Dear Partners,
We are pleased to send you the latest news from Istituto Erboristico l’Angelica!
Expo Milano 2015 is the Universal Exhibition that Milan, Italy, will host from May 1 to October
31, 2015.
Milan will become a global showcase where more than 140 participating countries
will show the best of their technology that offers a concrete answer to a vital need: being able to
guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its
equilibrium.
In addition to the exhibitor nations, the Expo also involves international organizations, and
expects to welcome over 20 million visitors to its 1.1 million square meters of exhibition area
L’Angelica partecipates to Expo
its own corner in Cibus Italia Pavillion among other Italian companies,
We are very pleased and proud to announce you
event with
distinguished themselves for excellence in their fields
Billboard, institutional video and products exposure under L’Angelica sign
Pavillion CIBUS ITALIA
COME AND VISIT L’ANGELICA AT EXPO!
L’Angelica on Alitalia flights in Magnifica Class until November 2015!
L’Angelica Herbal Teas and Teas will be distributed in the top class of Alitalia flights
16,1
13,6
10,7
8,1
Source: IRI Sell Out
Data, Value trend vs LY.
Leader in MS (29%) with the highest level
of growth among the competitors
TOT MKT
LEADER
L'ANGELICA
COMP. 1
COMP. 2
News Markets
New markets where you are going to find L’Angelica are Iran and Egypt.
New Products – Health Food
A NEW ROLE FOR AN ANCIENT NUTRACEUTICAL:
THE FUNCTIONAL COFFEE
If you ever had doubts about effect of coffee and caffeine, today we can assert that:
- Recent publications suggest that coffee consumption is beneficial for general health
- Recently EFSA published a safety assessment on caffeine, declaring non concern for general population health up to
400mg caffeine/day (draft)
How to enhance the natural properties and functionality of coffee?
Adding Nutraceuticals with synergic effects, following L’Angelica style
BRAVO CAFFE’
L’ANGELICA FUNCTIONAL COFFEE
with functional active herbs inside,
for the wellness of Liver and Heart
Contact us for more details!
VEGETABLES CAPSULES for ESPRESSO MACHINES
THE FIRST and SOLE CAPSULE
100% VEGETABLE FIBER!
NO BIO PLASTIC MATERIALS




Compostable in home/garden
Disposable dump
Patented
Biodegradable
Why this market?
Because of L’Angelica Loves You and the Environment!
New Vegetable Capsule will be applied for ALL HERBAL TEAS AND COFFEES!
Nespresso Compatible
HERBAL INFUSIONS RANGE:
Focus on Functionalities
- DRAINING & PURIFY
- SONNO & RELAX
- FENNEL & FLAT BELLY
- REGULAR DIGESTIVE
FUNCTIONAL COFEE RANGE:
Whit FUNCTIONAL ACTIVE HERBS
principle for the
- HEALTH of LIVER
- HEALTH of HEART
New Products - Health Food
NEW TASTY FRUIT INFUSION RANGE
NEW GRAPHIC LAYOUT & MINI SIZE FOR TASTY INFUSIONS RANGE:
The 10Filters Size is able to maintain lower price on shelf, giving the
possibility to try new flavours (TRIAL CONCEPT to grow in Taste
Infusions market)
-
MALLOW 15 Filters (continuative)
MIX FRUITS 15 Filters (continuative)
MELISSA 10 Filters (new)
RED FRUITS 10 Filters (new)
PEPPERMINT 10 Filters (new)
CHERRY & STRAWBERRY 10 Filters (new)
- COLLECTION 20 Filters (5 filters x 4 flavours)
Even the COLLECTION is a tool to improve trial!
Focus on Products: get prepared for summer!
INNOVATION
TO IMPROVE SALES IN SUMMER
Herbal teas to be brewed in COLD WATER.
SLIMMING RANGE of FOOD SUPPLEMENTS.
SLIMMING
SWEET NIGHT
DEFLATING DIGESTIVE
FLAT BELLY
DRAINING
ANTICELL
DRAINING ANTICELL
DAILY DEPURATION
TABS and
ACTIVE
CAPS
New Products – Personal care
OFFICINALIS: the growth through innovation*
new products
existing
* Source: Sell in data 2012-2015
2012
2013
2014
ytd 2014 ytd 2015
Two brand new bath&shower have joined the Officinalis range!
OFFICINALIS Pomegranate Bath&Shower and Aloe Vera Bath&Shower
Precious ingredients for a fresh and luminous skin
Pomegranate includes minerals, vitamins and it’s particularly rich in
polyphenols with antioxidant action to act against free radicals and skin aging.
Officinalis Pomegranate Bath&Shower Gel offers to your skin a true moment
of pleasure thanks to the virtues of this precious ingredient, for a luminous,
silky and pleasantly scented skin.
. Aloe Vera fleshy leaves include polysaccharides with hydrating properties,
amino acids, vitamins and minerals, precious nutrients for the skin.
Officinalis Aloe Vera Bath&Shower Gel contains aloe juice which comes from
the pure gel included in its leaves. Its well-known refreshing, soothing ,
softening and moisturizing properties leave the skin fresh and silky.
OFFICINALIS Donkey Milk Bath&Shower NEW FORMULA
An improved new formula for one of the best selling reference of
Officinalis range: richer and creamy formula,
made of DONKEY MILK CREAM.
All the nourishment and hydration under the shower!
Activities: Communication Campaign 2015
360° MEDIA PLAN
BIG CONTEST L’Angelica Loves You!
TV FILGHTS, RADIO SPOTS, PRINT CAMPAIGN and
Contest dedicate WEB site
Italy
ITALY TV CAMPAIGN
ITALIAN PRINT CAMPAIGN in the
most popular newspapers
RADIO AD FOOD SUPLLEMENTS:
3 subjects + Contest
COMMUNICATION ON PACK &
CONTEST: instant win a L’Angelica
products supply for one year!
WEB CAMPAIGN
SLOVENIAN TV
CAMPAIGN
BLUGARIAN TV
CAMPAIGN
Activities & Awards
Cold Herbal Teas Win Product of the year 2015!
Consumers recognize and reward innovation!
How it works
12,000 consumers vote for their favorite participating in a market research
Every consumer evaluate two aspects: Innovation and Satisfaction after use
The results
L’Angelica Cold Herbal Teas has won with the following votes
Innovation
Average Value
Herbal Teas
Category:
Satisfaction
88%
POP dedicated materials:
stopper and display
L’Angelica Wellness Gift
Boxes Customized:
FOOD & TOI
L’Angelica Gift set (Slovenia)
“Officinalis shampoo
sachet distribution”
(Romania)
L’Angelica well being Gift set:
Food & Toi (under development)
Point of Sale displays to
maximize the brand impact
and to attract consumer
attention
“Officinalis and toothpate
multi pack activity”
(Romania)
Activities
“tailor made activity”
(Italy)
• Aim of the project: to inform consumers on the principles and culture of healthy eating,
• Actors: Retail, Retail’s customers and obviously L’Angelica as sole sponsor
• Activity: scheduling of some meeting, with specific and very salient themes, during which L’Angelica nutritionists will
driven lecture sections (conferences) followed by tasting session and open questions time for consumers who are
seeking health and nutrition advice Moreover L’Angelica nutritionists will be available at the shop all day long
Dedicated materials
• Brochures
• On line dedicated page
• Newsletter
• In store materials
Merchandising plan
What is?
A team of 50 people dedicated to L’Angelica HF brand all year long
visiting 582 pos
Why?
Check and fast and precise feed back on:
- products presence on shelf, reducing out of stock situations
- Price positioning
- Products assortments
- Position on shelf
- Promotional activities
Results?
Jan-Mar ’15 :+21% number of references on shelf!