The C1X Platform offers 2000 plus Premium sites-globally (across all
channels, all formats and all screens) worldwide, including a growing
CLASS ONE EXCHANGE
list of US Premium Publishers.
Data-driven Programmatic
Advertising Platform
Founded in 2014, C1X is a funded corporation with offices in the
Silicon Valley and New York as well as India and Japan.