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NIELSEN
N AT I O N A L
TV VIEW
WINTER RELEASE NOTES
QUARTER 1, 2015
NIELSEN NATIONAL
LOCAL TV VIEW:
TV VIEW:
ATTENDEE
RELEASE
GUIDE
NOTES
Nielsen National TV View (NNTV) is the overnight and pre-summarized trending and tracking TV analysis tool on
Nielsen MediaView. The data source is the National People Meter (NPM) single sample which includes the Hispanic
sub-sample. The software provides time period, program and commercial (where available) audience estimates for
broadcast, cable and syndication. Nielsen National TV View may be accessed through the Nielsen Answers Portal.
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NEW KEY FEATURES
EXISTING FEATURES
•
Sharing of Reports and Lists/Groups
•
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User Defined Report Layouts
Excel delivered via Email notifications
(if less than 1MB in file size)
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Multiple Averaging Levels
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Overnight data delivery for National and Hispanic
Sub-Samples for Program and Time Period
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Bottom Line Averages & Report Totals
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Date Increments (Daily, Weekly, Quarterly, etc)
4pm ETZ overnight delivery,
3:45pm ETZ, when possible
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Program Names Groupings
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National Average Commercial Minute Ratings
for Live+3 (C3) Subscription Required
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Avg. Separately Breakouts, Repeats, Specials
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Break on Premiere Options
Inclusion of qualified eligible Extended Screen
viewing for participating subscribers
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Workspace to allow for saving and editing lists
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Multiple Time Shifted Streams in a single report
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Ability to exclude dates
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New Calendar Monthly View
Including new Live+3 (delivered with Live+7)
for Program and Time Period data
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CSV file Type
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Allows scheduling of reports into the future
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Enhanced Usability
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Program Selection Average Level to allow multiple
network averages, or genre averages
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User-defined defaults
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Ranking capability
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Ability to save and schedule jobs
•
Minimums and Sample information included
or excluded in the output
VISIT
http://en-us.nielsen.com/sitelets/cls/nntv.html OR CALL 1-800-423-4511
NIELSEN NATIONAL
LOCAL TV VIEW:
TV VIEW:
ATTENDEE
RELEASE
GUIDE
NOTES
DATA AVAILBILIT Y
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Historical data beginning 2006/2007 Season
(9/18/2006)
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Live+3 Program and Time Period data beginning
February 2012 (1/26/2012)
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Average Commercial Minute Ratings for Live+3
beginning January 2010 (12/28/2009)
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Extended Screen for participating networks May 2011
(4/25/2011)
METRICS
TOTAL US
NIELSEN TWITTER TV RATINGS *
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TWITTER UNIQUE AUTHOR COUNT
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TOTAL TWEETS
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AVG. TWEETS PER UNIQUE AUTHOR
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LIVE+SD UNIQUE AUDIENCE
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LIVE+SD AVG. FREQUENCY
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LIVE+SD IMPRESSIONS
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LIVE+7 UNIQUE AUDIENCE
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LIVE+7 AVG. FREQUENCY
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LIVE+7 IMPRESSIONS
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REPORT TOTALS
* Additional Subscription Required
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US AA %, / US AA PROJ
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US HUT % / US HUT PROJ
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US SHR %
COMING SOON
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P2+ EST. MEDIAN AGE
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Cable Type Codes and information
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INTABS / UNIVERSE ESTIMATES
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Audience Comp Metrics (Index/Dist 2+/18+)
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Additional historical data to 1991
COVERAGE AREA
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CVG AA %
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CVG HUT % / CVG HUT PROJ
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CVG SHR %
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INTABS / UNIVERSE ESTIMATES
AVG MINUTE COMMERCIAL RATINGS *
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NCCM US AA % / NCCM US AA PROJ
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NCCM CVG AA PROJ
Copyright © 2015 The Nielsen Company
Please contact your Nielsen Client Service
Representative with any questions concerning
the Winter Release of Nielsen National TV View
or Galaxy Explorer report migration.
Nielsen Solutions Center is also available at
800.423.4511 for report set up assistance and
general questions on the product.
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ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing
and consumer information, television and other media measurement,
online intelligence, mobile measurement, trade shows and related
properties. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright © 2015 The Nielsen Company. All rights reserved. Nielsen and
the Nielsen logo are trademarks or registered trademarks of CZT/ACN
Trademarks, L.L.C. Other product and service names are trademarks or
registered trademarks of their respective companies.
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VISIT
http://en-us.nielsen.com/sitelets/cls/nntv.html OR CALL 1-800-423-4511