Coca-Cola Amatil and Beam Suntory announce new long term agreement
Media Release
June 5, 2015
Coca-Cola Amatil (CCA) and Beam Suntory today announced a new 10-year agreement to strengthen their
existing relationship.
Commencing July 1, 2015 the new agreement extends the partnership in Australia by a further two years, to
2025.
Under the current agreement (signed in March 2011), CCA is responsible for the sales and distribution of the
original Beam Inc. spirits portfolio in Australia, including the country’s top-selling Jim Beam Bourbon and
Canadian Club, as well as the manufacture, sales and distribution of its ready-to-drink (RTD) spirits portfolio.
The new agreement fully integrates the expanded Beam Suntory spirits range into CCA’s existing marketleading spirits and RTD portfolio, adding Suntory brands such as Midori and Japanese whiskies Yamazaki,
Hakushu and Hibiki.
Said CCA’s Managing Director of Alcohol and Coffee Shane Richardson, “The agreement signifies a very exciting
step in the long-term partnership between CCA and Beam Suntory.
“As well as further strengthening CCA’s range of market-leading spirits and RTDs, the new agreement deepens
the relationship between our two companies.
“Over the past year we have worked hard together to grow the Beam portfolio in a challenging market, and
this is testament to the quality of our relationship. This new partnership represents a very exciting portfolio
expansion, which gives us an even greater range to offer our customers across the country.”
Said Beam Suntory Oceania Managing Director Peter Gunning, “We are now taking this opportunity to amplify
the value of this unique partnership by extending the breadth and depth of the portfolio distributed by
CCA. This new agreement will underscore our position in the marketplace as Australia's whisky powerhouse
bringing together the very best of Beam Suntory in Australia.”
The partnership also delivers an integrated sales and marketing team, with a core focus on brand
development, including up-weighted resource to support the extended portfolio.
In Australia, the spirits and RTD market is worth $5.5 billion in retail turnover and the integration of the
extended portfolio will take CCA/Beam Suntory’s combined market share to over 20 per cent, strengthening
its position as the second biggest spirits business in the Australian market. Source: Spirits and RTD sales value,
Aztec.
Ends
For further information, please contact:
General and trade media - Nicki Drinkwater, +61 4 51944434 or [email protected] or Mark
Pallot, +61 4 50580105 or [email protected].
Financial media – Helen Karlis, +61 4 47050161 or [email protected]
Analysts - Kristina Devon, +61 2 9259 6185 or [email protected]