1. automotive and vehicles
2. cars

The Bonneville Convertible for 1960
Pontiac becomes you wherever its Wide-Track takes you
In the hush of evening, head for some
place special . . . in a Pontiac. The
eagerness of this inspiring automobile
will captivate you completely.
On curves and turns you'll feel the
forthright control and upright stability
that come from Wide-Track Wheels. As
you go, a fascinating quietness will
stimulate your conversation and relax
your ride.
When you arrive, bask for a moment
in the spotlight of admiration focused
on this striking, tasteful car. It's all part
of owning a Pontiac. And it explains
why so many people are putting themselves in this enviable position.
Plan to make a personal appearance in
a Pontiac soon. See your Pontiac dealer
tomorrow and discover how easy it is to
call one your own.
With the widest track of any cor,
Pontiac's width is on the road-where
it gives you better stability. WideTrack widens the stance, not the car.
PONTIAC
THE ONLY CAR WITH WIDE TRACK WHEELS
SEE YOUR LOCAL AUTHORIZED PONTIAC DEALER
J. L.
E. J. MILLER
President
E. C.
KESSLER
Vice-President
SCHOEN
Secretary
Officers and Directors
E. J. HORTON
Treasurer
J. G.
DoRsCHEL
Director
W. E. CooKE
Director
w.
G.
HERPICH
Director
F. A.
]ONES
Director
A.
M. PIEHLER
Director
AMERICA'S MOST CAREFULLY BUILT CAR
Craftsmanship is
in style
back
From a distance, Imperial's clean lines are most
impressive. But a closer look is even more rewarding.
Up close, you see that, indeed, this is the car
that has brought craftsmanship back to auto making.
You see it in the fit of its doors; the clean, fitted look
of its interior. No car in three decades has been so
patiently put together.
There's also a: flattering concern for your comfort.
Seat backs are eased with six luxurious inches of
foam r ubber. Doors are high ... broad ... so you
enter and leave with uncrushed ease. Passenger
compartments are huge ... ample space for legs,
shoulders, hips and hats. Even the steering ·wheel
has been revised ... flattened top and bottom so
you see clearly over it, slip easily under it. Our
exclusive Auto-Pilot is back as an option in an
even more convenient version.
the one great
But, important as all this is
fact of Imperial's superiority is the skill with which
it is built . .. the thoroughness of its testing.
Compare Imperial critically with any car or cars
you know about ... and discover that craftsmanship, in happy truth, is back in style.
the exclusive
IMPERlAL
PRO U D ES T
ACHI E V EMEN T
OF
C HR YS LER
C OR P OR A TIO N
E. C. Miller, President,
Rochester Auto Shou:s, Inc.
On behalf of the Automobile Dealers of Rochester, it is a pleasure to welcome you to the 1960 Roch-
compare. We hope you'll look all around . . . ask
ester Auto Show . . . where all the various makes
lots of questions . . . and have a wonderful time.
and models are gathered under one roof for you to
Dimensions tn
60's Of All Sizes Tempt Buyers
Edward C. Schoen, Manager,
Rochester Auto Shows, Inc.
From the new compact cars to the lengthy limousines, U.S. Auto makers have pulled out all the stops
to make 1960 a banner year. (Production may hit
7½ million, highest since 1955). There are family
sedans and rakish hardtops, sporty convertibles and
more station wagons than ever before.
The engine features of the compacts have been
among the most discussed automotive matters of the
year. Some makes have adopted more economical
V-8's, one maker offers a new high performance
engine option which utilizes what is called a "raminduction" principle. Mufflers, brakes and suspension
systems have been improved while horsepower is
generally lower.
There is a car for every purpose and purse while
the new compact offerings represent what may become
a new era in auto merchandising. It's the era of full
line dealerships where all price ranges are offered
in one make.
The industry held the price line for '60. An automotive publication's analysis of 191 comparable '60
and '59 models shows that the new price structure is
only three tenths of one percent above last year. Nearly all the increases were the result of optional equipment being made standard.
There has been a good amount of speculation
whether the compacts will complement or supplant
the standard-sized cars. The answer belongs to the
future, but the reception accorded the '60's shows
that the full-sized autos still are tremendously popular.
U.S. manufacturers are offering 246 models this
year, compared with 242 at the end of '59. There are
59 station wagon selections; 57 four-door sedans; 41
four-door hardtops; 37 two-door hardtops, 27 twodoor sedans and 25 convertibles.
The new offerings are a pleasant combination of
styling, comfort, economy and performance. Several
makes are all new for '60. Restyled grills, hoods,
panels and side trim have given other makes a fresh
look for the new season.
That's the rundown. Now, look around the Auto
Show to see and compare all the cars for yourself.
3
BE SURE TO SEE THEM AT THE AUTO SHOW...
BUICK'S ALL-TIME B EST
THE
TURBINE DRIVE
BUICK '60
A CAR WITH MAJOR ADVANCES IN TRANSMISSION, BRAKES, ENGINES, AND RIDE WHICH
ARE BUICK'S ALONE
A SOLID, SUBSTANTIAL CAR
A CAR OF SUPERB COMFORT, QUIET,
RELIABILITY
AN INVESTMENT IN QUALITY WORTHY OF YOUR CAREFUL CONSIDERATION!
Comfort and decor at its best
Doors that open wider -easier to get in
and out. Seats that are higher, more deeply
cushioned, and repositioned to provide
more room for feet and legs. Perhaps the
quietest running car in America due to
Buick's high use of insulation and fully
enclosed torque-tube drive. Richer, more
luxurious appointments and fabrics.
Convenience and clarity at its best
Exclusive "Mirromagic" instrument viewer
lets you see speedometer and gas gauge
at a glance in a mirror you tilt to suit
your own eye level exactly. Exclusive
rear-seat heat regulator comforts rearseat passengers without overheating front
seat. Exclusive "Twilight Sentinel"* safety
option turns headlights on automatically
when you need them, off when you don't.
Spirit, safety, economy at its best
1. Buick's exclusive Turbine Drive Trans-
mission is jet-smooth, responds faster
than ever. With Turbine Drive, no gears
ever shift while the car is in motion.
2. Buick's superior fin-cooled AluminumDrum Brakes stop faster, last longer. 15inch wheels permit larger drums and
increase tire life as much as one-third.
3. Buick's superbly efficient Wildcat V-8
engines give plenty of reserve power to
handle easily and surely any driving or
passing situation you are likely to meet.
Yet they are amazingly modest users of
fuel. (An alternate · new LeSabre .engine
gives Buick performance on money-saving
regular gas.)
+OPTIONAL AT EXTRA COST. OPTIONAL AT EXTRA COST
ON LESABRE, STANDARD ON INVICTA AND ELECTRA.
VISIT YOUR BUICK DEALER AND TAKE ATURN IN THE TURBINE DRIVE BUICK '60
BUICK MOTOR DIVISION, GENERAL MOTORS CORPORATION
Greatest Automotive Decade Lies Ahead
The motor vehicle manufacturers of America are
proud to welcome you to this Rochester exhibit of
their 1960 products.
be the biggest in history, it will be the most diversified. In other words, as living standards throughout
the country continue to rise and patterns of living
shift, the transportation requirements of Americans
will change.
We congratulate the automobile dealers of the
area on the fine job they have done in creating an outstanding show. It is a most fitting opening event for
the promising new automotive decade of the Sixties
that lies ahead.
The automobile industry will he responsive to
these changes; it will move in the direction of the nation's progress and will grow with the nation's
growth. In the process, it will continue as before to
generate great productive activity and energy throughout the entire economy.
U.S. MOTOR VEHICLE REGISTRATIONS
Registrations of motor vehicles in the U.S. at the
end of 1959 were estimated at 70,416,000. Of the
total, 58,591,000 were passenger cars and 11,825,000
commercial vehicles. California led all the states, both
in cars and trucks. Its 6,150,000 passenger cars were
40% above second place New York with 4,467,000.
Commercial vehicle registration in California totaled
1,136,000, more than 253,000 higher than Texas,
which ranked second.
1929
1939
1949
A Trio of Strength
1959
It is axiomatic in our industry that engineering
and manufacturing progress must be made from year
to year. This year's models, we believe, dramatically
demonstrate the axiom. They represent the latest and
best we have achieved. This year, too, new name
plates, new designs, and new concepts offer the car
buyer a greater-than-ever range of choice.
With such a splendid line of products, combined
with a most favorable economic outlook, we believe
that the year ahead could be a record one second only
to 1955 in vehicle sales.
Oldsmobile Model X, $1900
It is a self-evident proposition that a chain is as strong only
as its weakest link. There is not a weak link in our automobile chain for 1908, as any man will admi t who pretends
to any authority whatever in the motor-car situation.
The year also represents the opening of a new
decade with exciting prospects, in an already fabulous
century. We look forward to the Sixties as a period
of tremendous progress.
Oldsmobile
HFranklin HCadillac
The fame of each is as solid as adamant. Nobody thinks
of taking exceptions to the claims adv anced for any unit of
this victorious trio, for those claims are the superstructure
built upon a secure foundation of past performance.
Take a survey of the whole field , then get down to special
investigations. We believe y ou will find in our line that
for which you are lookin g ..
New models now at your service for demonstrating.
The base for automotive demand during the decade should be the highest in history. There are some
58 million cars in use in the United States today, compared with 36 million 10 years ago. By 1965 the
number is expected to climb to a point between 66
and 69 million.
Reproduction of part of an advertisement appearing in the
program of Rochester's First Auto Show
1908.
Not only will the automotive market of the Sixties
5
See the '60 Corvette-America's
only authentic sports car!
SHOWSTOPPER!
This one's bound to be the busiest
1960
place at the Show. For you'll find
CHEVROLET
more to fascinate you at the
EXHIBIT
Chevrolet exhibit. You'll see just
how near to perfection a low-priced car can come,
when you give the '60 Chevy a thorough going over.
And you'll see the revolutionary Corvair, with more
astonishing new ideas than America has seen in 49
years. You'll enjoy a hint of pure motoring excitement, too, when you inspect America's only true
sports car, the 1960 Chevrolet Corvette.
Oh, you're in for a four-barreled treat, all right,
and you won't need a road map to find it. Just head
for where the crowds are! . . .
Chevrolet Division of General
Motors, Detroit 2, Michigan.
Elegance with economy: the tastefully styled
Impala 2-Door Sport Coupe. It's just one of the
new Chevrolets that'll be on stage. There'll be a
model in every Series-a whole lineup of Superlative new '60 Chevrolets. It's a great chance to
look them over and pick your own particular favorite. Then, the next time you're near your Cheverolet
dealer's, drop in and drive around the block in the
one you like best. Let Chevy's ride help you ctecide.
It's something!
See the Corvair-Chevrolet's revolutionary rear-engined compact car!
The sleek roadster sped through Montana's hills;
a young couple braced in its bucket seats. Its passenger , a pretty girl, laughed merrily as gusts of
wind sent her kerchief across her face.
"I'm famished!" she exclaimed as she brushed
the kerchief aside. A hurried probe through her cluttered purse was next. At last!-the candy bar, lodged
between her compact and some tissues.
After downing the chocolate, she absent-mindedly crumpled its wrapper in a small ball and was
about to toss it from the car. At that moment, a road
'S ign caught her eye:
"Littering Highway Prohibited. $25 Fine."
She dropped the paper in the "litterbag" by her
seat. Once again, the carefree airs ... her boyfriend
down-shifted as they approached a steep grade and
her mind was filled with thoughts ·of their destination.
Just a small incident, perhaps . . . fleeting moments not worth recording. But it was significant; it
does have the making of a very happy ending for
all of us.
This seemingly unrelated event about a "typical"
couple was, sadly, not typical at all. The young man
was considerate enough to carry a litterbag in his car
for travel-trash. His best girl-although she had to be
reminded by a state highway " penalty warning sign"
-didn't drop the wrappings onto the highway. And
such couples make a difference-in keeping our
country "well groomed."
Countless people scatter candy and ice cream
wrappers ... fruit peelings ... tissues ... even newspapers onto our nation's roads, streets, parks and
beaches. It costs more than $50,000,000 a year-just
to clean up our primary highways alone!
There are other costs too. Fires caused by litter
amount to $70,000,000 in damages annually. Perhaps the greatest cost can't even be measured in
dollars-distressing eyesores that mar urban and
rural communities . . . desecrate the beauty of our
parks, recreational areas, beaches and waterways.
And it's mainly due to carelessness. It can easily
be prevented! How?
The auto litterbag is one example. There are
many commercial products available-but a plain
grocery bag will do. It's easy to "install"--yet, how
few people use one! And even when receptacles for
litter are placed on street corners, some "litterbugs"
just won't carry their discards those few extra steps
it would take to keep our streets clean.
Local community officials are usually responsible
for providing enough street trash receptacles . . ade-
quate collection and removal of litter ... legislation
and enforcement ... and posting of penalty warning
signs. But every individual must do his part too.
When an anti-litter program is supported by a
truly conscientious effort on the part of everyone,
truly worthwhile results are obtained.
How worthwhile? Ohio's Highway Department reduced cleanup costs by more than $350,000 in three
years-after touching off an intensified anti-litter
effort.
Los Angeles reported a 57% reduction in rubbish
fires and 60% less trash blowing from refuse trucks
after tighter restrictions were maintained.
In fact, all states now have laws to control litter
on the highways. Many of these were strengthened
after Keep America Beautiful started its activities to
make us, citizens and legislators alike, aware of the
real cost of negligence.
A non-profit organization, Keep America Beautiful, Inc. conducts a public education program (with
an emphasis on the youth of America- to get them in
an early habit of proper litter disposal) which stimulates pride in clean, safe, healthful and attractive
surroundings.
But the basic problem is, as always, to reach the
careless person who thoughtlessly drops his litter and
trash onto the street, beach, highway, or other public
area.
Aside from making him "litter conscious"
through educational efforts, the most effective means
of getting the litterbug to dispose of litter properly
has been rigid law enforcement. This is particularly
true for the willful offenders.
It is no longer unusual for communities and states
to fine litter law violators. Some states, California
and Missouri for example, have other answers as
well. Violators are often sentenced to pick up litter
from a mile-long stretch of beach or highway in lieu
of paying a fine. In Monterey County, California,
however, judges frequently give a convicted litterbug
an assignment of highway cleanup for hours-usually five, but sometimes eight to ten.
Perhaps the most photographed "reminder" that
the use of receptacles is one key means of keeping
our nation clean was "the Giant Litter Basket"--a
20-foot high receptacle placed in New York's Times
Square last year by the Sanitation Department and
the Citizens' Committee to Keep New York City
Clean. It was filled with the litter which "missed"
the regular litter baskets in that area and landed on
the streets-some 1,500 pounds per day.
7
3 great series-Seneca, Pioneer, Phoenix-24 beautiful models, V·8 and "6"
There's twice
as much
to see at
the DODGE
exhibit/
--60 DODGE
DODGE DART
New things, exc1tmg things, come
double at the Dodge exhibit. Not just
one new and exciting line of cars to
see but two. There's the dashing Dodge
Dart, a complete new line of economy
cars in the low-price field. There's the
magnificent new '60 Dodge- the
greatest Dodge ever-big, solid, built
to command. Both are superb cars.
And new and exciting features? By
the score! New Unibody construction
that virtually does away with squeaks,
rattles and rust. A new Economy Slant
"6" engine that is canted 30° to the
right to save on gas. A new D-500
Ram Induction V-8 that gives supercharged performance. New Vacuum
Door Locks that let you lock all four
doors with just the touch of a switch.
New Space-Age interiors.
At the auto show- and all over
America-the cars that are getting the
most attention all carry the proud
name DODGE!
2 magnificent series-Matador and Polara-11 luxurious models
The outstanding engineering trend reflected in the
1960 passenger cars can be summarized in a single
word-economy.
utor housing, water pump housing, water outlet elbow,
manifolds and oil pump housing. These parts in the
past usually were .all made of cast iron or steel.
Undoubtedly, the most significant development of
the new model year is the introduction of three light·
weight economy makes, popularly classed as "compact" cars. These new entries weigh 700 to 1,000
pounds less than low priced models of more conventional American car size.
Other new automotive applications for aluminum
include carburetor bodies, steering gear housings,
transmission bell housing and case, alternating current generators, radiators, an integral wheel and brake
drum, extruded aluminum grilles, aluminum windshield wiper bodies and aluminum ashtraps. Average
use of aluminum per car on 1960 models is 60
pounds; in 1954 the corresponding figure was only
24 pounds.
Also, with only a few exceptions, standard passenger cars . did not increase in overall body dimensions this year. Some are actually smaller than the
corresponding 1959 model. In the new "compact"
models engine weight was reduced substantially. One
manufacturer introduced an air cooled engine primarily of aluminum construction-a rarity in U.S.
automotive history.
Improved economy in fuel consumption in standard 1960 cars has resulted from: ( 1) reduced weight;
(2) reduced cross-section of the average car (com·
pact cars will reduce the average for the industry) ;
( 3) lower compression engines designed to use standard fuel; ( 4) engineering changes designed to im·
prove fuel consumption.
Automobile engineers also have developed ingenious ways to reduce weight in engines without changing
to lightweight metals. For example, the weight of one
new make introduced this year with a water-cooled
cast iron engine is 170 pounds less than the same
firm's standard 6-cylinder engine.
To cite just one example of "engineered" economy, the intake manifold to a 1960 engine was redesigned to give better fuel distribution to the cylinders.
Important weight savings, however, are being
realized in conventional engines through the use of
aluminum in many small components such as distrib-
Many of the refinements in 1960 engines have
been made to provide optimum fuel economy at usual
driving speeds. These include changes in combustion
chamber design, improved piston design and better
carburetion.
In addition to the gains in economy, here are
other important developments:
Stoddard Dayton and The Maxwell
Don't fail to see the Combination Runabout
and Touring Car-Stoddard-Dayton.
Sroddard-Dayton, $1,500 F. 0. 1:\. Dayton.
Using electronic computers, automobile engineers are now "building" engines, suspensions, body
mounts and other car components on paper before
prototypes are produced for test. This permits evaluation of many designs that could not heretofore be
studied. In th·e final analysis, these computer studies
are aimed at doing one thing-producing a better
product at lower cost.
Don't fail to ride in the Stoddard-Dayton.
Maxwd l Touring, complete as shown. $1.450.
F. 0. B. Tarrytown.
The already established trend toward unitized
body construction took a forward jump with eight
additional cars shifting to this type of constrUction.
4-Cylinder _Maxwell, 28 H. J>., Sl,750,
F . 0. H. Tarrytown .
Maxwell, 14-H. P .. S825. F. 0. B. Tarrytown.
THE
WHOLE
ZIMBRICH
Introduction of a mass-produced American car
with engine-in-the-rear.
FAMILY
Reproduction of part of an advertisement appearing in the
program of Rochester's First Auto Show ... 1908.
(Continued on Page 11)
9
the completely new
1960 CHRYSLER
This is a whole new kind
of Chrysler. New in concept!
New in construction! New in
detail! Never before has a car
done so much to bring new
excitement to your driving.
New beauty makes this Chrysler a joy to
see and be seen in. Styling's as fresh as
the new decade for which it was designed.
New three-dimensional Astra Dome
panel puts controls fingertip close. New
Panelescent lighting makes instruments
instantly easy to read.
New pushbutton controls make driving a soft touch. Transmission, heater, air
conditioner are all pushbutton controlled.
New Roominess makes this Chrysler the
most comfortable car you've ever known.
Here's more headroom, legroom, kneeroom- real sprawl-out room for six.
New Unibody construction is the
secret behind Chrysler roominess. Quieter,
stronger, rattlefree. Body and frame are
constructed as a single unit.
See and drive the car of your life. Your
dealer will arrange it.
This is Chrysler's greatest ... the lion-hearted 1960 CHRYSLER --
ultimate in riding quality-free from all vibration
and harshness-are continuing. Several approaches
are being used: softer springs, re-designed ball joints,
improved shock absorbers and wider tread.
Automotive Engineering
(Continued from Page 9)
Greater shock absorber durability has been
achieved by replacing steel piston skirts with nylon
skirts in many cars. The use of rubber bushings and
anti-thrust bearings is increasing. In addition, new
sway bars and shock absorbers with "dual restrictions" provide improved performance under severe
driving conditions.
In designing the new compact cars, engineers
set up a specific weight target, which was reached, in
every case. This procedure is destined to continuefor all cars.
The introduction of duplex chromium plating
and duplex nickel plating on a number of 1960 cars
pFOmises better bright-work.
The introduction of an electric alternator promises to set an industry trend that may be widely duplicated.
The industry is fighting an all-out war against
corrosion, rattles and leaks. Unitized bodies require a
somewhat different approach to the corrosion problem.
New construction, new types of materials and new
metal finishing methods are being used.
Increased use of deep-dish steering wheels, recessed controls and padded panels is evident in the
1960 cars. Greater use of anti-reflection instruments,
improved door locks and parking brakes, and warning
lights for stalled motorists may be listed in the safety
trends that are evident in the 1960 cars.
Beyond the trends in overall car design and engineering for 1960, here are significant developments
in the specific areas of transmissions, chassis arid suspension; cooling system; brakes ; exhaust systems;
tires; accessories and body engineering.
COOLING SYSTEMS
The introduction of cross-flow radiator systems
and dual chambered pumps are the top engineering
advancements in 1960 cooling systems. While some
of these systems are not entirely new, they have improved efficiency. They provide larger cooling capacity, while permitting lower hood lines and maintaining more constant engine temperatures.
BRAKES
The outstanding trend in brake design is toward
larger drums and more lining contact. The trend toward smaller wheels seems to have run its course.
(Continued on Page 16)
Be Wise in Your
Choice of a Car
TRANSMISSIONS
Many informed Detroit observers feel that, next to
engines, the transmission has become the most highly
competitive engineering battleground in the passenger
car industry today.
This was highlighted this year by introduction
of a "transaxle." Reducing further or eliminating the
drivesha£t hump in the floor will require sweeping
changes in transmission design that have been freely
predicted by industry observers. Eventually, according to many engineers, moving the transmission to the ·
rear of the car may be the most popular solution.
However, the possibility of front wheel drive is not
being overlooked.
P ut a little more into th e fi rst cost and s ave yourself th e expense
a nd cons tant a nnoyance of re pair bill s. A ' few more dollars put
i nto a good car in th e beginning w ill prove the most profitable
i nvestme nt and
wi ll
assu re you of complete sati s fa ction .
If you want the best the market affords buy
one of our Six-cylinder Cars
Meanwhile, several significant transmission
changes were made in 1960 cars. One automatic transmission was redesigned to provide a slimmer contour;
another is now only a few pounds heavier than a
manual transmission; and a 'third unit has an improved, smoother shift pattern.
Our cars are the cho ice of the leading A merican mak es and are
s tandards of excellence in their respective classes. The following comprise our lin e fo r 1908 and deserve your attention :
CHASSIS AND SUSPENSIONS
Efforts by automobile engineers to achieve the
Reproduction of part of an advertisement appearing in the
program of Rochester's First Auto Show .. 1908.
F or s moo t hness of running, a bsences of the
usual wear and tear and economy of upkeep the
Si x is fa r ahead of any thing ever p rod uced.
11
FOR 1960 ...
A WONDERFUL NEW WORLD OF FORDS
In 1960, for the first time in history, your Ford Dealer presents
not one, not two, but three beautiful new lines of Ford cars.
1. The 1960 Fords
beautiful from any point of view, worth more from every point
of value
and more than ever, built for people. These new 60 Fords are easier to get
in and out of, more comfortable to ride in, offer a wide choice of more responsive, more
economical power in Mileage Maker Six and high-performance Thunderbird V-8's.
2. The New-size Ford, the Falcon, has
behind it 3 years and 3 million miles of
testing and proving, climaxed by the
spectacular Experience Run, U.S.A. The
Falcon is the world's most experienced
new car. It provides full six-passenger
room, nearly four times more luggage
space than the most popular imported car,
has a new Six up front for greater stability
and safety, delivers up to 30 miles per
gallon on regular gas. Serviced by any of
7,000 Ford Dealers, the Falcon is the
easiest car in the world to own.
3. The 1960 Thunderbird is the car
everyone would love to own. Retaining
all the classic appearance and charm that
make it the luxury-car favorite , the new
Thunderbird displays delightful styling
refinements for 1960. It offers a host of
exciting new features , from a fully automatic soft-top operation in the Convertible, to an optional sliding sun' roof in the
Hardtop model.
60
FORDS
FALCON- The New-size Ford
THUNDERBIRD-The World's Most Wanted Car
FORD DEALERS OF GREATER ROCHESTER
tn
Firm Name
Space Number
the
1960
Product or Service
Firm Name
Volvo, Borgward
Best Motors
Auto Show
Space Number
Churchill Motors, Inc.
Monroe Auto Sales
18 Peugeot, Renault, Sun Beam
Alling & Miles, Inc.
Best Motors
2
Triumph
Florian J, Kilburne
Volpe Motors, Inc.
3
English Ford
Product or Service
Hillman and MG
Best Motors
19
. Willys
Seneca Motors, Inc.
20
DeSoto
Bill Cooke, Inc.
Corey Motors, Inc
4
Volpe Motors, Inc.
E. J. Horton, Inc.
Mercury
Bonenblust & Buckman, Inc.
Weller Motors, Inc.
21
Dodge
Fincher Motors, Inc.
E. J. Horton, Inc.
22
Simca
Geo. B. Doyle, Inc.
23
Chrysler, Imperial
24
Valiant
5
Philanz Oldsmobile, Inc.
Oldsmobile
East Ave. Ply.-Val., Inc.
Dorschel Buick, Inc,
Lou Ho·ltz Buick, Inc.
6
Buick, Opel
Webb Motors
7
AIfa Romeo, Fiat, Lancia
Monroe Auto Sales
8
Mercedes Benz, DKW
Valley Cadillac Corp,
9
Cadillac
Geo . B. Doyle, Inc.
Seneca Motors, Inc.
Alling & Miles, Inc.
Kessler Rambler, Inc.
Feol Rambler, Inc.
Piehler Pontiac Corp.
Ralph Pontiac, Inc.
10
Corey Motors, Inc.
Pontiac, Vauxhall
Dorschel Buick, Inc.
Meacham Sales & Service, Inc.
Monroe Auto Sales
Ralph Pontiac, Inc.
Piehler Pontiac Corp.
11
Studebaker, Lark
F. A . Motors, lnc.
12
Volkswagen
Volpe Motors, Inc.
13
Lincoln
Waterloo Marine
14
Boats, Motors
25
Rambler
26
Automotive Products
General Motors Corp.
Delco Appliance Div .
Rochester Products Div .
Alling & Miles, Inc.
H. M. Brown Chevrolet Corp.
Kessler Nash, Inc.
Hallman Central Chevrolet Co., Inc.
Feol Rambler, Inc.
Cool Chevro·l et Corp .
Corey Motors, Inc.
Heinrich Motors, Inc.
Meacham Sales & Service, Inc.
Siebert Motors, Inc.
Ralph Po·ntiac, Inc.
27
Metropolitan
Acme Bumper Corp.
28
Bumpers
Archer Motor Co ., Inc.
Europa Auto Sales
29
Jaguar
F. A. Jones, Inc.
Lincoln Rochester Trust Co. 30
Auto Financi.ng
Judge Motor Corp.
Meacham Sales &
Frear Chevrolet, Inc.
15
Chevrolet, Corvair
Miller Ford, Inc.
Ken Ralph Ford, Inc.
Koerner Motors, Inc.
16
Fo·rd, Falcon
31
Saab
Thomas Heath
32
Bardahl Motor Oil
Wolk Stores
33
Miniature Cars
34
Garage Doors
35
Antique Cars
Roly Door Sales Co.
Geo. B. Doyle, Inc.
of Rochester
Seneca Motors, Inc.
East Ave . Ply .-Val ., Inc.
Service, Inc.
17
Plymouth
13
1960 SUPER 88 HOLIDAY 5PORT5EDAN
Make the beautiful Oldsmobile exhibit your first and
last stop at the Auto Show. Stop by and look over
Oldsmobile's three established series for 1960-the
dollar-saving Dynamic 88 . . . spirited Super 88 . . .
and the elegant Ninety-Eight.
We believe you will agree: Here is the finest the mediumprice class has to offer!
Be sure to note the gorgeous new interiors that offer a
wider range of color h armony. Ask about Oldsmobile's
new Quadri-Balanced Ride with new Vibra-Tuned Body
Mountings that brings a new measure of smoothness,
stability, silence and safety to driving.
Check the facts on the two new Rocket Engines for
1960. The REGULAR RocKET (standard on all Dynamic
88 models) brings you Rocket performance on lowercost, regular gasoline. The new PREMIUM RocKET that
powers Super 88 and Ninety-Eight models is designed
to get the utmost from today's premium fuels. More
than ever there's a Rocket for every pocket ... one just
right for you!
1960 NINETY-EIGHT HOLIDAY SCENICOUPE
There's nothing like a new car
make yours a Rocket Olds!
FOR THE MOST SATISFYING
RIDE YOU'VE EVER TRIED ...
SEE YOUR LOCAL AUTHORIZED QUALITY
DEALER!
OLDSMOBILELE
Remember 1950? That was the year U.S. auto
production reached a record-breaking peak of 6.6
million.
uted much to the decade's great progress in riding
smoothness and stability.
Passenger Protection and Comfort. An assortment of developments in this category came along
during the decade. They included greater vehicle
stability and resistance to roll over, safety door locks,
dash padding, "dished" steering wheel design, control
knobs, improved heating and air conditioning, heat
absorbing glass, and adjustable seats.
And remember how those 1950 models looked?
They were then the very latest things on wheels. It
seemed hard to believe that automobile engineering
and styling could progress much further.
But in the decade that followed, automotive designers and engineers had a lot of ideas and a lot of
work to do. They made the "Fifties" stand out as
one of the greatest decades of automotive progress.
Miscellaneous Safety Features. In addition to
general improvement in car lighting and crash injury
protection, a number of other features concerned with
safety also were introduced. These included such
things as new types of automatic headlamp dimmers,
automatically adjusting rear-view mirrors, accelerator
controls for turnpike cruising, speed warning signals,
etc. Of special significance was the adoption of turn
signals as factory installed equipment on all cars.
As good as the "50" models were-and there
are still about four million serving their ownersthe contrast between them and the "60's" attests to
the progress that has been made in just one decade.
By comparison, the 60's are low to the ground
and hug the road. They have greater stability, smoother ride, more responsive controls, higher engine performance and efficiency, better all-around quality and
dependability.
An important recent engineering achievement was the
non-slip differential that maintains equal power in
both driving wheels.
Such improvements resulted from continuing research, new engineering concepts and manufacturing
techniques, scientific testing procedures, and ingenious
quality control measures.
Economy. As the decade drew to a close, many
important steps toward greater car operating economy
were being made by the industry. Weight was removed wherever possible, through more efficient design or by substitution of lighter-weight materials.
And, of course, in the fall of 1959 three new lightweight, or "compact" cars were introduced by U.S.
manufacturers utilizing many new engineering and
design ideas.
Here, highlighted, are some of the more significant automotive engineering and safety advances of
the decade:
Improved Engines. Better performing, more
efficient, quieter, longer wearing engines resulted
from a long list of engineering advances during the
decade, such as higher compression ratios, shorter
stroke and bore, greater torque at lower engine speeds,
more efficient carburetion and ignition, and better
valving, plus greater precision in engine manufacture.
Better Seeing For the Driver. Increased glass
areas front, back and sides; lowered hood lines; improved seat positioning; better headlighting; wider,
more adjustable rear view mirrors; improved windshield wipers, washers and defrosters.
- - - The Official 1960 - - -
NEW CAR YEARBOOK
Published For
THE ROCHESTER AUTO SHOWS, INC.
by
More Responsive, Easier to Operate Driver
Controls. Power steering and braking, with many refinements, and improved automatic transmissions grew
increasingly popular during the decade.
MARTIN Q. MOLL PUBLICATIONS, INC.
BERNARD' H. FLORACK, Busines·s Manager
35 Scio Street
HAmilton 6-0803
Rochester 4, N. Y.
Printed and Produced for the 8th Consecutive Year in its Entirety by
Improved Ride. It was a decade of many new
developments and experiments in suspension systems.
Torsion bar and air springing were introduced on
some makes and in combination with coil and leaf
springs. New types of shock absorbers were developed.
Improvements in car balance and tires also contrib-
CHRISTOPHER PRESS, INC.
35 Scio Street
15
Rochester 4, N.Y.
Automotive Engineering
.
.
.
..
(Continued from Page 11)
.
.
.
..
EXHAUST SYSTEMS
The trend in all of the 1960 cars is toward simplified, aluminized and zinc-coated mufflers. In addition, a number of car producers are using heavier
gage metal for certain muffler stampings.
...
3.8
TIRES
Introduction of the "soft-ride," no-squeal synthetic
tire topped the tire developments in 1960. Using the
latest advances in polymer chemistry, rubber scientists
have produced synthetic rubber having larger molecules. The new synthetic rubber, in addition to greater
toughness, gives a softer ride and is reported to give
improved wear under normal condtions.
ELECTRICAL SYSTEMS
Many changes in electrical systems have been
made in the 1960 cars, including the extended use of
printed circuits and improved wiring harness, better
voltage regulators, and foolproof terminals. Topping
the electrical developments for 1960 was the introduction of the alternator and electroluminescent lighting
by one auto firm.
Use of an a.c. generator with a rectifying system
permits battery charging while the engine is operating
at very low speed, even in slow moving city traffic.
The new lighting system is very flexible, shadowless
and free from glare.
For The Family Man
Who Loves Sports Cars.
WINDSHIELD WAS HERS
Windshield wipers and cleaners got considerable
engineering attention this year. Simpler controls and
more positive washing action are claimed for several
of the 1960 washers.
Spacious and generously fitted for supreme comfort, the 3.8 Sedan corners,
accelerates, responds to the driver's
BODY ENGINEERING
Recent studies indicate the number of man-hour:>
going into new passenger car body designs has more
than doubled since 1950. The amount of stressanalysis work being done today has greatly increased,
making it poossible not only to insure high streng th
and better performance but to save weight.
personal touch with all the spirit of a
true sports car.
EUROPA AUTO SALES
350 East Ave.
HAmilton 6-8427
HAmilton 6-0920
Exclusive
81 Million licensed Drivers in U.S.
-
Sex of
Drivers
Jaguar Dealer
Complete foreign Car
Sales & Service
Age of
Drivers
16
'
'
Women
38%
,.
'
' '
From the World's Largest
Builder of Compact Cars ...
Rambler for '60
THE NEW STANDARD OF BASIC EXCELLENCE
3 SEATS! 5 BIG DOORS!--The tailgate is a swing-out fifth door. No
climbing over tailgate or seats. The
tailgate door can be positively locked
from either inside or outside.
New Ambassador V-8 by Rambler. The Compact luxury car. Fits garages and parking
spaces other medium-priced cars have outgrown. New improved economy.
Brand-New 4-Door Rambler
American Sedan for 1960 is
here by popular demand. See
Rambler American 2-door
sedans, station wagons. Flash0-Matic transmission, Airliner
Reclining Seats available.
At your Rambler dealer's you will see the
most imitated cars of the year-the Compact
Ramblers for 1960.
See America's smartest Compact* Carsahead by 10 years and 25 billion happy
owner miles. See fresh new styling ... new
advanced features. See completely new
models no American car has offered before.
See the new cars with better balance: fine
performance balanced with top economy ...
big car room balanced with small car handling ease ... high quality balanced with low
price ... balanced value through and through.
Visit your Rambler dealer. See and drive
Rambler for 1960. Discover why Rambler is
America's No. 1 success car.
*Trademark American Motors
Only Rambler Gives You
The Best of Both . ..
Your Rambler Dollar is a Bigger Dollar!
Uc
Big car room
and comfort
Small car economy
c and handling ease
See The New Standard Of Basic Excellence
AT YOUR NEARBY RAMBLER DEALER
Members ofRochester Automobile Dealers Association, Inc.
and Rochester Automobile Shows, Inc
Company
Address
City
W. G. Herpich
Ailing & Miles, Inc.
1301 Ridge Rd. E.
Rochester 21, N.Y.
C. E. Archer
Archer Motor Co., Inc.
350 Monroe Ave .
Rochester 7, N.Y .
B. Clarke Buckman
Bonenblust & Buckman, Inc. 340 Lake Ave.
Rochester 6, N.Y.
H. M. Brown
H. M. Brown Chevrolet Co·r p.
Rochester 1 1 1 N.Y.
769 Main St. W.
Harry K. Zwitzer
Best Mo·t ors
1451 Lyell Ave.
Rochester 6, N.Y.
Maynard Hallman
Central Chevrolet Co., Inc.
200 East Ave .
Rochester 4, N.Y.
Winston Churchill
Churchill Motors, Inc.
1 10 Mt. Hope Ave.
Rochester 20, N.Y.
William E. Cooke
Bill Cooke, Inc.
270 Lake Ave.
Rochester 6, N.Y.
J. R. Mittlesteadt
Cool Che·v rolet Corp.
360 Culver Rd .
Rochester 7, N.Y.
Wm. R. Corey
Co·rey Motors, Inc.
2175 Empire Blvd .
W. Webster, N.Y.
John G. Dorschel
Dorschel Buick, Inc.
68 Genesee St.
Rochester 11, N.Y.
G. D. Doyle
Geo . B. Doyle, Inc.
373 Goodman St. S.
Rochester 7, N.Y.
Ernest R. DiGiovanni
Ea.s t Ave. Ply.-Val., Inc.
336 East Ave.
Rochester 4, N.Y .
Fred F. Allen
F-A Mo·t ors, Inc.
1 60 Mt. Hope Ave .
Rochester 20, N.Y.
Richard Feol
Feol Nash, Inc.
775 Culver Rd .
Rochester 9, N.Y.
H. H. Henry
Fincher Motors, Inc.
12 Union St. S.
Rochester 7, N.Y.
A. C. Frear
Frear Chevrolet, Inc.
1110 Stone Rd.
Rochester 16, N.Y.
J. H. Heinrich
Heinrich Motors, Inc.
214 Lake Ave.
Rochester 6, N.Y.
E. J. Horton
E. J. Horton, Inc.
625 Culver Rd.
Rochester 9, N.Y.
F. A. Jones
F. A. Jones, Inc.
685 Main St. W .
Rochester 11, N.Y .
J. Judge
Judge Motor Corp.
81 Lake Ave.
Rochester 6, N.Y.
Jack l. Kessler
Kessler Rambler, Inc.
67 Ridge Rd. W.
Rochester 13, N.Y.
Flo·rian J. Kilburne
F. J. Kilburne, Inc.
475 Lyell Ave.
Rochester 6, N.Y.
Harold Koerner
Koerner Motors, Inc.
1 177 Fairport Rd .
Fairport, N.Y.
Edw. J. Miller
Miller Ford, Inc .
1 875 Ridge Rd . E.
Paul R. Meacham
Meacham Sales & Service, lnc.3 1 State St.
S.tephe·n Campagno
Monroe Auto Sales
55 Monroe Ave.
Rochester 7, N.Y.
James K. Palmer
Palmer Motor Co.
1 850 Dewey Ave .
Rochester 15, N.Y.
Rochester 9, N.Y.
Pittsford, N.Y.
P. J. Lanzatella
Philanz Oldsmobile, Inc.
149 Ridge Rd . E.
Rochester 13, N.Y.
A. M. Piehler
Piehler Pontiac Corp.
1 560 Lake Ave.
Rochester 211 N.Y.
A. Ralph
Ralph Pontiac, Inc.
626 Main St. W .
Rochester 1 1 N.Y.
K. T. Ralph
Ken Ralph Ford, Inc.
1 270 Fairport Rd.
Fairport, N.Y.
Harry J . Ridley
Ridley Fo·rd, Inc.
168 W. Main St.
Webster, N.Y .
A. Gambacurta
Seneca Mo·t ors, Inc.
400 Lake Ave.
Rochester 6, N.Y.
Robert C. Siebert
Siebert Motors, Inc.
61 5 South Ave.
Rochester 20, N.Y.
Don Starkweather
Don Starkweather
Chevrolet, Inc.
19 Main St.
Scottsville·, N.Y.
Edw. T. Meagher
Valley Cadillac Corp.
333 East Ave.
Rochester 4, N.Y.
Norman H. Webb, Jr.
Webb Motors
1235 University Ave.
Rochester 7, N.Y.
Howard B. Weller
Welle·r Motors, Inc.
Thomas Ave. & Stutson St.
Rochester 17, N.Y.
Lou Holtz
Lou Holtz Buick, Inc.
30 N. Union St.
Rochester 7, N.Y.
James F. Volpe
Volpe Motors, Inc.
727 Main St. E.
Rochester 5, N.Y.
What to look for in an imported car
Imported economy cars have a lot in common, but
they are by no means alike. Make sure you choose one with
4- speed drive, so you'll get the pep you've paid for. Choose
a front-engine car rather than a rear-heavy one, so you'll
get the road- worthiness you've paid for. But to get a bit
more than you've paid for, choose SIMCA. Hot performance,
top economy, Paris styling. Big trunk, wide seats
... in fact, room for everything but improvement.
IMPORTED FROM PARIS BY CHRYSLER
WORLD'S MOST LUXURIOUS ECONOMY CAR
E. J. Horton, Inc. -
SIMCAA
625 Culver Road
1t is estimated that there will be 100 million
motor vehicles in the U.S. by 1970, and that they will
travel one trillion vehicle miles in that year. By 1990,
automotive travel is expected to reach 1.7 trillion
vehicle miles.
More than 12,500 passenger cars are being used
for driving instruction in U.S. schools. Of the total,
nearly 8,000 have been loaned to the schools by
automobile dealers, with financial aid from the manufacturers.
*
*
*
*
*
*
*
*
*
*
*
*
Automotive retail sales in 1959 totaled $58 billion. Included in this total were $39 billion of sales
by motor vehicle and other automotive dealers, $2.5
billion by tire, battery and accessory stores, and $16
billion by gasoline service stations.
Approximately half a million Americans are employed by state and local governments on highway
construction and maintenance.
*
*
*
Motor vehicle imports into the U.S. for the first
nine months of 1959 included 499,000 passenger cars
and 16,500 trucks and buses. The greatest number of
passenger cars came from the United Kingdom, with
West Germany and France second and third respectively. West Germany accounted for 83 percent of
total truck and bus imports. The United Kingdom
was the next highest exporter of commercial vehicles
to the U.S. Only a small number of trucks and buses
were imported from other countries.
%
According to a recent survey, 76:fo of cars now
in use have radios, 51 have automatic transmission,
l6% have power steering and power brakes, 4%
have air conditioning.
World registrations of motor vehicles exceed
112,000,000. Included in this total are 86,000,000
passenger cars and 26,000,000 trucks and buses.
Comparing the Compact Cars: The Top 10 Imports
MAKE
PRICE
MODEL (se dan)
WHEELBASE (in.)
OVERALL LENGTH (in.)
WIDTH (in.)
CURB WEIGHT (lb.)
N
G
I
N
FIAT
VAUXHALL
VICTOR
VOLVO
PV544
RENAULT
DAUPHINE
FORD
ANGLIA
OPEL
REKORD
$1,565•
$1,645•
$1,583
$1,988•
$1,898'
$1,398•
$1,735
$1,699
$1,813•
$2,342•
2 door
4 door
2 door
2 door
4 door
2 door
4 door
4 door
4 door
2 door
94.5
89.0
90.5
100.0
96.3
78.8
96.0
84.0
98.0
102.5
160.2
155.0
153.5
174.5
165.6
130.5
162.0
144.0
167.7
177.0
60.6
60 .0
57.3
63.6
61.9
54.3
60.8
60.0
63.5
62.5
1,600
1,397
1,625
2,006
2,053
1,350
2,187
1,525
2,200
2,140
600
TRIUMPH
opposed
in-line
in-line
in-line
in-line
in-line
in-line
in-line
in-line
in -li ne
LOCATION
rear
rear
front
front
f ro nt
rear
front
front
front
front
DISPLACEMENT (cu. in.)
72.7
51.5
61.0
90.8
78.7
38.6
91.2
57.8
92.0
97.0
HORSEPOWER @ R.P.M.
36@3,700
32@4,200
41@5,000
57@4,400
48@4,800 24.5@4,600 56.5@4,600
40@5,000
55@4,200
85@5,500
TYPE (all OHV 4-cyl.)
E
SIMCA
ELYSEE
HILLMAN
MINX
VOLKS·
WAG EN
WEIGHT PER HP . (lb.)
TORQUE (lb.-ft. @ r.p.m .)
44.5
43.6
39.6
35.1
42.7
55.1
38.8
38.2
40.0
48@2,000
44@2,100
56@2,700
84@2,400
65@2,800
27@2,750
83@2,000
50@2,700
85@2,400
25.2
87@3,500
6.6
8.0
8.9
7.8
6.8
7.5
8.5
8.0
7.8
8.2
5.60x15
5.00x15
5.20x13
5.90x13
5.60x14
5.20x12
5.60x15
5.20x13
5.60x13
5.90 x15
TURNING-CIRCLE DIAMETER (ft.)
36.0
30.0
32.0
35 .1
35.2
28.5
36.0
32.0
34.0
35.5
WT. PER . SQ. IN . OF BRAKE AREA (lb .)
14.9
17.0
21.2
18.4
15.1
20.0
23.8
22.4
23.9
13.6
b
49.2
47.2
b
52.5
b
46.8
b
50.0
44.0
47.3
48.7
COMPRESSION RATIO (to 1)
TIRE SIZE
D
I
M
E
N
s
I
O
N
s
SHOULDER
ROOM (in.)
Front
Rear
50.8
46.8
43.8
49.2
46.1
44.0
HEAD
ROOM (in.)
Front
37.5
35.0
38.1
36.0
34.2
36.2
37.8
38.0
35.5
39.0
Rear
34.8
35.5
37.0
34.8
34.0
33.6
36.8
35.0
35.8
34.0
HIP
ROOM (in.)
Front
b
b
b
52.8
50.8
b
47.0
b
51.6
b
Rear
52.0
50.0
43.0
53.1
49.8
48.0
45.5
39.0
52.0
51.2
LEG
ROOM (in.)
Front
44.5
43.0
46.0
43.4
40.0
35.4
35.5
41.5
43.0
42.0
Rear
38.0
37.5
40.4
39.4
38.6
35.8
43.8
37.0
39.7
41.0
b
b
18.9
19.3
n.a.
15. 8
13.9
39.4
n.a .
19.1
19.4
10 .0
TOP SPEED (m.p.h.)
70
72
70
78
76
60
80
75
75
95
GAS MILEAGE (m.p.g.)
35
35
30
25
30
35
25
35
30
25
ACCELERATION (sec.) 0-50 m.p .h.
-
Notes : Pnces mclude delivery at East Coast port and federal exc1se ta x but no other shippmg charges or taxes; n.a., information not available; •Price includes heater;
bTwin seats.
*Reprinted with permission from Popular Science Monthly, January, 1960
20
General Motors
G
I
HEADLIGHT
C O
NTRO
L
makes safety easy after dark!
Here's a power headlight control that remembers
when you could forget . . . that adds an expert's
touch to your night-time driving skills!
Safer for passing on-coming cars, Guide-Matic's
always ready with the right light for every driving
situation . In suburbs, your lights are switched up
or down as you need them. On hills, Guide-Matic
acts at just the right instant. And, while you're turning, Guide-Matic checks available light, automatically selects the proper beam. All this without your
touching the foot dimmer switch.
DEVELOPED
BY GUIDE
LAMP DIVISION , G E N E RAL
Ask your GM dealer for a Guide-Matic demonstration ... either on the road or right on the showroom
floor. Really, you'll be surprised at how little it costs
to have the safety and convenience of Guide-Matic.
AVAILABLE ON THE 1960 CHEVROLET BUICK
PONTIAC
OLDSMOBILE AND CADILLAC CARS
GUIDE-MATIC
POWER HEADLIGHT CONTROL
MOTOR S
COR P ORATION , ANDERSON,
INDIANA
Automotive America
rubber because of the tire troubles automotive pioneers experienced-the average tire life was a little
over 1,000 miles.
A wire screen "windshield" was offered by a New
Jersey concern in 1910. While the device in no way
detracted from the fresh air feel of open car -driving,
it was advertised as allowing a motorist to drive without goggles and "avoid annoyance from insects."
Before the windshield wiper came into common
use, motorists were advised to apply a mixture of kerosene oil and glycerine on windshields to keep the
glass clear of rain, snow or ice.
The 1910 motorist traveling from New York to
Chicago, had to buy license plates in three states Pennsylvania, Maryland and New Jersey-just to
pass through.
Green cars were favored by the majority of motorists fifty years ago according to a 1910 survey. Blue
and "wine" followed closely. Red, brown, gray and
black had a few adherents. In a miscellaneous category, the survey listed purple, carmine, yellow and
white as "odd exceptions."
Of the 10,000 automobiles ·in Iowa 50 years ago,
half belonged to farmers, prompting an automotive
journal of the day to say: "This explains why there
is not so much hostility to the motor vehicle out there
as there was a few years ago."
The "ready-to-put-up" garage is nothing new.
Lumber yards in 1910 offered do-it-yourself models
for $234, plus extra cost options such as work benches
and lockers.
An automotive writer of 1910 gazed into his crystal ball and predicted that by 1960 the pavement of
roads and streets would be made of something like
artificial rubber, and motor cars would have iron tires.
The writer thought iron tires would be better than
(Continued on Next Page)
MERCURY FOR 1960
NOW PRICED WITHIN $36 OF FORDS, CHEVROLETS AND PLYMOUTHS
COMPARE PRICES AT THE AUTO SHOW OR AT YOUR DEALER'S
22
It was a great motoring achievement 50 years ago
when two drivers touched nine states in one day. The
trip's route passed through parts of Maryland, Delaware, Pennsylvania, New Jersey, New York, Connecticut, Massachusetts, Vermont and New Hampshire.
EAST ROCHESTER
An automobile journal of 1910 advised tourists
making a "typical" journey from Chicago to Denver
to make adequate preparation and take the following
equipment: "extra cans of oil, plenty of rope, a block
and tackle; a small electric light to read the guide
books at night, a supply of inner tubes, a coil of copper wire "that is so necessary on every run," a bottle
of kerosene to remove carbon from the cylinders, a
varied supply of bolts, a collapsible canvas pail for
carrying radiator water if a bucket should break,
several spark plugs, a tool kit, a small soldering iron
for leaks in the radiator, a pump or air bottle, and a
can of grease."
"Monroe County's Oldest Chevrolet Dealer"
Sales Department Open
Evenings 'til 9 P.M.- Sat. 'til 5· P.M.
Telephone LOcust 2-7264
ROCHESTER
MAGNETO & STARTER SERVICE
AUTOMOTIVE ELECTRICAL REPAIRS
AND PARTS
Thirty-six new motor car companies were formed
in Detroit during the first eight months of 1910.
CA'RL MATZKY
OLLIE MATZKY
HAROLD MATZKY
265 HAYWARD AVENUE
ROCHESTER 9, NEW YORK
A public demonstration on the comparative economic advantage of the motor car over the horse and
buggy was staged in New York 50 years ago. At the
end of the first day's five-hour trial, the car had traveled twice as far as the horse and buggy at half the
cost.
Distributors of Nationally Advertised
Products
Buick
Model "10"
Exide Batteries and Chargers
$900
Champion Spark Plugs
With Lamps
4-Cylinder
18-Horse Powe r
Shaft Drive
Dunlop Domestic and Imported Tires
Tungsol Flashers and Lamps
Purolator Oil Filters
Zerone and Zerex
Buick
Model "S"
Wolfs Head Oil
$1750
With Lamps
4-Cylinder
24-Horse Power
S haft Dri ve
Hahn Tire & Accessory Co. Inc.
418 ST. PAUL ST.
Reproduction of part of an advertisement appearing in the
program of Rochester's First Auto Show ... 1908.
23
LOcust 2 - 3440
Valiant
Put Valiant against any car you've a mind to - the big
ones, the bug ones, the kid brother ones. See if you can
match the wallop and miserly thrift of Valia·nt's inclined
engine ; the family-of-six people room; the vacation-sized
tru·nk room; the battery-saving alternator electrical system ;
the rust-proofed, rattle-proofed , fully unitized body ; the
smooth -as-a-millpond ride of Torsion -Aire. Go ahead. Match
it if you can . After you've tried , see your Valiant dealer.
He 's got the real thing.
When you visit the Auto Show, you will meet an
unusual low-price car that is new not in frills but
in fundamentals . It is built a new solid way to
give you solid satisfaction . This construction is
known as Dura-Quiet Unibody. The result is a car
that is, we believe, as trouble-free as a car can
be. When you spend two minutes with this car on
the road, you will discover easier entry, more
sitting room.
SOLID PLYMOUTH 1960
East Ave. Plymouth Valiant Inc.
HAmilton 6-8427
336 EAST AVE.
HAmilton 6-3580
Rochester's Newest Plymouth .. Valiant Dealer
Successor to Simmons Motors
Webb Motors- Quality- Sports
1235 UNIVERSITY AVE.
NEAR CULVER RD.
GR. 3 - 3258
Cars
17 models, highest
quality, priced
as low as . . .
Up to 50 miles per
gallon, low upkeep
and depreciation.
$1173
ALFA ROMEO
LANCIA
Many custom
body stylings .
Finest European craftsmanship.
Prices start at
$2962.
Roadsters and coupes. No finer
sports cars available. A real
driving thrill.
24
THE
FOR
COMPLETE FINANCING
G. A. TRAHAN CO., INC.
AND
274- 280 CENTRAL AVENUE
INSURANCE SERVICE
*
DECORATORS
ASSOCIATES DISCOUNT CORPORATION
400 Cutler Building
Rochester, N.Y.
CEdar 7- 1601
COHOES, N.Y.
OF THE ANNUAL
42 East Avenue
ROCHESTER AUTO SHOW
Phone: HAmilton 6-9150
Volkswagen Sales & Service
James Johnston Agency
FOR THE THRILL
OF YOUR LIFE COME
IN AN'D MEET 'JIHE
INSURANCE
VOLKSWAGEN
F. A.
1020 SIBLEY TOWER BUILDING
HA. 6-9930
M~OTORS
160 MT. HOPE AVE.
BAker 5-2190
VEHICLES BY WILLYS MOTORS . . .
WORLD'S LARG EST MANUFACTURER OF
1
4 WHEEL DRIVE VEHICLES
SNOW PLOWS
SNOW BLOWERS
CONTRACTORS
SPECIAL POWER
EQUIPMENT
BEST MOTORS
ALLING & MILES, Inc.
1451 LYELL AVE.
1301 RIDGE RD. E.
HARRY K. ZWITZER, OWNER
NEAR PORTLAND AVE .
Glenwood 3- 6711
4-WHEEL DRIVE
25
HOpkins 7 - 7260
This chart reproduced with the permission of SCIENCE
and MECHANICS "The Magazine That Shows You How"
Dec., 1959 issue.
The best for you in imports -
Comparing the
BORGWAR'D
TRIUMPH
T-BiRD
VOLVO
BEST MOTORS
1451 Lyell Ave.
Tread
Glenwood 3-6711
REAR WINDOWS INSTALLED
ZIPPERS REPAIRED & REPLACED
FREE ESTIMATES -
71.3
72.8
Height
52.5
55.5
51 .6
35.6
56.8
34.8
48.7
33.0
42.4
6.6
5.9
F
R
6.2
41
37
25
27.5
21
4.1
8.00
Tire Size
Curb Wt. (lbs.)
Eft. Brake
Lining (sq, in. )
BAker 5 - 8625
ART CO
COVERALL
$ERVICE
ROCHESTER'S
Industrial Uniform
3971
6.70
X
15
6.70
X
225.5
172.8
157
34.5
34
35.5
34.5
Shoulder
Room
F
R
56.2
54.1
55.5
Hip
Room
F
R
60
48.7
59
58
Leg
Room
F
R
44.6
38.1
44
36
-
Seat
Height
F
R
11
13.1 '
12.6
12.3
-
20.5
17.3
53
49.4
-
59.6
---45.1
7.3
4.47
Adv. HP
300
210
230
Torque
395
300
300
Bore & Stroke
4 X 3.5
Displacement
352
Man.
Axle Ratios Auto.
OD
9.6
20
3.70
3.10
3.70
3.56
X
15
2985
3366
38.0
37.7
Fuel Tank (gals.)
Locally Owned
Locally Operated
14
3.7
- -- -
F
R
Comp. Ratio
Rental Service
X
4.5
Head
Room
Trunk (cu. ft.)
ONLY
- - - - - - - --
40.3
----
Turns (lk-to-lk)
EARL W. ELLIOTT
100%
77
OA Steering
Ratio (Manual )
FREE INSTALLATIONS
160 S. UNION ST.
Width
Turning
Circle (fl.)
COMPLETE INTERIOR TRIM SERVICE
Door Panels
Arm Rests
Headliners
Carpets
Guaranteed Workmanship- Expert Installations
177.2
204
205.3
Ground
Clearance
FOR AUTO SEAT COVERS
57
59
57.3
56.5
60
57
Length
Overhang
FOR CONVERTIBLE TOPS
F
R
CORVETTE
102
120
113
Wheelbase
HAWK
60's
3.6
289
3.8.75
3.31
3.07
3.54
3
283
8.8
18
X
9.5
16.4
-
3.70
3.55
Dimensions in inches unless otherwise specified.
Engine data are for standard engines. In most
cases, higher horsepower, power train options
involving various combinations of 2- and 4·barrel
carbs, and lower· or higher 'axle ratios , are also
395-409 ST. PAUL ST.
available.
LOcust 2-7165
26
This chart reproduced with the permission of SCIENCE
and MECHANICS "The Magazine That Shows You How"
Dec., 1959 issue.
60's
Comparing the
OLDS
123
Wheelbase
F
R
Tread
Length
- -126
--61
61
217.6
---
80.6
- - --
Height
56
35.3
59.3
F
R
Overhang
----Ground
Clearance
Turning
Circle (ft.)
218
81 .5
79.4
80
55.7
55
35.3
57.8
34.7
60.3
OA Steering
Ratio (Manual\
33.2-1
Turns (lk-to-lk)
6
... . 8.50
X
46.8
44
20.4
29.3
ATLANTIC
REFINING
COMPANY
5
1840 LYELL AVE.
5
5.45
--- ---X
35. 2
59. 7
----
29.1
14 8.00
- -
__ 6
---
14 8.00
X 14
-7.60
X
- - - - - - -- - - - - - -- - Curb Wt. (lbs.)
Eft. Brake
Lining (sq. in. )
-
4274
--
F
R
Shoulder
Room
F
R
Hip
Room
F
R
Leg
Room
F
R
45.0
42.2
Seat
Height
F
R
10.2
13.7
33. 2
32.9
34.7
33.9
NA
NA
NA
160.
---
60.6
59.0
---65.4
65.2
----
-
- --
18.3
60.5
60.8
NA
60.6
59. 0
62.5
62.8
63.0
62.4
46. 2
45.3
- -- -
10.4
12.4
Adv. HP
240
260
Torque
375
390
--
NA
65. 4
65. 1
- -- -
45.7
44.1
44. 0
42. 0
12.3
12.8
11. 0
13. 5
31.5
29.7
205
280
310
295
305
328
405
460
390
410
----
-
--
4 X 3.68 3.8 X 3.44 4.1
4.1 X 3.68 4.3 X 3.3 4.2
- - 4.3 X 3.7
---Displacement
Compression
Ratio
Fuel Tank (gals. )
Axle
Ratios
Man.
Auto.
312
383
430
371
NA
X
X
235
250
-20
-
3.38 4.12
3.38 4.18
361
383
8.9
8.5
10.0
10.0
10.1
NA
23
--- - - -
- - -- - - - 3.42
2.87
3.56
3.10
Advertising and ' Publicity
for the Rochester
375
384
--- - - - - - - - -----8.7
9.5
!
NA
- --- - - -
Bore & Stroke
since 1924
-----
--- ---
- -- -
Glenwood
3-1620
34. 7
33. 9
- --
ROCHESTER 6, N. Y.
15
34.6
34.5
--- - -- ---
-----
Trunk rcu. ft.)
205
156.8
Head
Room
- - -- --
4239
- --
- --
BAker 5 - 9290
57.
5.7
43.9
at the loop
62. 4
60
215.4
---
124- 126 MONROE AVE.
123
61
59.7
---
43
- - - - --
122
219.2
6.2
- - -- - --
"Auto Glass Specialists"
DESOTO BUI CK
- --
60
60
---
Width
Tire Size
MERC
FLOWER CITY GLASS CO.
3.31
-
X
X
:
AUTO SHOW
3.4
3.6
has been created by
HART-CONWAY
364
401
COMPANY INCORPORATED
B. 5
10. 25
Complete Advertising Service
--
Triangle Building, Rochester 4, N.Y.
20
l
9
3. 07
Body data furnished generally applies to smallest, lower-cost 4-door sedan in each line. All
dimensions in inches unless otherwise specified.
Engine data are lor standard engines. In most
ca ses, higher horsepower, power train options
involving various combinations of 2- and 4-barrel
carbs, and higher or lower axle ratios, are also
available.
27
This ch'art reproduced with the permission of SCIENCE
and MECHANICS "The Magazine That Shows You How"
Dec., 1959 issue.
60's
Comparing the
CORVA IR
Wheelbase
F
R
Tread
Length
DAVIS-HOWLAND OIL CORPORATION
HA. 6-4593
Means A
GET A B & B DEAL
AT B & B OLDS!
Rochester's Leading Oldsmobile Dealer!
SALES
SERVICE
181.1
- ---
30.3
41 .7
29.4
42.2
F
R
Ground
Clearance
6
Turning
Circle (ft. )
39
OA Steering
Ratio (Manual )
23.5
Turns (lk- to-lk)
5
6.50
X
70
184
100
108
57.3
57.8
178.3
189.5
72.2
- -
-
70.4
71.3
73
57.5
57.3
29.5
48. 0
26.4
39.8
31.4
46.9
5.9
5.4
7.3
7.0
37.7
37.1
37.6
27
20.1
---- - - --
---- - - -
4.64
13 6.00
X
13
2396
4.45
6.50
X
13
2750
RAMBLER
- - --
54.6
55
53.3
- -- -
2415
AMERICAN
175
- --
- --
- - --
LARK
57.3
--32.1
49.4
- - -6.7
---
36
37.3
22
23.1
- -- -
25
- - - ---- - - 5
5.90
X
3.9
15
- -2605
5.90
X
4.7
---
15 6.40x15
---2589
3068
- --- - - --
Eff. Brake
Lini ng (sq. in. )
120.8
114.3
129.1
146.4
139.5
Head
Room
F
R
38.7
38.0
33.9
32.8
33.6
33.4
36.0
35.0
35.3
34
Shoulder
Room
F
R
54.0
53.6
55.6
55.4
55.5
54.5
51 .5
49.8
Hip
Room
F
R
57.8
57.6
57.1
57.0
57.0
. 56.9
59.5
59.0
58
45.3
Leg
Room
F
R
42.8
36.5
43.3
39.4
44.1
38.9
44.0
39.0
44
37.5
43
40
Seat
Height
F
R
9.4
10.4
12.0
11.0
8.9
11.9
10.2
14.2
13.8
---11.4
14.2
-
23
-- -
- - 54.6
54.1
- --
- -- - - - -
11.4
14.6
- -- ----
---- - - 24.9
NA
None
90
180
8.2
-
57.7
57.6
- -
59 .8
60.1
13.5
- - - ---- -
Torque
6C
V8
125
None
Bore &
Stroke
6C 3.38 X 2.6 3.5 X 2.5 3.4 X 3.12 3.0 X 4.0 3.1 X 4.25 3.1 X 4.25
None
None
None
V8
None
3.56 X 3.2
3.5 X 3.25
Displacemen!
6C
VB
140
None
Com pression Ratio
6C
VB
B
None
Man.
Auto.
138
None
18.6
---
Adv. HP
OD
NA
None
35
34
80
None
Axle
Ratios
90
None
153.8
- --
6C
V8
Fuel Tank (Igals. )
SINCE 1917
57.3
56.5
54.5
Trunk (cu. ft. )
On The 1960 Oldsmobile
108.5
56
55.5
66.9
- - - - --
Bette~r Buy
106.5
55
54.5
51.3
Curb Wt. (lbs.)
57 SOUT H AVEN UE ROCHESTER 4, N.Y.
109.5
54
54
Width
Tire Size
BEACHNER ADVERTISING AGENCY
108
Height
- - -- -
with a local
touch . . .
VALIANT
180
Overhang
FARSIGHTED
FALCON
90
None
--145
260
150
None
- - - - ---- - - -- - - -
11
3.55
3.55
None
- - -- - - - - - - - - - --144.3
None
170
None
B.7
None
8.6
None
14
13
- -- -
- - -- - - - - 3.10
3.10
None
3.35
NA
3.35
169.6
259.2
B.3
8.8
- 18
3. 73
3. 73
4.10
195.6
None
-
-
.
B
No ne
--
22
127
200
- - --180
245
- -- --195.6
250
8.7
8.7
- - -22
-----3.31
3.31
3.78
3. 78
3.31
4.11
Body data generally applies to 4-door sedan. All dimensions in
inches unless otherwise specified. Engine data are for standard
engines. In s ome cases, other horsepower options and diffe·r ent
axle ratios may also be available.
340 LAKE AVE.
Open Eves.
'til 9
Some 20 million people visit the United States' 23
national parks by auto each year. Since 1946, the
number of motor tourists visiting the parks annually
has increased more than l36%.
GL 3 0833
28
This chart reproduced with the permission of SCIENCE
and MECHANICS "The Magazine That Shows You How"
Dec., 1959 issue.
60's
Comparing the
CHEVROLET
11 9
Wheelbase
F
R
Tread
FORD
PLY MOUTH
119
11B
---
60.3
59.3
61
60
60.9
59.6
213.7
209. 4
7B.6
---
length
210.8
Width
80.8
81.3
56
56.B
32.6
59.2
34. 0
60.7
6
5.5
5
Turning
Circle (ft. )
40.8
40.5
NA
CA Steering
Ratio (Manual)
2B
---
Height
------- - - F
R
Overhang
Ground
Clearance
Turns (lk-to-lk)
Tire Size
----
Curb Wt. (lbs.)
Eft. Brake
Li ni ng (sq. in .)
14 7.50
--3710
---
X
DODGE
DART
Complete line on display at
English Ford line Dealer
11B
See The NEW ANGLIA
- ---
- -208.6
14 7.50
33.5
57.1
- -5.2
- --
----
X
NA
----
NA
184
34
33.9
Shoulder
Room
F
R
60.5
59.0
59.5
61 .0
Hip
Room
F
R
65.3
65.4
62.2
63.6
63.0
62.4
Leg
Room .
F
R
43.3
41. 6
45.5
42.6
Seat
Height
F
R
10.6
13.2
12.2
12.9
12.0
13.3
29.4
29.4
35.7
6C
V8
V8
135
170
250
145
1B5
235
Torque
6C
V8
V8
217
275
355
206
292
350
Bore &
Stroke
6C 3.56 X 3.9 3.62
V8 3.B7 X 3.0 3.75
V8 4.1 X 3.25 4. 0
Displacemen!
6C
V8
V8
Compressian
Ratio
6C
V8
V8
------
Fuel Tarik (gals.)
Axlet
Ratios
Man.
Auto.
OD
34.8
34.2
235
283
34B
8.25
B.5
9.5
20
3.55
3.36
3.7
X
X
X
---
223
292
352
215
340
435
215
340
435
8.4
B.B
B.9
21
---3.56
3.56
3.89
4.12 3.4
3.31 3.9
3.38 4.1
225
318
361
X
X
X
20
20
- -
INCORPORATED
Distributor of
CITIES
SERVICE
GASOLINES
HEATING OILS
225
318
361
9
10
3.54
3.31
WEBACO OIL COMPANY
4.12
3.31
3.38
B.5
9
10
---
Open Tues. & Thurs. 'Til 9 P.M.
46.3
43.5
145
230
31 0
X
X
Glenwood 3-1745
63.0
62.4
145
230
305
X
694 LAKE AVE.
- - -
---
3.6 3.4
3.3 3.9
3.5 4.1
Lake Tire Service
60.4
59.6
----
------
PRICE ON YOU R OLD TIRES
34.6
34.5
NA
NA
.---
WE WILL ALLOW FULL LIST
NA
36.1
34.3
Adv. HP
Double Eagle Captive Air
14 7.50 X 14
F
R
30.0
GOOD-YEAR
20.4
Head
Room
Trunk (cu; ft.)
CHANGE THE TIRES f,ROM
YOUR NEW CAR TO
45.2
---
19B.8
10.0
13.5
Rochester 6, N.Y. Glenwood 3 -4080
54.B
5.45
1B5.6
44.5
42.5
475 l YELL AVENUE
--78
- --
- -5. 45
3B65
---
F. J. KILBURNE, Inc.
61.5
60.1
20.4
5
5.8
X
33.2
5B.2
27
--7.50
54.6
---
---
ENGLISH FORD
8.5
and
OTHER
3.54
3..31
PETROLEUM
PRODUCTS
Body data furn ished generally applies to s mallest, lower-cost 4-door sedan in each line. All
dimensions in inches unless otherwise specified.
Engine data are for standard engines . In most
cases, higher hp, power train options involving
various combinations of 2- and 4-barrel carbs, and
higher or lower axle ratios, are a ls o available.
BUtler 8-2121
or WEBSTER 255
(l) Axle ratios given here are for 6-cylinder
Fords and Chevrolets. Ford VB ratios are 3.36
.(man.), 3.08 (auto.), and 3.7 (OD). Chevrolet
V8's with automatic have 3.08 ratio ..
29
This chart reproduced with the permission of SCIENCE:
and MECHANICS "The Magazine That Shows You How"
Dec., 1959 issue.
H & H PAINT & LACQUER CO.
William H. Hathaway
ACME & RINSHED-MASON
EDSEL PO NT lAC DODGE
AUTOMOTIVE FINISHES
61
60
64
64
61 .5
61
57.7
59.1
216.4
21 3.7
212.6
198.5
Width
B1.5
80.7
78
72.1
Height
55
56.6
54.9
56.8
35.2
56.6
33.5
57.1
32.1
49.4
F
R
length
F
R
Overhang
Phone : Glenwood 3- 1130
LAKE AVE. AUTO PARTS
AUTOMOBILE
788 Lake Ave .
5.8
5.2
6.3
Turning
Circle (ft. )
43.4
42.7
46.6
39.7
OA Steering
Ratio (Manual)
31.8
29.1
30.1
25.6
Turns (lk-to·lk)
5
5.5
5.4
4.7
7.50
Eff. Brake
lining (sq. in. )
We Serve
The Rochester Auto Dealers
with a Complete Line of
AUTOMOTiVE PARTS
SUPPLIES AND EQUIPMENT
Head
Room
F
R
Shoulder
Room
F
R
Hip
Room
F
leg
Room
F
R
Seat
Height
F
R
R
Trunk (cu. ft. )
Adv. HP
14 8.00
X
14 8.00
X
14 8.00
Torque
JAMESTOWN
NA
19B.1
173.1
NA
167.5
34.0
33.9
34.8
33.9
34.6
34.5
35
59.5
61.0
0.6
59.0
60.4
59.6
57.7
57.6
62.2
63.2
65.4
65.4
63.0
62.4
59.B
60.1
45.5
43.3
45.3
41.9
46.3
44.1
43
40
10.6
13.2
9.8
13.8
12. 0
13.3
10.2
14.2
NA
29.7
----
--- - - 32. 7
-
34
13.5
(6C) 145 215 (VB \ 295 (V8)
(V8) 1B5 281 (V8) 325 (V8)
(V8) 300
250 (V8)
(6C ) 206 390 (VB ) 390 (V8)
(VB) 292 407 (V8) 425 (V8)
(V8) 3B1
340 1VB )
Displacement
(6C) 223 3B9 (V8) 361 (V8) 250 (V8)
(V8) 292 389 (V8) 3B3 (V8)
(V8) 352
Compression
Ratio
(6C) B.4
(VB) 8.8
(V8) 9.8
B.6 (VB)
8.6 (VB)
10 (V8)
10 (VB \
B.7 (VB J
20
23
20
22
Axle
Ratios
2100 MAIN STREET EAST
3534
-
Fuel Tank (Igals. )
RECAPPING AND VULCAN IZING
14
3.62 X 3.6 4.06 x3.74.1x3.3B 4x3.25
3.75 X 3.3 4.06 X 3.7 4.2 X 3.3B
4 X 3.5
Bore &
Stroke
BATTERIES
X
NA
391B
--- -
----
30 JOSEPH AVE.
Man.
Auto.
OD
- - -3.56
3.1 0
None
3.23
2.69
None
3.54
3.31
None
3.54
2.B7
3.54
Body data furn ished qenerally applies to small·
est, lower-cost 4-door sedan in each line . All
dimensions in inches unless otherwise specified.
Enqine data are for standard enqines. In most
eases, - hiqher hot'sepower, power train options
involvinq various combinations of 2- and 4-barrel
carbs, and hiqher or lower axle ratios, are also
available.
HUbbard 2-3948
JACK VAN AALST
X
-
------ - --
Gordon Motor Parts, Inc.
McCREARY TIRES
5.5
Curb Wt. (lbs. )
Row"
SERVICE FOR THE WHOLESALE TRADE
WARSAW
35.1
60.9
-
122
Ground
Clearance
Tire Size
Rochester 13, N .Y.
GENEVA
----
- - -- - - - - -
Specializing in Late Model Used Parts
"ON
---
----- --- -
For The LATEST . . . Pay The Least!
117
122
Tread
GLenwood 3-6878
AM BASSADOR
120
Wheelbase
LACQUER AND ENAMELS
64 Spencer St.
60's
Comparing the
Distr ibutor of
ROCHESTER 9, N. Y.
30
This chart reproduced with the permission of SCIENCE
and MECHANICS "The Magazine That Shows You How"
Dec., 1959 issue.
60's
Compa.ring the
CHRYS- I IMPERIAL
LER
Wheelbase
_122
F
R
Tread
Length ·- - -
130
131
61.8
62.2
61
61
61
61
RADIATOR REPAIRS
FRONT WHEEL ALIGNMENT
WHEEL STRAIGHTENING
FRAME STRAIGHTENING
HAmilton 6-0430
215.4
Width
79.4
80.1
79.9
80.3
Height
54.9
56.7
56.2
56.7
56.9
57.6
60.5
61.4
Turning
Circle (ft. )
43.7
48.2
47
45
OA Steering
Ratio (Manual)
30.16
19.4(p)
18.9
19.5
Ov erhang
WOLTING'S
CADILLAC
LINCOLN
129
61
59.7
Serving The NEW Car Dealers
For Over A
Quarter Of A Century
R
7 PITKIN ST. (opposite 265 East Ave.)
Charles W. Schrader, Inc.
------- -
Turns
(lk-~~~kl_l_-5.4~ __3.5(p)
Tire Size _ _ _ 8.00
X
14_ 8.20
X
Curb Wt. (lbs. )
NA
NA
Eft. Brake
Lining (sq. in . )
NA
NA
15
4975
210.3
___
3.2
34.6
34.5
34.5
33.8
Shoulder
Room
F
R
60.3
59.6
64
62
Hip
Room
F
R
63.0
62.4
61.0
60. 2
65.4
65.0
62.5
62.8
Leg
Room
F
R
46.2
44.1
46.3
42.9
45.8
45.3
46.2
43.0
Seat
Height
F
11.9
12.8
11.7
12.4
10.6
10.6
Trunk (cu. ft. )
29.7
31.8
16.4
305
38.5
37.1
350
325
STAN
HIGH
29.2
Keep Happy With
315
The Happy Station
-- -- -- - - - - - -- -Torque
Bore &
Stroke
Displacement
410
4
X
470
3.75 4.18
383
X
BRowning 1-5179
60.5
60.8
-- ---- -- - - -
Adv. HP
686 Clinton Ave. S. (20)
262
F
R
R
General Auto and Truck
Repairing
5216
Head
Room
34.7
33.4
Automatic Transmission
Specialists
430
3.7 4
413
X
465
WRVM
3.875 4.3 X 3.7
390
THE BRIGHT SPOT ! !
430
Compression
Ratio
10.1
10.1
10.5
10
Fuel Tank (gals.)
23
23
21
25
MUSIC, NEWS AND SERVICE
BOB
BOHRER
Body data furnished generally applies to smallest. lower-cost 4-door sedan in each line. All
dimensions in inches unless otherwise specified.
Enqine data are for standard enqines. In most
cases. higher horsepower, power train options
involving various combinations of 2- and 4-barrel
carbs, and higher or lower axle ratios, are als_o
available.
31
Auto Supply & Parts. Inc.
* * *
Automotive Machine Shop
Alliance Glass Co. ............ ..... .. ...... ... ..
Atlantic Refining Co., Inc
Artco Coverall Service, Inc.
Associates Disco-unt Corp .
Auto Supply & Parts, Inc.
Beach ner Advertising Agency
Best Motors
Bonenblust & Buckman, Inc
A ll Foreign Car Batteries Carried In Stock
355 North Street
Page
HAmilton 6-1540
... .. .. ......... 32
27
26
25
32
28
26
28
Agency: Beachner Advertising Agency
Browncroft Garage
Buick
Motor Oils- Lubes
Agency : Grant Advertising, Inc.
East Ave. Ply. - Val ., Inc
Elliott, Earl W.
Europa Auto Sales
F. A. Motors, Inc
Ford
Rochester, N.Y.
FAirview 8 - 5511
24
26
16
25
12
27
32
30
32
32
21
_
Agency: D. B . Brother & Co.
H & H Paint & Lacquer Company
Hahn Tire & Accessory Company
Hart-Conway Co ., Inc.
Hoselton Chevrolet
Imperial
BUtler 8 - 2277
GENERAL REPAIRING
AND
___
_
Agency: Young & Rubicam , Inc.
Towing
Johnston, James, Agency, Inc .
Kilburne, Florian J.
Lake Avenue Auto Parts
Lake Avenue Tire Service, Inc.
Mercury
24 HOUR SERVICE
Rochester 9, N.Y.
Oldsmobile
30
23
27
23
2
25
_
_
Agency: Kenyon & Eckhardt, Inc
Agency: D. P. Brother & Company
29
30
29
22
14
Inside Front Cover
AUTO GLASS
CAR DOOR PARTS
SAFETY GLASS
Rambler
Agency: MacManus, John & Adams, Inc.
Agency: Geyer, Morey, Madden & Ballard, Inc.
Rochester Magneto & Starter Service
Schrader, Charles W., Inc . ..
Simca
GRANGER RADIO & TELEVISION SERVICE
850 MAIN ST. W.
BEverly 5-6260
_
..
Flower City Glass Co .
.
Genesee Valley Petroleum Corp .
Gordon Motor Parts, Inc . ......
Granger Radio & Te-levision Service
Guenther Auto Finishers, Inc
Guide Lamp Division
BROWNCROFT GARAGE
510 CLINTON AVE. S.
BAker 5-6311
8
Agency: J . Walter Tho mpson , Inc.
AAA
ALLIANCE GLASS CO.
28
Agency : Beachner Adve rtis ing Agency
Dodge
PETROLEUM CORPORATION
762 Atlantic Ave.
10
Agency: Young & Rubicam, Inc.
Davis-Howland Oil Corp
GENESEE VALLEY
1152 Scottsville Road
6
Agency: Campbeii-Ewald Company
Chrysler
"BETTER - Right from the Start"
Back Cover
Agency: MacManus, John & Adams , Inc.
Chevrolet
Greases
32
4
Agency: McCann-Erickson, Inc
Cadillac
KENDALL
__
Agency: Richard N. Meltzer Adve rtising, Inc.
Trahan , G . A. Co., Inc
Van Tire
Vauxhall _ _
Honest Service
For 35 Years
Webaco Oil Company
Webb Motors _
Willys- Jeep
Woltings Collision Service
WRVM
Auto Paints- Paint Supplies-- Fiberglass Products
1929 EAST MAIN ST.
BUtler 8-8775
32
23
31
19
25
30
Inside Back Cover
Agency: MacManus , John & Adams, Inc.
GUENTHER AUTO FINISHES, INC.
17
29
24
25
31
__ ____ _____ 31
Vauxhall
economy
makes
this
wagon
a pleasure!
If a station wagon has
become a necessity in your life . . . don't hesitate because you think it's a luxury.
Go Vauxhalling! English craftsmen designed the Vauxhall station wagon to the exact dimensions of family needs
... and family budgets. This compact wagon seats five, leaving 22 cubic feet of cargo space ... space which can
he more than doubled by folding the rear seat. Four doors eliminate fuss. (And rear doors have free-wheeling
safety-lock buttons for parents' peace of mind.) See this resourceful Vauxhall station wagon soon ... and see
how much you'll gain and save by going Vauxhalling.
VAUXHALL
A Quality Product of England Since 1904
SOLD
AND
SERVICED
BY
PONTIAC
DEALERS
ALL
ACROSS
AMERICA
We invite you to sit at the wheel
of the elegant 1960
You are cordially invited to discover the new era of elegance presented
this year by Cadillac. Spend an hour with us at the Cadillac display today.
We'll be happy to make all the arrangements for you to drive the
1960 Cadillac of your choice at a time and place convenient to you.
VISIT
YOUR
LOCAL
AUTHORIZED
CADILLAC
DEAL E R