Contact
Joshua Solomon, Sales Manager
[email protected]
816.891.6600
International Association
of Administrative Professionals
10502 N Ambassador Drive, Suite 100
Kansas City, Mo. 64153-1291
The International Association of
Administrative Professionals
(IAAP)
offers
companies
and
organizations a unique
opportunity to position
your
products
and
services to a targeted
group of administrative
professionals who play
a key role in selecting
products and services in the
workplace (66 percent of IAAP
members either purchase products
and services directly or recommend
products and services for purchase*). There
are three primary e-channels that can be
accessed to reach our members:
• OfficePro Express e-newsletter
• IAAP website
• Product e-Blast
Contact
Joshua Solomon, Sales Manager
[email protected]
816.891.6600
*2013 Benchmarking Survey
International Association
of Administrative Professionals
10502 N Ambassador Drive, Suite 100
Kansas City, Mo. 64153-1291
OfficePro Express
IAAP’s e-newsletter is published two times per month. OfficePro Express is usually published on the second and fourth Thursday
of the month and sent to approximately 27,600 IAAP members nonmembers. The e-newsletter, which has a
22 percent
average open rate, is the companion piece of OfficePro magazine and contains information germane to the profession.
OfficePro Express provides you with a unique opportunity to market your brand and position your products and services with
a link to your website through four different options.
Title Banner Ad
Located at the top of the
e-newsletter and provides
maximum exposure for your
ad. There is only one title
banner ad per issue and it is
designed as an image.
Content Ad
Located between key topic
areas within the newsletter,
the ad includes both image
and link to a company
landing page.
IAAP Website
Rotating Banner Ads
On the IAAP website and include:
Public Banner Ads
Viewed by both the general public and
IAAP members. The public website
averages 88,000 visitors per month;
58,000 unique visitors; 209,000 total
page views; 2.3 page views per visit; and
3:30 average time spent on the site.
Community Banner Ads
Viewed by IAAP members only and
include chapter/division websites. The
web community averages approximately
57,000 visitors per month; 26,000 unique
visitors; 278,000 total page views; 5 page
views per visit; and 5:11 average time
spent on the site.
Product eBlast
Direct email marketing delivers the highest
return on investment of all direct response
strategies and is the top on-line marketing
method for customer retention. The Product
eBlast is an effective way to reach IAAP members
and to provide customized information on your
company’s products and services. The Product
eBlast, which has a 20 percent average
open rate, is sent out to approximately 27,600
IAAP members and nonmembers up to twice a
month. You can use this powerful email tool as
a call-to-action that can contain graphics, text
and direct links to the sites of your choice.
Contact
Joshua Solomon, Sales Manager
[email protected]
816.891.6600
International Association
of Administrative Professionals
10502 N Ambassador Drive, Suite 100
Kansas City, Mo. 64153-1291
IAAP Website
OfficePro Express
Submission Guidelines
Ad
Size
Word Limit
Animation
File Format
Title Banner Ad
500 (w) pixels x 100 (h)
N/A
No
JPG, GIF, PNG
Content Ad
180 (w) pixels x 120 (h)
N/A
No
JPG, GIF, PNG
NO FLASH FILES IN OFFICEPRO EXPRESS. ANIMATION SUPPORTED IN GIF ONLY.
Public Banner Ad
www.iaap-hq.org
120 (w) pixels x 240 (h)
N/A
Yes
JPG, GIF, PNG, SWF
Community Banner Ad
community.iaap-hq.org
125 (w) pixels x 125 (h)
N/A
Yes
JPG, GIF, PNG, SWF
N/A
Yes
JPG OR GIF IN HTML
FLASH (SWF) ADS MUST ADHERE TO CLICKTAG STANDARDS (click for details)
Product e-Blast Ad
800 (w) pixels x 600 (h)
MAXIMUM FILE SIZE OF 100K
File Guidelines
• All files must include a linking URL.
• All files must be submitted as a .jpg, .swf or .gif file, 72 dpi, RGB color unless
indicated otherwise. All files must be a maximum of 100K.
• Flash ads (SWF format) or other animated graphics (e.g. GIF) are only
available on IAAP websites and cannot be used in e-newsletters, including
OfficePro Express or e-blasts.
• In order to accurately track ad clicks, Flash ads (SWF format) must adhere
to the clickTAG specifications (click for details).
• No banner ad should exceed the physical dimensions of the banner ad
pixel space outlined.
• Animation in .gif and .swf files must not exceed 30 seconds and must be
contained in a single file.
All creative and links
should be emailed at
least one week prior to the
scheduled placement. Send
email information and files to
[email protected].
• Audio is not supported in our format.
• Each banner ad position rotates up to three ads. All rotation is
random but equal on the website so each advertiser receives the
same percentage of views.
• The creative and link can only be switched during the duration of
title ad but not more than once a month.
• All material including text, creative and animation is subject to
IAAP approval.
Contact
Joshua Solomon, Sales Manager
[email protected]
816.891.6600
International Association
of Administrative Professionals
10502 N Ambassador Drive, Suite 100
Kansas City, Mo. 64153-1291
Advertising Rates
OfficePro Express Ads
Title Banner Ad
Two Insertions
$1,900
Content Ads
Two Insertions
$1,300
IAAP Website Ads
Public Banner Ads or Community (Members-only) Banner Ads
Three Months
$1,200
Six Months
$2,150
Twelve Months
$3,900
Combined Public and Community (Members-only) Banner Ads
Three Months
$2,200
Six Months
$3,870
Twelve Months
$6,900
Product eBlast Ad
Per Insertion
Contact
Joshua Solomon, Sales Manager
[email protected]
816.891.6600
International Association
of Administrative Professionals
10502 N Ambassador Drive, Suite 100
Kansas City, Mo. 64153-1291
$5,500