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RUDY’S BARBERSHOP
BRAND USAGE
CONTENTS
PRIMARY MARK
4
SECONDARY USAGE
5
PATTERN/ICON USE
6
COLOR USE
7
TYPOGRAPHY
8
CLEAR SPACE
9
GUIDELINES
10
BUSINESS CABINET
11
PACKAGING
13
SIGNAGE
14
PRINT ADVERTISEMENT
15
Wordmark
Wordmark
Independent symbol
Subline
primary mark
The wordmark is
to be displayed
separate from the
symbol. Though
the word-mark and
symbol can be used
in the same layout.
Secondary usage
Symbol
The symbol is
to be displayed
at any time that
the wordmark or
full identity is not
necessary.
symbol
Clear Space
The mandatory
space separating
any element from
the identity mark is
represented by the
four “X” marks. The
margin should be
roughly .25”.
usage
Pattern
The icons and
pattern are to only
be used on products
and promotional
materials. Either
the scissor icon
or barber chair
icon may be used
independently in
certain situations.
If icons are used as
a pattern, the full
pattern must cover
the entire are it is
displayed upon.
pattern
#CBA247
#231F20
Primary
Secondary
color use
typography
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
Proxima Nova Reg. / Bold
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
Proxima Nova Reg. / Bold
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
Bree Serif Reg. / Bold
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
Bree Serif Reg. / Bold
example
correct use
incorrect use
Letterhead
The business
cabinet should
display the unique
brand that Rudy’s
conveys. State
locators and shop
times are to be
displayed in the
lower left hand
corner with the
proper contact
information. Follow
example to the left.
wa
ore
cal
ny
letterhead
open
9
206 329 3008
9
7DAYS
Cutting
Heads
SINCE 1993
206 329 3008
614 E Pine St
Seattle, WA 98122
rudysbarbershop.com
[email protected]
wa
ore
ny
cal
open
9
9
7 DAYS
BUZZ SHORT LONG COLOR
Business
Card
The business card is
designed to give the
costumer a quick
impression of the
brand, as well as
give them needed
information. The
state locators and
shop times are to
be centered and
aligned with the
Rudy’s mark.
614 E Pine St
Seattle, WA 98122
rudysbarbershop.com
[email protected]
business card
Packaging
YOU
LOOK
GOOD
8 oz.
packaging
WA
CAL ORE
NY
PERFECTION
Use after shaving with warm water
Packaging for
Rudy’s products must
contain the identity
mark, the description
of the product,
product icon, state
locator, tag line “you
look good”, and
guidelines for use.
example
Signage
Primary signage at
Rudy’s locations
will be constructed
of matte dipped
aluminum, and neon
piping. Content
displayed will be
identity mark, as well
as wordmark below
initial neon signage.
signage
example
75%
0%
Photography
Photography is used
for both web and print
media. For instances
where typography is
used, a 75% screen
layer should be
applied. Black, or the
trademark Gold may
be used.
photography
0%
75%
photography