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2015
CANVAS AUCTION
MARCH 19, 2015 | 5 P.M. | BOYCE THEATRE, STAMPEDE PARK
BUY A WAGON, BE PART OF
HISTORY IN 2015
An Exclusive Alberta Experience
The 2015 GMC Rangeland Derby is your opportunity to experience history
at the Calgary Stampede. Every night there are 9 exciting races! When the
Klaxon blares, to start every heat ...4 wagons, 24 horses and 96 thundering
hooves race around the track! Take advantage of the opportunity to be more
than a spectator, become a successful chuckwagon advertiser:
•
Raise your company or organizations’ profile by advertising your
logo on a canvas in 2015
•
Create a unique client, staff and family event with an exclusive
barn hosting experience
We’re Greatest Together
The Calgary Stampede is one of Canada’s oldest and most endeared brands
recognized by global media as one of the best events in the world to attend
in July. Since 1912 the Calgary Stampede has been built on world-famous
events; the Chuckwagon Races and Stampede Rodeo are one-of-a-kind and
the richest purses in the world for their sport. During each of the 10 nights at
the GMC Rangeland Derby’s nine heats, you can be part of the heart-stopping
action as drivers vie for over $1 million in prize money.
A great return on your investment with
opportunities to entertain clients, friends or
partner with your organization’s favourite charity
Over 10 days your brand has the potential to be seen by:
• 3 million television viewers
• 190,000 live cheering fans
• 250,000 page views online
• 100,000 radio listeners
• Over 4 million print media reach
Take advantage of the most unique opportunity to create an
experience for your clients, staff and friends they will never forget.
Make a difference at your company and in your community during
this exciting Calgary tradition.
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TO GET IN THE RACE AT THE
CALGARY STAMPEDE
Here’s what you do
With the chuckwagon canvasses being sold in an auction format, you can
decide how much you want to spend. 2014 saw prices range from $45,000 to
$170,000 per chuckwagon, averaging $98,403.
As a chuckwagon advertiser you will be responsible for the design and
production cost of the chuckwagon canvas. The Calgary Stampede will
provide contact information of preferred chuckwagon canvas production
companies.
As a chuckwagon advertiser you receive:
One parking pass and Chuckwagon Access Packages based
on canvas purchase price which include:
• Exclusive Barn access and tours for up to 40 guests every night
• Gate Admission
• Grandstand/Tarmac Access
• Guest Hosting Experience
Estimated required costs for 10 days
Auction price to buy
Printing chuckwagon canvas
Total
low
$45,000
$500
$45,500
high
$170,000
$800
$170,800
Optional hosting/exposure costs per day
Premium Seating
Barn Hosting
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low
$1,560
$1,000
high
$30,000
$5,000
ADVERTISER PASS AND
ACCESS DETAIL
Advertisers are entitled to a number of Chuckwagon Access Passes. Please
note that not every type of pass enables full access to Stampede Park or the
Chuckwagon Barn area.
Advertisers will receive a total of 15-20 VIP Access Passes, depending upon the
purchase price of their canvas. Additional Chuckwagon VIP Access Passes are
available to Advertisers at $35.00 per pass, the maximum number of guests
per advertiser that can access H Barn each evening is limited with absolutely
no exceptions. Each advertiser will be issued two additional VIP passes for
catering staff. Accordingly, 25 additional VIP Access Passes will be available
for purchase, or alternatively, the balance of these passes can be taken as Barn
Access Passes, at no additional charge. Barn Passes DO NOT provide any gate
or Grandstand admission and cannot be used for park admission.
Advertisers can choose their pass options and make any required payments
via the Advertiser’s Perquisite Pass Form. A customized from will be
sent to the Advertiser and registered Sub-Advertisers by the Rodeo and
Chuckwagon Office.
Chuckwagon VIP Passes are allotted to
Advertisers in the following increments, based
on the canvas purchase price
A successful bid of $100,000 and over at the Canvas Auction includes:
• 20 VIP Passes – includes gate admission, Grandstand admission* and barn access.
• 2 Catering VIP Passes – includes gate admission, Grandstand admission* and barn access.
• 25 Barn Passes – barn access only, no gate or Grandstand admission; can be upgraded to VIP passes for $35/pass.
• 1 Barn Delivery Pass – for a vehicle only to enter the hosting area during restricted times (individuals in vehicle MUST have VIP pass).
• 1 Parking Pass – in a preferred lot, close proximity to Stampede Park.
A successful bid under $100,000 at the Canvas Auction includes:
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• 15 VIP Passes – includes gate admission, Grandstand admission* and barn access.
• 2 Catering VIP Passes – includes gate admission, Grandstand admission* and barn access.
• 25 Barn Passes – barn access only, no gate or Grandstand admission; can be upgraded to VIP passes for $35/pass.
• 1 Barn Delivery Pass – for a vehicle only to enter the hosting area during restricted times (individuals in vehicle MUST have VIP pass).
• 1 Parking Pass – in a preferred lot, close proximity to Stampede Park.
Seating is limited to the top two rows of Infield seating. These seats will be held until 8:30 pm nightly but, following that time, unused seats will be released to the general public. When seats are not available, the pass also allows for standing room on the Grandstand tarmac.
EXCLUSIVE OPPORTUNITIES
AND EXPERIENCES
Access to premium Grandstand venues
Enhance your Stampede experience in 2015 by hosting your guests on
Park. We have many great premium hosting options still available for
groups from 2 to 100 every day of Stampede.
Barn hosting
Barn hosting access is exclusive and guarantees an experience of a
lifetime for your guests. Hosting space is available back at the barns,
and food service can be provided by your team members or catering
companies. Required compliance with both Calgary Fire Department
and Alberta Health Services regulations ensures a great hosting
experience for all guests.
Chuckwagon driver appearances
Use the prestige of your premier chuckwagon driver through
appearances at corporate Stampede functions and company events to
build and promote your brand.
Barn Tours
Barn access offers unique exposure to your driver and the equine
athletes of this thrilling sport. Take a few minutes to watch our “Equine
Outfit of Excellence” video and you will get a true feeling of the
relationship between the equine athletes and the driver.
CLICK HERE
Ticket offers
Chuckwagon advertisers have the ability to pre-purchase Chuckwagon
Access Packages which include gate admission, Grandstand/tarmac
access and barn access to extend the experience of your stakeholders.
Advertisers are also given the opportunity to pre-purchase reserved
seating for chuckwagons and rodeo.
Support your organization’s favourite charity
Chuckwagon advertisers have the opportunity to co brand with a
charity or community organization for either a night or for the 10 days
of Stampede.
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MAXIMIZING THE ADVERTISER
EXPERIENCE
The 2015 GMC Rangeland Derby isn’t just something you watch, it’s
something you experience. As a chuckwagon advertiser you can take
advantage of priority access to hosting at the Calgary Stampede.
The Frontier Pavilion is western hospitality with a kick. Live western
music and authentic western cuisine prepared by our executive chef are
just the beginning. Your guests will also get prime lower level tickets for
the GMC Rangeland Derby and a collector’s edition souvenir program to
commemorate the event.
The Rangeland Tent gives your guests a taste of good old-fashioned western
hospitality with the Rangeland Package. The night starts out with a BBQ and
live western music and finishes off with prime balcony tickets during the
GMC Rangeland Derby.
The Paddock Balcony is sure to impress your guests on our exclusive
rooftop patio where they will be treated to authentic western cuisine. This
package includes prime lower level tickets in the Grandstand.
For hosting information or to book your tickets call
403.269.9822 or email [email protected]
Private Infield Suites - The theme is “up close” for proximity
to the action. You can hear the shouts of drivers and feel the
wind as the wagons head around the barrels. If you’re lucky you may even get a bit
of dirt in your teeth. Don’t be fooled - this is high-style hosting with private in-suite
attendants and personalized service.
Our most elegant venue, ranahans is located on the third level of the
Grandstand and houses three exclusive private dining areas. When
the action starts outside, guests move to covered seats within the
Grandstand with personalized beverage service in the seats.
The Lazy S provides premium dining, lounge and event seating on the fourth
level of the Grandstand. From private indoor Executive Suites to covered
outdoor Loge Seating with a served gourmet dinner, The Lazy S is designed for
great views of the GMC Rangeland Derby and the Evening Stage Show.
Located on the main level of the Grandstand, 30X Saloon can be
booked as a semi-private or private hosting venue. When your guests
finish dinner, you move to great seats in the Grandstand with the rest
of the Stampede fans, with personalized service.
For more information please call 403.261.9341
premiumseating.calgarystampede.com
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SHARE THE EXPERIENCE
AND THE COST
As a chuckwagon advertiser you can choose to share this exclusive
opportunity with up to nine other companies. Sharing companies can
leverage exposure through a different chuckwagon canvas each night.
Shared experience = shared costs.
Get ready. Start bidding!
The excitement starts Thursday, March 19, 2015, when corporate Calgary
goes head to head at the GMC Rangeland Derby Canvas Auction. As a bidder,
you will have 36 different drivers you can bid on; 36 chances to get your
business’ logo on a chuckwagon canvas. With the calibre of drivers up for
grabs, this year’s bidding will be fierce.
2015 CANVAS AUCTION
MARCH 19, 2015 • 5 P.M. • BOYCE THEATRE, STAMPEDE PARK
WE WILL SUPPORT YOU
To support chuckwagon advertisers maximize their branding benefits, a
liaison from the Calgary Stampede Chuckwagon committee is individually
assigned to each advertiser.
We are eager to answer questions, share historical best practices and help
you learn the ropes of this customizable medium.
Let us partner with you to ensure you receive the best return on your
investment.
FOR MORE INFORMATION:
403.261.0107
[email protected] CLICK HERE
RESERVE YOUR BID CARD ONLINE AT:
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http://cs.calgarystampede.com/events/gmc-rangeland-derby/
canvas-auction/entry-form.html CLICK HERE
2015 GMC RANGELAND DERBY
DRIVERS
Driver
2014 Canvas
Auction Price
Driver
2014 Canvas
Auction Price
Kurt Bensmiller
$140,000
Jamie Laboucane
$90,000
Jerry Bremner
$105,000
Layne MacGillivray
$135,000
Layne Bremner
$85,000
Codey McCurrach*
$95,000 (13)
BJ Carey
$75,000
Ray Mitsuing
$85,000
Colt Cosgrave
$100,000
Kris Molle
$52,500
Rae Croteau Jr.
$135,000
Roger Moore
$50,000
Troy Dorchester
$130,000
Obrey Motowylo
$120,000
Dallas Dyck
Rookie
Shane Nolin
$67,500
Chad Fike
Rookie
Vern Nolin
$100,000
Jordie Fike
$125,000
Evan Salmond*
$65,000 (13)
Rick Fraser
$130,000
Kelly Sutherland
$145,000
Dave Galloway
Rookie
Kirk Sutherland
$115,000
Jason Glass
$170,000
Mark Sutherland
$125,000
Gary Gorst
$70,000
Mitch Sutherland*
$75,000 (13)
Logan Gorst
$85,000
Luke Tournier
$85,000
Chad Harden
$110,000
Chanse Vigen
$85,000
Doug Irvine
$100,000
Mike Vigen
$45,000
Wayne Knight
$110,000
John Walters
$75,000
* Did not compete in 2014 GMC Rangeland Derby
FOR MORE INFORMATION:
403.261.0107
[email protected] CLICK HERE
RESERVE YOUR BID CARD ONLINE AT:
http://cs.calgarystampede.com/events/gmc-rangeland-derby/
canvas-auction/entry-form.html CLICK HERE
The Calgary Stampede in 2012 contributed $189m to the Calgary Economy
and $256m to the Alberta Economy.
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