1. No category

Antes Muerta Que Lichita (I’d Rather Be Dead than Ordinary) REASONS TO ACT NOW 1
Transmedia Engagement Univision’s 2nd transmedia novela. The first – in partnership with Toyota – experienced over 1 million users, 251K of those “friending” a character via mobile 2
A Hit-­‐Making Producer Writer/Producer Rosy Ocampo has a long record of success, including Por Ella Soy Eva and La Fuerza del Des'no, which both won Best Novela of the Year 3
A Modern Story The story is set in an adverRsing agency and will feature women on a path to empowerment, including a character blog based on h her journey 7 Antes Muerta Que Lichita (I’d Rather Be Dead than Ordinary) Synopsis: More than one million fans interacted with our first Transmedia experience last year. This is the next opportunity for similarly high engagement! Lichita has been working at Iconika Ad Agency for 8 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situaRons that test her character and values. At the same Rme, her single mother who raised her is undergoing a similar journey – a path toward entrepreneurship. A story of women finding the power within, with innovaRve storytelling techniques like one character’s empowerment blog and a novela-­‐within-­‐a-­‐novela. What they watch on air will play out online. CAST: TBD PRODUCER: Rosy Ocampo AIR DATE: Q3-­‐Q4 End of Sept. TIME: 8PM CROSS-­‐PLATFORM MARKETING OPPORTUNITIES ON-­‐AIR TRANSMEDIA EXPERIENCE INTEGRATIONS PRIME SPOTLIGHTS BLENDED VIGNETTES PREMIERE/FINALE SPONSORSHIPS •  CLOSED CAPTION SPONSORSHIP •  ELITE SEAT MOVIE STUDIO OPPORTUNITY • 
• 
• 
• 
• 
DIGITAL •  TRANSMEDIA EXPERIENCE • 
MEDIA PLAN including: Cross-­‐plajorm display and pre-­‐roll in relevant secRons • 
SPONSORSHIP OF SPECIAL SECTIONS including: •  ALTERNATIVE FINALE •  NOVELA WITHIN A NOVELA •  EMPOWERMENT BLOG •  WRAP UP SHOW. W/ACTORS •  BEST MOMENTS •  SCENE OF THE DAY •  MAKING OF •  CASTING INTERVIEWS •  BEHIND THE SCENES SOCIAL • 
• 
• 
• 
• 
TRANSMEDIA EXPERIENCE VIDEO/GRAPHIC TEASERS ON SOCIAL PLATFORMS SOCIAL FAN INTEGRATIONS SOCIAL BONUS CONTENT TWITTER AMPLIFY / RIGHTS REQUIRED ACTIVATION •  BRANDING OPPORTUNITIES include: •  FINALE/PREMIERE VIEWING PARTY •  GIRLS NIGHT OUT EXPERIENCE FOR 21+ •  SWEEPSTAKES WIN A DATE WITH YOUR NOVELA STAR •  NOVELA MUSEUM TRUCK 8