POSTAL BOOT CAMP
REGISTRATION FORM
WHO IS THE
POSTAL PROFESSOR?
Wednesday, May 6, 2015
Treviso, 257 Washington Ave. Ext., Albany, NY
8:30 AM to 4:30 PM
Company Name
Address
Phone
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PIA
Per Attendee: $150. Includes seminar, breakfast & lunch plus breaks
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Amex
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the mailing industry for over 40 years.
Along with owning two successful
direct mail companies, he has served
in leadership positions for some of
the
most
respected
graphic
communication corporations in the country.
Although he had never worked for the USPS,
George is recognized as a postal authority and mailing
operations specialist. As a featured speaker at
industry related conferences, he provides insight on
the relationship between mailers and the US Postal
Service. A long time member and supporter of the
Mailing and Fulfillment Service Association (MFSA),
now AMSP, he is also an active member of PIA and the
former Industry Co-Chair of the Denver Postal
Customer Council.
City/State/Zip
Organization (check one) EPICOMM
G. P. Heinrich, PPhD, CQMPS, PIG, CMDP,
OMG, CMQCS The Professor has been in
Exp date
First Registrant Name ($150)
E Mail Address
Second Registrant Name ($100)
In 2007, MFSA honored George by presenting him
with the Luke Kaiser Educational Award for
outstanding contributions to education in the direct
mail industry.
Along with his speaking engagements, George
spends a great deal of his time providing on-site mail
and fulfillment related training and operational
evaluations, including the Quality Mail Preparation
Specialist Certification training sponsored by AMSP.
Using humor and his extensive industry and postal
knowledge, he has educated hundreds about the
complexities and nuances of this unique business.
E Mail Address
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Mail to:
EPICOMM, 411 E 53 St, Ste 20B, NY, NY 10022-5112
PIA, 636 North French Road, Amherst, NY 14228
E Mail: [email protected] or [email protected]
Tele: 212-217-6824 or 716-691-3211
Fax: 212-217-6824 or 716-691-4249
Online: www.epicomm.org or www.pialliance.org
REGISTER TODAY – Seating will be limited –
Bootcamp Will Not Be Offered Again This Year.
Call, E Mail, Fax, Online.
Postal Boot Camp
For Printers and Mailers
Wednesday, May 6, 2015
8:30 AM to 4:30 PM
Treviso, Albany, NY
Featuring
National Speaker &
Business Leader,
George Heinrich, the
POSTAL PROFESSOR
George Heinrich is recognized throughout the DM
Industry as a leader in continuing education. He
is best known for his ability to present essential
information in an entertaining and engaging way.
The sponsoring organizations, AMSPNY and PIA,
NY/NJ, recognizing and supporting the
integration and multi functional aspects of our
businesses, believe this seminar will benefit all
who attend to understand how direct mail is
produced and how it is processed to USPS
standards and regulations.
This unique one-day course is designed to give
attendees a basic overall knowledge of the
relationship between postal regulations,
mailpiece design and related postage costs.
New York Chapter
BETTER MAIL PREPARATION
THROUGH BETTER TRAINING
BETTER MAIL PREPARATION
THROUGH BETTER TRAINING
I
ndustry experts agree that using direct mail as
part of a marketing campaign increases response
rates especially when used in conjunction with
other marketing channels.
Everyone involved in the creation of direct mail
must have a thorough understanding of how the
USPS processes and delivers mail. This is critical
to attain maximum discounts and minimum
delivery times.
Obtaining postage discounts and better
automation rates is becoming more and more
complex. Automation is the key. Mail pieces
design must comply with postal guidelines.
Intelligent Mail Barcodes must be used and placed
correctly to achieve fastest delivery times and the
best postage discounts.
WHAT WILL BE COVERED
•
Meet your Un- Controllable Partner
– The USPS
•
Speaking Postal – BMC, SCF, NCOA,
CASS, DPV
•
•
Classes of Mail
•
•
•
•
•
•
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Shape Based Processing – size does
count
Barcodes and Automation
Tracking Codes
Tabbing Folded Self Mailers
How Presort Works
WHO SHOULD TAKE THIS COURSE
T
his intensive one-day course is an excellent
way to educate new employees or employees
new to the mailing process. In addition it’s a
great way of introducing the printer partners to the
postal regulations world. Whether the mailing is
being produced in-house or through an outside
vendor, your staff must have a basic understanding
of USPS rules and regulations to effectively manage
this work. This is a must-attend for any company
who is expanding into mailing services. If it’s not
done correctly, the USPS will turn it back. If this
happens a few times, the client will look elsewhere
for someone who will prepare the mail correctly.
Postage is often the highest portion of the total
cost of a mailing. Understanding how mailpiece
design and postal processing affects these costs will
assure your clients that they are paying the most
favorable postage rates.
Data Management
Transportation Discounts
Quality Addressing
WHAT OTHERS ARE SAYING
. . . "This is indispensable for everyone in the mailing
business. I recommend it highly." . . .
Marty R. –NY
Industry statistics show that mailpiece designs
that are not compatible with automated processing
can cost as much as 70% more to mail.
. . . "made the difficult world of postal regs interesting
and they actually made sense" . . .
Jessica S. –Nashville, TN
This unique one-day course is designed to give
attendees an overall knowledge of the relationship
between USPS regulations, postage costs and
delivery times.
. . . "I used to be a trainer and have been to many courses.
I think George is in the top 5% of all trainers" . . .
Catherine S. –Trenton, NJ
. . . "great sense of presentation and humor" . . .
Charlene H. –Boston, MA
. . . "instructor was engaging, informative, and class
information was extremely relevant" . . .
Judith M. –San Francisco, CA
BETTER MAIL PREPARATION THROUGH BETTER TRAINING