2015
15 April
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EU Dairy: enhanced market transparency – the
1st anniversary of the Milk Market Observatory (MMO)
Launched on 16 April 2014 by the EU Commission, the Milk Market Observatory
(MMO) has become an important tool for enhancing the dairy market
transparency.
Improved dairy market intelligence
In the light of the end of the EU quota regime, the need for a better market transparency on the dairy
markets in Europe and for an enhanced market intelligence of the EU Commission was voiced in
2013. With the creation of the MMO as an information exchange platform that involves all
stakeholders in the EU dairy sector, the EU Commission very quickly responded to this need.
Launched on April 16th, 2014, the MMO has been very active in the field of analysis and statistics in
the dairy sector as well as in the dissemination of all relevant data (volumes, prices, EU imports &
exports, etc.) among all actors in the dairy chain.
“Via the Milk Market Observatory, the EU Commission has significantly improved its capacities in
terms of market monitoring and in terms of communication. Go to the MMO website and you get a
really good picture of the dairy markets today”, states Alexander Anton, Secretary General of the
European Dairy Association (EDA), a member of the economic board of the MMO.
www.euromilk.org/eda
Ways to further improve the MMO
Avenue d’Auderghe m 22 -28
From the launch of the MMO onwards, EDA has always supported this initiative, as transparency
and short-term analysis of the markets are essential and necessary, especially in the context of the
major changes taking place in the dairy sector.
1040 Brussels
Belgium
+32 2 549 50 40
[email protected]
@EDA_Dairy
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EDA congratulates the EU Commission for the big steps achieved within the first year by the MMO,
particularly within the last few months: the extraordinary meeting scheduled for the end of April for a
first exchange on the milk markets of the new, quota free era underlines the new, pro-active
approach of the EU Commission.
For the future, the MMO will for sure need to become even more market-linked: the EU Member
States have to fully play their role in providing the national milk market data ‘in real time’ to the EU
Commission. The competent services of DG AGRI will also need to assess the possibilities to
integrate more and more global and actual dairy market information into their work.
With this tool producers and processors alike can continue to follow trends and adapt business
decisions so that supply and demand can be aligned ensuring long-term sustainability.
ABOUT THE EUROPEAN DAIRY ASSOCIATION
The European Dairy Association is the voice of the milk processing industry in Europe.
Our members are the national associations of dairy processors in the EU Member States.
FOR MORE INFORMATION
ALEXANDER ANTON
EUROPEAN DAIRY ASSOCIATION
+32 2 549 50 43
+32 475 59 04 22
[email protected]
www.euromilk.org/eda
CHRIS DECROIX
PEAK COMMUNICATIONS
+32 2 454 55 55
+32 498 51 33 56
[email protected]
Avenue d’Auderghe m 22 -28
1040 Brussels
Belgium
+32 2 549 50 40
[email protected]
@EDA_Dairy
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