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mediakit2012/2013
VOGUEknitting
INTERNATIONAL
+
30
YEARS
AS THE KNITTING
INDUSTRY’S
STYLE LEADER
EARLY FALL 2011
VOGUEknitting
®
I N T E R N AT I O N A L
RED HOT TREND:
KNIT
FANTASY
LACE NOIR
A FINE ROMANCE
THE BIG BLUES
SOFTER SILHOUETTES
ANNA SUI
COOL CROCHET
MAGICAL
MOHAIR
CONTEST
WINNERS!
CapePlay
We’ve got you covered!
VOGUEknitting
®
is the knitting world’s style leader and the brand
that consumers turn to on a regular basis for the most inspirational patterns, chic styling and compelling techniques.
Vogue is a name synonymous with fashion and style, and when it comes to knitting, nothing equals the impact of
Vogue Knitting. Now reach over 1 million knitting enthusiasts through our integrated multi-media promotional package
of consumer and trade magazines, web and television.
SPRING/SUMMER 2012
VOGUEknitting VOGUEknitting VOGUEknitting VOGUEknitting
AtoZ
HOLIDAY 2011
FALL 2011
®
®
®
IN THE
MOOD
FOR
ROMANCE
WINTER 2011/12
I N T E R N AT I O N A L
Collector’s Issue
KNITTING
I N T E R N AT I O N A L
FREE
Pull- Out
Pattern
INSIDE
ARAN, BOUCLE, CABLES,
DRESS, ENTRELAC,
FAIR ISLE, GAUNTLETS,
HATS, INTARSIA
& MUCH MORE...
BLACK ,
WHITE & GR AY
FAIR ISLE
REVISITED
IT’S
A YARN
THING!
EMERALD STYLE
CABLES
WITH A TWIST
TRUE BLUES
LONGING
FOR LACE
MARTHA STEWART
SHARES HER LIFELONG
PASSION
PORTRAIT
OFA LADY
KNITS
YOU’LL
LOVE
TO LIVE IN
CHASE THE CHILL
IN LUXURIOUS
WOOL, ALPACA,
MOHAIR
& ANGORA!
I N T E R N AT I O N A L
SPRING
WISH LIST
I N T E R N AT I O N A L
ESSENTIAL
LOOKS
YOU’LL WANT
TO CREATE!
CAPE SHAPES
PONCHOS,
CAPELETS
& COZY
COVERUPS
SOFT
SCULPTURE
SOCKS, HATS,
SHAWLS &
GLOVES
BOTTOMS UP!
STRIKING
SKIRTS
Comfort!
ARTIST’S
STUDIO
TOP TEN
MUST-HAVES
IN PAINTERLY
HUES
WATERCOLOR
SHAWLS
& WRAPS IN
ROMANTIC LACE
NATURE’S
PORTRAIT
SUMMER TOPS
IN FULL BLOOM
Artistry
VOGUEknitting
®
INTERNATIONAL
About Us:
Vogue Knitting® Is New and Exciting:
Only Vogue Knitting offers features like VK360° that provide the consumer
with a 360° view of the garment.
Vogue Knitting® Builds Your Business:
Vogue Knitting consumers buy your brands as seen in your advertising
and in our editorial design. With the Vogue name and distinguished heritage,
Vogue Knitting has access to top trend information and products. When we
link you to this world, your business benefits. If it’s in Vogue Knitting, it says
“style,” and so do the products that appear there.
Vogue Knitting® Is Distributed Across the Globe:
Vogue Knitting enjoys total national distribution and international recognition
in all fashion capitals and major cities across the globe. Vogue Knitting is also
prominently placed at fine yarn and needlework shops, major book retailers
and online.
Vogue Knitting® Is a Collector’s Item:
Our readers keep their issues—96% save every copy—and share them
with friends, ensuring three readers per copy, on average, and guaranteeing
repeated exposure for your brand and products.
Vogue Knitting® Connects Designers and Knitters
PLEASE CONTACT:
Doreen Connors, Director of Advertising Sales
phone: 212.937.2554
email: [email protected]
Rose Ann Pollani, Accounts Manager
phone: 212.937.2557
email: [email protected]
fax: 646.486.4170
Only Vogue Knitting consistently delivers top designers such as Nanette Lepore,
Rebecca Taylor, and Twinkle, just to name a few. And with its range of expert
and easy patterns, every level of knitter is represented.
Vogue Knitting® Reaches and Teaches:
Every level of knitter is captivated by the Vogue name and its stimulating take on
fashion. Likewise, Vogue Knitting delivers the perfect mix of classic, contemporary
and insider fashion design that experienced and aspiring knitters seek.
VOGUEknitting
®
INTERNATIONAL
Our Readers:
Purchasing Trends
First learned of a product in a VK magazine advertisement
83%
Shop the Web for products advertised in VK—up 50% from last year!
94%
Purchased a product advertised in VK magazine—up 10% from last year!
70%
Searched for more information on a product seen in a VK magazine advertisement
81%
Visit knitting-related websites multiple times a month
47%
Demographics & Loyalty
Median age
49
Married
66%
College graduate or higher
72%
Average household income
$75,000
Average number of years reading VK
5.5 years
Skill Level
Projects completed per year
PLEASE CONTACT:
15
Belong to a knitting organization
55%
Read VK for the patterns
95%
Prefer technical subjects
88%
Rate themselves as above-average knitters
54%
Over 20 knitting books in library
63%
VK readers who also crochet
64%
Doreen Connors, Director of Advertising Sales
phone: 212.937.2554
email: [email protected]
Rose Ann Pollani, Accounts Manager
phone: 212.937.2557
email: [email protected]
fax: 646.486.4170
The recession has hit hard and I have kept only one subscription magazine—Vogue
Knitting. Truly- thanks for an all-out great issue. - Vogue Knitting Subscriber
VOGUEknitting
®
INTERNATIONAL
Special Marketing
Opportunities:
ADVERTORIALS
Many issues of Vogue Knitting contain advertorials—special advertising sections
designed to fit seamlessly into our editorial content. Developed and styled by
Vogue Knitting’s award-winning creative staff, these advertorials combine both
print and online exposure for your products. Our advertorials generate buzz and
direct traffic to your website and stores.
NEW & KNITWORTHY
This special advertising section provides mini reviews of products and services,
allowing you to spotlight your product with a picture, copy, contact information
and up-front positioning. It’s a proven information and sales driver.
ADDED VALUE FEATURES
These custom-designed advertising units enable your company and products
to stand out and offer additional value to your customers. Ask one of our sales
representatives about any or all of these special offerings:
PLEASE CONTACT:
Doreen Connors, Director of Advertising Sales
phone: 212.937.2554
email: [email protected]
Or Rose Ann Pollani, Accounts Manager
phone: 212.937.2557
email: [email protected]
fax: 646.486.4170
•
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•
•
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Half Front Cover Wrap
Fold-Out Booklets*
Split Cover
Inserts*
Stand-Alone Supplements*
* Can be printed in overruns for distribution at shows and point of sale.
VOGUEknitting
®
Print Advertising
INTERNATIONAL
Vogue Knitting 2012-2013 Schedule
ISSUE
SPACE CLOSE
MATERIAL CLOSE
ON-SALE
Spr/Sum 2013
NOV 9
NOV 26
MAR 5
Crochet 2013
JAN 9
JAN 27
MAY 7
Early Fall 2013
MAR 9
MAR 27
JUL 9
Fall 2013
MAY 9
MAY 27
SEP 3
Holiday 2013
JUL 9
JUL 27
NOV 5
Winter 2013/2014
SEP 9
SEP 26
JAN 7