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DW
DW
DIANNA WILSON
180 Conselyea St Apt 4F
Brooklyn, NY 11211
[email protected]
917.755.5862
RIO DE JANIERO LIMITED EDITION FRAGRANCE
CARTON DESIGN
MICHAEL KORS COLLECTION - SPORTY, SEXY, GLAM
HOLIDAY 2014 GIFTSET DESIGN
MICHAEL KORS FOR MEN
HOLIDAY 2014 LAUNCH - GIFTSET DESIGN - GWP DESIGN
ETERNITY 25TH ANNIVERSARY LIMITED EDITION
LOGO DESIGN
calvinkleinbeauty.com
store tag placeholder
PRIMARY & SECONDARY PACKAGING DESIGN
time can’t touch us. celebrating 25 years.
anniversary edition for men and women
countr y
global
b ra n d
e t e r nit y 25 t h a n niv
description
ad
sea so n
s p r i n g 2014
bleed
+ 0. 2 5”
stock
scale
10 0 %
trim
saf tey
00”
finish
special instructions
approvals
I m a g e m u s t p u l l e d o u t t o m e e t b l e e d r e q u i r m e n t s p r i o r t o p r o d u c t i o n.
in itia ls
d a te
prints
8 1 ⁄ 2 ” x 11 ”
crea tive
production
s t u dio
a l l t y p e/ l o g o - K /O, c o o l g r e y 6
me dia
accou nt
ETERNITY SUMMER 2013
PRIMARY & SECONDARY PACKAGING DESIGN
Designed Eternity Summer 2013 limited edition summer fragrances.
Took inspiration from the inside of an abalone shell. Bottles are anadized with thermolustrage effect
and cartons printed on mylar to give luminescent shell effect.
EUPHORIA SIGNATURE
WEB BANNER DESIGN - TABLET & IPHONE
EUPHORIA - LIMITED EDITION PURE LUXURIES COLLECTION
CONCEPT & PRIMARY / SECONDARY DESIGN
bottle cap and carton design
inspiration moodboard
EUPHORIA & EUPHORIA FOR MEN SIGNATURE
HOLIDAY PROMOTIONS - GIFTSET & GWP DESIGNS
euphoria holiday giftset design
simple and elegant ribbon and metal hardware
pouch with rollerball inside and scented sachet
messenger bag and vial key fob
EUPHORIA SIGNATURE
2011 HOLIDAY GIFTSET DESIGN
HOLIDAY 2011 GIFTSET DESIGN
FLUSHED OUT ACROSS ENTIRE
CALVIN KLEIN FRAGRANCE PORTFOLIO
EUPHORIA LIQUID GOLD - MIDDLE EAST SPECIFIC FRAGRANCE
PRIMARY & SECONDARY PACKAGING DESIGN
CALVIN KLEIN BEAUTY
SECONDARY PACKAGING DESIGN
SOLID PERFUME COMPACT DESIGN
Involved in carton design from intial concept stage, renderings, comping and attending press
for final production. The design of silver aura on front of carton won Design Technical Merit Award in printing
at 33rd annual Package of the year awards in the fragrance category
CALVIN KLEIN BEAUTY
HOLIDAY PROMOTIONAL ITEMS
spring 2011 giftset design
nordstrom exclusive deluxe container
custom designed zipper pull hardware
fabric covered white leather hat box with shiny silver leather handle
deluxe token of appreciation
silver leather round pouch with mirror and 5mL mini included on inside of pouch
CALVIN KLEIN BEAUTY | 2H11 | BEAUTY SPECIAL EVENTS | MOTHER’S DAY LILY PROMOTION | In-Store Animations: Additional Setup
10 | 06 | 2010
CALVIN KLEIN BEAUTY
POS DESIGN
To bring Calvin Klein Beauty alive in store, I chose the calla lily as the perfect floral
element for in-store animations. Inspired by the flower’s gracious curves, similar
bold shape of the bottle’s glass and glow of yellow aura in center, this flower was the perfect fit.
The annimation was successfully executed throughout Asia, Europe and North America
the beauty bottle effortlessly floats above a bed of calla lilys
109.06
1
109.06
CALVIN KLEIN SHEER BEAUTY
PRIMARY & SECONDARY PACKAGING DESIGN
77.33
77.33
Designed Sheer Beauty bottle and carton for flanker fragrance under the
Calvin Klein Beauty umbrella. The bottle was designed to look similar to its predecessor in shape but
refreshed with clear cap, rose gold pump and and pearly shades of blush color
CALVIN KLEIN SHEER BEAUTY
INSTORE ANIMATION & POS DESIGN
counter tester
podium lily installation
Pink sheer frosted panels and pink calla lily used to animate Sheer Beauty instore
CALVIN KLEIN SHEER BEAUTY & SHEER BEAUTY ESSENCE
PRIMARY & SECONDARY PACKAGING DESIGN
ANCILLARY DESIGN
VINTAGE BLACK
GIFTSET & ANNCILLARY DESIGN
POSTER & T-SHIRT DESIGN
body.
HARAJUKU LOVERS WICKED STYLE GIRLS - PRIMARY PACKAGING DESIGN
APPROVED 30mL LOVE FRONT
example of process
10mL LOVE FRONT
overall hair is not long enough and does not match 30mL
curls detail need more depth
so when hair is flocked detail doesnt get lost.
overall each curl needs to be a bit less thick
hair sticks out too much here. make fall straight.
APPROVED 30mL LOVE BACK
10mL LOVE BACK
overall each curl needs to be a bit less thick
Wicked Style Collection is a tribute to the Harajuku shopping district in Tokyo.
Each girl has a unique fashion street style, which can be seen by their
intricate and detailed outfits. All 5 fragrance are a different scent. All juice colors were purposefully designed
lengthen hair to match 30mL
to match each unique outfit. All bottles where meticulously created by hand
from 2-D art to 3-D models with clay prototypes then all parts and decals were assembled
by hand in china. As you see it was quite an arduous process!
HARAJUKU LOVERS WICKED STYLE GIRLS - PROMOTIONAL CONTAINER DESIGN
Designed holiday deluxe container with black satin ribbon handle that opens up to reveal 5 girls
hanging out in seperate parts of the Harajuku shopping distrcit dollhouse.
ANTHONY PACKAGE DESIGN
ANTHONY PACKAGE DESIGN
swissmedica
024 ESSENTIAL OIL PAIN NEUTRALIZER
SECONDARY PACKAGE DESIGN
BRANDING
VARIOUS FREELANCE CLIENT LOGO DESIGNS
THANK YOU!