BILLBOARD WITH VIDEO
DESKTOP
TABLET
MOBILE
Position: Standard Billboard (970x250)
Action: Embedded video plays either on user initiation or auto-plays on mute
Creative: Static billboard creative with video
BILLBOARD WITH VIDEO - SPECS
DESCRIPTION
1. On load, plays auto plays (sound off) or user initiated (sound on) video within 250px tall Billboard position.
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REQUIRED ASSETS
• Main Video: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length
• Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
• 3rd Party Tracking: Click and impression tags accepted.
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OPTIONAL ASSETS
• 1-2 Additional Videos: Player can accommodate a maximum of 3 videos, same specs as Main Video above.
• Background Skins: 1400x800 PSD of JPEG background images for states.
• States 1 Mocks: Mockups of how unit should look in the initial state, based on VICE-provided PSD templates.
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TARGETING & BEHAVIOR
• Frequency Cap: None.
• Pre-Roll: Main video plays muted without user initiation.
• User Initiated: Video plays un-muted on user initiation. Videos are cycled through on user initiation.
BILLBOARD WITH VIDEO - SPECS
STATE #1 - BILLBOARD W/ VIDEO
• On load, plays auto plays (sound off) or user initiated
(sound on) video within 250px tall Billboard position.
• Optional messaging, art & call-to-action can be
overlaid on video.
• Optional 1400 x 800px background skin.