The 2015 East Tosa Gran Prix
PRESENTING SPONSORSHIP OPPORTUNITY
On June 28th 2015, for the third year, Wauwatosa will host the series finale of the Seventh Anniversary, Tour of America’s
Dairyland, and the largest US Sanctioned Road Cycling event. Last year’s event, inaugural to this community, was a stunning
success with an estimated draw of nearly 20,000 spectators.
The Tour features national and international Pro Male and Female cyclists competing over 11 days at fascinating speeds! The East
Tosa Gran Prix and neighboring district will host thousands of residents and visitors which enjoy the free and dramatic family
event complemented by a Kid’s race, local music, food, beverages neighborhood parties and more. A full day of action starts at
11am and finishes with the twilight professional race at 7pm.
Tour of America’s Dairyland Spectator Demographics:
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50% male / 50% female. Median age 38. (Come on, really? We’re in our prime here!)
Household median income is $100,000 range.
Typically college educated, professional and active in their community.
East Tosa is home to over 5,300 households, 100+ businesses and a population of over 13,000 – an ideal location for the race to
wind between our business district and residential neighborhoods.
Sponsorship Opportunity - $10,000 Presenting Title Sponsor includes:
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Limited Category exclusivity for presenting sponsor.
Title Sponsor, East Tosa Gran Prix, presented by (Presenting Sponsor Company Name).
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Recognition with State's leading professional bicycle race, and Final Stage which also features the Tour of America's
Dairyland Final Podium Winners.
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Select Advertising:
o Race logo and Title recognition in Milwaukee and promotional advertising with our media partners (Regional
Media Sponsor Patch.com and Major Media Sponsor OnMilwaukee.com).
§ 300 x 600 Half Page Advertisement for targeted marketing on Digital Media
§ Three week run up media campaign with an expected 50,000 run of site impressions on our Major
Media Sponsor.
o Recognition Official Race Posters distributed throughout the Milwaukee Area by our partnership with
Milwaukee Brewing Company and their distributors.
o East Tosa page of Tour of America’s Dairyland website. Check out www.tourofamericasdairlyand.com
o Name and Logo link on East Tosa Website.
o 1/2 page color advertisement in official race publication distributed through local Milwaukee Area newsprint.
o Name and logo on Race Day T-shirts and advertising collateral.
o Race Winner Podium Banner, with Logo and Name prominently displayed.
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Four Breezer Boards with your full color logo for strategically placed along North Avenue for the entire race day.
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A major $500 Sponsored Race Prime (pronounced “preem” which is a race for prizes and cash within the overall race)
and lap sponsorship. The sponsor’s name and prize will be introduced during the race, while the prime is on, and from
the Podium when the winner claims the prize. (We consider in kind donations of your company’s products and services
up to $250 in value in lieu of cash).
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Minimum of ten, ten-second Sponsor announcements during the race day.
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Presenting Sponsor VIP ride for two in the Tour of America’s Dairyland Pace Car during the men’s professional race.
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VIP Invite to exclusive course side race party held by local dignitaries featuring the local foods and drinks of
Wauwatosa.
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Prominent name and logo on race day T-shirts, and Ten Logo Race T-shirts to share with friends & family, and Ten
custom designed inaugural race day promotional posters, suitable for framing.
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10 foot x10 foot space for on-site presence. (You supply the tent, we supply the market place!) and the opportunity for
brand ambassadors to roam the crowd with branded promotions.
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Run up to race day, “East Tosa Gran Prix Shoutouts to our Sponsors” on our Facebook and Twitter accounts
promoting and linking your business to over 1,000 engaged and loyal followers. Our social media coverage within East
Tosa, Tour of America’s Dairyland, and media partners including original postings and content as well as reposting and
re-tweets of relevant news & sponsor partner updates.
The Agreement:
The 2015 East Tosa Gran Prix
June 28, 2015
Sponsor Level: $10,000 Presenting Sponsorship Level
Sponsor Name: ______________________________________________________
Extras or in-kind donations? ___________________________________________
Sponsor Contact Info: (for digital media, logo and race day coordination)
Name: _____________________________________________________________
Email: ______________________________________________________________
Ph#:________________________________________________________________
Social Media Info (Facebook / Twitter): ___________________________________
Any cool ideas for Race day or interested in Volunteering somehow? Let us know here!
A timely payment allows us to meet our financial obligations and planning costs.
Please fill in your information and attach your sponsorship level check made out to
The East Tosa Alliance Inc.
Drop in the mail to:
East Tosa Alliance, Inc.
c/o Amy Basile
1847 N. 70th Street
Wauwatosa, WI 53213
Thanks!
The East Tosa Alliance Inc, Board of Directors.
The East Tosa Alliance Inc. is a volunteer-lead 501 c6 non-profit organization promoting East Tosa through events,
education and general good covert fun & influence. Check out our social media presence on Facebook and Twitter.