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Registration Opens at 1:00 PM
May 13 - 15 • Wynn Las Vegas
Wednesday, May 13: What’s New From Avvo
1:30 PM – 2:15 PM
Mouton Ballroom
Opening Keynote: What’s on the Horizon
Mark Britton
Founder and CEO, Avvo
Avvo Founder and CEO Mark Britton will give the opening keynote at Lawyernomics 2015, setting the tone for an exciting,
innovative and inspiring three-day event. Mark will also discuss how Avvo’s business has expanded in the past year.
2:15 PM – 3:00 PM
Avvo Product Keynote: New Tools to Win New Business
Sachin Bhatia
Vice President of Product, Avvo
Dedicated to helping great lawyers get more business, this session will provide an update on the latest free and paid
marketing tools and services Avvo offers lawyers seeking to manage and grow their practice. The company has come a
long way and there is much to share – learn more about the Avvo Profile, as well as Avvo Advertising, Avvo Ignite, Avvo
Websites and the new Avvo Advisor. We’ll also address the most common questions and ethical concerns attorneys have
about using Avvo.
3:00 PM – 3:30 PM
Break
3:30 PM – 4:00 PM
10 Secrets for Getting the Most Out of Avvo
Leigh McMillan
Vice President of Marketing, Avvo
Avvo Vice President of Marketing, Leigh McMillan, will highlight ten quick “tips and tricks” that will help attorneys maximize
their engagement with Avvo. We promise even long-time users will learn something new!
Lawyernomics2015.com
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May 13 - 15 • Wynn Las Vegas
Wednesday, May 13: What’s New From Avvo
4:15 PM – 5:00 PM
Mouton Ballroom
Lightning Round: Avvo Success Stories
Dan Lear
Director of Industry Relations, Avvo
In this fast-paced session comprised of short presentations, practicing attorneys will share how Avvo is helping their firms
generate and close more business. Avvo Director of Industry Relations, Dan Lear, will facilitate the lightning round.
Vanessa Vasquez de Lara
Jason Beahm
Founder and Owner,
President, Beahm Law
Vasquez de Lara Law Group
Gabriel Cheong
Daniel Yaniv
Owner, Infinity Law Group LLC
Founding Member and Managing
Partner
5:00 PM – 7:00 PM
Welcome Reception
Margaux Ballroom, Wynn Las Vegas
Lawyernomics2015.com
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May 13 - 15 • Wynn Las Vegas
Thursday, May 14: How to Grow Your Practice
9:00 AM – 10:00 AM
Mouton Ballroom
Keynote: A Morning with Mitch Joel
Mitch Joel
Marketing, Media Hacker and Business Innovator, President of Twist Image
There are five new movements that have changed business forever and yet, the vast majority of brands are doing nothing
about it. The next five years of business will be about the convergence of these five major movements that will require
companies to adapt like never before. Adapt or die? Some will struggle with this shift while others will simply roll along as
the adoption incurs. The trick is in capitalizing on this moment in time, understanding these movements and being ready for
your future (a future that will move at a much quicker pace). We have the technology. We have the data. We have the new
media channels and platforms. We have the opportunity to publish whatever we want–in text, images, audio and video–
instantly (and for free) to the world. What we do with this moment will be telling. It will also set the pace for everything that
flows out of our brands for the next decade. The opportunity is now. Take charge of your future. This is your reboot.
10:00 AM – 10:15 AM
Break
10:15 AM – 11:15 AM
The Basics of Local Search Marketing and Beyond
Mike Ramsey
President of Nifty Law
This session, led by Mike Ramsey, President of Nifty Law, will guide you through the world of local listings, reviews, links,
technical content, and analytics to keep you up to date on the latest trends in the search industry. From breaking down
complex algorithm updates to explaining tested tactics that work there will be information applicable to those who are
seasoned search veterans, or those who are just now learning about the wild world of SEO.
11:15 AM – 12:15 PM
The Creative Side of Online Marketing and SEO
Jabez LeBret
Legal Marketing Author, Journalist and CIO, GNGF
A lot has changed in a year. With new content expectations from the search engines and a greater need for links,
discovering a successful recipe for your online marketing efforts has become increasingly more difficult. Jabez LeBret,
Legal Marketing Author, Journalist and CIO of GNGF.com, is going to simplify the complex. You will walk away with a solid
plan for using social media, the ability to create content that works, off-site ideas to drive leads to your website, design
improvements that lead to conversions, and creative linking strategies.
Lawyernomics2015.com
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May 13 - 15 • Wynn Las Vegas
Thursday, May 14: How to Grow Your Practice
Mouton Ballroom
12:15 PM – 1:15 PM
Networking Lunch
1:15 PM – 2:00 PM
Influence, Acquire, Measure, Advance: A Straightforward Approach to Growing Your Practice
Eli Romberg
Brandon Wheeler
Strategic Channel Partner
Vice President of Sales,
Manager, Google
Scorpion Design
In a world filled with popular three letter acronyms such as SEO, PPC, SEM, CPL, CPC, and KPI, it is easy to forget that the
number one purpose of marketing is to simply drive new clients. In this session, we will breakdown the popular three letter
acronyms (TLAs) and what they ultimately mean to your firm. Eli Romberg, Strategic Partner Manager at Google, will join
the session to discuss how firms leverage Google AdWords as an effective advertising channel that yields a trackable and
transparent return on investment. We will provide you with real examples of how firms (such as yours) can leverage the
Internet to acquire new cases and then measure and advance their marketing efforts to grow their practice.
Breakout Sessions
2:00 PM – 2:30 PM
The Virtual Practice:
Image Matters:
Understanding Cloud Computing
Using Video to Showcase Your Practice
Jack Newton
Michael Mogill
President and CEO, Clio
President, Crisp Video Group
Cloud computing is one of the hottest technologies - yet
Creating video content for your legal practice is a great
much confusion remains about what cloud computing
communication tactic. Video is an effective way to
really is and how lawyers can use SAAS-based solutions
reach a variety of markets and, of course, engage your
to manage their firm. In this session Jack Newton,
audience. However, more often than not, videos that
President and CEO of Clio, will address the most
are produced for law practices are done so poorly they
frequently asked questions and concerns about cloud
end up causing more harm than good. This session will
computing and practice management; specifically
discuss video’s power and reach as a marketing tool
around the pros and cons, privacy and security and any
when done well and implemented correctly. Your video
ethical implications.
is a reflection of your practice and personal brand,
especially in the eyes of potential new clients.
Lawyernomics2015.com
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May 13 - 15 • Wynn Las Vegas
Thursday, May 14: How to Grow Your Practice
Mouton Ballroom
Breakout Sessions
2:30 PM – 3:00 PM
Reach Your Audience:
Turning Online Visitors Into Clients:
How to Succeed Through Content Marketing
Creating a Website That Converts
Susan Sipe
Joe Devine
President and CEO, SLS Consulting
CEO, Cloud[8]Sixteen
Content marketing is all about giving consumers the
In this session you will hear Cloud[8]Sixteen’s CEO,
information they need to make decisions about where
Joe Devine discuss website design trends and best
to spend their time and money. In this session, Susan
practices. Specifically, you will learn how to build, design
Sipe, President and CEO of SLS Consulting challenges
and optimize your website for conversion. Conversion
you to look beyond traditional website rankings as a
science? What does this mean? Let’s start building
measure for success. Instead think about content for
websites that tap into how people make “buying
your audience, and how to write for your target market,
decisions” over what we think looks good. We will go
as well as the implementation of other marketing tools,
over the four buying habits and how to adjust your
social sites, user testing and lead tracking to support
website to hit all of the buying habits.
these efforts.
3:00 PM – 3:30 PM
Thought Leadership and the Role of Information
Why Most Law Firms Lose Good Cases at Hello:
in Business Development
How To Convert More Cases With IN.T.A.K.E.
Peter Ozolin
Chris Mullins
Chief Executive Officer, Manzama, Inc
CEO, Intake Academy
Business development isn’t what it used to be. There’s
During this session you will learn how to build an
a new way of thinking. Do you understand the emerging
intake process to consistently develop relationships
trends, risks or issues your potential clients care about?
with callers and convert more cases. Chris Mullins will
Do you know how to position yourself as a thought
tell you intake is the lifeblood of any consumer law
leader on these topics? In this session Peter Ozolin,
practice; no matter how much you spend on marketing
CEO of Manzama, will provide the key information
and how well you practice law, nothing happens until
you need to keep your business development efforts
someone becomes a client. You will walk away from this
moving forward.
session with immediately usable steps to consistently
qualify more prospective clients, gain commitment and
maximize every opportunity that comes to your law firm.
Whether you’re a sole practitioner or have a dedicated
team of intake specialist taking calls, this will be an
invaluable and eye-opening experience about how you
can get more from your intake.
Lawyernomics2015.com
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May 13 - 15 • Wynn Las Vegas
Thursday, May 14: How to Grow Your Practice
3:30 PM – 4:00 PM
Break
4:00 PM – 5:00 PM
Lawyers Behaving Badly
Mouton Ballroom
Josh King
Brian Tannebaum
Vice President of Business
State & Federal Criminal Defense
Development and General
Attorney and Managing Partner,
Counsel, Avvo
Tannebaum Weiss
Join Josh King, Avvo’s General Counsel, and Brian Tannebaum, Florida law license defense lawyer and author of “The
Practice,” as they look at real-world examples of how lawyers risk their licenses with online marketing and social media
screw-ups. Brian and Josh will also walk through some (surprisingly common-sensical) ways to use the Internet for business
development without violating the ethics rules.
7:00 PM – 9:00 PM
Networking Reception
Tryst Nightclub, Wynn Las Vegas
Lawyernomics2015.com
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May 13 - 15 • Wynn Las Vegas
Friday, May 15: Future of Legal Marketing and Technology
10:00 AM – 10:30 AM
Mouton Ballroom
Helping You Position for the Future
Mark Britton
Founder and CEO, Avvo
There’s never been a more exciting time to be in the legal industry. Consumer demand, coupled with new technology
and services to answer that demand, have created a wealth of opportunities for attorneys. In this session, Avvo Founder
and CEO Mark Britton will talk about the role Avvo plays in the ever-changing legal landscape and how the company is
committed to helping lawyers prepare for future success in the business of law.
10:30 AM – 11:15 AM
Bringing Meaning to Your Practice
Sarah Bird
CEO, Moz
Sarah Bird is an attorney, entrepreneur, inbound marketing guru and business growth expert who helped Moz become an
SEO powerhouse. In this session she will discuss marketing and entrepreneurship, and referencing the tenets of Moz’s
TAGFEE Code (Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional), offer her thoughts on how attorneys
can take a holistic approach within their own practice to define values, set goals and ultimately create a culture of strong
customer service and good work to make their brand proud.
11:15 AM – 11:30 AM
Break
11:30 AM – 12:00 PM
Introduction to Amazon Web Services (and The Cloud), with Dave Schappell
Dave Schappell
Startup Business Development Manager, Amazon Web Services
In this session Dave will give an introduction to (and some history behind) Amazon Web Services. He will provide some
context for what you should think about when you hear “the Cloud” and what organizations of all sizes are doing with and
saying about AWS. Lastly, Dave will talk about various strategies for how customers and partners can get started with AWS.
12:00 PM – 1:00 PM
Lawyernomics2015.com
Networking Lunch
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May 13 - 15 • Wynn Las Vegas
Friday, May 15: Future of Legal Marketing and Technology
1:00 PM – 2:00 PM
Mouton Ballroom
Why Lawyers will be Faster, Smarter, Richer and a lot Fewer in the Years Ahead
F. Daniel Siciliano
Stanford Law Professor and Faculty Director, Arthur and Toni Rembe Rock Center for Corporate Governance
Most lawyers understand that technology will continue to revolutionize the practice of law. However, understanding how
fast that change will occur and how it will happen is the key to avoiding what many lawyers will experience as a disruptive
end to their legal career and law practice. For those that stay ahead of the curve, the disruption will leave them as one
of the few: faster, smarter, and richer. To help explain how the economic underpinnings of technological transformation
radically reduces costs — not just for the “production” of law but for the “consumption” of law, Professor Siciliano will draw
on his 15 years of data studying more than 1,000 law firms that deployed several stages of advanced case management
and served more than 4,000,000 clients. You’ll learn how the change in the way clients consume legal services points to
strategies great lawyers can use to build the right skills, hire the right people, and find the right clients to remain relevant
as the practice of law becomes more technologically driven and, in some cases, commoditized. The transformation is
underway already, use this session to learn how to ride the wave instead of being washed away!
2:00 PM – 2:45 PM
Innovating Attorneys, with Robert Ambrogi
Robert J. Ambrogi, Esq.
Lawyer, Writer and Legal Journalist
In this session, led by industry veteran Bob Ambrogi, we bring together a select group of practicing attorneys who embody
the change that is driving the legal industry forward. Through the use of disruptive technologies, savvy business practices
and thinking “outside the box,” these spotlight stories will inspire you to embrace opportunities for change in your own firm.
Steven Gursten
Joleen Hughes
Founder, Michigan Auto Law
Founder, Principal and Fearless
Leader, Hughes Media Law Group
2:45 PM – 3:15 PM
Patrice Perkins
Victoria M. Santoro
Principal Attorney,
Associate, Meehan, Boyle,
Creative Genius Law
Black & Bogdanow
20 in 20 and Closing
In our 6th year now, this is the Lawyernomics Conference traditional closing session – a must-see showcase of 20 new and
exciting technologies for lawyers, presented in 20 minutes!
Lawyernomics2015.com
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