INTERSTITIAL FLEX
SINGLE CREATIVE DYNAMICALLY RESIZES ACROSS ALL SCREENS
DESKTOP
TABLET
MOBILE
Position: Overlay: 970x667, 414x600, 600x414, 320x480, 568x232 and Leave behind: 970x250, 728x90, 320x50
Action: Unit displays overlay on load in content safe area for desktop, tablet, and mobile devices.
Creative: Billboard creative (with video), expanded state shows additional (video) assets.
INTERSTITIAL FLEX – SPECS
DESCRIPTION
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An overlay loads from the billboard, or mobile leaderboard position
5 overlay units are created in the sizes of 970x667, 414x600, 600x414, 320x480, 568x232
Overlay contains animation or video
3 leave behind units are created in the sizes of 970x250, 728x90, and 320x50
All units are trafficked into one tag and display the appropriate sized unit
Upon “Close” the unit and the expanded view close.
REQUIRED ASSETS
• Video(optional): 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length
• Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
• 3rd Party Tracking: Click and impression tags accepted.
OPTIONAL ASSETS
• Mocks: Mockups of how unit should look in the 5 stages, based on VICE-provided PSD templates.
TARGETING & BEHAVIOR
• Frequency Cap: None.
• User Initiated: Video play with sound is user initiated
INTERSTITIAL FLEX – SPECS
STATE #1 - OVERLAY
• Overlay loads from the billboard position
• Video is optional.
• 5 overlay units are created in the sizes of 970x667 (Desktop), 414x600
(Tablet portrait), 600x414 (Tablet landscape), 320x480 (Mobile portrait),
568x232(Mobile landscape)
• All units are trafficked into one tag and display the appropriate sized unit
DESKTOP (970X667)
TABLET (414X600)
TABLET (600X414)
MOBILE (320X480)
MOBILE (568X232)
INTERSTITIAL FLEX – SPECS
STATE #2 - LEAVE BEHIND
• Upon “Close” the expanded view closes
• 2 leave behind units are created in the sizes of 970x250 (Desktop and
Tablet), 728x90 (Tablet), and 320x50 (Mobile)
DESKTOP (970X250)
TABLET (728X90)
TABLET (970X250)
MOBILE (320X50)
MOBILE (320X50)