Agenda Number: DRC 15-04
MEETING DATE: April 9, 2015
REPORT TO THE DESIGN REVIEW COMMISSION
SUBJECT: Appeal of a staff decision related to
window signage and a request to exclude awnings on
the storefront for a Site Plan Modification/Exterior
Alteration application for the H&M retail store in the
Carriage Crossing Life Style Center
EXHIBITS:
1. Staff comments by Diana Dubois in response to
February 20, 2015, application (2/24/15)
2. Applicant’s letter of appeal to DRC (rec’d 4/2/15)
3. Minutes of 5/8/03 DRC meeting
4. Excerpt from Carriage Crossing Tenant Manual
5. Excerpts from Carriage Comprehensive Sign Policy
INTRODUCTION: Mr. Eric Dull, representing H&M,
is requesting an appeal of a staff interpretation (see
Exhibit 1) of the Design Guidelines related to Exterior Alterations and window signage based on corporate
design and marketing practices, and the characterization of the window displays. The H&M store is located in
the Carriage Crossing Life Style Center (Price Farm, Phase
2) at Houston Levee Road and Highway 385, and zoned R-1
Low Density Residential with a Planned Development
overlay (Price Farm) that allows uses as permitted in the
SCC Shopping Center Commercial zoning district.
BACKGROUND: The Design Review Commission
approved the Tenant Manual and Comprehensive Sign
Policy for Carriage Crossing on May 8, 2003 (see Exhibit
3). The Tenant Manual (see Exhibit 4) requires that a tenant
incorporate two out of four elements into the storefront:
A.
B.
C.
D.
Door Covering/Canopy
Window Canopies
Projected Display Windows
Window Landscape Boxes
The 2003 Conditions of Approval required that any
storefront elevation not in compliance with the Carriage
Crossing Tenant Manual be submitted to the Design Review
Commission for review and approval.
The Comprehensive Sign Policy (CSP), as amended in 2012, requires that all signage within Carriage Crossing
be consistent with the Town’s Sign Regulations and Design Guidelines unless the CSP specifically allows
deviations (see Exhibit 5). The CSP allows, as a “Glazing Sign,” a trade name or logo on a tenant’s glass
storefront area. Window graphics and signage are further limited to 15% of the window with a maximum of 20
square feet, and alphanumeric or graphic symbols no more than 6” in height. The CSP specifically prohibits
internally illuminated signage in show windows.
KEY QUESTIONS: The Design Review Commission may find the following questions helpful in determining
whether the proposed deviations from the Carriage Crossing Tenant Manual are consistent with the Design
Guidelines.
1. Is the request to complete the H&M storefront without awnings (or canopies) compatible with the
overall design of the Carriage Crossing Lifestyle Center? Yes. Other tenants in Carriage Crossing
have storefronts without canopies, including Abercrombie and Fitch, one of the spaces being combined to
4/2/2015 4:47:43 PM
Page 1 of 3
create H&M. The existing tower element at the corner of the façade of the H&M store, the metal roof
and false windows in the second story, and recessed brick panels above the storefront combine to break
up the mass and create shifts in wall planes without the need for canopies or awnings.
2. Are the proposed illuminated graphics boxes considered signage as defined by the Town’s Sign
Regulations? Perhaps. A sign is defined by the Sign Regulations as “any device, fixture, placard, or
structure that uses color, form, graphics, illumination, text, symbol, and/or writing to advertise, attract
attention to, announce, identify, or identify the purpose of a person or entity, or to communicate
information of any kind. The following shall not be considered signs subject to sign regulation: artwork;
holiday lighting and decorations, including strips or strings of lights outlining property lines, sales areas,
roof lines, doors, windows, wall edges, or other architectural features of a building, displayed between
Thanksgiving Day and New Year’s Day of each calendar year and fifteen (15) days prior to and after this
time period; and memorial plaques, cornerstones, historical tables, and the like.” The Regulations define
a window sign as “a sign placed within, affixed to, in contact with, or located within three feet of a
window and intended to be seen from the exterior.” The DRC will need to decide if the illuminated
graphics boxes are something other than signage. If they are signs, the DRC should uphold the staff
decision and H&M will need to find other ways to display their products in the storefront windows.
3. If the DRC finds that the staff determination on the illuminated graphics boxes is in error, then will
the Town be expected to allow other retail developers in Town to install them in storefronts? No.
The Carriage Crossing Lifestyle Center is within the Price Farm Planned Development (PD). Most of the
Carriage Crossing storefronts are entirely inwardly-focused with visibility only from the parking areas
and drive aisles of the center. As a PD, the Outline Plan can be amended to allow illuminated graphics
boxes in specific areas not visible off the property.
DISCUSSION: The purpose of this two-fold. The first request is for the Design Review Commission (DRC) to
allow the storefront elevation to not incorporate any two of the four elements required by the Carriage Crossing
Tenant Manual. The second request is for the DRC to affirm (or find error in) staff’s decision that the
illuminated graphics boxes are signage. Out of an abundance of caution, staff made the determination that they
are signage based on the Sign Regulations as adopted in 2010. The applicant maintains that the graphics boxes
are used for the same purpose as mannequins and other types of window displays (see Exhibit 2), and that H&M
uses the boxes “as part of their global marketing…with imagery, mannequins and props in their display windows
to convey design styles and trends.” The applicant proposes four of the illuminated graphics boxes within the
280+ linear feet of storefront, less than 10% of the display window area.
NEXT STEPS: If the applicant is not in agreement with the any determination of the DRC an appeal can be
submitted to the BMA for review of the appeal. If Staff’s determination is affirmed, then the plans for the
storefront (adding two of the four elements) and/or interior improvements (illuminated graphics boxes) must be
revised and resubmitted to the Planning Division and Building and Codes Division for review.
The Carriage Crossing management should revisit the 2003 Tenant Manual to determine if there is a need to
update the Manual.
EXAMPLE MOTION #1 (BASED ON APPLICANT’S REQUEST): To waive the requirement for H&M to
incorporate two out of the four elements as listed in the Storefront Requirements in the Carriage Crossing Tenant
Manual.
EXAMPLE MOTION #2 (BASED ON APPLICANT’S REQUEST): To overrule staff’s interpretation of the
Design Guidelines related to an interpretation of the Design Guidelines in an email dated February 24, 2015,
(specifically comments #7 and 8), by Diana Dubois related to the review of a Site Plan Modification/Exterior
Alteration application on behalf of H&M.
4/2/2015 4:47:43 PM
Page 2 of 3
If the DRC votes to overrule the actions of staff’s administrative interpretation as noted in the email of February
24, 2015, regarding the Design Guidelines requirements, then the DRC should provide for the record an
explanation of the decision to the motion (and why the illuminated graphics boxes are appropriate).
If the DRC does not overrule the staff’s interpretation of the Design Guidelines over the use of the illuminated
graphics boxes, the DRC should state the necessary revisions to meet the intent of the Guidelines (e.g., locate
the boxes a specific distance from the window, externally illuminate the boxes).
CONTACT INFORMATION:
Property Owner
Applicant
Project Planners
Paul Reinke
Eric Dull
Nancy Boatwright, AICP (primary)
Jaime Groce, AICP
G & I Retail VII
(Carriage Crossing)
2650 Thousand Oaks Blvd, Ste 3150
Memphis, TN 38118
901-531-8716
H&M Hennes & Mauritz, LP
110 Fifth Avenue, 11th
110 Fifth Avenue, 11th Floor
New York, NY 38118
601-608-2148
[email protected]
[email protected]
Contact:
Organization:
Address:
Phone:
Fax:
Email:
4/2/2015 4:47:43 PM
Page 3 of 3
Town Of Collierville
500 Poplar View Parkway
Collierville, TN 38017
457-2363
457-2354
[email protected]
Exhibit 1
Nancy Boatwright
Diana Dubois [[email protected]]
Tuesday, February 24, 2015 12:26 PM
Paul Reinke
Nancy Boatwright
RE: H & M
From:
Sent:
To:
Cc:
Subject:
Paul:
I sent you a draft copy of this email this morning so there are a couple of items that are wrong. I have
highlighted the areas that have changed in red.
As you know, I am your “project planner” for the storefront and building elevations requests for the H
& M Site Plan Modification/Exterior Alteration. The following information/submittal requirements must
be submitted before the application to be considered sufficient and processed for review:
Complete Application : provide one (1) collated copy of the application, cover letter/narrative and all
supporting material submitted to the Planning Division for review. This will include the $200.00
application fee for your request to be a sufficient application.
Due to your tight construction schedule, I have reviewed your plans emailed February 20, 2015. The
comments and questions are noted below:
1. What does W35 indicate on the Building Permit plans set page R-301.01?
2. I have not reviewed the wall signs with this application. The plans indicate that the blade
3.
4.
5.
6.
7.
8.
sign will be illuminated per the plan set A-600.01. The Carriage Crossing Design Criteria
does not allow illuminated blade signs. Once the Sign Permits and review fees for the
permits are submitted, the signs will be reviewed. However, the blade sign cannot be
approved per the Carriage Crossing Design Criteria if it is illuminated.
Can you explain what the plans mean when they note powder coated glass? On page
A-604-00 of the Building Permit Plans set notes powder coating. What color is the
glass. The Carriage Crossing Design Criteria indicates that all glass must be clear. Or is
it shown as a white powdered coated window frames?
The stainless steel base must be a minimum of 8” not the 6” shown.
Please indicate where the required awnings will be installed on the building front. Page
7 of the Carriage Crossing Design Criteria requires that awning be installed as part of
their storefront design.
Provide the lighting information and cut sheets for the storefront light box, the lights in
the display windows, and also for the entrance to H & M per Section 5, page 8 of the
Carriage Crossing Design Criteria. Will the existing exterior wall mounted lights remain
at this site?
Since window graphics are considered signage, it is calculated as part of the overall
signage. If the storefront display boxes are internally illuminated they will be required to
be 10-feet back from the window.
If the storefront display windows are externally illuminated they will have a setback of 3feet from the window. According to the Carriage Crossing Design Criteria, #8, the area
of the signage/graphic on each window opening shall not exceed 15% of the window
upon which the signage is to be placed. In no event shall the total of window signage for
a Tenant exceed twenty square feet (20 sq.) and must be included in computing the
1
Exhibit 1
Maximum Permitted Signage of 150 sq. ft. (for the 20,000 sq. ft. tenant space as
noted). Please note there are other requirements for glazing signs that will also apply.
This information can be found on Page 17 of the Carriage Crossing Design Criteria.
Here’s what to expect once the plans have been revised and resubmitted to the Town of Collierville:
•
Comments or a notice to proceed: You will receive comments on your revised
plans within 10 days of the Town receiving the plans. Or, you will receive a notice to proceed.
•
Building Permits: If you are granted a Notice to Proceed you may work with the
Building Codes Division regarding the permits.
Please feel free to contact me with any questions or concerns.
Diana Dubois
Planner
Town of Collierville
500 Poplar View Parkway
Collierville, TN 38017
901-457-2366 (desk)
2
Exhibit 2
KENNETH NISCH, AIA
29110 Inkster Road x Suite 200 x Southfield x Michigan x 48034 x USA x
Tel 248 355 0890 x Fax 248 351 3062
Requested Variances
DATE:
TO:
FROM:
SUBJECT:
1 April 2015
Town of Collierville, DRC
Eric Dull, H&M
Arvin Stephenson, KN AIA
Requested Variances
H&M
Carriage Crossing Mall
4674 Merchants Park Circle - Space #640
Collierville, TN. 38017
Dear Commission,
H&M is requesting your approval to move forward with two items that conflict with the current
Carriage Crossing Design Criteria. The first variance requested is allowing the façade to be
completed without awnings. The second requested variance is to allow the use of Illuminated
Graphic Boxes in the display windows without considering them as signage elements and
counting them in the overall signage square footage requirements.
H&M the Company - Offer inspiring fashion with unbeatable value
In 1947 Hennes women’s clothing store opened in Västerås, Sweden. Today the H&M Group
has become a global fashion company offering fashion for everyone under the brands of H&M,
COS, Monki, Weekday, Cheap Monday and & Other Stories, as well as fashion for the home at
H&M Home. Currently H&M has 3,500 stores spread across 57 markets worldwide with an
aggressive 2015 expansion plan consisting of 400 new stores net. Most new stores in 2015 are
planned to open in China and the US.
The H&M logo with its vibrant red color has become an identifier to the brand and a symbol in
the marketplace. The retail environments echo their commitment to fashion, design and trend.
The storefront display windows reinforce their design philosophy.
Refer to Appendix A
Awnings
H&M interior designs are simplistic in nature and can be identified throughout the global
marketplace. Their exterior façades are no different. The use of additional elements such as
awnings distract from the design and the global recognition that has become H&M. With over
280 linear foot of storefront, the use of awnings would become a distinctive design element that
challenges their recognition and design philosophy.
Exhibit 2
Page 2
Several retailers throughout the center have been granted permission not to use awnings as
part of their finished façade. Abercrombie and Fitch, which is one of the spaces being combined
to create H&M, was completed without the use of awnings. See photos below.
Rendered Storefront Elevations are attached in Appendix B. They show the storefront façade as
we are requesting, without awnings.
Exhibit 2
Page 3
Display Windows and Illuminated Graphic Boxes
As part of their global marketing, H&M uses imagery, mannequins and props in their display
windows to convey design styles and trends. The mannequins and props are lit from above
using track heads with a color temperature of 3500K. At Carriage Crossing the track and track
heads will recess above the glazing channel to conceal the light source.
The Illuminated Graphic Boxes are used similar to the mannequins and props. The images
convey styles and trends in a contemporary presentation without the use of verbiage. The
presentation is clean, easily maintained and updated. The backlighting assures the graphic will
be evenly illuminated using (32)T5 lamps with a color temperature of 6,500K. There are no hot
spots or dark areas due to a burned out bulb. The images are printed on a fabric material that
allows light to penetrate which will soften the intensity of the lamps and results in image that is
vibrant with color and depth. See Appendix C for lightbox details.
H&M proposes using 4 illuminated graphic boxes in its more than 280 lineal feet of storefront.
Appendix D contains drawings indicating the sizes, locations and overall areas of each window
and illuminated graphic box. Each illuminated graphic box is approx. 66 sq ft in area
(110.32”x86.63”). The percentage of display window area filled by these range from 12.6% to
14% to 22.2%. Overall, less than 10% of the display window area is illuminated graphic boxes.
Examples of current
Display Windows and
Opportunities
Exhibit 2
Page 4
Below are images of exterior illuminated graphic boxes during the day and night. The images
are of a lifestyle and trend and do not convey location, costs or sale.
Exhibit 2
Page 5
The image below depicts an interior mall location with multiple levels and display windows. Each
window depicts a lifestyle or trend. It is groupings like these that have become the H&M brand
that is known globally.
Conclusion
We appreciate your consideration on these items and look forward to discussing these with you
and answering any questions or concerns you may have.
Best Regards,
Arvin
Exhibit 2
Appendix A
The
Exhibit 2
The H&M Way
H&M
Way
1
Exhibit 2
The H&M way
The H&M Way
– living by our values and guidelines every day
H
&M is built on solid foundations. Our
business concept “Fashion and quality at the best price” is as clear as our
values, which are based on a fundamental
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in our people. Other shared values are teamwork,
simplicity, entrepreneurial spirit, cost consciousness,
straightforwardness and openness, as well as striving for constant improvements. These values represent “the H&M spirit” and they are the very same
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my grandfather Erling Persson in 1947.
Today we are a global company, with many thousands of H&M colleagues who serve millions of
-?=>97/<='/-97/0<977+8C.3Ɔ/</8>,+-5grounds and nationalities, but no matter who we
are, we are united by the H&M spirit and the desire
to give our customers the best possible fashion
deal – the best combination of fashion, quality
and price.
We are present in many markets around the world,
expanding rapidly and recruiting new employees
every day. At this time of strong expansion, our
success is more than ever dependent on our people.
We are judged on how we act and how we treat
each other, our customers, our suppliers and other
stakeholders as we do business and interact with the
world around us every day.
This H&M document covers all brands within the H&M Group such as H&M, H&M Home, COS, Monki, Weekday, Cheap Monday and & Other Stories.
In this context it is vital that no matter what our role
is at H&M, we always live according to our values
and guidelines and that we are all good H&M role
models in everything we do. When we do business
“the H&M way” we do so ethically, honestly and
responsibly. We continually encourage our suppliers
and other business partners to do the same.
Written in this document is what we at H&M already
know by heart. But since we are all ambassadors
for H&M, I would like to emphasise the importance
of our values and guidelines as they are always the
starting point for how we act. Living by them every
day is fundamental to our business and to our
long-term success.
Karl-Johan Persson
CEO H&M Hennes & Mauritz AB
2
Exhibit 2
The H&M Way
What we DO
We deliver our business concept
– fashion and quality at the best price –
to everyone, and we do so in a sustainable
way – today, tomorrow and in the future.
WHO we are
We are a value-driven, customer-focused, creative and responsible
fashion company. For us, fashion, fun and action are essential. We are
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Y%30FA,CW/0ɕ80=A39A0,<0A3,>A0/9,8/39AA0/9Ȩ>
It’s like a framework through which we can continuously manage our
performance, work together and encourage new talents as they
grow and develop.
3
The H&M story
Exhibit 2
The H&M Way
– a never-ending passion for fashion
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91F3,=,6A,C=-0089ů0<Ȩ82.?=>970<=1,=3Ȩ98,8/;?,6Ȩ>C,>>30-0=>:<Ȩ.0
1947
2006
The H&M story begins when Erling Persson opens
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women’s clothing.
Major expansion of H&M’s online sales.
1960’s
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1968, the name is changed to Hennes & Mauritz
when Erling Persson buys the hunting store Mauritz
Widforss and a stock of men’s clothing comes with
the store. This was the start of sales of men’s and
children’s clothing.
2007–2008
/A,<+8.=+</+../.>9>2/F<9?:
The H&M Conscious Foundation is founded in 2007
+=+898:<9ɲ>169,+609?8.+>398
#3=6+?8-2/.+=+8/A,<+8.38
In 2008 H&M acquires the fashion company Fabric
#-+8.38+@3/8+8.A3>23>>2/,<+8.='//5.+C
Monki and Cheap Monday.
2010
1970’s
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sustainable materials, is launched.
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in Osaka, Japan.
1980’s–1990’s
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/<7+8C>2//>2/<6+8.=/613?7?=><3+?B/7burg, Finland and France.
2011
The H&M Incentive Program for all employees starts.
2013
2000’s
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In subsequent years H&M opens in more European
markets and also in Asia.
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98638/=>9</38>2/%#+</6+?8-2/.
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9:/8=$2/=>9</3=69-+>/.
in Chengdu, China.
2004
$%$%"
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Karl Lagerfeld. The collaboration is to be followed
by many more.
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Boulogne-sur-Mer near Lille.
Our exciting journey continues, as H&M evolves with
new markets, new concepts, new innovations and
an endless love of fashion.
4
Exhibit 2
The H&M Way
%"&%# – the H&M spirit
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We believe in people
We are one team
onstant improvement
traightforward and open-minded
ntrepreneurial spirit
eep it simple
ost-conscious
in all we do, sustainability is a natural part
These values ensure a workplace in which the decision paths are short, where everyone works together at a fast pace, and where everyone can rely on each other’s
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companies. Our values, “the H&M spirit”, should be regarded as a support, something to strengthen us and use in our everyday work.
5
How we '"$$"
Exhibit 2
The H&M Way
We believe that our common values create energy and commitment. y providing a fun, creative and
dynamic work place where teamwork is essential, we all grow together. veryone working at H&M is an
ambassador for our company – everything we do and say, internally and e ternally, matters.
A %#& '" Our people are our success. We are committed to
maintaining an inclusive workplace. It’s one where
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each other with integrity, respect, humbleness and
dignity. We promote diversity and equality and do
not tolerate any kind of discrimination or harassment.
H&M is committed to following all applicable labour
and employment laws wherever we operate.
WE '" $# LEAD BY EXAMPLE
Teamwork is essential at H&M and is part of our
culture. We are always driven by our values and we lead
by example. Our leaders should always be role models
and set a good example in everything they do. At H&M
leadership is about inspiration, delegation, feedback
and motivation.
)% "' WE "'
By providing a fun, creative and dynamic workplace,
we all grow together. Great opportunities are provided
through internal recruitment and work rotation.
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HEALTH #$) AT '"
We want to maintain pleasant and sustainable
working environments throughout our operations.
This includes ensuring that you as an employee
have a safe workplace. H&M takes preventative
measures to ensure the long-term safety and good
health of our employees. We encourage our employ//=>9</:9<>+--3./8>=9<ȵ?8=+0/A9<5381-98.3>398=
to their manager.
6
Exhibit 2
%# %" " POLICY
H&M creates workplaces in which open and honest
communications among all colleagues are valued
and respected. One of our core values is “being
straightforward”. Our Open Door Policy grants all
colleagues the opportunity to openly discuss any
work-related issue directly with their managers.
EMPLOYEE "$#
We believe in being a good employer in every
sense, and working in fair partnership. We respect
the rights of our employees to establish or join
organisations of their own choosing. We believe in
constructive employee relations with our employees
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that represents them.
WE #$"&E " #%#$$) &")$ WE DO
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integral part of everything we do. It’s a shared
responsibility of everyone working at H&M, where
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WE " ETHICAL DO $ $" $
Y "M OF ""% $
We have a good ethical compass and zero tolerance
of all forms of bribery and corruption, which we
express clearly in our anti-corruption programme
and in our Code of Ethics.
The H&M Way
WE "# $ "&) %
#%" $
"$ ) ##$#
Information about H&M is an important asset
and provides a competitive advantage. It’s
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information about the company. This includes
everything from contracts to pricing information,
0<97/B:+8=398>97+<5/>381:6+8=0<97ɲ8+8-3+6
information to personal information. It means
safeguarding both employee and customer data,
and respecting everyone’s privacy.
Teamwork is
essential for us
and a natural part
of our culture
7
How we handle
($""$#
– H&M’s business guidelines
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Working at H&M means that we all represent the H&M brand every day and
we do so by putting our values and guidelines into practice. y following
Y>30FA,CWAȨ>39?<.?=>970<==?::6Ȩ0<=-?=Ȩ80==:,<>80<=,8/9>30<
stakeholders, we ensure that our communication with our stakeholders is
characterised by openness, ob ectivity, accessibility and sensitivity.
Towards our customers
WE " COMMITTED TO ')#
&" # !%$)
AT THE #$ "
Our customer is always our focus, from the design
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and meeting our customers’ needs is at the core
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attention to quality to everyone. We want our
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best possible deal when shopping at H&M.
THE %#$" # %" "
Every time we interact with a customer either in
our stores or online we play an important role
in their experience of H&M. It’s natural for us
to always be friendly and courteous to our customers. If a customer asks us for any assistance, no
7+>>/<A2+>A/ȵ+</.9381A/+6A+C=><C>913@/
the best service.
uidelines are applicable everywhere in the
roup, but may need to be adapted to local national laws and regulations.
Exhibit 2
The H&M Way
WE "& #%# #
'" !%$) ##%" # KEY
We strive to provide products that are designed,
produced and transported with respect for human
rights and the least possible negative impact
on the environment. Our products should be
durable, user-friendly, well-made, well-cut, safe
and free from harmful chemicals. Our customers
are knowledgeable and demand both the best
design and quality from our products, and
also an increased awareness of sustainability,
from materials used to the carbon footprint
of transporting the products to the stores. We
always aim to be at the forefront of sustainability.
#?=>+38+,363>C3=+837:9<>+8>:+<>90A2+>A/
9Ɔ/<9?<-?=>97/<=
#" %" #%# ##
We believe it’s important to increasingly communicate with our customers about all the conscious
actions that we take. In all we do sustainability is
+8+>?<+6:+<>ȵ+8.A/+66:6+C+:+<>38-977?83-+>ing our conscious message to our customers.
%" "$G # &$$ "
TO %" #$"#
We use a mix of ever-evolving external media to
reach our customers. The most important of these
are our stores – especially the windows – and our
online stores. H&M’s marketing has a major impact
and it’s essential for us to convey a positive image
and that the models portray our fashion in a good
and healthy manner. H&M’s advertising images do
89>+37>9-977?83-+>/+8C=:/-3ɲ-3./+6,?><+>2/<
a range of styles, attitudes and ethnic backgrounds.
The campaigns are designed to be clear and simple,
and aim to inform our customers of what’s new at
H&M. All our marketing is part of the shopping
experience, aiming to guide and inspire customers
>9ɲ8.>2/<312>0+=2398:<9.?->=,9>2389?<=>9</=
and online. H&M’s marketing activities comply with
the ICC** advertising guidelines.
International hamber of ommerce.
8
Exhibit 2
The H&M Way
Towards our suppliers and
other business partners
H&M does not own any factories, but instead buys
products from suppliers, primarily in sia and
urope. We work in close cooperation with our
suppliers to ensure their compliance with H&M’s
ode of onduct, ode of thics and rigorous
chemical restrictions.
WE & $" " $
WITH %" #% "#
We believe that well-managed business relationships
have the potential to turn into successful strategic
alliances, based on shared risks and shared rewards.
We believe such alliances can eventually result in a
great sustainable business performance.
$$" WE #$"& "
#%#$$)
H&M takes pride in running all its business operations in a way that is economically, socially and
environmentally sustainable. We expect all our
suppliers and business partners to do the same, and
we work to promote sustainable operations among
our partners throughout the supply chain.
WE "# $ % "$# %"
" $#
We are committed to respecting human rights in our
operations, our supply chain and in the communities where we operate. We seek to avoid any negative
2?7+8<312>=37:+->+8.A/?=/9?<38ȿ?/8-/>9
:<979>/>2/0?6ɲ67/8>902?7+8<312>=
WE DO $ $" $ ""% $ WE ')# ACT WITH $"$)
Honesty, integrity, fair play and transparency are
essential to how we act towards all our suppliers,
stakeholders and partners. We do not tolerate
corruption in any form and our employees and
suppliers/business partners must commit to a
strong anti-corruption code, our Code of Ethics.
We are determined to ensure that the objectives
90>2/9./90>23-=+</0?6ɲ66/.$23=+::63/=>9
all H&M’s business dealings and transactions in
all the countries in which we and our suppliers/
business partners operate. H&M informs, instructs
and trains employees as well as suppliers/business
partners to secure their compliance with the Code
of Ethics.
WE # & A #$"$ GIFT POLICY
We do not accept any kind of advantage, which
includes gifts of any size and value. Our policy is
thus clear, easy to comply with and leaves no room
for subjective judgments.
WE FOLLOW THE LAW AT ALL $#
We comply with all applicable legal requirements
and relevant international conventions and work to
ensure that all our actions are sustainable
and ethical.
WE %#$ & $# OF $"#$
98ȿ3->9038>/</=>7+C+<3=/A2/8+838.3@3.?+6V=
:/<=98+638>/</=>=-97:/>/9<-98ȿ3->A3>2>2/
interests of H&M. Therefore our employees should
avoid any actual or conceivable situation that
could put integrity at risk. It’s very important
that we strive to have an open climate and act
transparently and that all our colleagues have the
-98ɲ./8-/>93809<7=97/98/+,9?>+8C538.90
-98ȿ3->9038>/</=>
9
Exhibit 2
The H&M Way
%9A,</=Ȟ9?<9>30<
stakeholders
H&M is committed to engaging closely and openly
with our various stakeholders. This includes providing
transparent information aiming to meet the needs of
our diverse stakeholders.
% " $ WITH
%" #$"#
Throughout the year, H&M works to maintain
regular dialogue with our stakeholder groups such
as suppliers and their employees, the communities
+<9?8.?==K89819@/<87/8>+69<1+83=+>398=L
=K38>/<19@/<87/8>+69<1+83=+>398=L:963-C
7+5/<=38.?=><C://<=+8.ȵ=2+</296./<='/.9>23=
on a daily basis through regular meetings, dedicated
surveys or our active participation in several multistakeholder initiatives. We actively seek collaboration
A3>29?<=>+5/296./<=389<./<>9ȵ37:<9@/FV=
performance as a business and corporate citizen.
G – $" HIGH "$$)
# IT ## TO % %"
"# #$#
981>/<72312:<9ɲ>+,363>C3=/==/8>3+609<F
and also for our shareholders. A high level of
solvency guarantees long-term stability and
=/-?<3>C09<9?</7:69C//= <9ɲ>=+8.+=><981
ɲ8+8-3+6:9=3>3987+5/3>:9==3,6/09<?=>90?6ɲ6
our responsibilities.
""$ %$" $" # "$
%$
F2+=,//863=>/.98>2/#>9-52967#>9-5
Exchange since 1974 and we have an open dialogue
with the stock market and the media. Our communi-
cation is correct, neutral and transparent and abides
by the stipulated laws and regulations. We comply
with the information regulations laid down by
#!(#>9-52967'/</6/+=/+8+88?+6
#?=>+38+,363>C"/:9<>'/?=/>2/"K69,+6
"/:9<>38183>3+>3@/L#?=>+38+,363>C"/:9<>381?3./638/=+8.>2/::+</6+8.99>A/+<#/->9<#?::6/7/8>+=A/66+=>2/%ȵ69,+697:+->:<38-3:6/=
as a basis for our sustainability reporting.
')# TAX $
H&M is tax compliant and our tax policy always
</ȿ/->=9?<,?=38/==F:+C=3>=>+B/=+>>2/
appropriate times. We provide, without delay, any
relevant information requested by the appropriate
tax authority to accurately establish the company’s
tax liabilities. H&M’s internal transaction model
is fully in line with the OECD Transfer Pricing
guidelines.
" $$
H&M is dedicated to promoting fair competition
and our business is operated in a climate of an
open market.
$#
F.9/=89>:<9@3./.3</->ɲ8+8-3+6-98><3,?>398=
to individual politicians or political parties.
#" $" Our employees that have insider information about
H&M shall act in compliance with all applicable
insider trading rules. H&M insider information
is non-public information which is likely to have
+=3183ɲ-+8>/Ɔ/->98>2/><+.381:<3-/90>2/
H&M share.
F#%#%$»
#$&"
Besides H&M’s work to drive sustainable change
in the value chain, the H&M Conscious Foundation
09-?=/=987+5381+:9=3>3@/.3Ɔ/</8-/38:/9:6/V=
and communities’ everyday lives in countries
where H&M operates. This is done in close cooperation with a variety of organisations both globally
and locally.
10
Exhibit 2
The H&M Way
HIP – H&M Incentive rogram
– for everyone at H&M
We know that our employees are the key to our
success. To show our appreciation, H&M has
created HIP – the H&M Incentive Program – which
since 2011 has recognised the daily commitment
and long-term involvement of our employees.
The programme was initiated with a substantial
.98+>398,C>2/#>/0+8 /<==980+736C
0>/<9?</7:69C//=2+@/=:/8>ɲ@/C/+<=A3>2
F>2/C,/138>9=2+</>2/:<9ɲ>38-</+=/7+./
by the H&M Group. The longer you are an employee,
the more you will receive. It’s that simple, and is
the same for everyone in the H&M Group, in all
countries, regardless of position, salary, or contract
of employment.
Our employees will receive payouts from HIP when
they turn 62. However, from the year 2021 our
/7:69C//=-+8-299=/>9</-/3@/>2/3<ɲ<=>:+C9?>
as soon as they have been with the H&M Group
for ten years.
Detailed information about HIP including
projections of estimated payouts can be found
at hm.com or H&M Inside.
?0>969.,6602Ȩ=6,>Ȩ98>30>0<7=,8/<?60=7Ȩ23>/Ȩů0<Ȩ8=970.9?8><Ȩ0=
11
Exhibit 2
The H&M Way
upporting odes and olicies
>9>3Ȩ=/9.?708>Ȩ8.6?/0G
ode of thics
Human ights olicy
iscrimination and quality olicy
iversity olicy
Harassment olicy
ecurity olicy
omplaint rocedure
rug and lcohol olicy
Whistleblowing olicy
ode of onduct
ustainability olicy
roduct olicy
urchasing olicy
Finance olicy
Ta
olicy
ommunication olicy
dvertising olicy
As we constantly revise our polices and guidelines in order to
keep them up to date, some of the above policies may change
and change name over time.
Guidelines and policies are applicable everywhere in the
Group, but may need to be adapted to local/national laws
and regulations.
12
Exhibit 2
Appendix B
Exhibit 2
Exhibit 2
Exhibit 2
Exhibit 2
Appendix C
Exhibit 2
- Aluminum frame illuminated ES 120
- (32) T5 fluorescent tubes @ 28watts
each w/ (16) electronic ballasts
- Distance between tubes around 160mm
3
Pg_01
118.32"
110.32"
55.159”
55.159”
BALLAST (16)
94.63"
86.63"
SWITCH
H&M Lightbox Detail
H&M
1
FRONT VIEW
SCALE: 1:16
BOLT INTO EDGE OF FRAME
WHEN MOUNTING TO WALL
T5 FLUORESCENT BULB (32)
RR
RACEWAY / WIRE TRAY
NGS
02/09/2012
AVAILABLE SPACE FOR 3/4” BLOCKING
1:16
Pg_01
1
Exhibit 2
110.32"
55.159”
SIDE VIEW
SCALE: 1:16
Pg_02
3
55.159”
5.875”
2
86.63"
3
CL
CL
4.00"
4.00"
8.00"
CL
OUT FOR POWER
8.00"
OUT FOR POWER
55.159”
2
REAR VIEW
SCALE: 1:16
55.159”
CL
H&M Lightbox Detail
H&M
RR
NGS
110.32"
02/09/2012
Pg_02
Exhibit 2
Appendix D
Exhibit 2
Exhibit 2
Exhibit 2
Exhibit 2
Appendix E
Light Levels in the Display Windows
Exhibit 2
49.9
59.6
55.4
63.6
57.5
49.9
60.3
67.2
66.9
69.6
68.4
72.1
75.4
69.3
65.9
51.5
47.9
63.4
79.3
79.3
73.7
77.2
70.5
70.5
79.3
73.2
78.1
82.9
74.8
76.3
73.0
62.2
49.8
49.2
48.1
36.4
55.8
63.3
65.1
66.2
62.9
63.9
59.3
57.0
54.0
76.9
91.0
87.9
87.6
91.8
80.7
86.0
77.4
64.9
35.5
40
40.6
40.0
35.7
81.8
78.4
77.4
67.9
57.6
105.5
100
105.2
100.1
92.1
71.6
37.6
39.4
40
42.2
70.4
76.1
87.2
100.5
40
31.7
40
70.9
5.5
21.7
4.2
4.5
42.4
53.8
57.2
57.3
59.3
57.6
57.0
59.3
57.6
57.5
60.3
59.3
58.4
60.2
58.2
54.8
49.3
75.1
70.8
69.5
77.0
69.3
69.1
76.7
69.1
69.8
78.1
70.5
70.2
77.2
66.2
56.9
40
63.4
2.5
55.6
59.5
58.9
57.3
55.8
54.4
52.9
57.1
64.0
74.1
70.9
72.1
81.1
74.9
73.6
81.2
67.3
56.1
82.5
74.7
72.1
73.9
72.4
Exhibit 3
7.
Any additions or deviations from the approved plans shall require the approval of the DRC and/or
staff prior to work being undertaken.
8. Electrical service shall be underground.
9. Required landscaping shall not be placed on utility, water, sewer, or drainage easements.
10. Prior to installing a sign the applicant is required to submit specifications, including the design, color
samples and lighting information, to the Design Review Commission for review and approval.
11. Understory plantings are required under the street trees in the front yard.
Formal Agenda:
02-91 Carriage Crossing – Request Approval of Tenant Manual & Signage Policy
Ms. Diana Anders addressed the Commission with staff’s presentation.
Mr. Bob Dalhoff, representative for the applicant, addressed the Commission.
Discussion ensued regarding the tenant manual and the sign policy.
Chairman Herdzina asked if there was a motion on the request.
Motion by Mr. Mark Conder seconded by Mr. Monty Lee to approve the request for tenant manual and
signage policy for Carriage Crossing, with the following conditions:
Tenant Manual:
1. Any storefront elevation not in compliance with the Carriage Crossing Tenant Manual shall be
required to revise the proposal per the approved manual, or submit the request to the DRC for review
and approval.
2. Per the Tenant Manual, the Planning Division shall review any future elevation changes proposed for
storefronts through change-outs or face lifts.
3. The lighting requirements on page 17 item (H) Lighting Criteria: shall be revised as per the email
submitted from Mark Conder to staff dated May 7, 2003: Changes are as follows:



Items 1 & 2 shall be separated from 3 & 4 in the Specific Criteria for Storefronts to differentiate
the respective areas of concern; 1 & 2 for Display Widows, 3 & 4 for Exterior Store Fronts.
Item 2 under Specific Criteria for Storefronts shall be revised to state, “tenants requiring greater
highlighting of merchandising will be reviewed on a case-by-case basis, but shall not exceed 250
foot-candle maximum at the storefront display window.”
Item 4 under Specific Criteria for Storefronts shall be revised to state, “All lamps shall be
shielded from direct view. Directional lights shall be so installed that they illuminate only the
task and the lamps are not visible.”
4. Site lines shall be submitted to the Collierville Planning and Building Divisions noting locations of
the rooftop units. The purpose of the site lines are to ensure these units are located on an area of the
roof to minimize the public view of the units and vents from State Route (SR) 385. The site lines will
note the height of the parapet and the location of the mechanical units on the roof as each tenant
submits construction drawings. In cases where the units cannot be screened from SR 385, the
developer will paint the units a uniform color.
DRC 05/08/03
4
Exhibit 3
5. On page 20, item # 6 add, (prohibited storefront materials) add g. “plastic, vinyl, or reflective
materials.”
6. On page 24, section N, (under prohibited sign components), add “exposed bulbs”
7. On page 25, item # 11 change to, “All lamps shall be shielded from direct view. Directional lights
shall be so installed that they illuminate only the task and the lamps are not visible.”
8. On page 26, item # 11 add, “ Must be full cut-off spot light directed at the blade sign only.”
9. On page 27, item # 3, of the Tenant Manual, the words “only” shall be noted in bold to emphasis the
very limited use of neon.
10. On page 27, item # 4 add, “Reverse channel” to the beginning of the sentence.
11. On page 27, item # 5 add, “in compliance to the storefront criteria approved by the Landlord and the
Town of Collierville.” to the end of the sentence.
12. On page 27, item # 6, (prohibited materials) add “ reflective, plastic, and vinyl awnings” to the list of
prohibited awnings. Also, add illumination of awnings is subject to Landlord and Town of
Collierville approval.
13. Comprehensive Sign Policy Plan:
14. Any damage caused by the installation or removal of signage shall be repaired by the tenant.
15. Any sign not in compliance with the Carriage Crossing Comprehensive Sign Policy Plan shall be
submitted to the Design Review Commission for review and approval.
16. Material samples shall be submitted for all signage.
17. All signs meeting the requirements of the approved sign policy shall obtain applicable Permits before
installation.
18. Internally and backlighted signs to be illuminated with white neon (argon) only. Tenants may use
wall-mounted signs with either halo illuminated reverse channel letters (backlighting), or with
internal illuminated channel letters with opaque metal sides and translucent faces, or exterior
illumination as per the approved Comprehensive Sign Policy.
19. Wall mounted and freestanding signage not facing the interior of the center shall have white faces
only. All other signs facing the interior of the center may have colors other than white if not
otherwise regulated by The Avenue “Tenants without a National Sign Program Policy”.
20. All signs will have a matte finish. 3M film applied to Lexan letter face will be used for the internally
illuminated signs.
21. The coping and lettering proposed for the Main Identification Signs may be different from the
representation submitted in the Comprehensive Sign Policy but shall be consistent in intent including
massing, height, scale, design, exterior illuminated and of a similar quality.
22. The exact color, location, and design of project signs will be reviewed and approved by the Planning
Division. A consensus was researched about quantity and the general location.
23. The project signs shall be located outside the site line triangle as required.
DRC 05/08/03
5
Exhibit 3
24. The applicant shall note the materials used for the directional signage on pages 14 -18 of the Sign
Policy. Architectural metal samples shall be submitted to staff along with the color for the file.
25. The material submitted by Miller Graphics for small tenant signage “Tenants without a national sign
program” shall be added to the Comprehensive Sign Policy. It addresses allowable colors and letter
styles for small tenants. An additional note shall be added that requires Town of Collierville and
Landlord approval prior to installation.
26. On page 13, the material and design used for the legs and top of the Free Standing Directory and the
top proposed for the Wall Mounted Directory shall match the sign designs on pages 14-18. Material
samples shall be submitted that are architectural type metal that will fit in with the design of the
center.
27. The construction sign is approved as submitted as for size and design. It shall meet the setback
requirements of the Sign Ordinance.
Roll Call:
Conder- yes, Doran- yes, Lowrey- out, Brewer- yes, Shappley- yes, Lee- yes, Herdzina- yes,
Motion Approved
03-28 Washington St. Bistro (170 Washington St.) – Request Approval of Signage
Ms. Diana Anders addressed the Commission with staff’s presentation.
Mr. Matt Semko, representative for the applicant, addressed the Commission.
Discussion ensued regarding the applicants request.
Chairman Herdzina asked if there was a motion on the request.
Motion by Mr. Mark Conder seconded by Mr. Ken Shappley to approve the request for signage for the
Washington Street Bistro, located at 170 Washington Street, with the following conditions:
1. The applicant shall obtain the necessary permits from the Division of Construction Code
Enforcement.
2. Any additions or deviations from the approved plans shall require the approval of the DRC
and/or staff prior to work being undertaken.
3. All repairs to the building, dumpster/utility screen, and sign shall be completed prior to the
issuing the sign permit.
4. All dead and diseased plant material will be removed from the sign base and replace as
originally approved.
5. The applicant shall spray diffuser spray to the interior of the sign to reduce the glare produced
by the internal illumination of the sign.
6. The text for Robust Food and embracing charm shall be removed from the sign as required by
the Design Standards.
DRC 05/08/03
6
Exhibit 4
Exhibit 4
Exhibit 5
TENANT SIGN DESIGN AND CONSTRUCTION CRITERIA
INTRODUCTION
The Carriage Crossing Comprehensive Sign Plan (CSP) will be enforced by the shopping center’s
managing agent, Poag Shopping Centers, LLC, not the Town of Collierville. Tenants are required to
submit their sign shop drawings to the Landlord and gain Landlord written approval prior to submitting to
the Town of Collierville. The Town of Collierville will review signage considering only the Town’s Sign
Regulations and Design Guidelines and with proof of approval by the Landlord. With the exception of any
deviations contained in the Price Farm Outline Plan and Carriage Crossing CSP as approved by the
Town of Collierville Board of Mayor and Aldermen, all signage within Carriage Crossing shall be
consistent with the Town’s Sign Regulations and Design Guidelines. The Carriage Crossing managing
agent shall review all sign applications for conformance with the Carriage Crossing CSP.
The purpose of the graphics and signage program for Carriage Crossing is to ensure that the designs of
Tenant signs are appropriate for the store and the surrounding context. Tenant signage is intended to
enhance downtown Main Street character of the project as well as convey the Tenant’s branding and
identity. This distinction warrants a unique and original approach to signage and graphics that encourage
a lively outdoor atmosphere.
1. Sign Design Criteria
Storefront signs are the Tenant’s first opportunity to engage the customers at Carriage Crossing and
should be seamlessly integrated into Tenant’s storefront design. Artistic and imaginative sign designs
that reflect this principle will enhance the overall retail and entertainment. Wording of the signage shall
be limited to the Tenant’s trade name, and shall not include specification of merchandise sold or services
rendered, regardless of Tenant “legal name.” Logos may be permitted at the discretion of the Landlord.

The storefront and blade signage must be installed on or before Tenant opens for
business in the Tenant space.

Except with the prior written approval of Landlord, no advertising placards, banners, pennants,
names, insignia, trademarks, or other descriptive material shall be affixed or maintained upon the
glass panes and supports of the show windows and doors, or upon the exterior walls of the
storefront or building.

Stores with corner locations may place signage on both elevations, subject to these criteria.

Exceptions may be made by the Landlord and shall be determined on an individual basis.

Store sign shall not exceed 70% of the storefront width, distance that shall be determined by the
lineal footage of the Tenants Lease line. In no case shall signage be placed within 24 inches of
the adjacent demising wall.
2. Required Sign Types

Primary Storefront Sign
To be located within Tenant’s Sign and Awning band

Storefront Blade Sign
Attached to Tenant’s storefront a minimum 7’-6” above finished grade

Choice of either Canopy/Awning Sign or Glazing Sign
See the following sections for details

Primary Address Sign
6” tall white numerals to be placed on the storefront in “Mrs. Eaves” font
Page 13 of 34 Exhibit 5
6. Primary Address Sign
Tenant shall display the suite number of the Premises to allow for precise identification of the Premises.
The suite numerals of the Premises are to be applied second surface on the interior of the storefront
glazing in the Landlord’s standard numeral font for the shopping center. Address sign area not to exceed
36 square inches.
7. Rear Door Address Sign
Signs will be single face, constructed from .050 black kynar aluminum with applied HP vinyl graphics.
Colors to match existing. Coordinate with Landlord representative. Signs will be similar to the illustration
below:
8. Glazing Signs
Tenant, at its option, may include a graphic such as its Trade Name or logo on its glass storefront area.
Any other type of graphic must be approved by Landlord and the approval of such will be granted only
when appropriate for the storefront design requirement and, in the opinion of Landlord, enhances the
design intent of the Shopping Center. All window graphics and signage are subject to the following:

The area of signage/graphic on each window opening shall not exceed fifteen percent (15%) of
the window upon which the signage is to be placed. In no event shall the total of window signage
for a Tenant exceed twenty square feet (20 sf) and must be included in computing the Maximum
Permitted Signage (typically 75 sf) as described in the sections later.

Any signage on glass must be:
o Alphanumeric or graphic symbols no more than 6" high with serif or ornate type face, or
o Larger recognized graphics logos, all permanently painted or silk screened on interior
side of glass (gold leaf, metallic color, etc.).
o If Tenant does not utilize a local or nationally recognized prototypical sign design using
graphics that are identified with its signage and Trade Name, then Tenant’s sign shall
utilize one of the typestyle options set forth below.
o Internally illuminated and neon signage are prohibited in show windows.

Incidental glazing signs shall not exceed
o 36 square inches for signs like “Ring Bell for Service” or “Mail Drop for Anchor” etc
o 12 square inches for signs like “Hours of Operation:…” or “All Major Credit Cards
Accepted” etc
Page 17 of 34