the Advertising & Press Kit

A D V E R T I S I N G K it 2 0 1 5
A b o u t Us
Caribbean Bride is a destination wedding
media company comprised of Caribbean
Bride magazine, Bride Villa bridal shows,
and Caribbeanbride.com. From tips on
choosing the right dress to finding the
perfect venue, our platforms offer the
latest information for planning a wedding
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or honeymoon in the Caribbean and
Mexico. Our audience includes couples
actively planning destination weddings
and honeymoons, wedding professionals
and travel enthusiasts. We are the ultimate
guide to destination weddings in paradise.
A b o u t D E S T I N AT I O N
WEDDINGS
“The world’s largest financial
crisis really fuelled the trend
of destination weddings
as more brides opt for
simplicity, choosing to wed
away from home in a more
casual setting,”
The average cost of a destination
wedding is $23,800
The average number of attendees at a
destination wedding is 48 guests.
The Caribbean continues to be the hottest
trend in destination weddings from North
America and Europe.
says renowned wedding industry expert,
Rebecca Grinnals of Engaging Concepts.
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Destination wedding couples are tech
savvy and using social media sites like
Twitter and Facebook to gain information
and keep everyone up-to-date, especially
those unable to attend. 98% of wedding
couples go on a honeymoon. Most
destination wedding couples return to the
location of their wedding on vacation.
L etter
from the
P u b lis h er
Dear Advertiser,
Thank you for your interest in Caribbean Bride. We are happy to be the source for all
things related to romance travel to the Caribbean and now Mexico! Through extensive
distribution channels, Caribbean Bride is available to brides-to-be throughout the
Caribbean, in the United States, Canada, United Kingdom, and as far across Europe as
Russia. Your message will be displayed by the largest booksellers in the world, biggest
online app store, as well as at luxury properties and local salons and spas. Simply put,
Caribbean Bride delivers the highest level of wedding and honeymoon related content on
multiple media platforms.
Caribbean Bride is committed to editorial excellence by delivering inspiring wedding
and honeymoon content in each issue of our magazine and online. Informative articles,
charming wedding profiles and alluring photography and design are the basis of our
readership success. Advertisers benefit from this success through the community of
qualified brides who read Caribbean Bride and make informed decisions.
We look forward to helping you promote your brand to a global audience.
Sunny Regards,
Dave Cox
Publisher, Caribbean Bride
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Caribbean Bride magazine
is published twice a year
(April & September) and
is distributed in:
Canada
Italy
UK
USA
Caribbean:
Antigua
Barbados
Canada
Cayman Islands
Curacao
Dominica
Grenada
Jamaica
Mexico
St. Kitts & Nevis
St. Lucia
St. Vincent & the
Grenadines
Trinidad & Tobago
The magazine is available at various
locations and events including:
∙ Barnes & Noble bookstores in the USA
∙ Bridal/travel shows regionally and
internationally
∙ Caribbean Tourism Organization (CTO)
member offices and events
∙ Eden Hotels and Resorts (Nova Scotia,
Prince Edward Island, Barbados)
∙ Indigo and Chapters bookstores
in Canada
∙ Leading travel agents and wedding
consultants
∙ Luxury Weddings Away bridal shows
(London, New York, Toronto)
∙ Resorts, spas and villas in the Caribbean
∙ UNNA Luxury Properties in Barbados
Print Run: 10,000 copies
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E dit o rial
C alendar
Issue 8- April 2015
Issue 9- September 2015
The First Dance
The Bridal Party (contributors)
Save the Date (calendar of events)
Wedding Planning Workbook
Caribbean Kitchen (restaurant feature)
I am a Caribbean Bride
Ask Preston Bailey
Recently Wed
I Thee Wed (real weddings)
Destination Fashion Lookbook
10 Things
The Last Dance
Marketplace Listings
Caribbean Bride Cocktail Recipe
Groomed in Paradise
The First Dance
The Bridal Party (contributors)
Save the Date (calendar of events)
Wedding Planning Workbook
Caribbean Kitchen (restaurant feature)
I am a Caribbean Bride
Ask Preston Bailey
Recently Wed
I Thee Wed (real weddings)
Destination Fashion Lookbook
10 Things
The Last Dance
Marketplace Listings
Caribbean Bride Cocktail Recipe
Groomed in Paradise
Features:
Destination Focus: TBD
The Art of Alterations
I Love Cake!
How to Plan an Intimate Destination Wedding
Features:
Destination Focus: TBD
Our Favourite Spas
All in the Flowers
Top 10 Honeymoon Destinations
Advertorial ideas accepted.
6
tion weddings in paradise
ream Island
Vendors
al Weddings
on Videos
oneymoon
Renewal
bean Events
C ari b b ean
Bride
m aga z ine
g o es
digital
A digital version of our magazine is now
available for download in the iTunes store.
Combined with our newly relaunched
website, our content is distributed to
a global audience of brides seeking
information about destination weddings
and honeymoons.
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Digital versions of our content allow for
hyperlinks and other rich media including
videos to be added to your content
delivering brides directly to your website.
Caribbean Bride’s digital edition is not just
an electronic version of the print issue but a
total multimedia experience.
Our
W edding
E vents
Bride Villa is an exclusive affair for
those seeking the best of the Caribbean
for their dream weddings. Bride Villa
is an evening of cocktails, fashion and
great live music at lavish venues in the
Caribbean. The event also presents the
opportunity for preferred vendors to
meet and promote their businesses to
brides actively looking for key wedding
and support services. The events include
an educational component to assist with
training local vendors and developing the
overall wedding product of the islands.
Seminars are led by international
wedding experts such as Preston Bailey.
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We have produced successful events in
different islands across the Caribbean
in association with tourism boards and
major wedding brands.
In 2015 are will be launching our new
show Luxury Weddings Away in London,
New York and Toronto. The events will
focus specifically on high end destination
weddings by highlighting premium
vendors and destinations.
For a list of our upcoming events please
visit: www.caribbeanbride.com/cb-events
C ari b b ean
b ride . c o m
Our site is easy to navigate and fun to use and is loaded with all the information couples
need to plan their Caribbean weddings or honeymoons.
www.caribbeanbride.com
∙ 70% of traffic is from North America
∙ 20% is from Western Europe
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O m ni
C h annel
Marketing
We reach our target audience through
various channels. Along with our magazine
and website, we actively engage in
conversations with our brides on social
media. Through our presence on Twitter,
Facebook, Pinterest and Instagram, we
connect with thousands of brides looking
for information and inspiration for
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planning their destination wedding. In
our monthly email newsletter we keep our
readers informed about upcoming wedding
related events within the region and
promotions by our vendors.
4500+ followers on Facebook
5600+ followers on Twitter
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Caribbean Bride Magazine (per issue)
Spread
$4,250
Full $2,500
Half $1,500
• There is a 10% surcharge for special
placement of an ad in the magazine.
Placement is generally at the discretion
of the publisher
* all prices quoted are in usd
Ad submission deadline:
April Issue:
February 15
September Issue: July 15
CB Events
Sponsorship opportunities are available
and quoted on request
11
Marketplace
• In the Caribbean Marketplace
section a listing is a 70 word (or less)
description of your product or service
accompanied by address and contact
information
• $200 for one issue
• $300 for two issues
Full Page (Bleed) Ad
8.25in x 11in
(add 0.25in bleed)
Full Page Ad
7.75in x 10.5in
Double Page Spread
15.5in x 10.5in
S peci f icati o ns
Half Page Ad
7.75in x 5.125in
Magazine
• Trimsize: • Text Area: • With Bleed: 8.25” x 11”
7.75” x 10.5”
8.75” x 11.5”
All of the above sizes are (width x height)
Artwork Requirements:
• Artwork must be supplied at the correct
size as specified above.
• Electronic files supplied on CD or DVD
are preferable.
• A High Resolution colour proof or
720DPI postscript correct printout of
the advertisement MUST be supplied
with the artwork.
• All artwork must be created and
supplied in Adobe Illustrator CS2,
Adobe Photoshop CS or Quark Xpress 7.
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• Illustrator and Quark files must be
supplied as EPS documents. Original
Quark document must also be included
along with the EPS version as well as
all fonts and all imported pictures or
illustrations. Illustrator files must have
the fonts converted to outlines. If fonts
cannot be converted to outlines please
ensure that all printer and screen fonts
are supplied.
• All colours in all file formats MUST be
converted to CMYK.
• Please do not specify or include any
colours as Pantone or RGB.
• Any pictures included in any of the
above formats MUST be of at least
300DPI.
• Please ensure all placed images are
linked.
D I G I TA L
R ates
• 300x250 banner run of site
• 300x600 banner run of site
• 1145x200 large homepage leaderboard banner $125 per six months
$300 per six months
$250 per six months
• Sponsored article $125
• Sponsored homepage/catergory slider This includes social media promotions
$75 per week
• Newsletter Inquire about special marketing packages
for promoting bridal events, contest and
featured content
$125 per month
• Featured Vendor Listing: $120 per year
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C o ntact Us
3 Navy Wharf Court,
Suite 209
Toronto, ON
M5V 3V1
Canada
general inquiries
[email protected]
[email protected]
pr inquiries
Tashida Cox
[email protected]
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