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CoPilot Card
Partner With Us…….
Contents
1. What is CoPilot Card
2. Reputable Service Providers
3. Target Market
4. Why CoPilot Card
5. Distribution Channels
6. Reaching Out to Customers
7. Benefits to Partners
1. What is CoPilot Card
• CoPilot Card is a revolutionary automobile card that works like your driving companion,
or co-pilot.
• We provide the motor protection that you need. When you are in an unexpected
accident and are caught in a third party bind that needs on-the-spot assistance; or just
need to understand various legal concerns and insurance policy services; the CoPilot
Card is here for you. We take the worry off your hands, at the convenience of a call.
• The CoPilot Card is also your e-wallet. Through our prepaid electronic cash card, we
give purchasing convenience both on the road, and off the road.
• It is a card that gives you easy access to interactive legal services, insurance services
and purchasing power, all in one perfectly packaged card. Vroom power is no longer
just about the petrol you use.
1. What is CoPilot Card
(continued)
• The CoPilot Card is the ONLY card that gives you access to legal assistance, insurance
services & prepaid cash usage ALL in ONE.
• We are the premium automobile card that you will need when travelling the roads of
Malaysia.
• The CoPilot Card will protect you at every turn, taking the worry out of the winding roads,
and easing your mind of the possibilities that lie ahead on your journey.
• We let you cruise at ease. We want you to know that we have you covered.
• CoPilot Card brings together a network of automotive product and service providers offering
cardholders special privileges such as attractive rewards, special discounts and promotions
on car rental, car accessories, car service/maintenance, etc.
1. What is CoPilot Card
(continued)
2. Reputable Service
Providers
i. Zurich Insurance Malaysia Bhd for insurance solution and services, and roadside
assistance
•
Pilot Plus – protect yourself and your passenger(s) while travelling in your vehicle. Coverage
benefits include:
o Accidental Death
o Accidental Medical Expenses
o Corrective Cosmetic Surgery
•



Accidental Dismemberment
Daily Hospital Income
Ambulance Fee
Pilot Protect – safeguard your personal valuables whenever you are travelling in your vehicle
such as personal property coverage resulting from snatch theft, robbery and hijacking.
Coverage benefits include:
o Items like mobile, eyeglasses, sunglasses, wallet/purse, handbag, and camera resulting
•
Auto Pilot – ease your financial burden when you least expected of any mishap through bill
protection. Coverage benefits include:
o Expenses such as gas/fuel, maintenance expenses and motor insurance
•
On-Time Arrival – provides round the clock roadside assistance across the nation through
Zurich Roadside Assistance. Coverage benefits include:
o Accommodation for the night
o Towing services
o Battery replacement
www.zurich.com.my
2. Reputable Service
Providers (continued)
ii. Answers In Law Sdn Bhd for legal assistance and public services directory
•
Immediate and hassle free access to legal service providers to make informed decisions
•
The CoPilot Card offers legal assistance in accident matters from the point of accident to
the point of delivery of a fully restored vehicle, all managed by professionals. Assisting
cardholders navigate through the complexities in an accident, from tow truck operators to
the police, insurance companies to workshops, lawyers to public authorities etc. Legal
services include:
o
o
o
o
o
•
Phone consultation
Face to face consultation
Court representation
Document drafting and review, and
Legal correspondence services (phone calls and letters to third parties)
Online and phone access to a comprehensive legal and public services directory, complete
with and contact details and maps which include:
o
o
o
o
o
commissioner of oath, notary public etc
courts etc
police, fire-brigade etc
hospitals, clinics etc
tow truck, ambulances etc
www.answersinlaw.com
2. Reputable Service
Providers (continued)
iii. Touch ‘n Go Sdn Bhd for prepaid electronic cash card
• The prepaid electronic cash service is provided by Touch ‘n Go Sdn Bhd. It is a
prepaid smartcard that uses the Mifare contactless technology, which is the
international de facto standard for contactless smartcard.
• The Touch ‘n Go card is used as a mode of payment on highways, public
transport, and selected public spaces and areas, such as parking areas, and
select retail and theme parks.
www.touchngo.com.my
3. Target Market
All motor vehicle owners and drivers.
4. Why CoPilot
• CoPilot revolutionises automobile protection in Malaysia. It provides
premium safety and protection for you and your loved ones.
• The one-of-its-kind Card providing legal assistance, insurance, roadside
assistance, public services directory and e-wallet are in one card.
• The CoPilot Card provides fast access to legal counsel, insurance queries,
and prepaid cash card convenience in one unified solution.
• It is a card that benefits like no other. It was created with you in mind,
taking legal, insurance and purchasing convenience to a whole new level.
5. Distribution Channels
Co-Pilot Card will be distributed via
• B2C channels:
o
o
o
Zurich Insurance Malaysia Sdn Bhd
Answers In Law Sdn Bhd
Touch ‘n Go Sdn Bhd
• B2B channels:
o
o
o
o
o
Insurance companies
Banks
Car dealers/distributors
Selective retail outlets (including convenience stores and petrol stations)
Others
6. Reaching Out to
Customers
Marketing strategies to be employed include:
• Digital marketing – social media, PPC, keyword (SEO/SEM),
website, email
• Traditional marketing – radio commercial, TVC, PR, print
advertisements (newspapers and selective magazines), banners,
telemarketing, pamphlets, premiums
7. Benefits to Partners
• Potential increase in sales.
• Extra channel to reach out to new customers.
• Expanded reach – large database from 3 main service providers, totaling more
than 8 million customers.
• Being associated with a revolutionary and first-of-its-kind product/service in
Malaysia.
• Brand publicity on various marketing channels – above the line and below the line.
• No joining fees or commissions.
• Easy implementation.
Shieldcard Marketing Sdn Bhd (1121362 P)
Tel
Add
Email
Website
: 1300 30 20 10
: No. 15-1, Block A, Jaya One, 72A, Jalan Universiti
46200 Petaling Jaya, Selangor
: [email protected] or [email protected]
: www.copilot.com.my
Thank You