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RESPONSIVE BILLBOARD
SINGLE CREATIVE DYNAMICALLY RESIZES ACROSS ALL SCREENS
DESKTOP
TABLET
MOBILE
Position: 970x250, 728x90, 320x50
Action: Unit displays overlay on load in content safe area for desktop, tablet, and mobile devices.
Creative: Responsive Billboard creative with video.
RESPONSIVE BILLBOARD – SPECS
DESCRIPTION
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Ad loads from the billboard, leaderboard or mobile leaderboard position
Only the billboard unit may contain a video
3 units are created in the sizes of 970x250, 728x90, and 320x50
All 3 units are trafficked into one tag and display the appropriate sized unit
REQUIRED ASSETS
• Video(optional): 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length
• Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
• 3rd Party Tracking: Click and impression tags accepted.
OPTIONAL ASSETS
• Mocks: Mockups of how unit should look in the 3 stages, based on VICE-provided PSD templates.
TARGETING & BEHAVIOR
• Frequency Cap: None.
• User Initiated: Video play with sound is user initiated
RESPONSIVE BILLBOARD – SPECS
TABLET (728X90)
DESKTOP (970X250)
MOBILE (320X50)