1. business and industrial
2. advertising and marketing
3. public relations

CREDENTIALS
A Strategic Communications Consultancy
WHAT MAKES US
DIFFERENT
INDUSTRY SPECIALISATION
We have in-depth knowledge of and experience in the industries
in which we operate. It’s this industry specialisation that sets us
apart from other consultancies.
CUSTOMISED COMMUNICATIONS
We deliver a unique communications solution to each and every
one of our clients that is suited to their particular needs. We
develop customised communications using proven methods that
are effective and meet our client requirements.
HIGHLY EXPERIENCED CONSULTANTS
Our consultants have an average 10 years’ experience and are
at a minimum degree qualified with most of them having higher
qualifications. We are committed to professional development
and continuous learning about the industry, trends and best
practices. Our consultants are professional and knowledgeable
and are generous in providing expertise and advice.
STRATEGIC
We take a strategic approach to communications. This means we
always have our client’s big picture, reputation and business goals
in mind. We develop a strong understanding of your business,
your operating environment, the challenges you face and key
stakeholders. Our strategic advice and solutions are based upon
our communications expertise and years of experience in the
industry.
INSIGHTFUL
We use our insights gained from more than a decade experience
in the communications industry to benefit our clients. We believe
in a strong foundation of evidence-based communications for
achieving a comprehensive communication strategy. We add
value by contributing our knowledge about the best methods
and practices in communication together with an analysis of the
client’s situation.
ENTERPRISING COMMUNICATIONS IS A COMMUNICATIONS CONSULTANCY
THAT HAS PARTICULAR EXPERTISE IN THE SECTORS OF URBAN PLANNING
AND INFRASTRUCTURE, EXPORT MARKETING, GOVERNMENT AND
CORPORATE COMMUNICATIONS
URBAN
URBANPLANNING,
PLANNING,
INFRASTRUCTURE,
PROPERTY
INFRASTRUCTURE,
PROPERTY
Enterprising Communications specialises in western Sydney urban
planning, infrastructure and property developments.
When you engage Enterprising Communications for your project,
you will be dealing with a consultancy that has local knowledge,
established contacts in the region and experience working in
western Sydney.
OUR SERVICES
COMMUNICATION STRATEGY
PROJECT MARKETING COMMUNICATIONS
STAKEHOLDER COMMUNICATIONS
EXPERIENCE
WestConnex
Achieved clear and comprehensive articulation of client’s views
about the project, undertook additional research into community
issues and environmental impacts, effectively presented client’s
position and wrote submission to the WestConnex Delivery
Authority on behalf of client.
Sydney Olympic Park
Lower Prospect Canal
Promoted conversion of land into a 62 hectare open space
corridor and the community and environment benefits of the
development through launch event materials, media coverage
and a community newsletter.
Carter Street Urban Activation Precinct
Reviewed the planning proposal in relation to land use, transport
and noise impacts and their effects. Refined the client’s position
and recommendations and wrote the submission to the
Department of Planning on the client’s behalf.
Georges River Foreshore Improvement Program
Promoted walking trails, indigenous artworks and environment
conservation of the program.
Lakewood Estate
Promoted sustainable design and energy efficient features of
Stockland’s residential estate through communications materials,
obtaining media coverage and writing community newsletters.
Pemulwuy
A newly created suburb: raised community awareness through
a suite of communication materials including several media
releases, responses to media inquiries, fact sheet and community
newsletter articles.
Nelson’s Ridge Estate
Publicised Lend Lease’s master planned residential estate through
media releases and media statements, community newsletter
articles and media coverage.
Auburn Town Centre
Formulated and implemented six month strategy to manage
stakeholder issues, create awareness of project milestones and
community benefits.
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Parramatta
EXPORT
MARKETING
Enterprising Communications is experienced in promoting
Australian exports to international audiences and has particular
expertise in the Indian market.
We also provide export marketing services to international firms
for the Australian market.
OUR SERVICES
EXPORT MARKETING COMMUNICATIONS
INDIAN CULTURAL INTELLIGENCE
EXPERIENCE
International education market
Developed communications to inform about government
initiatives to attract international students to NSW, the value
of the international education market and strengths of the
Australian education sector.
Indian film investment
Publicised government and industry investment to attract Indian
film production and its economic and cultural benefits to NSW.
G’day USA
Publicised Australia’s largest showcase in the US market; the
sectors of NSW food and wine, education and bi-lateral trade
including developing key messages, story angles, photo
opportunities and writing ministerial speech, media materials and
industry newsletter article.
Working Holiday Visa
Raised awareness about changes to visa to local and international
audiences to encourage an increase in visa applications.
Regional Flagship Events Program
Publicised 20 events across NSW to attract patronage to regional
NSW, showcase regional tourism and promote economic value
of events.
China UnionPay
Raised awareness of new credit facility for Chinese visitors
through communications materials and publicity activity.
Airline Routes and Aviation
Articulated economic and tourism benefits to the state of
Singapore Airlines inaugural A380 flight to Sydney, Jetstar, Tiger
Air, Etihad, Virgin domestic and international routes, opening of
Emirates Wolgan Valley Resort and NSW Government
aviation policy, in communication materials.
Sydney, NSW South Coast, Outback, Snowy Mountains,
North Coast and Hunter regions
Developed and wrote communication and media materials for
tourism campaign launches for each region promoting unique
features and experiences.
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URBAN PLANNING,
GOVERNMENT
INFRASTRUCTURE, PROPERTY
Enterprising Communications has a strong record of developing
and implementing communications strategy for local, state and
federal government agencies and ministerial offices. Enterprising
Communications is a pre-qualified government supplier.
OUR SERVICES
Government and stakeholder campaign
Implemented government strategy for national campaign to
encourage the public to take annual leave, working with peak
industry bodies, businesses and local and federal government
departments.
COMMUNICATIONS STRATEGY
STAKEHOLDER COMMUNICATIONS
ISSUES MANAGEMENT
Local government
Researched and wrote public comment and position statements
on behalf of the organisation and elected representatives.
EXPERIENCE
Fit for the Future Advisory Panel
Enterprising Communications is on the panel of experts to advise
local councils about communications strategy and community
consultation.
Ministerial Communications
For two state government ministers: speeches, briefing notes,
questions on notice, cabinet minutes, identifying media
opportunities and providing communications advice.
Compulsory Third Party Insurance Reform
Developed communications materials for industry consultation
including drafting discussion notes, fact sheets and case studies.
Workers Compensation Scheme Procurement
Planned and implemented communication and issues
management strategy including providing communications
advice, identifying risks and mitigations, developing and writing
key messages, a suite of communications materials for each
stakeholder group and website content.
Do Not Call Register
Formulated media strategy to raise awareness of issue amongst
stakeholders and influence government decision to extend the
register, gained national media coverage in print and
talkback radio.
Workers Compensation Reforms
Developed and wrote a suite of communications materials
including fact sheets for Members of Parliament and general
public and frequently asked questions.
National Broadband Network
Highlighted equity and accessibility issues and wrote media
materials to influence government decision making.
Dispute Resolution Conferences
Developed a suite of print and audio-visual communications
materials about new dispute resolution conferences distributed to
NSW courts and translated into five languages.
National Internet Filter
Developed communications strategy to present organisation’s
view to federal government.
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Parliament House, Canberra
URBAN PLANNING,
CORPORATE
INFRASTRUCTURE, PROPERTY
Enterprising Communications has an in-depth knowledge of
effective corporate communications strategies. We can provide
your organisation with expert communications advice and develop
strategies to inform and foster support amongst stakeholders,
raise your organisation’s profile, position your organisation in the
industry and effectively manage issues.
OUR SERVICES
CONTENT STRATEGY
CORPORATE POSITIONING AND PROFILING
ISSUES MANAGEMENT
EXPERIENCE
Content Strategy
Enterprising Communications developed a content strategy for
a newly formed business association. This involved examining
the organisation’s goals, target audience, identification of
communication platforms, subject matter, key messages and
calendar of activity. Enterprising Communications implemented
the content strategy which included writing and developing
social media content, website content and member newsletters.
The strategy raised profile of the organisation and resulted in a
community of supporters on social media.
the industry, raising its national media presence and gaining the
reputation as a respected national consumer advocate.
Issues management
Enterprising Communications developed and implemented an
issues management strategy for multi-million dollar, state-wide
procurement scheme. This complex project involved finance/
insurance, medical, business and employee stakeholders.
Enterprising Communications provided risk and issues
management advice to senior management and developed
a comprehensive program of tailored communications for
each stakeholder group for the three phases of procurement.
The strategy comprised of key messages, fact sheets, media
questions and answers, media releases and holding statements,
letters to industry and stakeholder associations, website copy,
internal communications and senior executive speech notes and
presentation. It resulted in the successful procurement program
with a field of qualified organisations responding to the tender
and effective minimisation of issues.
Corporate profiling and positioning
Enterprising Communications profiled and positioned a consumer
organisation by identifying and developing news stories
and angles that positioned the organisation as the leading,
authoritative, consumer expert in the industry and successfully
pitched these stories to national print, radio and broadcast
media. The strategy included proactive media and issues analysis,
gaining interviews for the organisation’s CEO in national financial
and business media, writing opinion editorials for industry
publications, letters to the editor and providing comment on
issues. It resulted in the organisation establishing its profile in
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URBAN PLANNING,
TEAM
INFRASTRUCTURE, PROPERTY
Our team is comprised of highly qualified communications
professionals who each have more than 10 years’ industry
experience.
JOAN DHARAMDAS,
PRINCIPAL
VEENA ARULDASS,
SENIOR CONSULTANT
Joan Dharamdas, B.A., M.A. (Communications Management),
MPRIA is an award-winning communications professional with
15 years’ experience in the communications industry. During her
career, Joan has held senior communications positions in state
and local government where she has implemented high-profile
state, national and international campaigns for NSW Trade and
Investment, communications for urban planning and master
planned residential projects for local councils in western Sydney
and provided communications advice to ministerial offices. Joan
has won several awards including a communications research prize
by the University of Technology, Sydney in 2012 and led the team
in a state government department that won awards for meeting
international best practice in the Australasian Reporting Awards in
2010 and 2011.
Veena is an accomplished writer and communicator who has
several years experience in multinational organisations. Veena has
held positions of technical writer for the Indian subsidiaries of the
Bank of New York Mellon and Deloitte. She was a correspondent
and copy writer for India’s national newspaper, the Times of India
and content writer for an Indian software company. Veena is
tertiary qualified with a Master of Arts in Communications and
Journalism and Masters of Arts in English Literature both from the
University of Pune, India.
JENNIFER BARDETTA ,
CONSULTANT
Jennifer has a decade-long career in the federal government
sector in the portfolios of international affairs and health where
she researched and provided policy advice to management and
clients on complex issues. Jennifer has an excellent knowledge
about the workings of the government sector, sharp and
insightful research skills and strong client relationship skills. She
has tertiary qualifications from the University of Western Sydney.
NIGEL BOWEN,
ASSOCIATE CONSULTANT
Nigel is a qualified and experienced journalist and writer. He worked
for 10 years at Australian Consolidated Press as a magazine editor.
Nigel has also written for a number of publications including The
Bulletin, Sydney Morning Herald, Australian Financial Review, The
Age and Canberra Times. Nigel’s experience extends to content
marketing on a range of topics. He has a particular interest in
Australian entrepreneurialism and has written frequently on
export success stories for Austrade’s Australia Unlimited print and
digital magazine. Nigel is tertiary qualified with a Master of Arts
in Mass Communication (Hons) and a Bachelor of Arts both from
Macquarie University.
ASSOCIATES
We work with a team of talented associates to meet our client
requirements in design and print, website and video production.
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GET IN TOUCH
T 02 8757 3523 | E [email protected]
Level 2, 5 George Street North Strathfield NSW 2137
www.enterprisingcommunications.com.au