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There is simply no better way to target Students, Academics, University Staff, College Staff and Cambridge Alumni….
Varsity is the only award-winning student newspaper in Cambridge. Established in 1947, we are one of only three fully
independent student newspapers in the UK. Unlike other student newspapers affiliated to student unions or University
authorities, Varsity retains full editorial and financial independence, making it the most established and trusted news
source for anyone with an interest in the University of Cambridge.
Varsity prints up to 20 weekly print issues a year, as well as continually publishing online at varsity.co.uk. Our papers
are delivered directly to colleges early on Friday morning. With an estimated readership of 23,000 and with 84% of
Cambridge finalists opting to read Varsity over other student rivals (UK Graduate Careers Survey 2001), we have a
reach that extends to all 31 University colleges and departments, as well as to select retail outlets throughout the city over 160 separate drop points in total.
Varsity was one of the first student newspapers to print in colour. Our writing is of the highest quality with Varsity
journalists picking up various awards in recognition of their work – in 2009, Varsity took home six prizes for student
journalism at The Guardian Student Media Awards. When you advertise with us in print, your company will be seen
alongside the very best of student journalism.
Varsity.co.uk has been providing up-to-the-minute breaking news and commentary for the past ten years, making us
one of the first student newspapers to have an online presence. Our website boasts an average of 30,000 unique
visitors each week, with over 50% of visitors logging on from University locations.
Publication Dates
We publish on alternate Fridays during the Cambridge University term except during the exam
period (please note our final June edition of the academic year comes out on a Wednesday!)
Easter 2015: 24 April, 17 June.
Lent 2016 : 15 January, 29 January,
Michaelmas 2015 : 2 October, 16 October, 30 12 February, 26 February.
October, 13 November, 27 November.
Easter 2016: 22 April, 15 June.
Display Advertising Rates
Full Page
W 270x345mm H
3/4 Page
W 215x263mm H
Page 3 Half Page
W 270x170mm H
Half Page
W 270x170mm H
Big Quarter
W 160x200mm H
Quarter
W 130x170mm H
Front Page Bar
W 270x45mm H
£500
£345
£300
£550
£1200
£750
£700
Back Page Bar
W 270x45mm H
Large Box
W 105x120mm H
Small Box
W 105x60mm H
Full Wrap Round - Front Cover, Inside Front Cover, Back Cover, Inside Back Cover
Four Pages - 4x W 265x370mm H
£475
£195
£120
£2500
Technical: Advertising copy should be submitted as PDF files with all fonts embedded. Artwork
must be supplied as a PDF File (with all fonts embedded). All colours should be in CMYK and all
images at least 300dpi.Total Ink Limit: 240% Black Ink Limit: 95%.
Artwork should be received one week before publication date.
Send your artwork to [email protected] or on CD to the address below.
Leaflet Distribution: We are able to distribute your flyers and brochures up to A4 in size to all
Cambridge colleges and faculties as inserts with the newspaper. We can accept your printed
material up to A4 in size and distribute these into the paper at the cost of £60.00 plus VAT per
thousand - £540 plus VAT for a full run. Please contact us below for further information.
All Prices subject to VAT where applicable. For more information please contact:
Mark Curtis, Business Manager, Varsity Publications Ltd, University of Cambridge,
Old Examination Hall, Free School Lane, Cambridge CB2 3RF
Email: [email protected] Tel: 01223 337375
Online Advertising Rates
Varsity.co.uk has been providing up-to-the-minute breaking news and commentary for the past ten
years, making us one of the first student newspapers to have an online presence. Our website boasts an
average of 30,000 unique visitors each week, with over 50% of visitors logging on from University
locations.
Adverts are available either costed on a ‘tenancy’ arrangement (space is booked for a set period of time)
or available on a cost per impression - in multiples of 1000 impressions. You are able to target your
advert at Cambridge students only for 25% uplift on pcm cost. Daily caps and overall caps can be
requested, along with limits on the number of times an advert is displayed to each visitor.
Full statistics can be provided when your campaign finishes, including total impressions per day
and clicks per day if appropriate.
Leaderboard Banner (displayed on all pages)
Dimensions (pixels): 728 W x 90 H
Cost per week: £300 (20,000 impressions)
Cost per thousand Impressions: £20
Top Banner: (displayed on all pages)
Dimensions (pixels): 468 W x 60 H
Cost per week: £200 (20,000 impressions)
Cost per thousand impressions: £15
Sidebar Banner (displayed on all article pages)
Dimensions (pixels): 160 W x 600 H
Cost per week: £200 (20,000 impressions)
Cost per thousand impressions: £15
Floating Box (displayed inline with article)
Dimensions (pixels): 250 W x 300 H
1 Year floating box £1000
1 Month floating box £200
Sponsored Text Weblink:
£25 per week
Artwork should be supplied as a suitable flash file or jpeg/gif image with the file size below 50kB.
Other files may be accepted by arrangement.
For more information please contact Mark Curtis - [email protected]