mediakit2013/2014
VOGUEknitting
INTERNATIONAL
30
YEARS
AS THE KNITTING
INDUSTRY’S
STYLE LEADER
VOGUEknitting
EARLY FALL 2011
®
I N T E R N AT I O N A L
RED HOT TREND:
KNIT
FANTASY
LACE NOIR
A FINE ROMANCE
THE BIG BLUES
SOFTER SILHOUETTES
ANNA SUI
COOL CROCHET
MAGICAL
MOHAIR
CONTEST
WINNERS!
CapePlay
We’ve got you covered!
VOGUEknitting
®
is the knitting world’s style leader and the brand
that consumers turn to on a regular basis for the most inspirational patterns, chic styling and compelling techniques.
Vogue is a name synonymous with fashion and style, and when it comes to knitting, nothing equals the impact of
Vogue Knitting. Now reach over 1 million knitting enthusiasts through our integrated multi-media promotional package
of consumer and trade magazines, live events, web and television.
VOGUEknitting VOGUEknitting VOGUEknitting VOGUEknitting
AtoZ
HOLIDAY 2011
FALL 2011
IN THE
MOOD
FOR
ROMANCE
I N T E R N AT I O N A L
Collector’s Issue
KNITTING
I N T E R N AT I O N A L
FREE
Pull- Out
Pattern
INSIDE
ARAN, BOUCLE, CABLES,
DRESS, ENTRELAC,
FAIR ISLE, GAUNTLETS,
HATS, INTARSIA
& MUCH MORE...
BLACK ,
WHITE & GR AY
FAIR ISLE
REVISITED
IT’S
A YARN
THING!
EMERALD STYLE
CABLES
WITH A TWIST
TRUE BLUES
LONGING
FOR LACE
MARTHA STEWART
SHARES HER LIFELONG
PASSION
PORTRAIT
OFA LADY
!
®
®
®
SPRING/SUMMER 2012
WINTER 2011/12
KNITS
YOU’LL
LOVE
TO LIVE IN
CHASE THE CHILL
IN LUXURIOUS
WOOL, ALPACA,
MOHAIR
& ANGORA!
I N T E R N AT I O N A L
SPRING
WISH LIST
I N T E R N AT I O N A L
ESSENTIAL
LOOKS
YOU’LL WANT
TO CREATE!
CAPE SHAPES
PONCHOS,
CAPELETS
& COZY
COVERUPS
SOFT
SCULPTURE
SOCKS, HATS,
SHAWLS &
GLOVES
BOTTOMS UP!
STRIKING
SKIRTS
Comfort!
ARTIST’S
STUDIO
TOP TEN
MUST-HAVES
IN PAINTERLY
HUES
WATERCOLOR
SHAWLS
& WRAPS IN
ROMANTIC LACE
NATURE’S
PORTRAIT
SUMMER TOPS
IN FULL BLOOM
Artistry
VOGUEknitting
®
INTERNATIONAL
About Us:
Vogue Knitting® Is New and Exciting:
Only Vogue Knitting offers features like VK360° that provide the consumer with
a 360° view of the garment.
Vogue Knitting® Builds Your Business:
Vogue Knitting consumers buy your brands as seen in your advertising
and in our editorial design. With the Vogue name and distinguished heritage,
Vogue Knitting has access to top trend information and products. When we
link you to this world, your business benefits. If it’s in Vogue Knitting, it says
“style,” and so do the products that appear there.
Vogue Knitting® Is Distributed Across the Globe:
Vogue Knitting enjoys total national distribution and international recognition
in all fashion capitals and major cities across the globe. Vogue Knitting is also
prominently placed at fine yarn and needlework shops, major book retailers
and online.
Vogue Knitting® Is a Collector’s Item:
Our readers keep their issues—96% save every copy—and share them
with friends, ensuring three readers per copy, on average, and guaranteeing
repeated exposure for your brand and products.
Vogue Knitting® Connects Designers and Knitters
PLEASE CONTACT:
Doreen Connors, Director of Advertising Sales
phone: 212.937.2554
email: [email protected]
Rose Ann Pollani, Accounts Manager
phone: 212.937.2557
email: [email protected]
fax: 646.486.4170
Only Vogue Knitting consistently delivers top designers such as Nanette Lepore,
Rebecca Taylor, and Twinkle, just to name a few. And with its range of expert
and easy patterns, every level of knitter is represented.
Vogue Knitting® Reaches and Teaches:
Every level of knitter is captivated by the Vogue name and its stimulating take
on fashion. Likewise, Vogue Knitting delivers the perfect mix of classic, contemporary and insider fashion design that experienced and aspiring knitters seek.
VOGUEknitting
®
INTERNATIONAL
Our Readers:
Purchasing Trends
First learned of a product in a VK magazine advertisement
83%
Shop the Web for products advertised in VK—up 50% from last year!
94%
Purchased a product advertised in VK magazine—up 10% from last year!
70%
Searched for more information on a product seen in a VK magazine advertisement
55%
Visit knitting-related websites multiple times a month
47%
Demographics & Loyalty
Median age
49
Married
66%
College graduate or higher
72%
Average household income
$75,000
Average number of years reading VK
5.5 years
Skill Level
Projects completed per year
PLEASE CONTACT:
Doreen Connors, Director of Advertising Sales
phone: 212.937.2554
email: [email protected]
Rose Ann Pollani, Accounts Manager
phone: 212.937.2557
email: [email protected]
fax: 646.486.4170
15
Belong to a knitting organization
55%
Read VK for the patterns
95%
Prefer technical subjects
88%
Rate themselves as above-average knitters
54%
Over 20 knitting books in library
63%
VK readers who also crochet
64%
VOGUEknitting
®
INTERNATIONAL
Special Marketing
Opportunities:
ADVERTORIALS
Many issues of Vogue Knitting contain advertorials—special advertising sections
designed to fit seamlessly into our editorial content. Developed and styled by
Vogue Knitting’s award-winning creative staff, these advertorials combine both
print and online exposure for your products. Our advertorials generate buzz and
direct traffic to your website and stores.
NEW & KNITWORTHY
This special advertising section provides mini reviews of products and services,
allowing you to spotlight your product with a picture, copy, contact information
and up-front positioning. It’s a proven information and sales driver.
ADDED VALUE FEATURES
These custom-designed advertising units enable your company and products
to stand out and offer additional value to your customers. Ask one of our sales
representatives about any or all of these special offerings:
PLEASE CONTACT:
Doreen Connors, Director of Advertising Sales
phone: 212.937.2554
email: [email protected]
Rose Ann Pollani, Accounts Manager
phone: 212.937.2557
email: [email protected]
fax: 646.486.4170
•
•
•
•
•
Half Front Cover Wrap
Fold-Out Booklets*
Split Cover
Inserts*
Stand-Alone Supplements*
* Can be printed in overruns for distribution at shows and point of sale.
VOGUEknitting
®
INTERNATIONAL
Print Advertising
Vogue Knitting 2014–2015 Schedule
ISSUE
SPACE CLOSE
MATERIAL CLOSE
ON-SALE
Spr/Sum 2014
NOV 9
NOV 26
MAR 4
Crochet 2014
JAN 9
JAN 27
MAY 6
Early Fall 2014
MAR 9
MAR 27
JUL 8
Fall 2014
MAY 9
MAY 27
SEP 2
Holiday 2014
JUL 9
JUL 27
NOV 4
Winter 2014/2015
SEP 9
SEP 26
JAN 6
Ad Rates
MARKETPLACE
UP FRONT
Four Color
1x
3x
6x
12x
Four Color
1x
3x
6x
12x
Back Cover
8,995
8,543
8,098
7,646
Full Page
5,848
5,622
5,338
5,055
Full Page
8,386
7,739
7,547
7,131
2/3 Page
4,383
4,175
3,972
3,763
2/3 Page
6,263
5,945
5,631
5,319
1/2 Page
3,538
3,427
3,260
3,092
1/2 Page
5,412
5,140
4,868
4,596
1/3 Page
2,501
2,386
2,277
2,161
1/3 Page
4,133
3,925
3,722
3,513
1/4 Page
2,000
1,815
1,650
1,510
1/4 Page
3,462
3,254
3,004
2,737
1/6 Page
1,374
1,321
1,263
1,204
1/6 Page
2,663
2,513
2,328
2,119
1/12 Page
887
858
823
795
Black & White
1x
3x
6x
12x
Black & White
1x
3x
6x
12x
6,263
5,945
5,631
5,319
Full Page
5,598
5,372
5,088
4,805
Full Page
4,561
4,329
4,103
3,872
2/3 Page
4,133
3,925
3,722
3,513
2/3 Page
3,768
3,579
3,393
3,200
1/2 Page
3,288
3,177
3,010
2,842
1/2 Page
2,495
2,367
2,241
2,119
1/3 Page
2,251
2,136
2,027
1,911
1/3 Page
1/6 Page
1,124
1,071
1,013
954
1/12 Page
637
608
573
545
VOGUEknitting
®
INTERNATIONAL
Print Advertising
Ad Page Dimensions
BLEED
NON-BLEED
SPREAD
1/3 PAGE VERTICAL
Live: 16" w x 10 1/4" h
Trim: 16 1/2" w x 10 3/4" h
Bleed: 16 3/4" w x 11" h
1/8" gutter on both pages for grind off
2 1/4" w x 10" h
FULL PAGE
1/3 PAGE SQUARE
Live: 7 3/4" w x 10 1/4" h
Trim: 8 1/4" w x 10 3/4" h
Bleed: 8 1/2" w x 11" h
4 7/8" w x 4 7/8" h
2/3 PAGE VERTICAL
1/4 PAGE VERTICAL
Live: 5 1/8" w x 10 1/4" h
Trim: 5 1/2" w x 10 3/4" h
Bleed: 5 5/8" w x 11" h
3 3/4" w x 4 7/8" h
1/2 PAGE VERTICAL
1/6 PAGE HORIZONTAL or VERTICAL
Live: 3 1/2" w x 10” h
Trim: 3 3/4" w x 10 3/4” h
Bleed: 4" w x 11" h
4 7/8" w x 2 1/4" h
1/2 PAGE HORIZONTAL
1/12 PAGE SQUARE
Live: 8" w x 5" h
Trim: 8 1/4" w x 5 1/4" h
Bleed: 8 1/2" w x 5 3/8" h
2 1/4" w x 2 1/4" h
1/2 PAGE DIGEST
Live: 4 5/8" w x 7 1/2" h
Trim: 5" w x 8" h
Bleed: 5" w x 8 1/8" h
SEND MATERIAL TO:
Rose Ann Pollani
[email protected]
SoHo Publishing Company
233 Spring Street, 3rd Floor
New York, NY 10013
General Information
Both full-page and partial-page ads are only accepted as
high resolution PDF FILES WITH EMBEDDED FONTS. Please
note that all images in the file need to be 300 DPI CMYK. We
cannot accept ads sent in RGB format.
If received in this format, there will be a charge for converting to
CMYK format, which can cause colors to change.
The ad can be sent one of the following ways:
• Saved to CD and mailed with a printout of the ad
• E-mailed to [email protected]
• Placed on SoHo’s FTP site
Please be sure to reference the e-mail with the advertiser
name, magazine name and issue.
For any questions regarding ad material, please contact Rose Ann
Pollani at 212.937.2557 or e-mail [email protected].
VOGUEknitting
®
INTERNATIONAL
Print Advertising
Creative Services
Vogue Knitting offers a full suite of creative services. Our skilled designers and copywriters can write
and create your print and online ads, newsletters, brochures, postcards and so much more.
Ad Production Rates
SUPPLIED ADS
Key or Code Change
Special changes
$30
$75
4-COLOR AD PRODUCTION
Layout, mechanical with 3 corrections
Production, color separation
(includes 5 logo scans, clip art, etc.)
Additional scans
Additional mechanical corrections
Matching color to swatch
Matching color to chrome
(supplied by advertiser)
$950
$50 each
$75 each
$50 per swatch
No charge
DUPLICATE AD
Same size, no changes
Size, code and/or copy changes
$100
$130
BLACK-AND-WHITE AD PRODUCTION
Layout, mechanical, 3 proofs
(maximum of 5 art or photo scans)
$250
Online Ad Production (Flash & GIF)
$250 and up
Brochures, Postcards, Newsletters
Call for quote
Contact
Do you have an idea for a special promotion that doesn’t fit in our outline? Please contact us and we’ll help you
decide how to make the greatest impact with your advertising plan.
Doreen Connors
Director of Advertising Sales
Phone: 212.937.2554
[email protected]
Rose Ann Pollani
Accounts Manager
Phone: 212.937.2557
[email protected]