BILLBOARD WITH VIDEO DESKTOP TABLET MOBILE Position: Standard Billboard (970x250) Action: Embedded video plays either on user initiation or auto-plays on mute Creative: Static billboard creative with video BILLBOARD WITH VIDEO - SPECS DESCRIPTION 1. On load, plays auto plays (sound off) or user initiated (sound on) video within 250px tall Billboard position. ! REQUIRED ASSETS • Main Video: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length • Key Messaging and Branding: Any copy or branding assets appropriate to the campaign. • 3rd Party Tracking: Click and impression tags accepted. ! OPTIONAL ASSETS • 1-2 Additional Videos: Player can accommodate a maximum of 3 videos, same specs as Main Video above. • Background Skins: 1400x800 PSD of JPEG background images for states. • States 1 Mocks: Mockups of how unit should look in the initial state, based on VICE-provided PSD templates. ! TARGETING & BEHAVIOR • Frequency Cap: None. • Pre-Roll: Main video plays muted without user initiation. • User Initiated: Video plays un-muted on user initiation. Videos are cycled through on user initiation. BILLBOARD WITH VIDEO - SPECS STATE #1 - BILLBOARD W/ VIDEO • On load, plays auto plays (sound off) or user initiated (sound on) video within 250px tall Billboard position. • Optional messaging, art & call-to-action can be overlaid on video. • Optional 1400 x 800px background skin.
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