2OO9 PRESS BOOK SO, IS THERE A LONG HISTORY OF TILE MAKING IN SPAIN? THE SPANISH TILE INDUSTRY Spain can trace its ceramic tile making skills back to the 11th century. Since those early days, developments in design application and the introduction of high quality technology have made tiles one of Spain’s biggest exports. Tiles can literally be used for every possible application, creating a durable, exciting surface for both interiors and exteriors. This Tile of Spain look book has been compiled to provide an understanding of the Spanish companies producing some of the most desirable design trends in interiors today. WHAT IS TILE OF SPAIN? ASCER (Association of Ceramic Tile Manufacturers of Spain) was founded in 1977 and aims to bring together the many tile makers in Spain to support and promote the ceramics industry ensuring its heritage, future reputation and commercial success. The Tile of Spain brand represents over 150 manufacturers, including world leaders in design and manufacturing processes as well as small artisanal companies, which still use traditional tile making methods. The product portfolio of these companies ranges from traditional terracotta designs to cutting edge porcelain tiles. Yes, tile making techniques from Mesopotamia, Egypt and Persia reached the Iberian Peninsula in Spain around the 11th century. An important factory was established in Malaga, and it was not long before travellers admired the artistry and techniques being produced. The Great Mosque of Seville and other key buildings in the city are fine examples of this early work. Conflict from the Christians drove the tile making factories to move to Manises and, today, the industry stretches between these two key areas in Spain.The majority of ceramic tile factories are located in Castellón (95% of the production). It makes up an industrial cluster that integrates not only tile manufacturing but also other types of related industries. For more on the history of Spanish tiles, go to www.spaintiles.info FACTS ABOUT THE INDUSTRY TODAY Total sales of Spanish ceramic tiles reached 3,700 million Euros in 2008. Spanish ceramic exports totalled 2,076.7 million Euros in 2008. The UK imported 130.9 million Euros worth of ceramic tiles from Spain in 2008. Familiarise yourself with some of the names of Spanish tile brands available in the UK: APAVISA INALCO VIVES AZUVI ONIX APARICI CERACASA ROCA PAMESA COLORKER SALONI GRESPANIA TAU TILE OF SPAIN 01 TEXTURED TEXTURED TILES CAN CREATE FASCINATING VISUAL EFFECTS OVER LARGE SCALE SURFACES WHILST REMAINING SUBTLE AND NEUTRAL IN COLOUR AND PATTERN. AVAILABLE IN A VARIETY SALONI, CUBIC ROCA, TOUCH INALCO, MILLENIA INALCO, CLASS OF AUTHENTIC EFFECTS SUCH AS PONY SKIN OR LINEN, TEXTURED TILES WILL ADD INTEREST AND DEPTH TO A SPACE IN A SOPHISTICATED AND UNDERSTATED WAY. GRAINED SURFACES ENHANCE THEIR NATURAL FEEL AND PLAY WITH THE LIGHT IN INTERESTING WAYS THAT GIVE A HOME AN ENCHANTING TOUCH. 02 TILE OF SPAIN TEXTURED VIVES, ONELLI TILE OF SPAIN TEXTURED 03 COLORKER, RUSTIC METAL METALLIC METALLIC GLAZES ON CERAMIC TILES OFFER CONTEMPORARY AND SOPHISTICATED FINISHES ON VERSATILE AND HARDWEARING SURFACES. WHEN USED AS A DECORATIVE AZUVI, OXIDE ONIX, MOONGLASS DETAIL, THE METALLIC FINISH HELPS TO ADD AZUVI, OXIDE SUBTLE YET EYE CATCHING FEATURES TO AN INTERIOR SCHEME. COLORKER, RUSTIC METAL 04 TILE OF SPAIN METALLIC AZUVI, OXIDE COLORKER, RUSTIC METAL TILE OF SPAIN METALLIC 05 METALLIC APARICI, CORTEN OXIDO METALLIC FINISHES PLAY BEAUTIFULLY WITH THE LIGHT ON A LARGE SURFACE AND OFFER WAYS OF CREATING SPECIAL EFFECTS, SUCH AS A WEATHERED APAVISA, PATINA INALCO, 80.1 VINTAGE LOOK. SALONI, SELF 06 TILE OF SPAIN METALLIC APARICI, CORTEN AZUVI, OXIDE APAVISA, PATINA TILE OF SPAIN METALLIC 07 MONO CHROME ASSOCIATED WITH TIMELESS SIMPLICITY AND MODERN DESIGN, THE MONOCHROME LOOK CAN BE ENHANCED THROUGH THE INTRODUCTION OF DIFFERENT LAYERS OF INALCO, 80.4 ONIX, DEGRADADOS GRESPANIA, ESCORIAL GRESPANIA, BAUHAUS TEXTURE, CREATING A SENSE OF FLOW AND A FEELING OF DEPTH WITHIN A ROOM. BLOCKS OF BRIGHT AND CONTRASTING COLOUR ARE ANOTHER APPROACH TO GIVING THIS MINIMALIST LOOK A TWIST AND TRANSFORMING IT INTO A COOL AND CHIC OASIS. 08 TILE OF SPAIN MONOCHROME TILE OF SPAIN MONOCHROME 09 AZUVI, ANETO TWIN BRIGHTS SPLASHES OF FIERY REDS, ZESTY ORANGES OR LUSH GREENS CAN BRING A NEUTRAL DESIGN SCHEME TO LIFE WITHOUT BEING OVERPOWERING. USED AS STANDALONE APARICI, HOLIDAY PAMESA, BOUTIQUE APARICI, HOLIDAY APAVISA, SPECTRUM TAU, CHEBBI STATEMENTS OR COLOUR COORDINATED WITH OTHER ELEMENTS SUCH AS PATTERN MOTIFS OR PIXEL EFFECTS, BRIGHT TILES OFFER STRIKING EFFECTS FOR TIRED BATHROOMS. APARICI, HOLIDAY 10 TILE OF SPAIN BRIGHTS APARICI, STRIPES TILE OF SPAIN BRIGHTS 11 AZUVI, NEW LOFT PATTERN INTRODUCING DEPTH AND INTEREST THROUGH DELICATE FLORALS, STRIKING STRIPES OR EYE CATCHING MOSAICS CAN INFUSE A ROOM WITH NEW LIFE. PAMESA, HABITARE AZUVI, NEW LOFT ONIX, TEXTURES / VIOLETTE IN COMBINATION WITH SIMPLE BLOCK COLOUR THESE DESIGN ELEMENTS WILL ADD STYLE AND INDIVIDUALITY WHILE MAINTAINING A BALANCED APPEARANCE. CERACASA, EMOTILE BY MICHAEL BANKS 12 TILE OF SPAIN PATTERN PAMESA, CREA+ / FRESH PAMESA, AVANTGARDE / PROFILE TAU, VINTAGE TILE OF SPAIN PATTERN 13 BAROQUE COMBINING CLASSIC DESIGN FEATURES WITH A MODERN AND STREAMLINED LOOK CAN CREATE STRIKING FOCAL POINTS WITHIN ANY ROOM AZUVI, NITRA IN THE HOME. FROM SUBTLE DECORATIVE DETAILS SALONI, DAX TO OPULENT OVERSIZED PATTERNS, CERAMIC TILES OFFER A WIDE VARIETY OF CHOICE FOR THE ULTIMATE CLASSIC CONTEMPORARY LOOK. 14 TILE OF SPAIN BAROQUE AZUVI, NITRA PAMESA, CREA+ / GENOVA TILE OF SPAIN BAROQUE 15 RETRO REVIVING PAST ERAS BY TRANSLATING KEY DESIGN ELEMENTS IN NEW WAYS CAN OFFER GREAT METHODS OF INJECTING PERSONAL STYLE INTO YOUR HOME. LARGE SCALE RETRO ONIX, TEXTURES / POP ART PATTERNS ON FEATURE WALLS WILL MAKE A STYLISH STATEMENT IN ANY HOME, WHILE SUBTLE DECO DETAILS WILL PUT A FRESH AND QUIRKY SPIN ON A PLAIN KITCHEN OR BATHROOM. 16 TILE OF SPAIN RETRO ROCA, TEMPO CERACASA, EMOTILE BY MICHAEL BANKS TILE OF SPAIN RETRO 17 CERACASA, WOO WOOD AUTHENTIC WOOD FINISHES, ONE OF THE MOST SOUGHT AFTER SURFACE MATERIALS IN INTERIORS, ARE AVAILABLE WITH EASY TO CERACASA, OAK MAINTAIN AND LONG LASTING CERAMIC TAU, DECO TAU, BERA GRESPANIA, ESCANDINAVIA ROCA, SAVIA AND PORCELAIN TILES. THROUGH INCREDIBLY REALISTIC PRINTING AND SURFACE TEXTURING TECHNIQUES, WORRIES ABOUT WOODEN FLOORS WEATHERING, SPLINTERING AND WARPING ARE A THING OF THE PAST. CERACASA, OAK 18 TILE OF SPAIN WOOD INALCO, GINZA CERACASA, WOO TILE OF SPAIN WOOD 19 STONE AZUVI, SALEM CERACASA, FILITA AZUVI, SALEM GRESPANIA, CALIFORNIA ULTRA REALISTIC STONE FINISHES ON CERAMIC AND PORCELAIN TILES OFFER A BEAUTIFUL AND DURABLE ALTERNATIVE TO THE NATURAL MATERIAL. USED ON WALLS AND FLOORS, BOTH INSIDE AND OUT, THEY BRING AN ESSENCE OF NATURE TO THE HOME. 20 TILE OF SPAIN STONE CERACASA, FILITA ROCA, TOP GREEN CERACASA, EVASION TILE OF SPAIN STONE 21 PAMESA, AOSTA CERACASA, CUARCITA STONE AVAILABLE WITH THE AUTHENTIC ‘SURFACE IMPERFECTIONS’ THESE INNOVATIVE TILES ARE ABLE TO RE-CREATE THE NATURAL LOOK OF SLEEK MARBLE OR RUSTIC SANDSTONE COLORKER, UKKO ROCA, TOP GREEN WITHOUT STAINING OR HAVING TO BE GRESPANIA, MONTANA SEALED ON A REGULAR BASIS. CERACASA, AMPURIA 22 TILE OF SPAIN STONE AZUVI, SALEM GRESPANIA, CALIFORNIA TILE OF SPAIN STONE 23 HILLGATE PR HOLDS A CONSTANTLY UPDATED IMAGE BANK OF THE LATEST COLLECTIONS AND CAN PROVIDE INFORMATION ON PRICES AND UK-BASED STOCKISTS. CONTACT E [email protected] T +44 (0)20 7384 2476
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