THE Feeding Global Middle Class Event Program April 22-23, 2015 | Saskatoon, SK The rapid rise of the global middle class – three billion new consumers around the globe – could be the single greatest opportunity for western Canada to see long-term growth and prosperity. A population the size of 2.5 Chinas will increase global demand for commodities produced in western Canada. It will change global markets and supply and production chains in ways that the world has never experienced. This event will be the first in Canada to fully explore what the global middle class is and the opportunities and challenges it presents. Leading global and Canadian experts and government officials will offer unique and valuable insights from cutting edge research and experience. Take part to learn about these massive new markets and develop fresh ideas to respond to the opportunities and challenges. testing, Shutterstock.com A conversation that’s never happened before about an opportunity that’s never existed before WEDNESDAY APRIL 22 2015 Cocktail Reception | Tastes of Saskatchewan 7:00 – 9:00pm Welcome & Opening Remarks Dylan Jones, President & CEO, Canada West Foundation His Worship Don Atchison, Mayor of Saskatoon Hon. Lyle Stewart, Minister of Agriculture, Government of Saskatchewan Simon Tucker, New Zealand High Commissioner to Canada THURSDAY COFFEE BREAK/NETWORKING 2015 The Commodity Boom: The Impact of the Global Middle Class APRIL 23 REGISTRATION & BREAKFAST 8:00 – 8:30am Welcome 10:15 – 10:30am 10:30 – 11:50am Moderator: Jen Skerritt, Agriculture Reporter, Bloomberg News Ron Hoffmann, Senior Representative for the Asia Pacific Basin, Government of Alberta The appearance of three billion new middle class consumers will dramatically increase long-term demand for commodities. Panelists will explain the expected characteristics of demand from these new consumers and how this will impact global production and supply chains. What is the Global Middle Class? John Baffes, Senior Economist, World Bank 8:30 – 9:05am Dylan Jones, President & CEO, Canada West Foundation 9:05 – 10:15am Moderator: Ken Juba, Partner, Creative Fire The explosive and unprecedented growth of the new middle class outside of North America and Europe will fundamentally reshape global demand and trade in commodities. This panel will introduce the global middle class and explain why leading thinkers say it is replacing the outdated “emerging markets.” Dr. Jaana Remes, Partner, McKinsey Global Institute World Bank global commodity markets overview Chad Fleck, President & CEO, Saskatchewan Trade Export Partnership Alanna Koch, Deputy Minister of Agriculture, Government of Saskatchewan Jason Krips, Deputy Minister of Agriculture and Rural Development, Government of Alberta Simon Tucker, New Zealand High Commissioner to Canada MODERATED DISCUSSION Where do we go from here? – Select Panelists 3:20 – 3:35pm 3:35 – 4:15pm LUNCH 12:10 – 1:30pm David Splett, Vice President of Finance, The Mosaic Company MODERATED DISCUSSION Murad Al-Katib, President & CEO, AGT Food and Ingredients COFFEE BREAK Dr. Benjamin Senauer, Professor, University of Minnesota The global middle class and western Canada What do industry and the public sector need to do in western Canada to maximize this opportunity? Feeding the global middle class without starving the supply chain Introduction of Keynote Speaker Carlo Dade, Director, Centre for Trade & Investment Policy, Canada West Foundation 1:50 – 3:20pm Brian Benjamin, Senior Director, HAVI Global Solutions Urban world: Cities and the rise of the consuming class. The growing middle class in developing countries and the market for high-value food products Action Panel – Full Davos Keynote Address Hon. Gerry Ritz, Federal Minister of Agriculture and Agri-Food Western Canada and the Global Middle Class – seizing opportunity Q&A This moderated session will feature panelists and symposium attendees discussing concrete ways to explore business opportunities in these new middle class markets. Q&A Interactive Poll Questions & Closing Remarks 4:15 – 4:30pm THE Feeding Global Middle Class April 22-23, 2015 Saskatoon, SK SPONSORS: About Canada West Foundation The Canada West Foundation focuses on the policies that shape the West’s quality of life. Through our evidence-based research and commentary, we provide the objective, practical solutions. For more than 40 years, we have been a passionate advocate for western Canada. PARTNERS: © Canada West Foundation 2015 Canada West Foundation is a registered Canadian charitable organization incorporated under federal charter. (#11882 8698 RR 0001) 900 – 105 12th Avenue SE, Calgary AB T2G 1A1