Nordic & Baltic Ferry Duty & Tax-Free Retail Report

COMING SOON…
Nordic & Baltic Ferry Duty & Tax-Free Retail Report
From CiR
www.counterintelligenceretail.com
www.cirbusinesslounge.com
NORDIC & BALTIC FERRIES ARE A KEY TRAVEL RETAIL MARKET
Combined sales of Duty & Tax Free goods of all ferry operators in the
Nordic & Baltic region constitute a substantial Travel Retail market in its
own right. The TR proposition in this market is unique: there are many
opportunities to shop, and the availability of clear Tax and Duty-Free cost
benefits creates a powerful incentive to purchase in substantial quantities.
Following a period of strong growth, 2014-2015 is proving to be a
challenging trading period in the market, however. Footfall and spend
have been hit by the downturn in Russian travel, and new EU fuel
regulations are increasing operating costs.
This report presents extensive new insight on this market, profiling the
behaviour and opinions of Ferry passengers from key regional nationalities.
It uses this insight to make clear recommendations for ways of maximising
the appeal of the Travel Retail offer, safeguarding conversion and
maximising spend.
WHAT’S IN THE REPORT.....
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Market background and future outlook
Usage of on-board services
Travel Retail offer perceptions – on-board and on-shore
 Exploration into purchase drivers, triggers and barriers
 Detailed analysis of specific Duty Free categories
 Traveller profiling by demographics and trip details
TR visitor, buyer & non-buyer behaviour
WHY BUY THIS REPORT ?
WHO SHOULD BUY THIS REPORT ?
This report provides a detailed review of the
shopping behaviour of Ferry passengers from the
Nordic and Baltic region. It provides insight into the
usage, attitudes and perceptions of the Duty / Tax
Free offering and its key categories.
The report is essential reading for BRAND OWNERS
looking to develop their regionally focussed channel
sales strategy; FERRY OPERATORS and PORT RETAILERS
seeking to enhance their understanding of their
customers.
The report comprehensively sets out an
understanding of the needs of these travellers and
offers clear recommendations for maximising
conversion and spend.
This report will also provide key insights for other
TRAVEL RETAIL SPECIALISTS looking to enhance their
knowledge of the Nordic & Baltic Ferry market.
Nordic & Baltic Ferry Report
2015
Copyright @ Counter Intelligence Retail Ltd 2015
Sample:
700 on-line interviews with
passengers travelling by Ferry in
the Nordic/Baltic region in the last
6 months. Key nationalities
included: Swedish, Russian, Finnish,
Danish, Norwegian, Baltic States