Application Pack Handmade in Britain 14: The Contemporary Crafts & Design Fair VENUE: Chelsea Old Town Hall DATE: 14th -16th November 2014 (private view evening 13th November) Application Deadline 30th April 2014 This pack includes: Section 1: Introduction Section 2: Application Guidelines Section 3: Application Form Section 5: Terms & Conditions, Declaration Section 1: Introduction Handmade in Britain supports and promotes designer-makers who create their work in England, Wales, Scotland and Northern Ireland. We provide a platform of support and promotion for design and craft talent through fairs, events and popups alongside workshops and mentoring. We Increase accessibility, create market opportunities and maintain high standards in the craft sector whilst providing a comprehensive support programme for new graduates and up-coming design talent. Our aims are to: Promote Professional design excellence through productive partnerships between the designer and the public Maintain the high standards in craft sector and create market opportunities for buying craft. Promote and support British designer makers working in this sector. Increase the accessibility of the works of crafts people to the public. Handmade in Britain 14: The Contemporary Crafts & Design Fair will be our 8th winter event at Chelsea Old Town Hall. Our ‘Chelsea Shows’ showcase the best in high-end design and craftsmanship in a luxury shopping experience taking place annually or bi-annually. What our Visitors say about us Great this year with lots of innovation” Ann Bradshaw, Chef – Handmade in Britain 11 “High quality and inspiring designers” J R Edwards, Retired – Handmade in Britain 12 “The quality of work here is exemplary, one of the best shows I’ve been to” Marcus Walker, Writer – Handmade in Britain 13 Great work, the new graduates are especially interesting” Jonathan Sibley, Architect – Handmade in Britain 13 What our exhibitors say about us “Many thanks to Handmade in Britain team for organising and running such a lovely show! As well as making some sales, I made some very good contacts and have several appointments to discuss commissions as a result.” Exhibitor 2011 “I Love taking part in the Handmade in Britain events, They are wonderful events, always held in beautiful surroundings to exhibit and promote my work through, and the customers that visit come because they specifically want to buy into and support British craft and design like mine.” Exhibitor 2012 “I thoroughly enjoyed the experience, and thought it was very well organised. I had a lot of interest and positive feed back in my work, and met some great people” Exhibitor 2013 “Thanks for a great show, am still realising more benefits from it – many galleries and organisations getting in touch – fab!” Exhibitor 2013 “I had a very successful show and met some fantastic people with yourselves, my fellow exhibitors and the general public making the whole event a really enjoyable and rewarding experience” Exhibitor 2013 2013 Highlights In November 2013, we returned to Chelsea Old Town Hall for the 7th year for Handmade in Britain 13: The Contemporary Crafts & Design Fair, which took place on 8th-10th November. Supported by supported by Homes & Gardens, the magazines Craft & Design and The Jeweller and respected industry voices World Interiors News and Studio Pottery. The fair was our biggest yet with more than 100 designer makers beginning the Christmas Season in a stunning showcase of British craft & Design in the glorious surroundings of Chelsea Old Town Hall. Feedback from our exhibitors was very positive and highly encouraging, particularly with regard to the organisation and marketing of the event, and exhibitors and visitors alike were impressed with the high standard of work at the fair. Private View Evening, Handmade in Britain 13 The success of the 2012 show shaped the way we approached our annual winter showcase last year. Handmade in Britain 13 showcased the work of 112 designer-makers, featuring our very first New Graduate Showcase and welcoming Craft Northern Ireland to a group stand, representing the best contemporary craft and design of the region. Handmade in Britain 13 was our biggest show so far, and we are now looking forward to a successful new show this May: Handmade in Britain 14: Spring Edition, as well as an even bigger winter showcase in November. Target Market Whilst we are a consumer show, we are pleased to welcome a wealth of trade interest to our shows every year. Our target market reflects this, and includes: Local residents, tourists, corporate workers, retail buyers from both independent boutiques and major retail stores, shoppers, craft/design enthusiasts, galleries and boutique owners, fashion, design and interiors industry professionals. Selected press, buyers, media and VIPs are also invited to attend our private view opening evenings. Our aim for the continuing success of our shows is reflected in our marketing budget and the publicity efforts planned for Handmade in Britain 14: The contemporary Crafts & Design Fair. Publicity London Underground Poster Campaign Promotion through our media partners Local Newspaper Listings Magazine and newspaper features Website listings including listings sites, blogs and online magazines Promotion within relevant university departments Regular Newsletters to our 5000+ strong mailing list 100,000 Flyers printed* Over 2,000 Private View invites will be sent to new and existing contacts Extensive promotions through twitter & Facebook – promoting the show and exhibitors including special offers on tickets, to 24,000+ (feb 2014) followers. Ticket offers and competitions in magazines and websites *flyers will be distributed in local areas, colleges, shops, libraries, museums, galleries and at appropriate events. Section 2: Application Guidelines Applications are now invited from designer–makers of contemporary craft, who produce their work in England, Scotland, Wales and Northern Ireland and wish to exhibit at Chelsea Old Town Hall in 2014. Handmade in Britain invites applications from British designer makers working in the following areas. Fashion design & accessories, Interior design & accessories, glass, jewellery, paper, furniture, stationery, metalwork, ceramics, sculpture, woodwork, prints and etchings. If your work does not reflect the above categories, please get in touch with us to discuss what you do. The organisers seek to provide a balance of craft disciplines in order to provide the visitors with a broad range of work. The selection of exhibitors is principally on the images supplied. Additional information on the application form may be used for press and publicity purposes once exhibitors have been selected. Around 100 designer makers will be selected for the event. There will also be a reserve list, should an exhibitor be unable to attend or give up their allocated space it will be filled from the reserve list. Stand Sharers: Please submit one application per person (inc. images) making it clear within the application that you intend to share the selected stand size with a (named) person. Groups and Organisations: Please get in touch with us to discuss larger stand sizes Application Online We encourage applicants to consider the environment and apply online. Please apply via the online form on our website. You will need to submit four low resolution images with your application. Please ensure that you have submitted your images in the correct size and format (indicated on the online form) and they are of good quality, as they may also be used for promotional purposes. Should you be selected, you will be asked to provide high-resolution images in addition to the four application images. www.handmadeinbritain.co.uk/chelsea-14 Application Via email Please supply four low-resolution digital images of your work either as an email attachment, a web-link, or via YouSendIt or We Transfer and email your application form as an attachment. Please refer to our image guidelines for more information. Please ensure that you have submitted your images in the correct size and format and they are of good quality, as they may also be used for promotional purposes. Should you be selected, you will be asked to provide high-resolution images in addition to the four application images. Please email applications and images to [email protected] Application by Post Please supply four low-resolution digital images of your work on a CD along with your application form. Please label the CD clearly with your name. Please refer to our image guidelines for more information. Please ensure that you have submitted your images in the correct size and format and they are of good quality, as they may also be used for promotional purposes. Should you be selected, you will be asked to provide high-resolution images in addition to the four application images. Please post applications and CDs to: Handmade in Britain, 4 Formosa Street, London W9 1EE. Image Guidelines 5 Image size: Images sizes should be 72 dpi (can be portrait or landscape format). Should you be selected you will be required to provide high resolution images for promotion and print purposes. Format: Digital images should be saved as JPEG files and should have the suffix .jpg File names: Each image should be labelled with your name and a number from 1 to 4 that should correspond with your image details on the Application Form. For example: mrobins1.jpg. Costs Application fee: All applications are subject to a non-refundable £20.00 (inc.VAT) fee to be submitted along with the Application Form. Dual applications (for both 2014 Chelsea shows) are subject to one application fee only. Stand sharers must submit one application fee each. Online applicants should follow the instructions to paypal on submission of application Email and postal applications should submit the fee by debit card (please call our office) or by BACS payment to the detail: Bank : Santander Account Name: Handmade in Britain Ltd Account number: 43207489 Sort code: 09-06-66 VAT reg: GB155289878 Stand Costs: Please see below the stand sizes available. The stands are limited in all sizes and stand allocation is at the discretion of the organisers. 1.5 x 1 Sq. Mtr 2 x 1 Sq. Mtr 2.5 x 1 Sq. Mtr 2 x 1.5 sq. Mtr 2.5 x 1.5 Sq. Mtr 2 x 2 Sq. Mtr 4 x2 Sq. Mtr £500* £625* £750* £875* £950* £1050* £1400* (Gallery Space) For larger stands & group stands, please contact us for prices (*Plus VAT) Please note that measurements of the spaces are taken from the outside and do not account for the thickness of the 2x wall panels, approximately 5cm each. Please note that there will be an additional obligatory charge of £50.00+ VAT per exhibitor (for stand sharers it will be £50 each) for catalogue and website, private view invites and Handmade in Britain paper carrier bags for your customers at the show. 6 What’s included: - Full press and publicity campaign and online event promotion - Listing with image on Handmade in Britain website - A colour image, write up and contact details in the show magazine - Complimentary tickets for your buyers + guests - Private view invitations for your buyers + guests - Promotional material to distribution within your networks - Traditional Wooden shell scheme stand and fascia with exhibitor’s name (extra display items available) - Stand lighting package inc. two spotlights (extra electrical services available) - 24 hour security at the event - Porters for set-up/break-down assistance Application Procedure The application must be completed in full with 4 low-resolution images uploaded/sent as instructed. Late or incomplete applications will not be accepted. The application form and the images need to be with Handmade in Britain no later than 6pm on 30th April 2014 via one of the following methods: Please apply online at www.handmadeinbritain.co.uk Please email your application to [email protected] Please post your applications to Handmade in Britain, 4 Formosa Street, London W9 1EE. Applications must be accompanied by the application fee Selection Applications are assessed by an independent panel of industry experts and assessment is based on the information provided in the application and the accompanying images. The assessment criteria includes: - Quality of the work and skill evident - Aesthetics and function of the work - Event-appropriate price points, function and style The number of applications is likely to exceed the exhibiting space available. The choice of the selection panel is final and the organisers cannot enter into correspondence regarding the outcome of individual applications. If you have any questions about the application procedure, please email [email protected]. Please do not telephone for information. Notification of the outcome of applications can be expected in June 2014 7 Section 4: APPLICATION FORM PLEASE COMPLETE IN BLOCK CAPITALS. There are 4 Sections in this form, followed by terms & conditions and the declaration. Please read the guidelines carefully and make sure that all requested information is complete. Please send the completed application form by 6pm 30th April 2014. Applications must be accompanied by the Application Fee. 1: Your Details Applicant’s Name Company Name Address Postcode Telephone Email Mobile Website Area of Specialisation Year Business set up Description of work to be exhibited (not more than 100 words) 8 2: Image Details Describe the work in each image Image 1: Title and description Material Dimensions Retail price (£) Photographer credit Image 2: Title and description Material Dimensions Retail price (£) Photographer credit Image 3: Title and description Material Dimensions Retail price (£) Photographer credit Image 4: Title and description Material Dimensions Retail price (£) Photographer credit 3: Catalogue Entry In case of your selection, Please fill the details for the catalogue and website. Please note these details will be used for all publicity and promotion purposes. Company Name: Contact Details: 75 -100 words about your work to be published in the catalogue (in the first person please) 4: Your stand size** preference Please clearly indicate your preference 1.5 x 1 Sq. Mtr £500* 2 x 1 Sq. Mtr £625* 2.5 x 1 Sq. Mtr £750* 2 x 1.5 sq. Mtr £875* 2.5 x 1.5 Sq. Mtr £950* 2 x 2 Sq. Mtr £1050* 4 x2 Sq. Mtr £1400* (Gallery Space) For larger stands & group stands, please contact us for prices (*Plus VAT) (** Stand sizes are outside measurements) Section 5: Terms & Conditions, Declaration Terms and Conditions 1. Payment: The Exhibitor shall pay the organiser in accordance with the payment details set out in the contract for space. The organiser reserves the right to refuse to let the exhibitor occupy the space if the organiser has not received cleared funds of all payments due from the exhibitors before the due dates. The exhibitor shall pay all other sums due to organiser within 2 weeks of the date of the organiser’s invoice for each sum. If there is any payment still due to the organiser less than four weeks before the opening of the exhibition, the exhibitor shall pay the organiser by bank transfer. The organiser reserves the right to refuse cheque payments. The exhibitor shall not be entitled to withhold any payment in whole or in part on the ground that it has a claim, counter claim or set off against organiser. 2. Cancellation by Exhibitor: In the event that the exhibitor (i) requests that it cancels its space booking after acceptance by the organiser; or (ii) fails to meet any of the payment obligations detailed in the contract for space; or (iii) fails to occupy the space allotted to it by the opening time on the first day of exhibition, THEN the organiser reserves the right to treat the contract for space as being cancelled and apply the following cancellation charges and to re-allocate the space booked to another exhibitor: Cancellation Occurring: More than 2 months and less than 6 months Less than 2 months prior to the exhibition Cancellation charge: 50% of the total charge 100% of the total charge If the exhibitor wishes to cancel the contract for space, then written notice must be forwarded to and received by organiser by recorded delivery post by not later than the dates referred above. 3. Exhibitors’ Liability for Loss and Damage and Indemnity - All Exhibits, fittings and all other items brought into the exhibition by the exhibitors shall be the sole responsibility of and at the sole risk of the exhibitor. The organiser shall not be responsible for any loss or damage to such exhibits, fittings or items however caused. The Exhibitors shall indemnify and keep indemnified the organizer against all loss, damages, costs, charges and expenses whatsoever arising from or in consequence of: A) any breach by the exhibitor of any of the terms and conditions of the agreement; or B) any loss suffered by the organiser as a result of default or negligence of the exhibitor, or any of its invitees or employees; or C) Any liability to or claim by any third party arising from the default or negligence of the exhibitor or any breach by the exhibitor of the terms and conditions of the agreement. 4. Exhibitors must keep their stands open and attended by knowledgeable staff throughout the period of the event. This is expected to be the selected designer maker for at least 90% of the event. Exhibitors may not sub-let space within the area allocated to them 5. The Stand sizes offered are outside measurements including partition walls with an approximate thickness of 5cm each. 6. The organiser reserves the rights to move stands and reallocate space previously notified to exhibitors and to cancel and/or amend the event if required by circumstances outside their control. 7. The organiser will remove any part of the display outside the limits of an exhibitor’s allocated space and may further restrict the display or demonstration of any mechanical or other equipment should it be a nuisance to other exhibitors or the visiting public. The exhibitor must comply with the health, safety and fire regulations of the venue as enforced by venue staff. In cases of noncompliance the organiser reserves the right to amend displays, reallocate space or cancel contracts of space at the request of the venue. The use of video equipment must be authorised in writing by the organiser before installation. 8. Exhibitors must not display goods of an inflammable, noxious or obscene nature. Fabrics used on stands for display purposes must be fireproofed. The organiser will remove any such unsuitable material from the event. 9. Exhibitors will be liable for any damage caused to the panels, flooring or stand fittings. 10. Exhibitors may not move or install any lighting or electrical appliance without written approval of the organiser. Any lighting or electrical appliance not supplied by the electrical contractor must be approved and PAT tested by the contractor. 11. It is a condition of exhibiting that sales to the public are charged at a proper retail price, and displays are adequately stocked with saleable goods made by the exhibitor for the duration of the event. If items are batch produced rather than made fully by the exhibitor, goods should be labelled as such and information about the making process of all exhibits should be available to visitors of the event. Exhibited work must be of the same discipline, quality and price points as work used as part of the exhibitor’s application. Unapproved work may be omitted from the event at the request of the organiser. 12. Whilst the organiser takes every effort to ensure that exhibitors contact details are correct in the promotional material for the new event, the organiser cannot accept responsibility for any errors printed therein and the organisers shall have no liability to exhibitors for any claims resulting from such errors. 13. In consideration of the organisers assisting exhibitors in promoting their work, exhibitors must agree to grant the organisers a non exclusive copyright license for any promotional materials supplied to the organiser and/or its appointed publicity contractor, for the purposes of promoting and publicising their work and the event, In granting this license exhibitors should be aware that the promotions may include the use of these materials on the Internet (World Wide Web) and that any images supplied may be scanned and held digitally for this purpose. The copyright is and will continue to be beneficially and solely owned by the exhibitor, who must ensure that it does not and will not infringe on any other copyright and that no information contained in the materials is or shall be inaccurate, misleading or injurious. 14 The organiser will not be liable for any loss of profits, business or goodwill, interruption of business, anticipated savings, data, or wasted expenditure, or any type of special, indirect or consequential loss, even if such loss was reasonably foreseeable or the organiser had been advised of the possibility of incurring the same. 15 The organiser cannot accept responsibility for any issues arising as a result of problems with the venue or its staff. If, because of war, fire, strike, or other cause beyond the control of the organisers, the event is cancelled, exhibitors remain liable for stand fees as per Clause 13, and the organisers shall have no liability to exhibitors for the loss of income resulting from such cancellation. 16 The terms come into effect on the date on which the exhibitor approves the Application and will continue unless and until terminated. Signed: ......................................... Date: .......................................... (I have read and agreed to the terms and conditions)