Gourmet Basics by Mikasa® Introduces New Reactive Glaze Dinnerware Patterns New York, April 2011 − Gourmet Basics by Mikasa® is pleased to introduce a wide variety of modern, reactive glaze dinnerware patterns that speak to today’s younger consumer. Valencia, Emory, Harlow, Kendall, Gallatin, Brennan and Anissa Red will be in select retail stores beginning Spring 2011. These new patterns feature hand-painted reactive glaze designs and modern shapes, bringing a contemporary look and feel to the table. The need for decorative and functional kitchen products is growing as the kitchen continues to be a hub for eating and entertaining. Gourmet Basics is addressing this trend by providing quality dinnerware essentials in looks that appeal to a new generation. ### 2 Gourmet Basics by Mikasa® Valencia © 2010. Lifetime Brands, Inc. All rights reserved. Gourmet Basics by Mikasa® Valencia dinnerware features a handpainted reactive glaze pattern on stoneware on an elegant, baroque shape. Perfect for everyday use, Valencia is dishwasher and microwave safe. Valencia is available as a 16-piece set (4 each: dinner plate, salad plate, bowl and mug) for a suggested retail price of $79.99. A set of two all purpose bowls is also available for a suggested retail price of $12.99. Available in stores May 2011. 3 Gourmet Basics by Mikasa® Emory © 2010. Lifetime Brands, Inc. All rights reserved. Gourmet Basics by Mikasa® Emory dinnerware features a lightbeige background with a hand-painted reactive floral border on stoneware. The square shape is the perfect complement to any table setting. Dishwasher and microwave safe, Emory is available as a 16-piece set (4 each: dinner plate, salad plate, bowl and mug), for a suggested retail price of $79.99. Accessory pieces include a two-piece completer set, which includes a vegetable bowl and a platter. Available in stores May 2011. 4 Gourmet Basics by Mikasa® Harlow © 2010. Lifetime Brands, Inc. All rights reserved. With bold red floral accents on a neutral field, Gourmet Basics by Mikasa® Harlow dinnerware is a fresh, hand-painted reactive design on stoneware. Dishwasher and microwave safe, Harlow is available as a 16piece set (4 each: dinner plate, salad plate, bowl and mug), for a suggested retail price of $79.99. Accessory pieces include a two-piece completer set, which includes a vegetable bowl and a platter. Available in stores May 2011. 5 Gourmet Basics by Mikasa® Kendall © 2010. Lifetime Brands, Inc. All rights reserved. Gourmet Basics by Mikasa® Kendall is the perfect dinnerware set for casual dining and entertaining. Each reactive glaze piece is hand-painted, giving it a unique look. The modern coupe shape features floral accents in beautiful earth tones. Dishwasher and microwave safe, Kendall dinnerware is available as a 16-piece set (4 each: dinner plate, salad plate, bowl and mug), for a suggested retail price of $79.99. A set of two all purpose bowls is also available for a suggested retail price of $12.99. Available at Macy’s and www.macys.com April 2011. 6 Gourmet Basics by Mikasa® Gallatin © 2010. Lifetime Brands, Inc. All rights reserved. Gourmet Basics by Mikasa® Gallatin dinnerware features a unique shape and style, adding a dramatic element to any meal. A golden reactive glaze is applied to the stoneware base, making each piece unique. Dishwasher and microwave safe, Gallatin is available as a 16piece set (4 each: dinner plate, salad plate, bowl and mug), for a suggested retail price of $79.99. Accessory pieces include a two-piece completer set, which includes a vegetable bowl and a platter. Available in April 2011 at select specialty retailers. 7 Gourmet Basics by Mikasa® Brennan © 2010. Lifetime Brands, Inc. All rights reserved. Gourmet Basics by Mikasa® Brennan dinnerware has a creamy light grey background with a rim of teal, black and white lines giving your table a contemporary twist. Made from high-quality stoneware, this set is perfect for every day use. Dishwasher and microwave safe, Brennan dinnerware is available as a 16-piece set (4 each: dinner plate, salad plate, bowl and mug), for a suggested retail price of $79.99. Available online in April 2011. 8 Gourmet Basics by Mikasa® Anissa Red © 2010. Lifetime Brands, Inc. All rights reserved. Gourmet Basics by Mikasa® Anissa Red dinnerware features a stunning glaze finish on durable stoneware. Anissa Red brings a tranquil mood to the table with earthy tones, deep red accents and a smooth coupe shape. Dishwasher and microwave safe, Anissa Red is available as a 16-piece set (4 each: dinner plate, salad plate, bowl and mug), for a suggested retail price of $79.99. Available at Belk in April 2011. 9 Notes _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ 10 Notes _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ 11 About Lifetime Brands, Inc. Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, Hoffritz®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Sabatier®, Sasaki®, TowleTM Silversmiths, Tuttle®, Wallace® and Vasconia®. Lifetime's products are distributed through most major retailers in North America. Contact: Lisa Lochner Public Relations Manager Lifetime Brands, Inc. 516-740-6723 [email protected] Follow us: www.facebook.com/mikasadining www.facebook.com/lifetimebrands www.twitter.com/lifetimebrands www.youtube.com/lifetimebrandsvideos www.mikasa.com *Please note that all information, product names and pricing contained in this book are published to the best of our knowledge as of April 1, 2011. We retain the right to make changes to this information as new information becomes available. Please be sure to fact check all information with Lisa Lochner. Thank you. The trademarks ® and TM and logos appearing herein are the property of Lifetime Brands, Inc. and/or their respective owners. © 2011. Lifetime Brands, Inc. All rights reserved. 12
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