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Cherry Creek North BID Mission Statement The Cherry Creek North Business Improvement District creatively plans, manages and promotes Cherry Creek North as Denver’s premier outdoor shopping and dining destination in order to support the success of our businesses. Statement of strategic direction Between today and the end of 2020, the BID will focus its highest level of attention and resources on these priorities: •
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Strengthen CCN branding, promoting CCN as a dynamic environment; Foster effective communication and partnerships and BID constituents and stakeholders; Maintain and enhance the District’s high standards for its physical environment; Represent the District in leadership and advocacy matters. 2020 CCN BID STRATEGIC PLAN I. The CCN Experience – To implement effective BID marketing and event programs for the BID and recommend the optimum retail mix for CCN. Marketing and Events Programs reflect the CCN Brand 2010 Rebranding and development of current programs 2011 Consumer intercept study 2012-‐13 Development of BID signature event series and EAG 2014 PR campaign on the new CCN and begin pedestrian counts 2015 Develop first phase of new digital marketing 2016-‐20 Re-‐branding of CCN CCN captures a growing share of Denver’s tourism market 2008-‐13 Development of partnership with Visit Denver Inc. 2014 Shift to more digital marketing 2015-‐20 Increase CCN constituent participation The retail mix in CCN optimizes sales and commercial business success 2009 Regular reporting of store openings / closings and city retail sales tax results 2011 New recording of CCN retail vacancy and lease rates 2012-‐20 Participation in the City’s retail strategy task force 2015 New study of optimal retail mix in CCN 2016-‐20 Identify other retailer mix needs II. BID Engagement – To build and expand relationships with stakeholders and constituents. CCN constituents and other stakeholders are fully informed about the CCN market 2012-‐20 Produce annual economic indicators report 2014-‐20 Produce annual development map CCN constituents are fully engaged with the BID 2013 Initiated annual constituent survey and conducted focus groups 2014 Began series of CEO/Board coffee meetings th
2014 Celebrated the BID’s 25 Anniversary 2015-‐20 Continue outreach and recognition needed for BID constituents New and emerging types of District users/visitors are fully informed and engaged 2009-‐14 Developed strategic partnership with Visit Denver Inc. 2015-‐20 Launch campaigns focusing on new residents and users groups 1 III. CCN Physical Environment – To maintain a high quality physical environment in CCN. The CCN streetscape is well maintained and receives high marks from visitors 2011 Completed streetscape projects; begin new maintenance program 2013 Reached streetscape use agreement with the Arts Festival 2013 Established system for third party event use of Fillmore Plaza 2014-‐20 Coordinate with private and public construction projects in the BID The City’s land use planning and zoning guides smart development 2011 Developed new CCN design guidelines for adoption by the City 2012 Led the development of land use plan and support for projects 2013 Secured City adoption of the new CC area plan 2014 Develop new City zoning for CCN and consider option requests 2015-‐20 Consider new development proposals and consider options New physical environment needs are identified and met long-‐term 2014 Participated in City studies of future infrastructure needs 2015-‐20 Identify CCN priorities for future City bond issues IV. CCN public parking strategies – Develop and advocate for policies/practices that serve CCN’s needs. Public parking is available at a reasonable cost and convenience level 2011 Secured City support for installing the new smart on-‐street meters 2012 Outsourced the management of Clayton Lane employee garage 2014 Formed a Parking Garage task force with the City and owners 2015 Support the City in securing grants for garage improvements 2016-‐20 Identify other public parking improvements Visitors know where and how to use public parking in CCN 2010 Installed new way-‐finding and public parking garage signage 2013-‐20 Holiday valet parking program on Fillmore Plaza 2014-‐20 Publish user guide to parking in CCN Public parking management in CCN exceeds industry standards 2012 Participated in the City’s new Strategic Parking Plan 2014 Develop an RFP for a BID consultant on public parking strategies 2015 Lead the development of new area management plan for the BID 2016-‐20 Implement plan recommendations V. BID accountability/transparency – To maintain best practices in financial management and board governance. 2008-‐09 Issued BID bonds for streetscape 2009 Developed new BID financial policies and five year financial forecast 2010 Achieved first in a series of superior annual bond ratings 2014 Approved first major update of BID board policies and by-‐laws 2019-‐20 Identify and adopt other best practices VI. CCN leadership and advocacy strategies – Participate and/or lead strategic partnerships in Cherry Creek. 2007-‐20 2011 2014 2014-‐20 Participate in CCN Steering Committee Led formation of the Cherry Creek Area Business Alliance Discuss role of Transportation Solutions Inc. in Cherry Creek transportation improvements Identify and develop new leadership and advocacy opportunities 2