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DARIA
BURKE
ELECTRONIC PRESS KIT
Business Strategist. Speaker. Writer. Women’s Advocate.
CONTENTS
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TABLE OF CONTENTS........................................................................................................2
BIOGRAPHY.......................................................................................................................3
SPEAKING TOPICS..............................................................................................................4
HIGHLIGHTS......................................................................................................................6
APPEARANCES...................................................................................................................7
MEDIA................................................................................................................................8
BOOKING INFORMATION...............................................................................................9
Table of Contents / Electronic Press Kit
BIOGRAPHY
D
aria Burke is a luxury marketing and business strategist,speaker, lecturer and writer. Her passion for advancing women inspired her to
create Black MBA Women, a growing network of 800 black women from top-tier business schools. Black MBA Women has earned
features in Black Enterprise, LUCKY Magazine and the Philadelphia
tribune, and is an official Platform Partner of Lean In. As a contributing writer for Huffington Post, Black Enterprise and Levo League,
Daria provides thought-provoking commentary on women at work. In March 2014, Daria made her
debut appearance on the Melissa Harris-Perry Show on MSNBC to discuss the importance of word
choice as girls are socialized and the development women as business leaders. Prior to launching her
entrepreneurial career, Daria served as the Director of Makeup Marketing for the Estée Lauder brand
where she led strategy, budget, market plan development and new product launches for the $300MM
makeup category in North America. Daria was one of the 10 founding members of Rent the Runway,
an online fashion start-up, where she led Consumer Insights, Marketing Partnerships and Designer Relations, resulting in the launch of two new revenue streams for the company. She alsohas worked in
brand management at L’Oreal USA on the Lancôme and Yves Saint Laurent Beaute brands, developing and implementing strategic brand positioning of the makeup and fragrance categories. Daria is frequently invited to speak on leadership, professional branding, career development, entrepreneurship,
marketing, brand management and innovation/trends in the beauty and fashion industries. She speaks
regularly at Harvard, Columbia, Brown, and New York Universities and has served as a guest lecturer
in the Stern MBA Luxury Marketing course. Daria earned her MBA from the Stern School of Business
at New York University and a Bachelor of Arts in English Literature from the University of Michigan.
In 2013, Daria was selected to participate in the UCLA W50 Women’s Executive Leadership Course.
Biography / Electronic Press Kit
Women, Money, Power and Leadership
Girls and women are at the center of a profound paradigm
Motivational Career Advice for The Next
Generation of Women Leaders
shift in the global landscape. The forces at play – globaliza-
By 2020, 70% of the workforce will consist of millenni-
tion, economic pressure and talent demands – are all converg-
als. Now more than ever, strong female role models are es-
ing to create new and meaningful opportunities for women to
sential to ending the socialization of self-doubt in our girls
advance. Daria Burke lends her voice to explore power and
whileteaching them resilience and fearlessness. There is in-
politics in the private sector, specifically, the ways in which
deed room to be confident, competent and compassionate.
women can hone their talents to position themselves as strategic
Through personal career lessons, Daria helps young women
contributors and problem solvers. Learning to navigate organi-
develop tangible skills and strategies for negotiation, coali-
zations, giving and receiving credit for action taken, and work-
tion-building and influencing political processes. Daria is
ing through crucial business and organizational challenges are
invited to speak regularly at Harvard, Columbia, Brown and
important steps in career development. By breaking down the
New York Universities, sharing her motivational message of
social science of leadership, Daria helps organizations and their
risk-taking and building your own equity as you build your
female employees understand the respective environment and
resume. She uses her big sister tone to help young women
behaviors to facilitate the advancement of women in leadership.
realize their potential, reminding them that in business and in
life, “Part of finding your voice comes from the very simple
Luxury Marketing and Business Strategy
practice of speaking.”
Daria is a natural brand problem solver whose superpower is
unleashing the potential of brands and the entrepreneurs that
Entrepreneurship
create them. With more than a dozen years of marketing
As one of the ten founding employees of Rent the Runway,
experience, Daria is an accomplished money-making mar-
founder of Black MBA Women and her own luxury marketing
keter who leverages her strategic business management ex-
and business strategy consultancy, Burke Luxe Lab, Daria calls
perience from L’Oreal, Estée Lauder and Rent the Runway
herself an accidental entrepreneur. But these efforts have earned
to help brands create compelling omni-channel consumer
Daria invitations to speak firsthand about the experience of
engagement strategies. In her career, Daria has achieved
starting, launching, funding, marke ing, and building not
top product rankings, created new revenue streams and led
one, but two businesses. During her talks on entrepreneur-
successful product launches. Daria often lends her exper-
ship and early-stage start-up life, Daria will advise her
tise in brand strategy and marketing to women to emerging
audience on formulating a concept, financing a business,
and established beauty, fashion, retail, and consumer-driven
manufacturing and managing growth. She also speaks to
companies Daria will share her talent and best practices in
aspiring entrepreneurs about innovation in entrepreneur-
developing winning products and brands and executing
ship and how those with a social mission can bridge the
successful marketing campaigns across broadcast, print and
gap between profit and passion to achieve prosperity.
online. Daria’s insight can influence even the best marketing teams to consider innovative solutions, identify opportunities, and develop winning strategic plans to drive growth.
Speaking Topics / Electronic Press Kit
Highlights
“Daria’s keynote was both insightful and inspirational,
setting the perfect tone for the remainder of our conference. Her remarks were informative, relevant to theaudience, and demonstrated her expertise. Daria’s willingness
to tailor the presentation to our audience and interest in
talking to attendees during the event was most appreciated.
We were delighted to have her moderate one of our panels
as well; her enthusiasm was wonderful and the audience was
fully engaged. Our attendees’ feedback was nothing but positive, and I would absolutely recommend her to other groups!”
Heather Krumpak
Co-Founder & VP, School Partnerships
MBA Focus
Highlights / Electronic Press Kit
APPEARANCES
Harvard Business School 2015 Retail & Luxury Goods Conference
Politico Women Rule 2014 Summit Ambassador
Northwestern University Kellogg School of Management 2013 Black Management Association Conference: Finding Your Niche –
Techniques for a Successful Entrepreneur
AXA Advisors 2013 African American Summit Keynote: Innovation in Entrepreneurship
Texas Christian University Neeley School of Business
Career Course Lecture on Careers in Luxury Marketing
Brand Management Bootcamp Lecture on Building Strong Brands
2013 Forte Foundation MBA Women’s Leadership Conference Panelist: Can Women Have it All?
2013 Harvard SVMP Program Kickoff Keynote: Finding Your Passion
MBA Focus 2013 Connections Conference Keynote: Misalignment Between the Tenure of Newly Minted MBAs and the
Companies that Hire Them
Evisors Expert Webinar Presentation on Luxury Marketing/Brand Management, Online Lecture
Brown University Women in Business Career Conversations Featured Speaker, 2010 and 2013
January 2013 Step Up Women’s Network Pathways to Professions Workshop Featured Speaker
Columbia Business School 31st Annual Black Business Students’ Association Conference: Innovation in Entrepreneurship, 2012
Harvard Undergraduate Women 2012 Intercollegiate Business Conference Panelist: Creative Careers
Columbia Women’s Business Society Conference Panelist: Entrepreneurship, 2011
Forte Foundation 2011 MBA Women’s Conference
Harvard Business School 2010 Retail & Luxury Goods Conference Panelist
Harvard Undergraduate Women 2010 Intercollegiate Business Conference Panelist
New York University Stern School of Business Discover Stern Welcome Dinner Keynote, 2008, 2009, 2012
Appearances / Electronic Press Kit
MEDIA
[click image to watch]
[click image to watch]
Melissa Harris-Perry Show segment on Ban
Conversations in the C-Suite with Pamela
Bossy, women at work
Edwards, CFO, Victoria’s Secret
[click image to watch]
[click image to listen]
Kaplan Episode: Minority MBA: The Road
Podcast interview for Accepted.com on her career
Less Traveled
journey
Media / Electronic Press Kit
BOOKING INFORMATION
Contact Daria Burke
Melanie Deck
DCG Speakers Bureau
Email: [email protected]
Phone: 404-793-0010
Please specify in subject of your
email the nature of the speaking
engagement or event.
Booking Information / Electronic Press Kit