MRAID Video Polite Load (300x300)
PRODUCTION
GUIDE
Adform – MRAID Video
Polite Load (300x300)
Production Guide
1
Table of Contents
MRAID Video Polite Load (300x300)
2
User Experience
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Creative assets
2
Banner asset
2
Specs
3
Additional Information
3
Other
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Production Guide
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MRAID Video Polite Load
(300x300)
The format consists of the following parts:
HTML asset;
Images;
Video;
User Experience
Video poster is loaded as soon as the website or an app is opened while the video itself is loaded
only when the website or an app is fully rendered and the banner is in screen. It allows publishers
to enhance user experience by limiting data transfer and only displaying heavy rich media assets
when the user can actually see it.
Creative assets
The following items are to be delivered by a creative agency:
Banner asset containing manifest.json file and HTML file zipped together with images,
scripts and other material.
Note: manifest.json file and HTML file should be in the root directory of the .zip file.
Banner asset
Manifest.json file should define the ad dimensions and the HTML file which is used as a
banner source
{
"version": "1.0",
"title": "Mobile Polite Load 300x300",
"description": "",
"width": 300,
"height": 300,
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"events": {
"enabled": 0,
"list": {
}
},
"clicktags": {
"clickTAG": "http:\/\/www.adform.com"
},
"source": "index.html"
}
You should include the MRAID library in the banner <head> section:
<script src="mraid.js"></script>
Adform library enables the banner to receive a clickTAG variable:
<script>
var banner = document.getElementById('banner');
banner.onclick = function() {
mraid.open("");
</script>
Specs
“-w-” has to be indicated in one of the corners of the ad.
Font color must be contrasting.
Font type classification cannot be serif.
Minimum font size: 9 pt.
MRAID specifications available in the MRAID Documentation.
Additional Information
For iOS devices it is advised to choose bigger images in order to make the use of Retina displays of
high resolution.
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Other
For any questions please contact [email protected].
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