REQUEST FOR EXTERNAL EVALUATION CONTRACT PROPOSALS Evaluation of Let’s Go! SC Community Implementation Project Eat Smart, Move More South Carolina Eat Smart Move More South Carolina (ESMMSC) is a 501(c)(3) non-profit organization dedicated to advancing community-led change to reduce obesity by making the healthy choice the easy choice for every South Carolinian. ESMMSC increases access to healthy eating and active living by partnering with community leaders and focusing on policy, systems and environmental (PSE) changes that influence people to make healthy choices. ESMMSC’s three areas of strategic focus are community action, youth engagement, and advocacy. Since 2010, Eat Smart, Move More has been working with community partners to create, implement and evaluate appropriate strategies to create environments supportive of healthy eating and active living. There are currently 21 local Eat Smart Move More chapters and several other Healthy Eating/Active Living (HEAL) community coalitions which reach 41 of South Carolina’s 46 counties. Each local coalition consists of a variety of local partners including state agencies, business and industry, health care organizations, schools, academia, community based groups and a broad range of other stakeholders to capitalize and leverage differing areas of expertise, skills and resources. Let’s Go! SC Community Implementation The purpose of the Let’s Go! SC Community Implementation project is to replicate the success and apply lessons learned from Let’s Go! Colleton County. Let’s Go! Colleton County spanned 2009-2014 and had measureable success in each the project’s focus areas. With additional funding from the BlueCross BlueShield of South Carolina Foundation, ESMMSC in partnership with six community coalitions, will use a best practice, multi-sectoral approach to create healthier communities by increasing access to healthy eating and active living. Each of the six coalitions will be guided by a diverse Leadership Team and focus on the following objectives: 1. Increase opportunities for choosing healthy foods and daily physical activity in communities and schools. 2. Participate in the statewide implementation of FITNESSGRAM. 3. Increase youth engagement and youth voice by establishing and maintaining The Healthy Young People Empowerment (HYPE) Project teams as part of local coalition work. 4. Populate the LetsGoSC.org mapping instrument for residents to locate places to access healthy foods and physical activity in their community. The Leadership Teams will have representation from the Coalition Chairperson, school district, local government, Department of Health, HYPE adult advisor, and another community organization of choice. Additionally, each community will have a paid Coalition Coach who will serve as the local project coordinator. Appendix A contains a project summary. Evaluation Purpose and Scope Eat Smart, Move More SC seeks proposals from experienced evaluators to develop and implement a process and outcome evaluation with a subset of key partners from across the state. The evaluator will design an approach that assesses coalition strategy implementation at the school and community level, using both qualitative and quantitative methods. The goal of the evaluation is to determine the success of the implementation of a multisectorial model for obesity prevention. Each of the six project counties will have an annual action plan that specifies objectives. The evaluator will work with the Project Manager to ensure the action plans have measurable outcomes. The following indicators are samples of expected evaluation criteria. 1. Increased opportunities for healthy foods and daily physical activity (These indicators may vary based on community action plans. The following are examples.) a. Indicator: number of jurisdictions who have complete streets resolutions/ordinances b. Indicator: average score on the Alliance for a Healthier Generation’s Healthy Schools Program Assessment. c. Indicator: number of farmers markets that accept EBT/SNAP 2. FITNESSGRAM® a. Indicator: student fitness level b. Indicator: student BMI 3. Healthy Young People Empowerment (HYPE) Project a. Indicator: demonstrated skill for community engagement b. Indicator: reported intention for healthy eating and physical activity 4. LetsGoSC.org a. Indicator: number of counties with populated data on Let’s Go SC mapping tool b. Indicator: google analytics reports of site traffic In addition to the local community action plans, the following components are integral and should be a priority focus of the evaluation plan. This section of the plan will focus on the process of implementation and identify key components for success. The evaluator will work with the Project Manager to identify additional questions and finalize the list. 1. Community Strategy Implementation: Using community assessment data, coalitions will develop annual objectives and implement action plans focused on PSE change strategies a. Determine critical components for and barriers to successful implementation 2. Policy Promotion: Each PSE strategy will be promoted with Let’s Go! marketing and a small programmatic effort to engage community members (e.g. reducing sugarsweetened beverages challenge). a. Determine impact of programmatic effort b. Track community participation 3. School District participation in the Alliance for a Healthier Generation’s (AHG) Healthy Schools Program: At least one school district in each county will participate a. Determine how Community Coach influences school success b. Work with AHG to measure the difference between schools who have an engaged Community Coach and those that do not 4. HYPE youth engagement in Coalition efforts: Youth advocates will work with coalition members to become a standard component of community change a. Determine critical components for and barriers to youth integration Below is a sample of critical evaluation questions. 1. 2. 3. 4. How do community partners understand the role of a community coalition? What do community partners see as the primary role of the community coalition? What outcomes have partners experienced at the school and community level? What do community partners perceive as the most significant change that has happened (within the last year, three years, within each focus area, etc.)? 5. How do community partners view youth as coalition partners? 6. What factors impact Community Coach sustainability? 7. What factors impact coalition member retention? 8. What strategy implementation factors need to be considered if other coalitions want to use this model? 9. What are the characteristics of a highly successful coalition? 10. To what extent have coalitions leveraged additional resources? 11. What is the reach of the project? Deliverables The contract will span 2015-2017. Annual deliverables will be specified when the evaluator is selected. Engage and collaborate with ESMMSC project committee and community coalition partners throughout the evaluation timeline Develop interview and/or focus group questions collaboratively with ESMMSC staff and coalition partners Develop a project logic model, outlining all evaluation questions Design an evaluation plan including a project logic model, evaluation questions, and data collection procedures Provide (and develop as needed) all data collection tools and materials Provide final written report and presentation Provide timely and regular updates to ESMMSC staff and coalition partners RFP and Project Timeline The project timeline spans January 2015-December 2017. The RFP submission deadline is April 15, 2015. The budget for this evaluation is up to $120,000 for a three-year period, which includes travel, personnel, meeting expenses, and administrative costs. If needed, incentives for focus groups will be funded by ESMMSC and will be separate from this contract. The vendor should provide a detailed proposed budget, including approximate number of hours, cost per hour, and justifications of all major expenditures. Contract Application Process To be considered for this contract, applicants must submit a proposal that addresses the following topics, totaling no more than 12 single spaced pages, excluding appendix materials. Upon review, selected applicants may receive a request for additional information or a phone interview. A. Executive Summary The executive summary will consist of the proposal cover letter highlighting the contents of the proposal. Please include a description of your interest in performing this evaluation, including interest in specific elements. B. Organizational Overview This section will include background information on the applicant’s organization and should give details of organizational experience with similar projects. Provide an overview of the business philosophy, values, practices, and areas of expertise and specialization that distinguish your organization from your competitors/colleagues. Include information about the signature approach and strengths of your organization, and other information that describes your organization’s unique capacity to perform this evaluation, including the method by which your clients’ needs are understood and integrated into project design. C. Project Staffing and Experience This section will detail your organization’s professional expertise and experience as it relates to the staff working on this specific evaluation. This section must include the proposed staffing to be assigned to this project. As an appendix, please provide two executive summaries from recent evaluation reports the lead evaluator(s) have conducted/led. D. Technical Proposal This section should include, in narrative and outline, the plan proposed to accomplish the scope of work and address the evaluation questions. This section must provide a comprehensive narrative that sets out the proposed evaluation plan and methodology intended and how the methodology meets the needs of the project. E. Budgetary Proposal This section shall outline the daily rates of the proposed team members, and what other expenses or incidentals would apply. 1. Personnel Costs: Distinguish between in-house and subcontracted personnel and 2. 3. 4. 5. calculate the total costs required to execute the proposed evaluation within the required timeline. Material Production Costs: Identify all costs related to the production of materials for the evaluation project. Travel Expenses: Identify all reimbursable travel expenses and detail how the expenses will be verified. Operational Expenses: Identify all operational expenses that will be incurred in the performance of this contract, such as packaging, postage, express photocopying, telephone, shipping, delivery, and transcription. If the organization is an academic institution, please include the organization’s indirect cost rate. Identify and submit rates for operation-related expenses. Detail how the expenses will be verified. Miscellaneous Expenses: Identify all miscellaneous expenses that will be incurred in performance of this contract, not previously covered in the items listed above. Submit rates for each miscellaneousexpense identified. Any costs associated with ESMMSC outside the scope of this price proposal should also be listed. Detail how the expenses will be verified. Selection Criteria An evaluator or evaluation team will be selected based on the key criteria that include: ● Demonstration that the proposed evaluation team understands the goals and objectives of the evaluation. ● A clear description of a specific plan for systematic data collection and analysis. ● Evidence of a strong evaluation design and appropriate methodology. ● Experience conducting multi-site evaluations. ● Specificity and appropriateness of data analysis; plans for quantitative and qualitative data analyses and estimates of statistical power for each sample. ● A description of the strengths and weaknesses of the proposed evaluation design and methods used. ● Research qualifications and experience of the evaluation team. ● Appropriateness of proposed budget and project timeline. Submission The submission deadline is 5:00pm EST on April 15, 2015. The RFP will remain open until a contract has been selected. Please submit proposals by email in pdf format to Lauren Neely, Project Manager, at [email protected]. The subject line should read: “RFP— Let’s Go! SC Evaluation”. Appendix A. Project Summary Through a coordinated approach, each of the coalitions, in partnership with a HYPE team, will increase options for healthy eating and active living. Community Coalition Coaches will be identified to support implementation at the local level. Community coalition members and HYPE Adult Advisors will attend the Leadership Institute Training which will lay the groundwork for community assessments, action plan development, and evaluation. All strategies will align with the SC Obesity Action Plan and are based on the CDC’s The Community Guide. Strategies include: Healthy Young People Empowerment (HYPE) Project-The purpose of the HYPE Project is to recruit, train, and engage middle and high school youth in PSE obesity change efforts. The HYPE Project builds the skills of youth so they can become a voice in their communities and be lifelong champions of positive change.Each community will recruit a HYPE team and integrate youth empowerment strategies in the coalition and advocacy efforts. HYPE Adult Advisors and youth members are trained through a national award-winning curriculum. Community- The coalition will improve the social and built environment to create communities where HEAL options are accessible and affordable to everyone. Strategies such as enhancing farmers markets to accept EBT/SNAP, health in county/city plans, complete streets promotion, and school shared use agreements will be determined by the local coalitions based on an assessment process. Schools- In partnership with the Alliance for a Healthier Generation and SCDHEC, the Community Coalition Coach will work with schools to complete the Alliance for a Healthier Generation’s Healthy Schools Program Assessment and Six Steps to a Healthier School. Each school develops and implements an action plan to create a healthier school environment. Coalitions may also work with community organizations to implement the Alliance’s Healthy Out-of-School Time process. ESMMSC will support the statewide implementation of FITNESSGRAM® by requiring that a school district in participating communities participate in the statewide implementation beginning in the 2015/16 school year. FITNESSGRAM® data will be used to track fitness levels (grades 5, 8, and high school) and BMI (grades 2, 5, 8, high school) of youth. Let’s Go SC--LetsGoSC.org is an interactive database with a searchable map of HEAL options in South Carolina. Each coalition will populate county information and update as options increase. The content and traffic to the LetsGoSC.org website is continuously monitored.
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