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Brand Marketing Tools
and more
Why MAM should be a priority for Marketing,
Creative & IT Departments
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2015
2015©
DALIM
©DALIM
DALIM
SOFTWARE
SOFTWARE
SOFTWARE
GmbH
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GmbH
What is MAM thing?
MAM is the management, organisation and distribution of
digital assets from a central repository. It is the solution to
manage all your assets from one place.
According to Gleanster’s 2013 report on DAM, 67% of survey
respondents are planing to increase budget for content
management tools and initiatives.
What are Digital Assets?
Digital Assets are not merely digital files. They are pieces of content
that are valuable to your organisation and have high replacement
costs if lost.
Losing or misplacing digital assets costs your money, time and
energy
A good MAM system can store all the assets formats listed above in
a secure and organised environment, which has the mechanisms in
place to control your content at all phases of its lifecycle.
MAM and Productivity?
Professionals spend 1 out of
every 10 days on file management
Marketing
Creative
71% of organisations have problems
providing other staff members with access to
assets within the organization, which reduces
collaboration between departments.
Automatic File Conversion…
MAM can automatically convert images, audio, video and
documents to other file formats on the fly.
“…We sent out 75000+ assets
from the MAM system in the
last 4 years. If each on took me
one minute to process in the old
way, thanks to the MAM it
saved me on the order of 31
weeks worth of time…”
Phil Baird, Graphic Designer at 5.11 Tactical Series
Why my Business needs MAM?
Without a MAM solution in place, companies are losing time,
security, efficiency and assets.
Successful companies are investing in
MAM
According to Gleanster’s study, top Performers are 7 times likely to
streamline their content management process with MAM to increase
collaboration and digital asset access.
When customer were asked about the top 3 benefits of MAM they
answered with:
Re-use of digital content
Workflow (automation
actions based on triggers)
improve search results
MAM and Workflows ?
Workflow capabilities are important in MAM solutions, with Top
Performers 3-4 times more likely to use pre-configured workflows:
of the Top Performers are using
MAM in order to create
standardized workflows for the
digital asset upload process
and for capturing metadata.
of the TOP Performers are
using MAM to improve
approval processes within
workflows.
of the Top Performers are
incorporating MAM into the
“bigger picture” by using it as
a tool in the overall multisystem business workflow”
…which is also a top 3 way to
maximize the return on
investment for MAM.
At the Heart of Communication
Repository of an Organization
Customers
Resellers
Edition
Agencies
Com.
MAM
Journalists
Subsidiaries
Marketing
Subcontractors
Trade
Press Relations
Outlets
need to extend the functionality of the MAM
The top 3 considerations for
investing in MAM are:
66% to increase
operational efficiency
46% to manage brand
consistency more
effectively
46% to improve
returns on marketing
investments
Demo
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Brand Campaign
Multi cross-media Channels
BRAND
Agency
Emma
CMM
John
PM
Assets
EURODUO 2015 © DALIM SOFTWARE GmbH
The Challenge
Explosion of rich media content
90% of the created content is "rich."
The life of the rich content is short
should be managed and shared immediately
The rich content is diversified!
More than 200 formats.
The rich content should be found easily
and appropriately controlled
What does MAM do?
Previews content
without opening the source application
Manages content
by applying meaningful metadata
Relates content
to other content as well as specific structures like brands or
markets
Controls access to content
What does MAM do?
Controls the lifecycle
of content
Manages the creation, review, approval and deletion
of rich content
What does MAM do?
Integrates content
into other systems
Provides distribution
and content exploration capabilities
Makes content accessible
on any device, anytime, anywhere
MAM Key Capabilities?
Central management of virtually any file type
Microsoft Office integration
Adobe CS integration
Robust metadata possibilities for categorization
MAM Key Capabilities?
Intelligent search
API to integrate content with any other system
and pass content metadata
Enterprise integration abilities
like Active Directory
A Tool Dedicated to Network
Have simple interfaces
Promote the latest media
Filter the information released
Facilitate research
Tell conditions of use
Help relay information
Control the use of media
DAM
Back Office
Front End
Network
Agency into the MAM Workflow
Agencies that are integrated into their client’s MAM
processes have a competitive edge
Get the key agency people aligned with your goals and build
the relationship with the agency’s MAM champion
Provide simple training for agencies
Have someone dedicated to MAM on both sides
Be available, be a thought leader for your agencies so they
advocate MAM
Thank you!
http://www.dalim.com
EURODUO 2015 © DALIM SOFTWARE GmbH