MEDIA KIT 2014 editorial overview Magazines add meaning to people’s favourite subjects Source: MPA 2009 ABOUT 1. Motorhome and Caravan Trader is the bible for new and used RV sales – it is the only magazine in the country that offers readers such a comprehensive mix of dealer and private advertising, and editorial. Editor Max Taylor 2. The RV buying and selling market in Australia is extremely healthy and our readers love nothing more than to flick through Motorhome and Caravan Trader in search of the best deal. Whether they want to buy a new or second-hand RV (or even 4WD), Motorhome and Caravan Trader is the magazine they turn to. 3. Editorial each month includes a mix of short caravan and motorhome reviews, 4WD tow tests, the latest news and products to make readers’ travels more informed and enjoyable, and Australia’s best caravanning spots. 4. Motorhome and Caravan Trader – the specialist buying and selling guide for recreational vehicles and accessories. readership & circulation Content: New and used motorhomes, campervans and accessories for sale from private advertisers and dealers. Motorhome and Caravan Trader offer readers a large and comprehensive sales section comprising new and used campervans, motorhomes, caravans and 4wd’s, which are available through our advertisers both dealer and private. We are the specialist buying and selling guide for recreational vehicles and accessories, available from newsagency sales, subscriptions and Caravan, Camping and Lifestyle Shows. our readers are: Male, 45-65 years of age, in the market for an RV. buying environment People buy Motorhome and Caravan Trader magazine to purchase products. When reading the magazine they are in a buying frame of mind, allowing the advertiser to reach the customers and influence buying decisions at the point of purchase. direct response We feel like we are out there with them. Dream, dream, dream! Source: Caravan World 2009 Reader Survey Advertisers can expect a direct response from Motorhome and Caravan Trader, through the ability to influence the decisions of people who have purchased the magazine. The highly regarded magazine is comsumed by readers as much for the ad’s as the editorial components. niche market Motorhome and Caravan Trader allows advertisers to tap into a niche market which is often difficult to reach through other forms of mass media. Read by those who are passionate about on the road travel, these readers are constantly searching for new information, products and ideas. Motorhome and Caravan Trader allow advertisers to reach these distinct individuals on a regular basis whilst breaking through the clutter. frequency: 13 issues per year related marketing opportunities: 1. Caravan World Magazine 2. Campertrailer Australia Magazine 3. Motorhome & Caravan Trader Magazine 4. Discover Downunder television show 5. 4X4 Australia 6. www.turu.com.au 7. www.tradervs.com.au 8. www.newrvsearch.com.au 9. www.caravanworld.com.au 10.www.traderdirectories.com.au 11.www.discoverdownunder.com.au research facts 1.Motorhome and Caravan Trader is the number one selling dealer and classifieds caravan and motorhome magazine in Australia. 2. Our copy sales are independently audited by the Audit Bureau of Circulation – they can be trusted! 3. Motorhome and Caravan Trader is a sister title to Caravan World and Campertrailer Australia circulation 10,005 2% 33% 12% 7% The readers 26% AUDIT BUREAU OF CIRCULATIONS AUDIT BUREAU OF CIRCULATIONS n Sales state by state: 17% 3% touch points Caravanners are 4X4 people! Source: Caravan World 2009 Reader Survey * Source: Google Analytics (Avg Jun-Nov 2012) Camper Trailer Australia is the leading voice when it comes to camper trailers and the outback touring lifestyle. It is the bible for camper trailer enthusiasts in Australia. We look at travel through traveller’s eyes, and provide tips and advice to inform our readers. NewRVSearch.com.au is Australia’s leading site for the up-to-date information and specifications for all new model RVs currently available in Australia. It is a comprehensive search directory of the latest models of caravans, motorhomes, camper trailers and fifth wheelers. Every month we provide in-depth reviews of the latest campers by the experts. Our advertisers cite a majority of their sales come from Camper Trailer Australia readers. All current models of RVs are included and compared in an easy-to-use search function that showcases a huge variety of models from manufacturers. Being part of the NewRVSearch.com.au website ensures all makes are included in the search results, and therefore part of the decision-making process of a potential buyer.It generates genuine sales leads which can lead to real sales for both dealers and manufacturers. Caravan World, Australia’s favourite magazine for lovers of caravans, motorhomes, camper trailers and travel for 40 years launched its website in 2009. This website attracts around 30,000 unique visitors on a regular monthly basis. Discoverdownunder.com.au is the Australia’s leading website dedicated to Caravanning, Camping, 4WDing and ‘On the Road’ Travel that is supported by its very own TV Show which completed its tenth series in 2014! In the second quarter of 2009 Camper Trailer Australia audited for the first time at 10,200 copies* – a brilliant success. Since then, the mag has grown in leaps and bounds, with a current audit figure of 13,089, up 29% from last year*. The website complements the magazine with video caravan and motorhome reviews and image galleries of travel destinations. It is also continually expanding its online community by encouraging visitors to participate in discussion forums, polls, and blogs by relaying its latest updates to an e-newsletter subscriber base of 25,000plus and social media channels including Facebook, Twitter and YouTube. Just like the TV Show the website, which attracts 79,009+ Unique Visitors a month, is dedicated to bringing its visitors a range of new and archived information including reviews on: Caravan / RVs, New Products, Holiday Parks, Attractions, Festivals & Events right across Australia. DDU extends its market reach with the help of its regular e-newsletters, distributed to a further 96,000+ people, a strong Facebook community and following on Twitter and YouTube. A whopping 40% of those readers have actually purchased a camper trailer after seeing it in the magazine!# 31,346 unique browsers* 25,387 enews subscribers* 29,797 unique browsers* 96,427 enews subscribers* With exciting special issues like our Offroad Camper of the Year, Camper Trailer Australia is redefining what a magazine should be, and delivering passionate readers to our advertisers. The proof is in the pudding, this mag delivers real results. 7,361 unique browsers* 20,386 enews subscribers* And it’s not just new RV specs that keeps people coming back, it is also the latest in news and reviews and access to RV dealers new stock. It also allows manufacturers to display their product video for specific models, which in addition to a banner campaign, helps to build awareness of your brand with buyers. 10,714 unique browsers* 35,645 page impressions* TradeRVs.com.au is one of Australia’s leading sites dedicated to helping connect buyers and sellers of new and used RVs. A comprehensive search, compare and enquire engine helps buyers find the best deals on new and used caravans, motorhomes, camper trailers and fifth wheelers. Optimized for tablet and smart phones, and with thousands of items available to view, TradeRvs.com.au is an essential tool for finding the perfect vehicle. Private and dealer customers can maximize their marketing efforts by using the site’s inventory management, industry specific reporting, and enquiry and sales activity tools. Advertising on TradeRVs.com.au ensures your marketing message is integrated into a seamless package that targets consumers in all active phases of their purchasing process. With sponsored content options, in addition to traditional display banners, your marketing campaigns can benefit from the latest news and reviews that keep consumers on the site longer. Visitors to TradeRVs.com.au are looking to make a purchasing decision. Are you prepared to help them make the right one? 53,465 unique browers* 150,662 enews subscribers * Source: Google Analytics (Avg Nov-Jan 2014) RATES COLOUR ISFC ISBC OSBC COLOUR GLOSS Full Page 1/2 Page 1/4 Page 1/8 Page $2,500 $1,700 $2,700 $1,200 $700 $400 $250 30% loading payable for premium position TOR THE MO HOME NT YOU WA EASIER IS NOW D TO FIN - On Sale Issue 168 GST *RRP *$6.50 inc G INCLUDIN 16/12/13 ns & Carava omes Motorh NE 3840+ MPER S, CA TRAILER CAMPER IN PRINT & ONLI THE MO TOR Issue 169 *$6.95 inc On Sale 20/01/14 GST *RRP P IS NOW EASIER TO FIN D IINC NCLU LUDIN DING CA CAMP MPER ERTR TRAIL AILE ER RS S,, CAMP ERVANS stralia NIA 1146 0 Y ON SCA VAWDRE VIC | $525,00 | BUILT BY 8 312 028 Ph: 040 Caravans & Motorhomes IN PRINT & ONLINE & 4X4s dream catc her WINN Ph: 040 9 679 699EBAGO NULL ARB OR | VIC | $245,00 32FT 0 ONO VIC 2011 TRAIL BLAZ Ph: 0412 810 366 ERS RV | $29,950 F250 0 2002 FORD | $61,50 166 125 Ph: 0407 YOU WA NT 4000+ ROAD OF THE OFF WINNER R OF THE YEAR! CAMPE QLD HOME 4X4s VANS & discover au QLD TIFFIN ALLEGRO BREE Ph: 0438 ZE 2012 32BR 102 002 | $329,0 00 4 NSW O C236 ER WINNEBAG RE SEEK NEG 2007 LEISU | $117,990 261 110 Ph: 0428 NSW ! QLD CHAMPION OLYMPIC JAVELIN 2012 XL | $57,000 ONO ESCAPE NSW 5460 9022 MATIC 272 Ph: 07 CUB SUPA 1300 362 CAMPER $12,500 OR CALL | 241 288 s.com.au Ph: 0417 INSIDE TO DIYad RTS GO S PLEASE SEE ATE ADVE ITEM E PRIV THES FOR ILS OF FOR DETA l;N ,!3BD0A6-aahdbj!: NTER EAGLE HU TAS GOLDEN 7 | $40,000 | 3 157 Ph: 03 627 2007 TRAV ELANDER VIC Ph: 0427 EVRON SC2 487 139 2009 EVER | $30,000 FOR PRIVA ONO SERIES NEW E Ph: 0408 22 FT FOR DETA TE ADVERTS 588 316 GO TO ILS OF | $60,0 DIYads.com THESE 00 NEG ITEMS .au OR PLEASE SEE INSID CALL 1300 362 272 E 2008 NT IS YOU WA FIND RAVAN SIER TO THE CA NOW EA CMT 169.cls ,!3BD0A6-aahdbj!: k;L 1 4/12/13 1:43 PM CONCEP T RANDWI CK 2009 Ph: 041 3 726 890 | $52,000 | NSW THE CAR AVAN YOU WA NOW EAS NT IS IER TO FIND 8/01/14 4:25 PM s 1 CMT 168.cl DEADLINES corporate rates & deadlines ISSUE MATERIAL DEADLINE trader ads 5pm ON SALE 169 Sun 17/12/13 17/12/2013 20/01/14 170 Fri 31/01/14 3/02/2014 17/02/14 171 Fri 28/02/14 3/03/2014 17/03/14 172 Fri 28/03/14 31/03/2014 14/04/14 173 Thu 24/04/14 28/04/2014 2/05/14 174 Fri 23/05/14 26/05/2014 09/06/14 175 Fri 20/06/14 23/06/2014 07/07/14 176 Fri 18/07/14 21/07/2014 04/08/14 177 Fri 15/08/14 18/08/2014 01/09/14 178 Fri 12/09/14 15/09/2014 29/09/14 179 Fri 10/10/14 13/10/2014 27/10/14 180 Fri 07/11/14 10/11/2014 24/11/14 181 Fri 05/12/14 8/12/2014 22/12/14 Effective 1st January 2014 and excluding GST. Rates are per page (FP’s) or advert space (HP, QP, DPS) per issue CONTACTS RV GROUP SALES MANAGER Grant Manson Tel: (03) 9567 4241 Mob: 0417 052 819 Email: [email protected] RV SALES MANAGER QLD: Audrey Sparke Mob: 0418 151 260 [email protected] RV SALES MANAGER QLD: Kylie Curtis Mob: 0466 776 302 [email protected] RV SALES MANAGER NSW: Neil Van Neijenhoff Tel: (02) 9186 5386 Mob: 0419 325 308 Email: [email protected] brand SALES MANAGER Simone Thomson Tel: (03) 9567 4155 Mob: 0481 433 948 Email: [email protected] RV SALES MANAGER SA: Chris Karamanov Mob: 0439 485 835 Email: [email protected] RV ACCOUNT MANAGER VIC/NSW/TAS: Cameron Damon Media – Grant Manson Tel: (03) 9583 8377 Mob: 0417 052 819 Email: [email protected] RV ACCOUNT MANAGER WA Greg Boase Mob: 0408 516 176 Email: [email protected] FTP INSTRUCTIONS If you are unable to take advantage of our TraderAds.com.au website, please use the material delivery method below 1. Collect all material (jpeg images and Word document that states your company name and relevant text) into a single folder on your desktop. Name folder: “Customer Number”_“Section”_“Issue” eg: 5000000_G_355 (G=Gloss, N=Newsprint, M=Mono) 2. In your web browser, type the following address: 3. Transfer your folder onto the FTP site Be careful not to COPY your folder into an existing folder. We will not find it! When supplying extra material please upload a new folder, do not add the material to your existing folder on the FTP site. Using a Mac? Please contact us for a script. If you have any queries, phone Client Services: 1300 362 355 TYPE AREA W: 115mm H: 75mm TYPE AREA W: 180mm H: 60mm TYPE AREA W: 180mm H: 255mm BLEED AREA W: 205mm H: 285mm Half Page Please allow a 15mm safety gutter in center of spread TYPE AREA W: 375mm H: 255mm BLEED AREA W: 400mm H: 285mm TRIM W: 390mm H: 275mm Index Vertical Quarter Page Horizontal Specifications correct at October 2013 - subject to change without notice Double Page Spread *only applies to Deals on Wheels Earthmovers & Excavators Plant & Equipment Contents Feature Horizontal Quarter Page Full Page TRIM W: 195mm H: 275mm Index W: 180mm H: 60mm TYPE AREA W: 88mm H: 125mm BLEED AREA W: 205mm H: 155mm TYPE AREA W: 180mm H: 125mm Horizontal Eighth Page Vertical Half Page TYPE AREA W: 88mm H: 60mm TYPE AREA W: 88mm H: 255mm BLEED AREA W: 113mm H: 285mm TYPE AREA All important information should be 1mm within “type area” for all templates. It should not be designed on the type area or right up to the type area. This is most important for half page horizontals and half page verticals. Portrait Adverts Only, No Landscape Adverts Will Be Accepted For sizes that cannot have a bleed, please use the TYPE AREA for the ad size nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt Text is out of type area Logo is out of type area Text is within type area Logo is within type area Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor Maserati Beauty Unacceptable Specifications correct at October 2013 - subject to change without notice There are issues with objects that use a ‘rich black’. The system is converting any black that uses more than 100% K. For example if you pick a black that uses the following breakdown: C: 30 M: 30 Y: 30 K: 100 The system will convert it back to 100% K only. The conversion only takes place on objects, not images. Please check all work to have either of the following readings for blacks: OPTION 1 – STANDARD BLACK C:0 M: 0 Y: 0 K: 100 OPTION 2 – RICH BLACK – if using plates other than K, make the K 99% - all other plates can be of any value as long as they’re NOT equal C: 30 M: 28 Y: 32 K: 99 Bleed on black and white advertisements Images and block colour only go out to trim TRIM BLEED AREA TYPE AREA Images and block colour go out to bleed TRIM BLEED AREA TYPE AREA Guidelines for using black Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit Maserati Beauty Acceptable Bleed advertisements: What is acceptable and unacceptable COLOUR full page, half horizontal or half vertical advertisements can either run to the edge of the page (BLEED) or retain a white border around the advertisement (NON BLEED). All other sizes cannot have bleeds. A colour bleed advertisement must follow the examples below. If any advertisment does not meet these specifications it will need to be resupplied at cost to the advertiser. MONO advertisements must not include BLEED and must run only within the type area. TYPE AREA is most important as it must contain all essential elements of the advertisement such as text, pics and logos. TRIM is the actual page area and represents where the paper will be cut in the magazine. BLEED (Gloss only) should be used when the advert is to run right to the paper edge and should include only non essential elements such as colour blocks, gradients or graphics that can be cropped off without effecting the finished product. Bleed is not available on Newsprint colour or black and white advertisements. ORIENTATION: Portrait adverts only, no landscape adverts will be accepted Size Specifications COLOUR - PDF’s should be created with CMYK colours only. No RGB, LAB, pantone or spot colours. Please turn off all colour management when creating ads. Mono ads should use the black plate only. FONTS - Please convert all fonts to outlines. IMAGES - All images should be CMYK and 100% scale at 300dpi before placing into layout. No scaling of images should be done in your layout. Images taken from the internet are not acceptable. PDF - PDF’S CREATED FROM MICROSOFT PROGRAMS SUCH AS WORD, PUBLISHER, POWERPOINT AND EXCEL CANNOT BE ACCEPTED. THESE PROGRAMS CREATE PDFS WHICH WILL NOT MEET OUR SPECIFICATIONS. TRADER CLASSIFIEDS WILL NOT ACCEPT RESPONSIBILITY FOR ANY CHANGES MADE TO SUPPLIED ARTWORK WHICH DOES NOT MEET OUR SPECIFICATIONS. SUPPLIED MATERIAL - All complete supplied artwork must be a PDF which is produced from layout software such as InDesign, Illustrator, Quark Express etc. ‘Press Quality’ settings with transparency flattened should be used when exporting to PDF. Portrait adverts only, No Landscape Adverts Will Be Accepted. Advertising Specifications
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