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Press Release
No. 15.05 // Cologne, April 14, 2015
#dmexco #motto #2015
“Bridging Worlds”: dmexco 2015 builds bridges
to the digiconomy
In line with its motto “Bridging Worlds” dmexco will be building the
SEPTEMBER 16 & 17, 2015
COLOGNE
www.dmexco.com
Contact:
key bridges to the digiconomy on September 16 and 17, 2015. In both
André Hoffmann
parts of this global show of top performance — the Expo and the
+49 40 679 446 53
Conference — this year’s dmexco will connect present and future
+49 40 679 446 11
business worlds, new business models, disruptive technologies, and
[email protected]
extraordinary ideas that are especially relevant for marketing, the
media, advertising, and customer communication. The aim of dmexco
2015 is to offer all companies and partners the best possible
strategies and approaches to solutions as we enter a new digital era.
“Digital” and “economy” — two worlds are growing together. For some
companies, the entry into this new digital economy, the “digiconomy,” has
already been successful, but for many others the process has only just begun.
However, one thing is already clear at all levels and in all areas of the global
economy: Innovation and progress are mainly generated in those areas where
very different worlds are successfully merging and contradictions are being
bridged. With the motto “Bridging Worlds” dmexco 2015 has therefore set
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Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
www.koelnmesse.de
Management:
Gerald Böse (President and Chief
Executive Officer)
Katharina C. Hamma
Herbert Marner
Chairman of the Supervisory Board:
Mayor of the City of Cologne
Jürgen Roters
Headquarter and place of jurisdiction:
Cologne
District Court Cologne, HRB 952
itself the goal of bringing together in one place all of the analog and digital
worlds from every region of the world.
dmexco 2015: A bridge between worlds
At dmexco 2015, the key bridges will be built: between brands, media,
agencies, technology suppliers, and startups. Between all continents and
markets. Between cultures and the worlds of consumers. Between established
Associated Federation
business models and innovations. On the stage, in the halls, at the stands,
and during a multitude of discussions, dmexco will bridge the gap between
theory and practice. Forward-looking visions and innovations will be
transformed at dmexco into concrete strategies and real-life business. In
addition, CMOs, CIOs, and CTOs will be moving closer together in Cologne.
Christian Muche and Frank Schneider, both from dmexco: “dmexco
connects people, brands, and media. It brings together in one place the
leading global personalities and the most important brands of the digital
economy. We therefore regard dmexco as the central bridge that is
effectively linking and bringing together these ever-expanding business
sectors and successfully supporting them as we enter the age of the
digiconomy. In short, dmexco 2015 is Bridging Worlds!”
Matthias Ehrlich, President of the German Association for the Digital
Economy (BVDW): “Digital technology has its own rules and as a disruptive
driver it is changing products, roles, business models, and even entire markets
– changing rules. As the world’s leading trade fair and conference for the
digital economy, dmexco serves as an urgently needed bridge between all of
the sector’s participants and paves the way for high-performance digitized
value creation.
The motto of dmexco 2015: “Bridging Worlds”
http://dmexco.de/2015/en/motto.html #dmexco #motto
“Bridging Worlds”: Under this #motto, #dmexco will build the key
bridge to the digiconomy on September 16 and 17, 2015. The show
will connect present and future business worlds, new business models,
disruptive technologies, and extraordinary ideas that are especially
relevant for marketing, the media, advertising, and customer
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communication. The aim of dmexco 2015 is to effectively link and bring
together these ever-expanding business sectors and to successfully support
them as we enter the age of the digiconomy. More information is available
at http://dmexco.de/2015/en/motto.html
About #dmexco
dmexco is the leading global exposition and conference for the digital
economy. The Bundesverband Digitale Wirtschaft (German Association for
the Digital Economy — BVDW) is the owner of the dmexco trademark. With
special assistance from OVK — Circle of Online Marketers, the BVDW is also
the conceptual and professional partner of the exposition/conference.
dmexco is organized by Koelnmesse. As a unique combination of a trade fair
and a conference, dmexco stands for innovative and forward-looking
developments and trends at the center of the new digital economy: the
digiconomy. With a focus on marketing, media, advertising, technology, and
the Internet of Things, dmexco is the global platform for effective knowledge
transfer and direct business transactions. dmexco features a variety of
formats that present the largest selection of current economic trends, growth
strategies, product innovations, and creative approaches. dmexco is thus the
central meeting point in the digital age for all forward-looking brand
innovators and opinion leaders, advertising executives, marketing specialists,
and startups, as well as all agency segments and media companies.
You can find all of the information about dmexco 2015 (September 16 & 17
in Cologne), as well as photographs, videos, and audio material about
dmexco 2014 at www.dmexco.de, www.facebook.com/dmexco,
http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.
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