1. home and garden

Media Pack
2015
Introduction
May 2015 | £4.20
THE BEST IN INTER NATIONA L DESIGN A N D DECOR ATION
!
House & Garden covers “the well-lived life”. As well as
covering the most beautiful homes and gardens,
House & Garden extensively features travel, wine &
food, lifestyle and shopping.
PLAY TIME
Fun furniture,
whimsical
wallpapers
and reversible
fabrics
LANDMARK
LEGACY
The team turning
endangered
properties into
holiday retreats
FRESH PERSPECTIVE
Five period interiors transformed
THE BEST IN INTER NATIONA L DESIGN A N D DECOR ATION
May 2015 | £4.20
House & Garden has, for 67 years, set the gold
standard in design and decoration for the home.
Where House & Garden leads, other home interest
titles follow.
NEW
COLUMN
THE DO S
AND DON’TS OF
DECORATING
THIS MONTH
Ben
Pentreath
NEW
COLUMN
THE DO S
AND DON’TS OF
DECORATING
THIS MONTH
Ben
Pentreath
PLAY TIME
Fun furniture,
whimsical
wallpapers
and reversible
fabrics
LANDMARK
LEGACY
The team turning
endangered
properties into
holiday retreats
FRESH PERSPECTIVE
Five period interiors transformed
Cover to Cover
May 2015 | £4.20
THE BEST IN INTER NATIONA L DESIGN A N D DECOR ATION
The Facts
Circulation
116,012
Subscribers
37,648
Readership
612,000
Average household income
AB/ABC1
Trade readership
55% of House & Garden readers don’t read
any other upmarket home-interest title **
£141,379
34%/61%
104,040*
NEW
COLUMN
THE DO S
AND DON’TS OF
DECORATING
THIS MONTH
Ben
Pentreath
PLAY TIME
Fun furniture,
whimsical
wallpapers
and reversible
fabrics
LANDMARK
LEGACY
The team turning
endangered
properties into
holiday retreats
FRESH PERSPECTIVE
Five period interiors transformed
Sources: Combined print & digital ABC: Jul - Dec 14, NRS Jul - Dec 14, House & Garden Travel Survey 2013/House & Garden Reader Survey 2014; base of regular readers/*based on 17% of
current readership/0
Affluent & Loyal Readers
Average house value
Own their homes outright
£930,897
51%
More AB readers than Harper’s Bazaar & Tatler combined
A genuine high-volume, affluent audience
On average, readers have been buying House & Garden for
8 years and spend almost 2.5 hours reading each issue
!
Sources: NRS Jan - Dec14, House & Garden Reader Survey 2014; base of regular readers, Premier TGI Doublebase 2013/2014
Unique Audience
The percentage of readers who don’t read the following titles:
Homes & Gardens
68%
Country Living
84%
Elle Decoration
98%
The World of Interiors
93%
Vogue
98%
Tatler
99%
Vanity Fair
98%
Harper’s Bazaar
100%
84% of House & Garden readers don’t read any other
upmarket women’s title
Sources: NRS Jan - Dec 14, upmarket titles include Tatler, Harpers, Vanity Fair and Vogue
House & Garden inspires...
95% of House & Garden readers agree: “I look to House & Garden for luxury lifestyle inspiration”
!
95% of House & Garden readers agree:
“I trust the brands featured in House & Garden”
!
90% of House & Garden readers agree:
“House & Garden is the ultimate premium home interest title”
!
45% of House & Garden readers have bought a product
or brand as a result of seeing an advert in House & Garden
!
50% of House & Garden readers have bought a
product or brand as a result of seeing editorial
content in House & Garden
Sources: House & Garden Reader Survey 2014; base of regular readers
May 2015 | £4.20
THE BEST IN INTER NATIONA L DESIGN A N D DECOR ATION
NEW
COLUMN
THE DO S
AND DON’TS OF
DECORATING
THIS MONTH
Ben
Pentreath
May 2015 | £4.20
THE BEST IN INTER NATIONA L DESIGN A N D DECOR ATION
Fun furniture,
whimsical
wallpapers
and reversible
fabrics
LANDMARK
LEGACY
The team turning
endangered
properties into
holiday retreats
FRESH PERSPECTIVE
Five period interiors transformed
CLICK HERE
12 issues for £29
1.
The team turning
endangered
properties into
holiday retreats
Publishing Director
5.
FRESH PERSPECTIVE
This annual sale offers discounts of up to 75
per cent on fabrics, wallpapers and cushions
from Osborne & Little, Nina Campbell and
Lorca. BAC, Battersea Town Hall, SW11;
020-8812 3123; www.osborneandlittle.com
Fun furniture,
whimsical
wallpapers
and reversible
fabrics
PLAY TIME
Subscribe now
March 2014
Dear Subscriber,
Our letter this month has a wealth of
suggestions for you to indulge your creative
side, from our very first readers’ event
with Jo Malone, to the Q&A with
Martyn Lawrence Bullard and The Rug
Company design seminar. You will also
find news of the Osborne & Little sale
and Catchpole & Rye’s showroom, as
well as various ticket offers. See overleaf
for information about Responsible Life
equity release: it could provide the key to
realising your ambitious home projects.
PLAY TIME
NEW
COLUMN
THE DO S
AND DON’TS OF
DECORATING
THIS MONTH
Ben
Pentreath
ON SALE NOW!
LANDMARK
LEGACY
Five period interiors transformed
1. Osborne & Little sale
Thursday, March 6 to Saturday,
March 8, from 10am daily
2. London Design Week 2014
Sunday, March 9 to Friday, March 14,
10am-6pm
Advertorials and Supplements
Visit Design Centre Chelsea Harbour to see
the new collections from its 99 showrooms,
plus the ‘Conversations in Design’ lecture
programme. Also involved are Osborne &
Little and Designers Guild on the King’s Road.
For details, call 020-7225 9166, e-mail enquiries
@dcch.co.uk, or visit www.dcch.co.uk
3. Catchpole & Rye’s new
showroom open day
Monday, March 10, 10am-6pm
House & Garden readers are invited to view
the new Catchpole & Rye showroom.
Refreshments served all day. 282–284 Fulham
Road, SW10; www.catchpoleandrye.com
DESIGN DATES FOR YOUR SPRING DIARY
3.
4.
London Design Week starts on March 9, kicking off a clutch of House & Garden events including a lecture with designer Martyn Lawrence Bullard on March 11 (see below), a seminar with The Rug Company co-­founder Christopher Sharp and designers Allegra Hicks and Neisha Crossland on March 20 (tickets £20 each;; call 020-­7152 3755 for details) and an evening with Jo Malone on April 2 (tickets £40;; see the March issue for details.) Evitavonni launches an online boutique and new spring fabrics
6.
4. Reminder: Martyn Lawrence
Bullard design lecture at Focus/14
Tuesday, March 11, 3-4pm
Award-winning designer Martyn Lawrence
Bullard (pictured) will be in conversation with
House & Garden editor Susan Crewe at
Focus/14, Design Centre Chelsea Harbour.
Tickets cost £15 and include tea in the Ann
Sacks showroom following the talk. To book,
call 020-7352 1900, e-mail enquiries
@dcch.co.uk, or visit www.dcch.co.uk
5. The Rug Company design seminar
Thursday, March 20, 12-2pm
Join The Rug Company co-founder
Christopher Sharp and designers Allegra
Hicks and Neisha Crosland at The Rug
Company’s flagship showroom at 555 King’s
Road, SW6, for a discussion on ‘Where
Fashion Meets the Home’. Tickets cost £20
and include a buffet lunch with wine. To book,
send a cheque, made payable to ‘The Rug
Company’, with your name, address, phone
number and e-mail address, to Laura
Houldsworth, The Rug Company event,
House & Garden, Vogue House, Hanover
Square, London W1S 1JU.
7.
8.
EVITAVONNI ONLINE BED LINEN
NEW COLLECTIONS Evitavonni is delighted to present its new luxury online store Homebyevitavonni.com showcasing expertly selected gifts, exquisite homeware and luxurious bed and bath products from Evitavonni and other ce
celebrated home brands.
Evitavonni’s exquisite range of 630 thread count jacquard bed linen, finished in lustrous sateen to accentuate the patterns and textures, is now available. Signature colours include white, navy and silver gr
grey with tonal decoration. Evitavonni launches its Spring/Summer 2014 fabrics at London Design Week (March 9-­14). The ‘Threads’ 2014 collection features an array of textures, structured weaves and heavily embroidered, be
beaded fabric in natural fibres. Exclusive offer: 20 per cent off at Homebyevitavonni.com
6. BADA Fair ticket offer
Wednesday, March 19 to Tuesday,
March 25
The BADA Antiques & Fine Art Fair is offering
House & Garden readers two- for-one entry:
present the offer page from the magazine at
the entrance in Duke of York Square. 0207589 6108; www.bada-antiques-fair.co.uk
Homebyevitavonni.com is offering all House and Garden e-­newsletter subscribers 20 per cent off all orders placed on the new online boutique. Please quote ‘HOMEBYHOUSE14’ when placing your order at Homebyevitavonni.com. Offer is available until midnight March 2, 2014.
INTERIOR DESIGN LECTURE AT FOCUS/14
Diary date | Martyn Lawrence Bullard
Focus/14, Design Centre Chelsea Harbour, Tuesday, March 11, 3-­4pm 7. An evening with Jo Malone
The award-­winning Los Angeles-­based interior designer, renowned for his broad range of styles and eclectic yet sophisticated interiors, will be in conversation with House & Garden editor Susan Crewe at Focus/14. Tickets cost £15 and there will be tea afterwards in the Ann Sacks showroom, with whom Bullard has created a new tile range. To book, ca
call 020-­7352 1900 or e-­mail [email protected] Wednesday, April 2, 6.30-8.30pm
House & Garden, in association with Jo
Malone and Michael Angrove, is hosting a
special evening at the Jo Malone flagship
boutique at 150 Sloane Street. Over canapés
and champagne, Michael will reveal the
inspiration for the new collection. Tickets cost
£40, which is redeemable against purchases
on the night. To book, call 0870-192 5121.
8. Diary date: Spirit of Summer Fair
Wednesday, May 14 to Saturday, May 17
Apply for your free ticket online at www.
spiritofsummerfair.co.uk, or call the box
office on 0844-412 4623, quoting ‘SS01’
together with your subscriber number
(to obtain this, call 0844-848 2851).
In the March issue of House & Garden
Great English interiors: a private tour of Badminton House Furnishing children’s rooms Incredible transformations: from pigsty to parterre Reviving a tired town house Facades get a facelift A Twenties-­style interior packed with period pieces Travel special sections: Perfect Getaways Raise tax-­free capital from your home with the new equity release service from Click here >>
Responsible Life, in partnership with House & Garden. To find out more...
www.houseandgarden.co.uk
FOR MORE NEWS, VISIT HOUSEANDGARDEN.CO.UK
March 2014.indd 1
1/2/14 4:15 PM
Newsletters and E-Shots
Digital Versions
Social Media
Spirit Fairs and Reader Events
HOUSE
Supplements
January
Gourmet Travel
May
Hotels by Design
July
Kitchen & Bathroom Living
December
Gourmet
81% of House & Garden readers have kept a House & Garden supplement for future reference
!
57% of House & Garden readers have bought a home
interest magazine specifically for a supplement relevant
to a major home improvement project they’ve been
planning to undertake
Sources: House & Garden Reader Survey 2014; base of regular readers
HOUSE
Unique Users
915,288
Page Impressions
2,841,167
Facebook
4,026,890
Twitter
55,189
Pinterest
48,715
We offer fully integrated digital campaigns, including
online advertorials and sponsorships, branded video and
homepage takeovers.
Source: Google Analytics Jan - March 15, Social Media as of 09.04.15
2015 Advertising Rates
NATIONAL
Page run of paper Page, facing matter
Half page specified
Half page run of paper
Quarter page specified Quarter page run of paper !
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SPECIAL & GUARANTEED POSITIONS
Inside front cover
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£32,527
DPS solus specified
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DPS run of paper £40,930
LONDON & SOUTHEAST EDITIONS
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Half page
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Quarter page
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DIGITAL ADVERTISING: Leaderboards:
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Double Sky:
Billboards: £13cpm
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£35cpm
£35cpm
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Loose and bound inserts price on application
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CLASSIFIED ADVERTISING
Rates available on request, call 020 7152 3705 or email [email protected]
2015 Production Dates
Issue
On Sale Date
AD PDF Date
Inserts at Printers
February 2015
Thurs 2nd Jan
25th Nov 2014
9th Dec 2014
March 2015
Mon 3rd Feb
2nd Jan 2015
14th Jan 2015
April 2015
Mon 3rd March
28th Jan 2015
11th Feb 2015
May 2015
Thurs 3rd April
3rd March 2015
17th March 2015
June 2015
Mon 5th May
28th March 2015
11th April 2015
July 2015
Mon 2nd Jun
28th April 2015
13th May 2015
August 2015
Mon 7th July
3rd June 2015
17th June 2015
September 2015
Mon 4th Aug
1st July 2015
15th July 2015
October 2015
Mon 1st Sept
29th July 2015
12th August 2015
November 2015
Mon 6th Oct
2nd Sept 2015
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December 2015
Mon 3rd Nov
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January 2016
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Editorial Credits
Using editorial credits on brand websites:
!
1) Low-res PDFs of editorial credits can be provided once the issue is on sale.
!
2) The page/s must be used in its/their entirety - individual images cannot be used.
!
3) Images must be credited to House & Garden and the photographer.
!
4) Please also provide a link to the House & Garden website.
Summary
House & Garden delivers...
!
...an affluent, upscale audience who influence their
peers
!
... a stylish, chic environment
!
...an audience who will spend substantially more than
the average consumer
!
...a readership who are more likely to buy upmarket
brands
!
!
May 2015 | £4.20
THE BEST IN INTER NATIONA L DESIGN A N D DECOR ATION
For more information contact...
Lucy Walford
Associate Publisher
020-7152 3460
[email protected]
!
NEW
COLUMN
THE DO S
AND DON’TS OF
DECORATING
THIS MONTH
Ben
Pentreath
PLAY TIME
For all digital advertising
020-7152 3230
[email protected]
!
For classified advertising
020-7152 3705
[email protected]
Fun furniture,
whimsical
wallpapers
and reversible
fabrics
LANDMARK
LEGACY
The team turning
endangered
properties into
holiday retreats
FRESH PERSPECTIVE
Five period interiors transformed
THE CONDÉ NAST PUBLICATIONS LTD., VOGUE HOUSE, HANOVER SQUARE,
LONDON W1S 1JU TEL: 020 7499 9080