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1
INTRO
It’s a fact: shoppers love video.
We’ve scoured the web for the
latest and greatest statistics
that
the power
of video
Theprove
Marketer’s
Summary
and visual commerce for online
shopping. Use these stats
to prove the value of video,
compare your results, and reap
the benefits!
VIDEO STATISTICS:
2015
2
FACT:
SHOPPERS  VIDEO
We’ve scoured the web for all the
greatest statistics from last year that
prove the power of video and visual
commerce for online shopping.
Use these stats to prove the value
of video, compare your results, and
reap the benefits!
3
TABLE OF CONTENTS
Video Helps You Sell More
4
More than Video
27
Shoppers Love Video
7
Video Rocks, Now What?
30
About Invodo
31
Retailers Use Video
11
Video is Growing and Growing 14
Video in Social Media
17
Video on Mobile
21
Video in Digital Advertising
24
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VIDEO HELPS YOU
SELL MORE
SHOUT IT OUT LOUD –
VIDEO WORKS!
From happy customers to more sales,
video and visual content
power e-commerce.
http://www.invodo.com/reports/video-commerce-benchmarks-report-2014/
5
73%
OF CONSUMERS
ARE MORE LIKELY TO
MAKE A PURCHASE
AFTER WATCHING VIDEOS
THAT EXPLAIN A
PRODUCT OR SERVICE.
96%
OF SHOPPERS
FIND VIDEOS HELPFUL
WHEN MAKING PURCHASE
DECISIONS ONLINE.
http://www.reelseo.com/consumers-purchase-video/
http://www.marketingprofs.com/charts/2014/24650/the-power-of-video-for-businesses-infographic
6
58%
OF SHOPPERS CONSIDER
COMPANIES THAT PRODUCE
VIDEO CONTENT TO BE
MORE TRUSTWORTHY.
http://www.marketingprofs.com/charts/2014/24650/the-power-of-video-for-businesses-infographic
7
SHOPPERS LOVE
VIDEO
IF YOU’VE GOT
VIDEO,
YOU BETTER BELIEVE YOUR SHOPPERS ARE
READY TO WATCH.
http://www.invodo.com/reports/video-commerce-benchmarks-report-2014/
8
70%
OF E-COMMERCE VIDEO VIEWERS
WATCH A VIDEO TO 80% COMPLETION.
59%
OF CONSUMERS
ARE LIKELY TO
WATCH VIDEO
ON A COMPANY’S SITE.
http://www.invodo.com/reports/video-commerce-benchmarks-report-2014/
http://www.onlinevideo.net/2014/08/consumers-crave-videos-brands-arent-creating-report/
9
B2B BUYERS NAME
VIDEO
AMONG THE
TOP THREE MOST USEFUL
TYPES OF CONTENT
FOR MAKING WORK PURCHASES.
1 IN 4
SHOPPERS SAY THEY’VE
USED YOUTUBE
TO SEARCH FOR A VIDEO
RELATED TO A PRODUCT THEY’RE
CONSIDERING WHILE IN STORE.
http://www.emarketer.com/Article.aspx?R=1011423
http://www.reelseo.com/youtube-shopping-night/
10
93%
OF CONSUMERS
FIND VIDEO HELPFUL
WHILE COMPARISON SHOPPING…
…AND
93%
FIND VIDEO HELPFUL
FOR INSTRUCTIONS POST-PURCHASE.
http://searchenginewatch.com/sew/study/2333878/video-helps-persuade-73-of-people-to-buy-a-product-or-service-survey#
11
RETAILERS USE
VIDEO
YOUR PEERS ARE USING
VIDEO.
BY THIS POINT,
IT’S NEARLY EVERYWHERE!
http://www.e-tailing.com/content/?p=3869
12
WHERE ARE RETAILERS
USING VIDEO?
68% ON THEIR WEBSITES
57% ON SOCIAL
54% IN EMAIL
39% IN-STORE
http://www.retailtouchpoints.com/features/special-reports/the-next-phase-of-video-marketing
13
74%
92%
OF B2C MARKETERS AND
OF B2B MARKETERS
USE VIDEO
IN THEIR MARKETING EFFORTS.
47%
OF RETAIL EXECUTIVES NAME
VIDEO AS A TOP
MARKETING PRIORITY,
A TOP 3 TACTIC.
http://www.slideshare.net/mprofs/2015-b2-cresearch
http://www.retailtouchpoints.com/features/special-reports/the-next-phase-of-video-marketing
14
VIDEO IS GROWING
AND GROWING
WHEN IT COMES TO BITS AND BYTES,
VIDEO TAKES UP A
HUGE CHUNK
OF INTERNET TRAFFIC.
http://www.invodo.com/reports/video-commerce-benchmarks-report-2014/
15
THE NUMBER OF DIGITAL VIDEO CONSUMERS
IN THE U.S. IS EXPECTED TO INCREASE FROM
194.5 MILLION THIS YEAR
TO 212.5 MILLION IN 2018.
THAT’S NEARLY 2/3 OF THE POPULATION!
GLOBALLY,
VIDEO WILL REPRESENT
79%
OF ALL TRAFFIC
BY 2018.
http://digiday.com/platforms/adcolonyes-state-video-5-charts/
http://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html
16
ONLINE VIDEO VIEWING NOW ALMOST
ON PAR WITH TV VIEWING
75%
OF PEOPLE
WATCH STREAMING VIDEO
SEVERAL TIMES A WEEK
VS.
77%
WATCHING TV.
http://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=99158
17
VIDEO IN SOCIAL
MEDIA
WHEN WE WERE KIDS, WE LEARNED THAT
IT’S ALL ABOUT SHARING.
WHEN IT COMES TO VIDEO,
IT LOOKS LIKE THAT MESSAGE STUCK WITH US.
18
THE MAJORITY OF VIDEO SHARES ARE ON
FACEBOOK.
4%
6%
9%
14%
59%
http://www.onlinevideo.net/2014/11/natural-born-sharers-video-viewers-love-sharing-finds/
19
300 HOURS
OF VIDEO ARE UPLOADED
TO YOUTUBE PER MINUTE.
76%
OF CONSUMERS USE FACEBOOK FOR
PERSONAL VIDEO SHARING,
52% USE EMAIL,
AND 50% USE YOUTUBE.
http://www.businessinsider.com/facebook-video-v-youtube-market-share-data-2014-12
http://www.reelseo.com/facebook-video-social-sharing/
20
323 DAYS
OF VIDEO ARE VIEWED
EVERY MINUTE
ON FACEBOOK.
ACCORDING TO TWITTER,
VIDEOS AND
PHOTOS GET THE
MOST RETWEETS.
http://www.digitalinformationworld.com/2014/06/what-happens-in-a-facebook-minute-infographic.html
http://www.reelseo.com/video-retweets
21
VIDEO ON MOBILE
EVEN WHEN THEY’RE ON THE GO,
SHOPPERS TURN TO VIDEO.
http://www.emarketer.com/Article.aspx?R=1011298
22
SMARTPHONES AND TABLETS ACCOUNT FOR
26% OF ALL ONLINE VIDEO VIEWING.
FOR COMMERCE,
SMARTPHONES AND TABLETS ACCOUNT FOR
38% OF ALL VIDEO VIEWING.
MOBILE VIDEO TRAFFIC
WILL GROW 14X
BY 2018.
http://www.reelseo.com/video-views-jump-43-per-cent/
http://www.invodo.com/reports/video-commerce-benchmarks-report-2014/
http://www.mediapost.com/publications/article/219586/mobile-video-to-grow14-times-by-2018.html
23
77% OF ALL TABLET USERS
WATCH VIDEO ON THEIR DEVICES
AT LEAST ONCE A MONTH.
THIS WILL INCREASE
TO 87% IN 2018.
VIDEO VIEWING ON
SMARTPHONES, COMPUTERS,
AND TABLETS
PEAKS BETWEEN
12-5 PM.
http://www.emarketer.com/newsroom/index.php/tablet-video/
http://think.storage.googleapis.com/docs/youtube-insights-stats-data-trends-vol5_research-studies.pdf
24
VIDEO IN DIGITAL
ADVERTISING
WANT TO CAPTURE ATTENTION WITH
ONLINE ADVERTISING?
VIDEO’S WHERE YOU
SHOULD LOOK.
25
WHEN IT CAME TO ENGAGEMENT RATE,
RICH MEDIA ADS HIT 16.85%,
COMPARED WITH
2.14% FOR STANDARD BANNERS
AND 1.62% FOR MOBILE.
VIDEO DISPLAY
ONLINE ADVERTISING SPEND
WILL INCREASE
39.5% THIS YEAR.
http://www.emarketer.com/article.aspx?R=1011282
http://www.emarketer.com/Article/How-Will-2013rsquos-Digital-Display-Trends-Converge-2014/1010613
26
1 IN 10 MOBILE ADS
DELIVERED IN THE UNITED STATES
ARE VIDEOS.
https://econsultancy.com/blog/65658-nine-online-marketing-statistics-we-ve-seen-this-week
27
MORE THAN VIDEO
WHAT’S BEYOND VIDEO?
VISUAL COMMERCE!
HERE’S WHY VISUAL, INTERACTIVE
CONTENT WILL TAKE E-COMMERCE TO
THE NEXT LEVEL.
THE BRAIN
PROCESSES
VISUALS
60,000 X
FASTER
THAN TEXT
http://www.boston.com/business/blogs/global-business-hub/2014/03/the_power_of_vi.html
28
PEOPLE REMEMBER
10% OF WHAT THEY HEAR
& 20% OF WHAT THEY READ,
BUT
80% OF WHAT
THEY SEE & DO.
92.6%
OF SHOPPERS SAY
VISUALS ARE THE
TOP INFLUENTIAL FACTOR
AFFECTING PURCHASE DECISIONS.
http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf
http://www.marketingprofs.com/chirp/2014/25578/consumer-psychology-and-the-ecommerce-checkout-infographic
29
42% OF SHOPPERS
WOULD LIKE TO SEE MORE
PRODUCT DESCRIPTION/
SERVICE DEMONSTRATION VIDEOS,
SUCH AS
360 DEGREE VIEWS
OF PRODUCTS.
http://www.marketingprofs.com/charts/2014/24650/the-power-of-video-for-businesses-infographic
30
VIDEO ROCKS.
NOW WHAT?
VIDEO COMMERCE BENCHMARKS REPORT:
2014 YEAR IN REVIEW
SO IT’S PRETTY CLEAR THAT
VIDEO IS A BIG DEAL.
READY TO DIVE IN DEEPER AND MAKE YOUR
VIDEO AND VISUAL CONTENT DO MORE FOR YOU?
SCALING YOUR VIDEO PROGRAM:
3 METRICS THAT HELP YOU PROVE VIDEO ROI
JUST CLICK AND
CHECK THESE OUT
THE MARKETER’S GUIDE TO VIDEO SEO:
THE UNTAPPED VIDEO SEO OPPORTUNITY
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ABOUT INVODO
At Invodo, we believe in showing
not telling. So we help our clients
create rich, interactive, visual
experiences by combining the
right blend of vision, creative
content, and technology. The
result is measureable customer
engagement before and after a
sale. Learn more about getting
visual at www.invodo.com.
(512) 279-4800
www.invodo.com
[email protected]
facebook.com/invodo
twitter.com/invodo
linkedin.com/company/invodo