2014 Flagstaff Visitor Profile.pdf 1 4/23/2015 2:43:57 PM Flagstaff Visitor Profile Flagstaff Convention & Visitors Bureau Visitor Profile Average age is 52 years Average annual income is $99,060 75% are overnight 60% visitors Travel with family only Average overnight stay is nights 2.5 Average travel party size is 3.1 Visitor Origin TOP 5 COUNTRIES TOP 5 OTHER STATES TOP 5 CITIES UK 27% Canada 25% Australia 7% France 6% Germany 5% California 11% Texas 4% Illinois 3% Colorado 2% Nevada 2% Phoenix 18% Scottsdale 8% Mesa 7% Gilbert 6% Glendale 6% 40% 49% Arizona Other US States 53% 2 6 1 11% 4 5 3 International Trip purpose is 75% Stay at a vacation/leisure % Business/ conference 57 Primary destination is Flagstaff hotel/motel 5% % Travel by 69 private auto Grand Canyon 9% Sedona 5% Areas of Interest Top Flagstaff Activities * Dining Out 63% Shopping 36% 31% Route 66 Nostalgia 30% Hiking/Walking Trails 8% Nightlife 7% Special Events 7% Wildlife Viewing/Bird Watching 7% Guided Tour 7% Attending Meeting 7% Visiting Art Galleries 5% Snowplay Most Visited Attractions * Historic Downtown 49% Grand Canyon National Park 39% 19% Lowell Observatory 17% Arizona Snowbowl 14% Sunset Crater Volcano National Monument 13% National Forest Lands 13% Northern Arizona University 13% Walnut Canyon National Monument 11% Museum of Northern Arizona 10% Wupatki National Monument * Total more than 100% due to multiple responses. Economic Impact The average party spends 553 $ per day How did you hear about Flagstaff? Annual visitation 4.6 million Lodging 28% Restaurant/Grocery 17% Recreation/Tour 16% $575,121,000 Total Economic Impact $458,691,000 Direct Effect Source: Arizona Hospitality Research and Resource Center at Northern Arizona University 2014 Visitor Intercept Study Been here % before 42 Word of mouth 28% Online/website 23% $38,842,000 State & Local Taxes Produced Total Jobs Created 7,311 (direct/indirect)