explore - FII MARKETING

Turnkey
Political Merchandise Programs
for 2016
Complete Solutions to Branding, Fundraising, Marketing
from FII Marketing
fiimarketing.com | 401.467.3170 | info @f fiimarketing.com | 1 Weingeroff Blvd. | Cranston, RI 02910
Financial
Innovations
Inc.
FII is
America’s
leading marketing
and promotional product company. For over 30
years we have met and exceeded
dba FII Marketing
our clients’ goals through our innovative
merchandise programs. From Presidential political campaigns to the grassroots non-profit, there
is no client too large or too small.
Design
Services
Snapshot
Product Development
E-Commerce
Digital Marketing
Warehousing
Order Fulfillment
Direct Mail
Onsite Event Retail
DATA, DATA, DATA!
Merchandise sales provide a unique opportunity to generate data. Each transaction paints a picture of the voter who
made the purchase. FII’s commercial data has allowed campaigns to understand voter sympathies, communication efficacy, demographic distribution, geographic distribution, and
much more.
We incorporate the latest analytical technologies and best
practices into each of our services providing data gathering
opportunity at every turn.
Production & Design
All products are sourced from the largest network of union,
minority-owned, and women-owned American manufacturers. We work with these partners to create domestic alternatives to products previously only available from abroad. FII
can manufacture virtually anything as a promotional item.
Our supply chain includes iconic and premium American
brands such as Tervis, Beats by Dre, New Era, Alex & Ani,
Tumi, Waterford and many more.
Our graphic designers can lead or assist in the creation
of effective, aesthetically-pleasing design. Their expertise in all print and digital mediums is an invaluable
resource to any campaign.
E-commerce
E-commerce sites from FII provide a
virtual retail space to sell your merchandise. Our sites employ contemporary best practices in UX, security,
and data gathering. Each site is customized for consistency with the client’s main website.
Our modern platforms not only
help to raise funds, but will integrate seamlessly into your digital/
social marketing strategy.
*FII will incur all costs for the creation, design and maintenance for the web site with a commitment from the campaign to spend a minimum of $15,000 with FII over the course of the campaign, either in wholesale or web-site merchandise (exclusive of shipping and sales tax)
Warehousing &
Order Fulfillment
Our 82,000 sq. ft. warehouse stores and ships all campaign merchandise
and ancillary materials. Strategically located between New York City and
Boston allows expedited ground transit time around the country.
All orders ship within 24 business hours.
We equip our clients with software to allow them to reference
tracking, inventory, and customer information.
On-site
Event Retail
We provide all the resources necessary to conduct merchandise retail at
events and rallies around the country:
modern POS systems, training, staff,
and ancillary supplies.
From national conventions, to
small rallies; from booths to brick
and mortar shops, we work with
the client’s campaign to provide
the appropriate solution.
Direct Mail
FII’s Direct Mail Program is dynamic enough to simultaneously distribute
messaging, solicit donations, and grow mailing lists (digital or snail). High
resolution printing and creative inserts give any campaign an edge over
the competition.
We manage 100% of production, assembly and list maintenance
for programs ranging from a hundred to a quarter million pieces.
Merchandise Purchase
Models
•
•
•
•
•
•
•
Option A
All product sales are
donations.
Campaign collects all
revenue.
FII purchases all web
product.
FII carries inventory
cost.
Financial Innovations
sends weekly invoice
for 85% of product
retail price and 100%
of shipping and handling.
Campaign responsible
for compliance.
Campaign and FII
mutually set retail
price.
•
•
•
•
•
•
•
Option B
All product sales are •
donations.
Campaign collects all •
revenue.
Campaign purchases
all web product in advance at a wholesale •
rate from Financial
Innovations.
•
Campaign carries inventory cost.
•
Campaign receives
monthly invoice for
100% of shipping and •
handling.
•
Campaign responsible
for compliance.
Campaign determines
retail price.
Option C
All product sales are
not donations.
Financial Innovations
collects revenue and
all applicable sales
tax.
FII purchases all web
product.
FII carries inventory
cost.
Campaign is provided with weekly list of
purchasers.
No compliance issues.
Retail prices for each
product as well as
shipping and handling fees will be
determined by FII,
based on fair market
values of the products
for sale.
*FII will incur all costs for the creation, design and maintenance for the web site with a commitment from the campaign to spend a minimum of $15,000 with FII over the course of the campaign, either in wholesale or web-site merchandise (exclusive of shipping and sales tax)