1. education
2. graduate school
3. college

JOHN OSBORN
President and CEO
BBDO New York
10:00 a.m.
Wednesday, April 15, 2015
Holmes Convocation Center
HARLAN E. BOYLES
The Harlan E. Boyles Distinguished CEO Lecture
Series was named in honor of our former and late
State Treasurer. The series brings a chief executive
officer to campus each semester for classroom
visits, an executive luncheon, lecture and reception.
This provides many opportunities for interaction
with students, faculty and the business community.
Harlan Boyles served the State of North Carolina
for 49 years, including six four-year terms as Treasurer. He was dedicated to
education and, through his involvement with Appalachian and the Walker
College, was able to share his experience, advice and wise counsel with
hundreds of students and future business leaders.
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In 1991, with the assistance of Senator James T. Broyhill and the
leadership of Dr. Kenneth E. Peacock, an endowment fund was established
to support the Boyles lecture series. In 2000, on the occasion of Treasurer
Boyles’ retirement from state government, a second endowment was
established to support a faculty professorship and student scholarships.
In 2004, the lobby on the second floor of Peacock Hall, was dedicated
to the memory of Harlan Boyles. The renovation of the lobby provided
an inviting entrance to Peacock Hall with its custom-made display cases
highlighting memorabilia from Treasurer Boyles’ career and personal life,
comfortable chairs, tables for study and a built-in media center. In 2009, a
30-seat board room was added adjacent to the Boyles lobby. This executivestyle board room serves as a meeting space for the Business Advisory
Council, as well as other College of Business advisory boards.
State Employees Credit Union CEO Jim Blaine (second from left) served as the 54th lecturer
in the series. Pictured with Blaine are, from left, Edward Boyles, Chancellor Sheri N. Norris,
Senator Jim Broyhill, and Walker College Dean Heather Norris.
55th Harlan E. Boyles
Distinguished CEO Lecture
Boyles Lecture Series Video
Welcome
Dr. Heather Norris, Dean
Walker College Of Business
Greetings
Dr. Sheri N. Everts, Chancellor
Appalachian State University
Introduction of Speaker
Dr. Norris
Distinguished CEO Featured Address
“Built to Serve”
Mr. John Osborn
BBDO New York
Presentation of Eagle
Dr. Norris and
Mr. Edward Boyles, Managing Director
Wells Fargo Securities
Closing Remarks
Dr. Norris
Our appreciation is extended to the College of Business
Walker Fellows who are assisting with today’s events.
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John Osborn
President & CEO
BBDO New York
Mr. John Osborn was named President and Chief
Executive Officer of BBDO New York in 2004, and
under his leadership, BBDO New York has more
than doubled revenues, expanded its client base
and diversified its workforce. Mr. Osborn has been
the principal architect of the BBDO’s integrated
marketing efforts, expanding the agency’s service
offerings to include digital, design and healthcare marketing. He also helped
lead the “New York Miracle” campaign, which lifted spirits of New Yorkers in
the wake of the September 11 attacks.
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During Mr. Osborn’s tenure, the agency has been named an Agency of the
Year 15 times by various media outlets and has delivered some of the most
innovative cross-channel ideas and TV work in the industry. Commercials from
BBDO New York for Snickers and M&M’s were voted the most popular in the
Super Bowl in two of the past five games. In 2014, a commercial for GE was
nominated for a prime time commercial Emmy.
Mr. Osborn serves as President of the Board of Directors of the Police
Athletic League of New York and as Chairman of the Board for the American
Red Cross of Greater New York.
Mr. Osborn is passionate about the importance of diversity in the industry.
He has served as Chairman of the Board for the Center for Excellence in
Advertising at Howard University and as Chairman of the Board of the American
Advertising Federation (AAF), the “unifying voice for advertising.” More
recently, Mr. Osborn accepted an invitation from Fordham University to serve as
an Executive-in-Residence for its Center for Positive Marketing.
In recognition of his accomplishments, Mr. Osborn was a recipient of a
2012 AdColor Award celebrating diversity champions in advertising, media,
marketing and public relations. In 2003, he was inducted into the AAF Hall
of Achievement, which honors people 40 years of age or under for their
contributions to business. He has also been named to the Crain’s New York
Business list of “40 under 40” as well as BtoB magazine’s “Who’s Who in
BtoB.” In 2006, Mr. Osborn was named a “Young Global Leader” by the World
Economic Forum.
Mr. Osborn earned his BA at Dartmouth, for which he served on the
committee for “Moving Dartmouth Forward” that recommended steps to curb
at-risk behaviors. He continues to serve as a member of its Alumni Association
and Friends of Dartmouth Hockey Program.
Executive Luncheon
A traditional part of the Boyles CEO Lecture Series is the Executive
Luncheon held in conjunction with the lecture. Along with university and
college administrators, this invitation-only event includes leaders of the
business community, the college’s Business Advisory Council, and select
student groups including the Walker Fellows and the William R. Holland
Fellows. Ms. Georgette Dixon will bring remarks at the Executive Luncheon.
GEORGETTE DIXON
Senior Vice President & Director of National
Partnerships
Wells Fargo
Georgette Dixon is responsible for managing a
portfolio of 12 national nonprofits that deliver
advocacy, programs and services for low to
moderate income communities and diverse
groups. Through collaboration with internal
partners, Ms. Dixon and her team develop strategy, provide consulting
and structure funding recommendations to build community brand and
corporate reputation, while facilitating cross-enterprise engagement with
national partners. Since joining the legacy Wachovia organization in 1994,
Dixon has served as marketing manager for Wholesale Banking, Small
Business Banking and Commercial Banking and as Director of Emerging
(multicultural) Markets. She also served on the Corporate Diversity Council
for 6 years. She has received a National Urban League Donald H. McGannon
Award and has been listed as one of U.S. Banker magazine’s Most Powerful
Women to Watch.
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Walker College Highlights
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The Walker College of Business
engages with the community, both
locally and globally, to offer Appalachian
business students transformational
educational experiences. Opportunities
exist for students to connect with the
community and industry professionals
not only through events like today’s
CEO Lecture, but also by participating in programs and offerings from
resource centers. The BB&T Student Leadership Center and the Brantley
Risk and Insurance Center, which boasts the fifth largest Risk Management
and Insurance program in the country, serve hundreds of students through
professional presentations and college and center-level activities such as
shadow days and career fairs. Hands-on, real-world exposure to industry is a
hallmark of the Walker College of Business.
Undergraduates from the Walker
College recently won the N.C. Chartered
Financial Analyst (CFA) Society Research
Challenge. The students, Caitlin Owings,
left, Matthew Wine, Nathan Birmingham
and Brett Featherstone are all members
of the Bowden Investment Group in
the Department of Finance, Banking
and Insurance. The goal of the research challenge is to provide students
with a real-world application of writing research reports. The challenge
also teaches best practices in research to the next generation of analysts
and offers experiences that complement students’ academic curriculum.
Appalachian teams have won in five of the seven years that the competition
has been held in North Carolina, and Appalachian is the only university in
the state to have a team in the finals in all seven years.
The Walker College of Business
incorporates a global orientation as
an integral component of students’
academic experience. All students
satisfy a global issues requirement,
and many participate in a study abroad
program. In the past year, 168 graduate
and undergraduate students studied
abroad on six continents in 18 countries, including Belize, Brazil, China,
Costa Rica, Cuba, England, France, Malawi, Panama, Poland and Zambia.
Walker College Highlights
The Walker College of Business
Scholarship Reception provides a forum
for student scholarship recipients to
meet their benefactors. The event brings
together hundreds of individuals - the
donors who make a difference in the
lives of tomorrow’s business leaders and
the student recipients. For the 2013-14
academic year, approximately $373,000 was awarded to 354 students. The
2015 Scholarship Reception is scheduled for October 23.
Twenty-three professional
organizations and honor societies
are represented in the college.
Student groups regularly travel to
national conferences to network in
their fields, develop leadership skills,
compete against peers and grow
their professional skills. Pictured are
student members of Appalachian’s American Marketing Association (AMA)
chapter, who recently traveled to New Orleans, LA to participate in the AMA
International Collegiate Conference.
Greetings from the Dean
Our commitment to deliver
transformational educational
experiences to our students is steadfast.
As dean of the Walker College of
Business, I am building on a tradition of
excellence set by my predecessors. The
college will continue to expand study
abroad and global opportunities, further
emphasize the importance of connecting industry professionals with our
students and underscore the importance of ethics and sustainability in our
curriculum.
The Dean’s Club, the college’s annual giving society, provides crucial
academic scholarship and enhances the academic experience for our
students. Support from the Dean’s Club is critical to our mission. To join,
contact Walker College of Business Director of Development Will Sears at
828.262.6231, [email protected].
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Transportation Insight
Center for Entrepreneurship
Housed in the Walker College of Business, the Transportation Insight
Center for Entrepreneurship supports students launching their own
businesses. The center was created in 2006 and named for Hickory-based
Transportation Insight in 2011, when a 1,700-square-foot, contemporary
space was opened in Peacock Hall. Accelerator space, mentoring programs,
and special events are offered to students of all majors. The staff coaches
students in forming and operating their own businesses.
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Appalachian student entrepreneurs
earned two of the top three spots at
Wake Forest University’s latest Retail &
Health Innovation Challenge, claiming
$15,000 in prize money. The event,
which serves as a national forum for
Artist Rendering for Demonstration Purposes
students to present business plans
with an aim to energize retail and
contribute to the health and well being of consumers, hosted sixteen
teams, which were selected as semi-finalists to present their ideas. Three of
those teams were from Appalachian, and were representative of the crossdisciplinary collaboration occurring on campus, often with support from the
Transportation Insight Center for Entrepreneurship.
Center staff also advised Jason
Capps, left, Bailey Williams and Mary
Oshana, who won $15,000 at last year’s
Texas Christian University Values and
Ventures Business Plan Competition.
They took top honors for their business
plan to manufacture and distribute a
therapeutic glove designed by Williams
to improve dexterity and grip in children and adults.
The center hosts an annual Carole
Moore McLeod Entrepreneur Summit
each fall, which provides an opportunity
for students and community members to
meet, network and learn from successful
entrepreneurs. Business owners from
across the region present and discuss
entrepreneurial issues in a classroom
setting. As part of the day’s events, selected student business ideas are
pitched to a panel of entrepreneur judges. The 2015 summit is scheduled
for Friday, November 6. For more information about the center’s programs
and offerings, please contact TICFE Managing Director Erich Schlenker, at
(828) 262-8325, [email protected].
Previous Boyles CEO Lecturers
Today marks the 55th lecture in the Harlan E. Boyles Distinguished
CEO Lecture Series. For nearly 28 years, the Boyles CEO Lecture
Series has brought national leaders in industry to the campus of
Appalachian State University. A lecture is held each academic
semester to provide an opportunity for students to learn firsthand
from, and interact personally with, chief executive officers of
successful businesses in North Carolina and beyond.
CARL E. GUNTER
JOHN P. CLANCEY
SUZANNE H. FREEMAN
Broyhill Furniture
Industries, Inc.
Sea-Land Service, Inc.
Carolinas Medical Center,
Carolinas HealthCare System
EDWARD E. CRUTCHFIELD JR.
Lowe’s Companies, Inc.
First Union Corporation
JAMES R. RIDLEY
Integon Corporation
WILLIAM S. LEE
Duke Power Company
WILLIAM E. BUCKLEY
Royal Insurance
A.F. SLOAN
Lance, Inc.
C.R. SKIDMORE
The Dize Company
JOHN A. ALLISON IV
BB&T
TOM E. SMITH
Food Lion, Inc.
WILLIAM R. HOLLAND
United Dominion Industries
NICHOLAS J. ST. GEORGE
Oakwood Homes Corporation
L.M. BAKER JR.
Wachovia Corporation
CHARLES A. SANDERS, M.D.
Glaxo Inc.
HARLAN E. BOYLES
North Carolina State Treasurer
ROBERT L. TILLMAN
FENTON N. HORD
Carolina Holdings, Inc.
HUGH L. MCCOLL JR.
Bank of America
JOHN W. GUFFEY JR.
Coltec Industries Inc.
STANLEY K. TANGER
Tanger Factory Outlet Centers
CHARLES R. EITEL
Simmons Company
BONNIE MCELVEEN-HUNTER
Pace Communications
L.M. BAKER JR.
Wachovia Corporation
ROGER BEAHM
Coyne Beahm Advertising
G. KENNEDY THOMPSON
Wachovia Corporation
DAVID L. BURNER
Goodrich Corporation
ROBERT S. STEC
Lexington Home Brands
ROBERT INGRAM
GlaxoSmithKline
ROBERT GRECZYN JR.
Goody’s Pharmaceuticals
Blue Cross and Blue Shield
of North Carolina
RICHARD R. ALLEN
F. DUANE ACKERMAN
LADD Furniture, Inc.
BellSouth Corporation
GEORGE SHINN
ERNEST SCHAUB
The Charlotte Hornets
EnPro Industries
ANN LEWALLEN SPENCER
HARRY A. NURKIN, PH.D.
ALEXANDER BERNHARDT SR.
Carolinas HealthCare System
Bernhardt Furniture Industries
ANN H. GAITHER
EDWARD ROBERT GINN III
The J.H. Heafner Co.
The Ginn Company
ROBERT NIBLOCK
Lowe’s Companies
JOAN H. ZIMMERMAN
Southern Shows, Inc.
TOM KILGORE
Tennessee Valley Authority
JAMES MORGAN
Krispy Kreme Doughnuts
KELLY S. KING
BB&T Corporation
CLARK KINLIN
Corning Cable Systems
JAMES ROGERS
Duke Energy
GENE COCHRANE JR.
The Duke Endowment
JOHN SYKES
Sykes Enterprises
FRANK B. HOLDING JR.
First Citizens Bank
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5OTH LECTURE PANEL
featuring past lecturers
William R. Holland,
Robert Ingram
James Morgan
Robert L. Tillman
KELLY S. KING
BB&T Corporation
BRADLEY WILSON
Blue Cross and Blue Shield
of North Carolina
KENNETH E. PEACOCK
Appalachian State University
JIM BLAINE
State Employees’ Credit Union
Walker College of Business
Calendar of Events
SPRING 2015
APRIL 24
Beta Gamma Sigma Honor Society Induction
and Yadkin Bank Honors Convocation
MAY 1
Business Advisory Council Meeting
MAY 1
G.A. Sywassink Day of Excellence
Faculty Awards Dinner
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MAY 10
Walker College of Business Commencement
FALL 2015
SEPTEMBER 9
Beroth Golf Tournament
SEPTEMBER 30
Business Connections
OCTOBER 3
Walker College of Business Football Game Day
and Appalachian Homecoming
OCTOBER 23
Scholarship Reception
OCTOBER 29
RMI Career Fair
NOVEMBER 6
Carole Moore McLeod Entrepreneur Summit
FOR INFORMATION ON THESE EVENTS
828.262.2057 • www.business.appstate.edu
Our Mission, Vision and Values
MISSION
The Walker College of Business delivers transformational educational
experiences that prepare and inspire students to be ethical, innovative,
and engaged business leaders who positively impact our community, both
locally and globally. Dedicated to instructional excellence, our faculty is
also actively engaged in scholarship in practice, theory and pedagogy, and
service activities that make possible these transformational educational
experiences and serve to benefit the business discipline and the broader
community.
VISION
We aspire to be recognized as a national leader in innovative, life-changing
undergraduate and graduate business programs.
VALUES
In fulfilling our mission and pursuing our vision, the college will:
• Support a commitment to honesty, integrity, and ethical behavior;
• Seek quality, innovation, and efficiency in our efforts;
• Cultivate meaningful student-faculty relationships so that both can
learn, grow, and be fulfilled in their work;
• Provide opportunities for multicultural and international learning
and experiences;
• Maintain a supportive, collegial learning environment that respects
individuals and their uniqueness, preserves academic freedom, and
promotes interdisciplinary efforts;
• Respond to the needs of students and their parents, alumni, the
business and wider community, and other stakeholders;
• Encourage sustainable business practices through teaching,
research, and service endeavors
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WALKER COLLEGE OF BUSINESS
828.262.2057
www.business.appstate.edu
Appalachian State University is committed to providing equal opportunity in education and employment to all applicants, students, and
employees. The university does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and
conditions of employment, on the basis of race, color, national origin, religion, creed, sex, gender identity and expression, political affiliation,
age, disability, veteran status, or sexual orientation. The university actively promotes diversity among students and employees.