COMING SOON… Nordic & Baltic Ferry Duty & Tax-Free Retail Report From CiR www.counterintelligenceretail.com www.cirbusinesslounge.com NORDIC & BALTIC FERRIES ARE A KEY TRAVEL RETAIL MARKET Combined sales of Duty & Tax Free goods of all ferry operators in the Nordic & Baltic region constitute a substantial Travel Retail market in its own right. The TR proposition in this market is unique: there are many opportunities to shop, and the availability of clear Tax and Duty-Free cost benefits creates a powerful incentive to purchase in substantial quantities. Following a period of strong growth, 2014-2015 is proving to be a challenging trading period in the market, however. Footfall and spend have been hit by the downturn in Russian travel, and new EU fuel regulations are increasing operating costs. This report presents extensive new insight on this market, profiling the behaviour and opinions of Ferry passengers from key regional nationalities. It uses this insight to make clear recommendations for ways of maximising the appeal of the Travel Retail offer, safeguarding conversion and maximising spend. WHAT’S IN THE REPORT.....     Market background and future outlook Usage of on-board services Travel Retail offer perceptions – on-board and on-shore  Exploration into purchase drivers, triggers and barriers  Detailed analysis of specific Duty Free categories  Traveller profiling by demographics and trip details TR visitor, buyer & non-buyer behaviour WHY BUY THIS REPORT ? WHO SHOULD BUY THIS REPORT ? This report provides a detailed review of the shopping behaviour of Ferry passengers from the Nordic and Baltic region. It provides insight into the usage, attitudes and perceptions of the Duty / Tax Free offering and its key categories. The report is essential reading for BRAND OWNERS looking to develop their regionally focussed channel sales strategy; FERRY OPERATORS and PORT RETAILERS seeking to enhance their understanding of their customers. The report comprehensively sets out an understanding of the needs of these travellers and offers clear recommendations for maximising conversion and spend. This report will also provide key insights for other TRAVEL RETAIL SPECIALISTS looking to enhance their knowledge of the Nordic & Baltic Ferry market. Nordic & Baltic Ferry Report 2015 Copyright @ Counter Intelligence Retail Ltd 2015 Sample: 700 on-line interviews with passengers travelling by Ferry in the Nordic/Baltic region in the last 6 months. Key nationalities included: Swedish, Russian, Finnish, Danish, Norwegian, Baltic States